Tourists’ Hotel Booking Preferences Changed by the COVID-19 Outbreak

Author(s): Sauwanee RODYU,Onanong CHEABLAM,Nuttaprachya NANTAVISIT,Yang LING / Language(s): English Issue: 2(66)/2023

This study aims to identify the characteristics and behaviors of Thai tourists during the pandemic, to investigate the marketing factors in tourism affecting their hotel reservations during the pandemic, and to analyze which marketing factors in tourism have affected their decisions on hotel reservations during the pandemic. Online questionnaires were used to collect data from 385 people. The data was analyzed by descriptive statistics and a confirmatory factor analysis (CFA), while the hypotheses were tested by inferential statistics. The results indicated that Thai tourists considered significant factors in tourism marketing. It included hotel products, room rates, reservation channels, promotions, personnel, features, and services. Furthermore, the hypothesis test indicated that Thai tourists had different hotel reservation behaviors during the pandemic. Gender, age, region, occupation, monthly income, travel goal, accommodation type, length of stay, travel companion, and reservation channel played a statistically significant role at 0.05. Therefore, this study will support hoteliers in planning their strategy to handle situations during the pandemic and prepare for another health crisis in the future. Furthermore, it will benefit the hotel industry by showing ways to develop and improve their products and services to meet tourist demand during a pandemic.

The Impact of Marketing Mix Elements on Tourist's Satisfaction towards Five Stars Hotel Services in Dubai during COVID-19

Author(s): Ashraf JAHMANI,Omar JAWABREH,Reneh ABOKHOZA,Ali Mahmoud ALRABEI / Language(s): English Issue: 2(66)/2023

Purpose: Tourist satisfaction measures the prosperity of a business and tourism sector. If there are many satisfied tourists, the tourism sector will profit, but if there are many less satisfied tourists, the tourism sector will lose money. Therefore, it is necessary to know the factors that affect tourist satisfaction. This study aims to develop and implement a method for five-star hotels to identify attributes that will increase tourists' satisfaction during the pandemic. Method: The study used 100 tourists in Dubai as respondents who were selected randomly at five-star hotels. The results showed no impact of all marketing mix elements on tourist satisfaction except the physical evidence of the COVID-19 pandemic. Outcomes: The results of this study indicated that the COVID-19 pandemic influenced five-star hotel services in Dubai and that the marketing mix elements used by the hotels are an important factor in tourist satisfaction. In conclusion, Dubai must understand the importance of a marketing mix to fulfil tourist satisfaction and improve the service that makes it more significant in the tourism industry. Originality: Numerous modifying variables impacting the management process have been examined in the literature on complaint management. It is the first study investigating the five-star hotel in Dubai to check the operative services on how to work on tourist satisfaction and determine the impact of marketing mix elements on tourism during the pandemic.

Competitiveness of Milk Production. New Perspectives for Developing a New Direction in Tourism: Dairy Tourism

Author(s): Anar YERNAZAROVA,Karlygash ALYONOVA,Zhibek ANAFIYAYEVA,Anar NUKESHEVA,Adaskhan DARIBAYEVA / Language(s): English Issue: 2(66)/2023

The presence of natural and economic risks in agriculture is inherent in many countries, including the Republic of Kazakhstan, which makes the development of the agricultural sector an urgent issue for agricultural producers, especially now when the integration of agro-tourism, which is a kind of breakthrough for the development of rural industry and the revitalization of rural areas, takes place. Integration of agro-ecological efficiency and agrotourism is also closely connected with the competitiveness of milk production by farms and the development of a new direction "dairy tourism", so the study of the relationship between them is of great importance for the implementation of agro-ecological quality development. Kazakhstan has favorable conditions for the development of dairy tourism sector due to the area of cultivated agricultural land, favorable natural and climatic conditions, large volume of dairy products market, positive trends in economic development of the country and, as a consequence, growth of solvent demand, which makes the dairy sector attractive. The aim of the research is to substantiate theoretical provisions and analyze the impact of agrotourism on the efficiency of dairy production competitiveness management in farms (on the example of the northern region of Kazakhstan).

