Комуникативност в институциите и организациите
Communicativity in Institutions and Organizations
Author(s): Plamena D. NedelchevaSubject(s): Social Sciences, Economy, Communication studies, Theory of Communication, ICT Information and Communications Technologies
Published by: Шуменски университет »Епископ Константин Преславски«
Keywords: institutions; education; administration; interpersonal relations; communication practices and theories; publicity; strategic planning
Summary/Abstract: The topic of communication is very broad, as it includes a detailed implementation of both quantitative and qualitative analysis of the content of public communication in Bulgarian institutions and organizations. Moreover, the message must be analyzed as a whole and break through the prism of organizational identity. It is needed to be analyzed the internal and external target groups individually, depending on the type of communication, target groups, institutions, organizations, companies, etc.
Journal: Годишник на Шуменския университет „Епископ Константин Преславски“. Педагогически факултет
- Issue Year: XXVI/2022
- Issue No: 1
- Page Range: 651-662
- Page Count: 12
- Language: Bulgarian