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The Impact of Gamification on Self-Efficacy in Managers

The Impact of Gamification on Self-Efficacy in Managers

Author(s): Agnieszka HOFFMANN / Language(s): English Issue: 79/2023

The main purpose of the article is to study the impact of gamification on the phenomenon of perceived self-efficacy in managers in their work on the set goals related to the management of their team. The paper was prepared using an intervention based on the Superbetter method. The Generalized Self-Efficacy Scale (GSES) was used to measure the level of self-efficacy before and after the intervention in the study group and twice in the control group (as a pretest and a posttest). The authors of the scale of generalized self-efficacy are as follows: Ralf Schwarzer, Michael Jerusalem, Zygfryd Juczyński. As a result of the study, it was confirmed that the use of the Superbetter intervention increased the self-efficacy among managers subjected to it as part of the intervention in the research group, and thus increased their chances of introducing changes undertaken by them as a goal.

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Innowacje w obszarze e-commerce

Innowacje w obszarze e-commerce

Author(s): Mateusz Nagat / Language(s): Polish Issue: 1/2023

The purpose of the article is to look at fresh solutions currently used in e-commerce. The analysis was made on the basis of literature studies and observations of the functioning of streaming platforms. and marketplace. The paper is divided into four parts, in which innovations combining a stationary store with an online one are discussed in turn, including examples. This is followed by an introduction to marketplace platforms such as Amazon which are the global equivalent of shopping malls with millions of users logging in daily. The third part introduces the definition of Web 2.0 and the sale of products through social media promotions that are an integral part of the daily life of Internet users. The last part presents a progressive web application representing the next stage in the development of web application.

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Rozszerzone systemy poznawcze i teleepistemologia. Na kanwie lektury książki Kena Goldberga „The Robot in the Garden. Telerobotics and Telepistemology in the Age of Internet”

Rozszerzone systemy poznawcze i teleepistemologia. Na kanwie lektury książki Kena Goldberga „The Robot in the Garden. Telerobotics and Telepistemology in the Age of Internet”

Author(s): Józef Dębowski / Language(s): Polish Issue: 28/2022

Most of the analysis and themes in this article were inspired by Ken Goldberg’s book The Robot in the Garden… (Ken Goldberg (ed.), Robot in the Garden. Telerobotics and Telepistemology in the Age of Internet, MIT Press, Cambridge, Massachusetts 2001). This concerns in particular the various extensions of the human cognitive system, the possibility and fact of cognition at a distance, and the new philosophical subdiscipline, which is teleepistemology nowadays. The main theme, however, is older, more fundamental, and independent of Goldberg and the Telegarden experiment he describes. It is the fear of the era of universal, interactive hallucination – the fear of escape from the real world towards various virtual environments, the fear of full immersion into the world of the Matrix. It is for this reason that, for several decades, I have been looking for better and better definitions of source cognition, and the issue of the sourceness and limits of source knowledge, invariably, is in my opinion the greatest challenge of any epistemology: in every its variation and at every stage of its development.

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Rich Internet Applications – nowe oblicze Internetu

Rich Internet Applications – nowe oblicze Internetu

Author(s): Jakub Leszczyński / Language(s): Polish Issue: 1/2005

Celem niniejszego artykułu jest przedstawienie nowego modelu budowy aplikacji internetowych jako odpowiedzi rynku na rosnące potrzeby użytkowników Sieci oraz ograniczenia aktualnie stosowanych technik tworzenia i dostarczania serwisów internetowych. W pierwszej części artykułu zaprezentowano główne ograniczenie współczesnych technik tworzenia aplikacji opartych o język HTML oraz ich negatywny wpływ na wykorzystywanie przez użytkowników wszystkich możliwości, jakie daje Internet. W drugiej części zaprezentowano nowy model budowy aplikacji internetowych, zapewniający lepszą interakcję użytkowników z aplikacją internetową oraz przykładowy opis ich działania. Przedstawiono również wpływ nowej technologii na rozwiązania e-biznesowe i doświadczenia użytkowników w pracy z nową generacją aplikacji internetowych.

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Generatywna sztuczna inteligencja – zagrożenie czy szansa dla uczelni?

Generatywna sztuczna inteligencja – zagrożenie czy szansa dla uczelni?