Features of Rural Tourism as an Element of Kazakh Culture during the Pandemic Syndrome

Author(s): Aitolkyn TLEUBAYEVA,Altynbek Zhakupov,Roza SHOKHAN,Aizharkyn NURGAZINA,Zhanbota KARIPBAYEV,Maral SIYEUBAYEVA,Makhabbat DOSSOVA / Language(s): English Issue: 2(66)/2023

The article discusses the prospects for developing rural tourism as one of the tools for shaping the country's image during and after the pandemic period. The tourism sphere of Kazakhstan, in which there were noticeable changes during the pandemic, is analyzed. Areas infected with coronavirus infection were shown on the map. Also, separately studied the data of the tourism sector of the Akmola and Karaganda regions during the pandemic. Marketing and sociological surveys were conducted to find determine residents' opinion of holiday destinations during the pandemic. In the example of neighboring regions of Akmola and Karaganda regions, some tourist objects contributing to the formation of the image and development of rural tourism were highlighted and marked on the map. The key strengths of rural tourism development for the Republic of Kazakhstan, which can contribute to the sustainable formation of the country's image, are identified and recommended. The article compares the effects of COVID-19 and its impact on tourism development. Thus, the pandemic allows the development of domestic tourism in the country, due to which the population began to choose and give preference to tourist sites and routes within the country.

Tennis Tournaments from the Perspective of Sport Tourism

Author(s): Alexandru-Nicolae Banciu,Claudiu Ionuț Popîrlan,Germina Cosma / Language(s): English Issue: 2(66)/2023

Tourism development over the last years led to an increase in the number of sport events attendees and, on the other hand, the sport events expansion generated the growth of sport related tourism. Sport tourism is a meaningful branch of overall tourism referring to the individuals participating in sport events both actively and passively. Referring to tennis tournaments, there has been a constant increase in media publicity, advertising space for the sponsors and the number of spectators. Thus, tennis, as a sport and a touristic product, has a significant contribution in attracting tourists and in regional development. Long-term development strategies should consider the socioeconomic traits of tennis related tourism.

A Study on the Causality Relationship between Total Capital Increase, Foreign Investments, and Tourism Sector Revenues in Azerbaijan

Author(s): Nigar Huseynli / Language(s): English Issue: 2(66)/2023

The causation link between foreign investments in Azerbaijan, the country's overall capital expansion, and the growth of the tourist industry is examined in this paper. The Granger technique was used to ascertain the causal connection. The World Bank provided the data set needed for the analytical step. The findings of the research conducted to ascertain the connection between total capital rises, foreign investments, and tourist revenues in Azerbaijan demonstrate that there is some causation. The study's findings indicate that in Azerbaijan, economic development and tourist revenue are related. In other words, as the economy develops, the tourist industry in this nation expands and generates more revenue. In addition, it is evident that the growth of the tourist industry in this nation is successful in luring foreign capital to this nation. The growth of the tourist industry has a direct impact on the rise in total capital rises, just as it does on luring foreign investment into the nation. In other words, the growth of the tourist industry is the primary driver of both domestic and international investments. It is acknowledged that causation exists in each of the three situations.

Accessibility of Women's Empowerment in Tourism Industry from Mandalika Special Economic Zone

Author(s): SYAFRUDDIN SYAFRUDDIN,Muh Salahuddin,NURHILALIATI NURHILALIATI / Language(s): English Issue: 2(66)/2023

This study aims to map the types of work, gender inequality and patterns of empowerment of female workers in the tourism service sector in the Madalika Tourism Industrial Zone, Central Lombok. Researchers used the survey method, interviews, observation, and documentation. The results of this study found that the tourism industry in the Madalika Tourism Industrial Zone has encouraged the growth of new types of jobs, business opportunities, and new entrepreneurs. South Lombok women who originally worked in the domestic sphere (unpaid work) slowly moved into the public-professional sphere. The wrong perceptions of the existence of women workers in the tourism sector have created gender inequality that is detrimental to the existence of women workers in the tourism sector. The empowerment of women's resources in the tourism sector requires a development approach based on culture and local wisdom of the community, namely strengthening the capacity of women workers, which includes strengthening individual capacity and strengthening entity (institutional) capacity. Empowerment includes building women's abilities, cultural changes and structural policies that are pro-women.

