ASSERTIVE MANAGERIAL COMMUNICATION: A PURPOSEFUL FACTOR FOR CAREER SUCCESS DURING COVID-19 TIMES
The pandemic complexified the way we communicate, work and interact, revealed shadows of professional and personal life's frontiers, unexpectedly accelerated the known trends in digitization. Equally the leaders and the employees had to face and react fast, the assertive communication empowered by emotional intelligence being a key to success. This research paper reflects a comparative analysis of the way in which the managerial communication is approached in the pandemic period by different types of organization, profit or non-profit ones, aiming to highlight the importance of language acts for career success and organization progress, the way it becomes critical in shock moments and how the company policies are adapted for a business continuity plan and more. The study highlights that, no matter the type of organization, profit or non-profit, big or small, all used types of communication represent the most valuable element that keeps the pieces together both in business and in manager’s professional life in order to maintain the business and to have career success, in the short and long term. Communication skills is something that we all hold or we can improve and does not always imply financial resources but if it is well done, with emotion, ethics and in due time, brings an incommensurable return on investment. The practical implications of this research are for the HR strategies and policies, with a focus on developing the communication skills by valuing the emotional intelligence competencies that can positively be perceived as relevant for personal development and career success or for the resilience of the organization.
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