Author(s): Lars STRANNEGÅRD / Language(s): Polish Issue: 2/2023

Shudders have been sweeping globally through the education system recently, touching the very core of academic activity. At international conferences, principals and academic staff are asking themselves, and each other, similar questions about examinations and the content of courses. There has always been an awareness that pupils and students can cheat on their assignments. Plagiarism and the use of writers from other countries are examples of the deceitfulness that has been feared. Teachers have tried to curb cheating by appealing to morality, describing how to make references correctly and clarifying where the line falls between using other people’s texts and plagiarism. Tools such as “Ouriginal” are currently used to match and detect text theft.

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Sztuczna inteligencja, prawo i etyka

Sztuczna inteligencja, prawo i etyka

Author(s): Grzegorz Mazurek / Language(s): Polish Issue: 1/2023

Artificial intelligence has been taking (and passing) law exams at universities, writing scientific articles on legal problems – in collaboration with academics – or preparing submissions, statements of claims, and contracts at lightning speed. And all this happening within weeks of the launch (November 2022) of the bestknown AI application called ChatGPT (Generative Pre-trained Transformer), made available for free by the US company OpenAI. It is a conversational chatbot based on large language models making use of deep learning. Its resources include almost unlimited data sets from all over the world, excluding current information from the Internet because the system is – at least for now – closed, limited, and able to establish neural connections only between what it already knows. It generates new content based on the resources it has access to, using logical semantic connections and the mathematical probability of occurrence of a given word in a given sequence. Its statistical model can generate differently worded, correct content each time – even in response to the same question. Hence the first natural attempts of pupils and students to use the tool to write assignments and theses.

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Artificial Intelligence, Law, and Ethics

Artificial Intelligence, Law, and Ethics

Author(s): Grzegorz Mazurek / Language(s): English Issue: 1/2023

Artificial intelligence has been taking (and passing) law exams at universities, writing scientific articles on legal problems – in collaboration with academics – or preparing submissions, statements of claims, and contracts at lightning speed. And all this happening within weeks of the launch (November 2022) of the bestknown AI application called ChatGPT (Generative Pre-trained Transformer), made available for free by the US company OpenAI. It is a conversational chatbot based on large language models making use of deep learning. Its resources include almost unlimited data sets from all over the world, excluding current information from the Internet because the system is – at least for now – closed, limited, and able to establish neural connections only between what it already knows. It generates new content based on the resources it has access to, using logical semantic connections and the mathematical probability of occurrence of a given word in a given sequence. Its statistical model can generate differently worded, correct content each time – even in response to the same question. Hence the first natural attempts of pupils and students to use the tool to write assignments and theses.

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SUSTAINABLE E-COMMERCE AND ENVIRONMENTAL IMPACT ON SUSTAINABILITY

SUSTAINABLE E-COMMERCE AND ENVIRONMENTAL IMPACT ON SUSTAINABILITY

Author(s): Judit Oláh,József POPP,Muhammad Asif Khan,Nicodemus M. Kitukutha / Language(s): English Issue: 1/2023

Sustainability is one of the most important socio-economic-environmental topics of the time. Consumers are increasingly demanding companies to have eco-friendly approaches that ensure sustainable ecommerce. There is a great challenge to e-commerce business, taking into account that e-commerce is connected with frequent shipping, high return rates, and non-recyclable packaging, which cause a negative impact on the environment. The studies show that ecommerce is rapidly growing and widely accepted. However, the challenge is how to sustain the growth of e-commerce in the long run considering the environmental impact. Therefore, the research gap on sustainable e-commerce should be considered in the light of the environmental impact. Qualitative, quantitative and cluster analysis methods are applied in this study. The results indicate that investing in more sustainable processes has a positive environmental impact. According to the survey, two out of three customers find online retailers adopting sustainability policies important. Only one out of four customers has decided to refuse firms that do not meet sustainability practices. Therefore, the studies of sustainable ecommerce are crucial. The findings indicate that most European countries have adopted e-commerce sustainability policies while countries in Africa have adopted only few (Kenya). Thus, theoretical and managerial implications are proposed in this study. In addition, all stakeholders should apply policies governing sustainable e-commerce and environmental impact: the government, retailers, and consumers.