Marine Tourism-Based Sustainable Community Empowerment Model in the New Normal Era

Author(s): Elimawaty ROMBE,Zakiyah ZAHARA,Rosida P. ADAM,Suardi SUARDI,Wahyuningsih WAHYUNINGSIH,Moh. TAUFAL / Language(s): English Issue: 2(66)/2023

Community-based tourism is an empowerment approach that involves and places the community as an important public in the context of the new sustainable development paradigm. Community-based tourism is an opportunity to mobilize the potential and dynamics of the community, in order to balance the role of large-scale tourism business actors. This study aims to determine the Model of Marine Tourism-Based Sustainable Community Empowerment in the New Normal Era. This research is descriptive and quantitative. The study used a purposive sampling method with 100 samples with a questionnaire to the community in Palu City and Donggala Regency. This data was analyzed using Partial Least Square (PLS). The results showed that the variable of community-based tourism, where the variables of economy, culture, social, political environment had a significant effect on community development. It states that community empowerment refers to how local communities have a great influence socially and in community organizations to improve their living environment.

Assessing and Mapping the Impact of Tourism and Changing Climatic Conditions in Himalayan Region of Pakistan

Author(s): Asma YASIN,Laila SHAHZAD,Muhammad Umar HAYYAT,Gul Zareen GHAFOOR,Salar SAEED,Faiza SHARIF,Umair RAIZ,Muhammad Bilal SALEEM / Language(s): English Issue: 3(67)/2023

Khaghan and Naran Valley of Pakistan are popular tourist mountainous region and face direct impacts of environmental degradation in past years. The current study aims to map the impacts of tourism on the local community and how it has affected the environmental settings. Mixed method approach was utilized including questionnaire survey; meteorological records, focused group interviews and mapping the land cover changes using satellite imagery. Meteorological data shows anomaly in rainfall patterns and extreme temperature which can be considered as climatic pressures on fragile environment. Spearman’s correlation showed that environmental degradation was linked with increased tourism activities in the region. Normalized Difference Vegetation Index (NDVI) shows an increasing trend of land degradation by the conversion of forested areas into settlements. Considering the significant magnitude of degradation over the last decade, appropriate and urgent actions are needed to address the growing demand of the tourism sector.

Seyahat Davranışlarının Airbnb Kullanımı Üzerindeki Etkisi: Türkiye Örneği

Author(s): Merve Öksüz,Hüseyin EKİZLER / Language(s): Turkish Issue: 2/2023

In recent years, with the widespread use of the internet and social media in our lives, the sharing economy has started to emerge on various platforms within the tourism industry. The sharing economy, under the name of disruptive innovation, is more common in the tourism industry in the fields of accommodation and transportation. Internet and social media platforms, which deeply affect our daily lives, have begun to have an impact on our travel preferences. Smart tourism applications, especially in the tourism industry, greatly affect the residents, businesses and visitors in the region with the Airbnb application. In this study, the impact of travel behavior of Turkish tourists on Airbnb usage and intention to use were investigated. Data were collected through questionnaire via convenience and snowball sampling techniques, and total of 385 respondents’ behaviors were examined. As a result, it was revealed that young people prefer Airbnb more for their travels. Additionally, it was concluded that the participants preferred Airbnb for their long overnight stays and to interact with the local culture and to explore the features in the region.

Armin Mikos von Rohrscheidt, Historia w turystyce kulturowej, Wydawnictwo PWN, Warszawa 2018, ss. 378

Author(s): Zofia Jakóbczak / Language(s): Polish Issue: 7/2020

DANIELA MYSLIWIETZ-FLEISS – Die Fabrik als touristische Attraktion. Entdeckung eines neuen Erlebnisraums im Übergang zur Moderne

Author(s): Zdeněk Nebřenský / Language(s): Czech Issue: 01/2022

Review of: DANIELA MYSLIWIETZ-FLEISS – Die Fabrik als touristische Attraktion. Entdeckung eines neuen Erlebnisraums im Übergang zur Moderne, Köln 2020, Böhlau, 452 s., ISBN 978-3-412-50779-4

TRANSLATING PROPER NAMES IN TOURISM TERMINOLOGY

Author(s): Cristina-Gabriela Marin / Language(s): English Issue: 32/2023

This paper aims at discussing the strategies that can be used in the translation of travel texts from English into Romanian, with focus on how to handle proper names. It contains culture-specific aspects denoted by them. There are also many examples of quite specialised terminology that has to do with tourism. It can be useful for both translators and teachers. Idioms, expressions, specialized vocabulary related to travelling and tourism proves to be a real challenge not only for students, but also for English speakers, especially when it comes of their understanding of tourism-related texts. The present study focuses on translating Proper Names in Tourism Terminology in English and Romanian. This paper scratched the surface of what a corpus can reveal and may give you a flavour of the possibilities open to further research.