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REMOTE WORKPLACES AS A DETERMINANT OF WORKING CONDITIONS IN EDUCATION DURING COVID-19

REMOTE WORKPLACES AS A DETERMINANT OF WORKING CONDITIONS IN EDUCATION DURING COVID-19

Author(s): Vida Davidavičienė,Janusz Rymaniak,Katarzyna Lis / Language(s): English Issue: 2/2023

The lockdown resulting from the COVID-19 epidemic forced employees of various vocational and social groups into working from home. The article presents the results of the research on the organisation of remote workstations in the education sector conducted in scope of an international remote work project. Unlike the dominant research topic in the literature (well-being, WLB), our research focuses on a newer endeavor: analysis from a workplace design perspective. Statistical methods such as structure indices and correlations were used in the research. The results presented concern the organizational level of the surveyed positions and the impact of external factors on employee preferences in scope of being sent away, including position financing, position time, and organizational efficiency. The study showed a specific profile of remote work of education employees. The results also indicate employees' expectations regarding the financing of physical space and household equipment by employers, as well as the legal regulations of the right to disconnect (R2D). These are the preconditions for the strategic, permanent use of remote work as a tool for organization and management because when working remotely, new forms of the educational function must be developed.

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SOCIO-ECONOMIC PROFILES OF COUNTRIES - CYBERCRIME VICTIMS

SOCIO-ECONOMIC PROFILES OF COUNTRIES - CYBERCRIME VICTIMS

Author(s): Hanna Yarovenko,Agnieszka Łopatka,Tetyana Vasilyeva,Imre Vida / Language(s): English Issue: 2/2023

The article analyses socio-economic profiles of countries that are victims of cybercrimes due to attacks by malicious programs and viruses spread through email applications, vulnerabilities of information systems and computer networks. The study is based on two hypotheses. The first is that powerful countries with significant global influence are both the cybercrime initiators and cybercrime victims to a greater extent than those with weak leverage. The second hypothesis is based on the fact that the level of socio-economic development of countries can be an indirect motivation for cyber criminals to commit mass cyberattacks. The proposed hypotheses were proved using cluster analysis based on the k-means and silhouette methods for the data from 93 countries. It formed 12 groups of countries based on the cyberattack volume on email applications and networks. Using the Farrar-Glauber test, the research revealed that identified vulnerabilities in information systems highly correlated with other factors. Thus, this factor was eliminated from the data set. An associative analysis was used to form a profile of the victim countries. It identified common socio-economic characteristics for each group and developed the rules of cause-and-effect relationships for them. The cluster analysis results confirm the first hypothesis that the most powerful countries, such as the USA, China, Germany, France, and others, are both victims of cyberattacks and their initiators. The analysis of profiles of countries’ clusters based on the associative rules fully confirmed the second hypothesis.

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RĂZBOIUL ELECTRONIC ÎN CONFLICTUL RUSO-UCRAINEAN

Author(s): Simion-Călin Gheorghiță / Language(s): Romanian Issue: 2/2023

The article is intended to give an overall picture about electronic warfare action conducted by Russian and Ukrainian forces during the war started on February 24th 2022. I had this idea, after I read an article related to electromagnetic spectrum operations (EMSO) in which authors, two members of Joint Electronic Warfare Core Staff (JEWCS), Erik BAMFORD and Malte von SPRECKELSEN, came up with an interesting conclusion: “EW has been a sleeping dragon, hidden away and forgotten for a generation. Now the awakened dragon needs to be controlled!”As we all know, starting with 2008, Russian Federation invested a lot in the field of electronic warfare. Modern capabilities, most of them combat proven in Donbass or Syria, and specialized electronic warfare structures were established. Many military specialists stressed the fact that NATO is a long way behind Russian Federation in the field of electronic warfare. However, these investments haven’t helped a lot Russian forces during their offensive in Ukraine. Within the article, I’ll try to stress the importance of electronic warfare in the military actions, what went well and what went wrong for the both sides and the challenges faced by electronic warfare specialists within a period of one and a half year of conflict.

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CONSIDERAȚII DE SECURITATE REFERITOARE LA APLICAȚIILE DE MESAGERIE INSTANT

Author(s): Daniel-Andrei Guthy / Language(s): Romanian Issue: 2/2023

Considering the constant technological advancement and the upgrowing number of internet users, people have turned to online communications as a primary means of keeping in touch with each other. Considering this, while keeping in mind the latest scandals that involved the monitoring and collecting user data without their knowledge or consent, humankind has become more concerned about data privacy. This also applies to chat applications, and because the best known instant messaging applications like Facebook Messenger and Whatsapp and Signal use the Signal protocol to secure data and communications, it would be advised to understand how it operates, its workflow, and the security features it provides: end to end encryption, forward secrecy and post compromised security.

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Visual Viewshed Simulation: Applying a 3D environment in archaeological research at Faysaliyya (southern Jordan)

Visual Viewshed Simulation: Applying a 3D environment in archaeological research at Faysaliyya (southern Jordan)

Author(s): Jacek Karmowski / Language(s): English Issue: XXXI/2022

The shift from presenting and analyzing threedimensional data in 2D to displaying and analyzing them in a 3D environment is becoming increasingly prevalent in archaeological practice. This approach opens new possibilities, such as a 3D virtual reality, that archaeologists can take advantage of. This paper presents an application of the Visual Viewshed Simulation, a 3D virtual reality tool for (re)constructing the visibility of objects in the field, taking into account factors such as atmospheric and lighting conditions. This approach can provide a new way to research people–place relations and may be particularly useful in landscape archaeology.

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The model of influencer and customer reviews impact on customer’s purchase intention in the context of sustainable development

Author(s): Ivana Puspita,Edi Komara,Aini Kusniawati,- Tabrani,Surachman Surjaatmadja / Language(s): English Issue: 11-12/2022

In this research, we seeks to replicate and build upon prior study models. Influencer reviews carry more weight than customer reviews when it comes to purchase intention due to trust, statistics, and perceived value, as suggested by a recent study. However, statistics on customer reviews do not appear to make much of an impact. Generally, before making a purchase, prospective buyers shop around and gather information to make informed decisions. eWOM (electronic word-of-mouth) is a go-to source of trustworthy information. Both influencer reviews and customer reviews are categorized as eWOM. Our study is conducted to determine more influential reviews, examining the opinions of 100 respondents. Split into two groups of fifty (50), the participants are either influencer or customer reviewers. All aged between 17-40 and students by occupation. Data analysis has been performed using SEM-SmartPLS 3.0. Sample selection was based on purposive random sampling. In analyzing variables such as eWOM, trust, statistics, perceived value and purchase intentions for sustainable development, this research aimed to identify the more impactful reviews – those from customers or influencers. Ultimately, the data value from influencer reviews proved higher than customer reviews, indicating their dominance in this area.

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ASPECTE ETICE ŞI JURIDICE ALE DEZVOLTĂRII ŞI UTILIZĂRII ROBOTICII ŞI INTELIGENŢEI ARTIFICIALE. PROTECŢIA DREPTURILOR OMULUI ÎN ERA GLOBALIZĂRII ŞI A DIGITALIZĂRII

Author(s): Ramona Duminică,Diana Maria Ilie / Language(s): Romanian Issue: 07/2023

While humanity has been under pressure from successive and partly interconnected shocks of pandemics, war and inflation, in perhaps the most complex geopolitical and geo-economic context in decades, the multifaceted fields of artificial intelligence (AI) have taken over economic and social life at a very fast pace. We are going through the so-called "fourth industrial revolution", or we are already talking about a “AI (r)evolution", which is emerging to dominate through interdisciplinary and cutting-edge technological advances such as robotics, nanotechnology, biotechnology, quantum computing, fifth generation (5G) wireless technologies, 3D printing, fully autonomous vehicles or the industrial internet of things, with human-machine interaction becoming increasingly complex and deep. We are now entering the 'brave new world' in which the global 'race' for Artificial Intelligence supremacy has begun. In fact, this global competition is due to the enormous economic value and technological capabilities accumulated in economies that have allocated a lot of resources to the research and development of AI applications, estimating that by 2030, artificial intelligence is expected to bring €11,000 billion to the global economy. In an age of Artificial Intelligence we face more and more questions and perhaps few answers. We all wonder what the effects will be on the structure and functionality of society, how much human rights will be affected and how do we prevent this? Is there an AI right or not? Will robots replace or judge us? Will we dehumanize ourselves, expecting more from robots and less from humans? Will AI change the way we humans work, learn, travel, live? How will the digital revolution change the legal world? In a timid attempt to seek and outline answers in this labyrinth of questions, we propose through our research to explore the advantages and disadvantages of AI, the determining technology of the future, touching, on the one hand, the regulatory area, namely the legal framework outlined at the international level, but also at the national and union level, especially the protection of human rights and equality, and on the other hand, the ethics of artificial intelligence, a critical subject for the whole world. At the same time, our research aims to index the main initiatives, actions and achievements in the field of artificial intelligence, in relation to the official strategies of Member States and beyond, taking into account long-term development plans and strategic and political vision in priority areas such as ethics and security. Efforts to regulate Artificial Intelligence have been stepped up lately, with the AI Regulation (Artificial Intelligence Act) and an AI Liability Directive on the agenda of lawmakers in Brussels today, thus crystallizing a new institutional architecture of AI regulation in Romania, as well as in the other EU Member States, through the need to harmonize domestic legislation with the acquis communautaire. Thus, on 11 May, the Internal Market Committee and the Civil Liberties Committee of the European Parliament approved, with 84 votes in favour, 7 against and 12 abstentions, a first draft of an Artificial Intelligence Act, perhaps the first "fast-track" step towards EU-wide regulation of artificial intelligence systems, with the draft law to be submitted for adoption in Parliament's plenary in June 2023. Given that regulation of artificial intelligence is currently at a very low level, these rules will become the world's first binding 'legal construct' for artificial intelligence, with the EU legislator aiming to ensure safe, transparent, non-discriminatory and environmentally friendly AI systems that can be kept under human control, avoiding the gradual and imperceptible 'suffocation' of human rights and freedoms by 'shaping' global consciousness. The fruitfulness of the opportunities generated by artificial intelligence may represent a pivotal point for Romania's economic, but also social and cultural development, as we already recognize the profound and dynamic impact on human lives, the environment, ecosystems, education, culture, information communication, including the human mind. Living among digital assistants (Siri, Alexa, Cortana), autonomous cars, smart cameras with facial recognition or intelligent systems able to make predictions about future behaviours, we have to admit that, in the year 2023, Artificial Intelligence is a reality, maybe even a necessity and a way of life subtly and imperceptibly installed in our consciousness and in our behaviour. The future is already here because AI is bringing it faster than we thought, our central objective being to raise awareness of the need to adapt to the new normal on the one hand, and on the other to promote human-centred artificial intelligence by shaping a stable and transparent legal framework. We are stepping timidly, but with no turning back, into a new legal "realm" open to reflection and practical applications of the most innovative kind, in which the challenges are commensurate with the stakes created and asserted, artificial intelligence and robotics having enormous potential in human evolution and in improving all areas of human activity, like the great technological revolutions created by man over time.

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Правові аспекти інформаційної безпеки у телемедицині в Україні

Правові аспекти інформаційної безпеки у телемедицині в Україні

Author(s): Grzegorz Pawłowski,Olha Barabash,Myroslav Kovaliv,Mariana Khmyz,Iryna Mysiuk,Alina Hryshchuk / Language(s): Ukrainian Issue: 11/2022

In the article, the legal aspects of information security in telemedicine in Ukraine are considered from the modern theory of information law based on current Ukrainian legislation and regulations of the European Union. The topic's relevance is due to the need to improve the legislation of Ukraine to provide a comprehensive theoretical justification for enhancing the effectiveness of information security. In the course of the study, the methodology of the systematic, comprehensive analysis of legal phenomena using factor and evolutionary research methods was applied. It is noted that modern information technologies allow doctors to provide remote medical care to monitor patients' health constantly. During the COVID-19 pandemic, the need for remote medical care has increased. It is indicated that telemedicine technologies are used to conduct research and detect diseases based on the automated processing of large amounts of personal and medical data. In the digitalization of medicine, the importance of information security of patients and other subjects of telemedicine activities is growing. The processing of large amounts of personal data on patients' health in information systems increases the risks of privacy violations and requires higher standards of information protection.

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Expatriation-enhanced competencies: A multiple case study of technology-based entrepreneurs

Expatriation-enhanced competencies: A multiple case study of technology-based entrepreneurs

Author(s): Hilka Pelizza Vier Machado,Jörg Freiling / Language(s): English Issue: 3/2023

PURPOSE: Facing the research gap of entrepreneurial learning by self-expatriated technology-based entrepreneurs, the purpose of this research is to explore those entrepreneurs’ beliefs and experiences across expatriation to identify the enhancement of their competencies. METHODOLOGY: Within a qualitative and exploratory multiple case theory-building approach, data was collected from twelve technology entrepreneurs from Brazil, Mexico, Germany, and Israel that went to the following destination countries: Spain, United Kingdom, United States, Germany, Ireland, Turkey, and the Netherlands. With interview data as the primary source, the data analysis rests on a qualitative content analysis. FINDINGS: Data allows structuring techpreneurs’ experience of expatriation along the following steps: (a) arrival in the destination country and initial process of socialization, (b) engaging in activities to get familiar with the culture of the destination country, (c) the gradual comprehensive understanding of the new context, and (d) comparisons between the home and destination country. Expatriation had an evident impact on the technology-based entrepreneurs that materializes in three groups of competencies: entrepreneurial competencies, knowledge and innovative competencies, and international competencies. Entrepreneurial competencies relate to relational and behavioral skills and the learning of doing business in different contexts. Concerning knowledge and innovative competencies, creativity, learning new techniques and international innovation environment stand at the fore. Finally, international competencies relate to the acceptance of different cultures (multicultural learning and perception of cultural differences), developing a sense of an international community and an international innovation culture. IMPLICATIONS: This study evidenced the influence of expatriation experiences on the training of skills of technology-based entrepreneurs, in a specific approach to entrepreneurial, innovative, and intercultural competencies. The research portrays self-expatriation as an opportunity for technology-based entrepreneurs to develop different competencies being helpful to innovate, to manage business and to operate in international markets. Universities and innovators may recognize their discretion to develop programs for people like former students who want to self-expatriate. In the same vein, government can design policy to attract self-expatriate in innovations hubs, considering that local inhabitants can benefit from the cultural exchange. ORIGINALITY AND VALUE: This study contributes to better understanding the influence of self-expatriation experiences on the development of skills of technology-based entrepreneurs. Compared to previous studies, it advances research through providing a wider range of learning from expatriation experiences beyond the effect of internationalization on market knowledge and cultural aspects. Furthermore, this study focuses the process, not the results of self-expatriation to understand entrepreneurs’ learning.

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Językowy obraz Araba w polszczyźnie wypowiedzi internetowych

Językowy obraz Araba w polszczyźnie wypowiedzi internetowych

Author(s): Zofia Mikońska / Language(s): Polish Issue: 2/2021

This article is an attempt to analyse the image of Arabs in colloquial Polish language (based on Internet comments). As the contacts between Poland and the Arab world were very limited in the past, the stereotype of Arabs does not have a long history which could result in consolidated language forms. Rather than that, the image of Arabs is still being created due to the increasing number of Arabs in Europe, as well as easy access to information. The goal was not only to examine whether Arabs are perceived in a negative or a positive way, but also to specify which opinions about them are most commonly shared by Poles. The three profiles that were most popular in the analysed material were: stereotype of radical religiousness and aggression of Arabs, stereotype of the relations between males and females in the Arab world and stereotype concerning the looks. The vast majority of texts revealed an unenthusiastic attitude of Poles towards Arabs.

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Використання цифрових технологій при розробці маркетингових стратегій сільськогосподарських підприємств

Використання цифрових технологій при розробці маркетингових стратегій сільськогосподарських підприємств

Author(s): Inna Gushcha / Language(s): Ukrainian Issue: 6/2023

The relevance of studying the use of digital technologies in developing marketing strategies for agricultural enterprises lies in the growing importance of digital transformation in the farming sector. The article aims to study and analyse the use of digital technologies in developing marketing strategies for agricultural enterprises. The research hypothesis is that using digital technologies in developing marketing strategies for agricultural enterprises contributes to increasing the efficiency of marketing activities, improving communication with consumers and increasing the industry's competitiveness. This article examines modern digital technologies that can be used to develop marketing strategies for agricultural enterprises. The author provides examples of how social media platforms can attract consumers, showcase products, interact with customers and build a brand. It also describes using digital channels, such as email, content marketing, website advertising and search engine marketing, to attract new customers and improve sales. Data analytics and IoT technologies are considered tools for collecting and analysing market and customer information, which helps businesses improve their marketing strategies. In addition, the author highlights the use of virtual and augmented reality to present products and production processes to attract attention and create a positive brand image. The article discusses in detail the advantages of digital technologies in agriculture, such as attracting a larger audience, increasing brand awareness, improving the effectiveness of advertising, analysing data to improve strategies, and interacting with consumers. However, the author highlights disadvantages, such as technological dependence, competition and oversaturation, trust issues, human resource requirements, and costs. The use of digital technologies in developing marketing strategies for agricultural enterprises is an important area. They help agricultural enterprises attract more customers and improve analytics and data management. However, challenges related to infrastructure availability, consumer confidence, and the need for skilled staff must be considered. Overcoming these challenges can contribute to successfully implementing digital marketing strategies in agriculture.

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Комуникативност в институциите и организациите

Комуникативност в институциите и организациите

Author(s): Plamena D. Nedelcheva / Language(s): Bulgarian Issue: 1/2022

The topic of communication is very broad, as it includes a detailed implementation of both quantitative and qualitative analysis of the content of public communication in Bulgarian institutions and organizations. Moreover, the message must be analyzed as a whole and break through the prism of organizational identity. It is needed to be analyzed the internal and external target groups individually, depending on the type of communication, target groups, institutions, organizations, companies, etc.

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