НАПРЯМИ ЗАБЕЗПЕЧЕННЯ СТАЛОСТІ СІЛЬСЬКОГО ТУРИЗМУ В УКРАЇНІ

Author(s): Iryna Okolovych / Language(s): Ukrainian Issue: 4/2022

Purpose. The purpose of the research is to identify and systematize the existing theoretical and practical experience in implementing aspects of sustainable development in the field of rural tourism and to identify directions for ensuring the sustainability of rural tourism in Ukraine based on it. Results. The article examines the peculiarities of rural tourism within the framework of the concept of sustainable development in general and sustainable development of tourism in particular, revealing the relationship between sustainable rural tourism and sustainable rural development. Three main levels of ensuring the sustainability of rural tourism have been identified – the level of the tourist unit (rural hospitable estate), the community level and the state level, the existing domestic and foreign experience has been analyzed and tools for ensuring the sustainability of rural tourism at each of the levels have been provided. Directions for enhancing the sustainability of rural hospitable estates according to the global Sustainable Development Goals have been highlighted. An algorithm of actions of the estate owner for the implementation of aspects of sustainability in the activities of the rural hospitable estate has been proposed, which includes: setting the goal; assessing the current state of sustainability aspects; determining priority directions, and developing a long-term strategy and operational activity plan; implementation of primary sustainability solutions; exploring opportunities for partnership and cooperation; evaluation and analysis of the results of the implementation of sustainability aspects; communication of results. Scientific novelty. An original conceptual-and-organizational scheme for comprehensive sustainability of rural tourism has been proposed, based on the analysis of relevant domestic and foreign experience. Practical value. The given recommendations for the introduction of sustainability aspects at the state and regional levels can be used to develop a comprehensive strategy and plans for sustainable rural tourism development. For the owners of rural hospitable estates, a specific algorithm of actions for the implementation of sustainability aspects has been proposed and the main measures for each of the 17 global Sustainable Development Goals have been highlighted.

ЗАРУБІЖНИЙ І ВІТЧИЗНЯНИЙ ДОСВІД ІННОВАЦІЙНИХ ПОДІЄВИХ АКТИВНОСТЕЙ У РЕСТОРАННОМУ БІЗНЕСІ ТА ГАСТРОНОМІЧНОМУ ТУРИЗМІ

Author(s): Natalia Yakimenko-Tereschenko,Alla Anishchenko,Tatiana Chaika,Oleksandr Vyshniakov,Anastasiia Synko / Language(s): Ukrainian Issue: 4/2022

Purpose. The paper aims to identify and summarize current successful practices of event activities in the restaurant business and gastronomic tourism; to improve approaches to the administration and marketing support of restaurant events. Results. The study showed that in the restaurant business and gastronomic tourism continues the process of specialization and allocation of narrow consumer niches based on the interests and motivations of visitors; customers are increasing demands on the quality and variety of services offered. These circumstances, as well as the high level of competition in the industry, are forcing business owners to look for innovative ways to attract customers. Restaurant event activity is one such way of doing this. The foreign and domestic restaurant business has already accumulated considerable experience in developing and implementing various types of restaurant events. Nowadays, the hospitality industry offers a huge variety of event activities. The large number of unique restaurant events with different focuses makes efforts to typologize them difficult. In terms of planning the event activities of the restaurant, we can distinguish self-sufficient restaurant events, which are not recommended to be combined with other events, and modular restaurant events, which would be more attractive if combined with other event activities. When forming a bank of restaurant activities, compiling basic events packages and developing an Event-menu, you need to consider the concept of a particular restaurant, as well as external and internal environment factors. Scientific novelty of the study lies in the clarification of promising directions for the development of event activity in restaurants. The study of the mechanism for using restaurant events as a means of increasing the appeal and brand awareness of the restaurant was further developed. Based on this analysis, the methodological approach to the formation of a bank of restaurant activities, compiling a basic package of events and the development of the Event-menu of the restaurant was improved. Practical value of the obtained results lies in the possibility of their use in practical activities of the restaurant businesses and travel agencies specializing in culinary tourism.

Educational Tourism as a Source of Linguistic and Cultural Competence of Foreign Students on the Example of Azerbaijan

Author(s): Tofik Abdulhasanli,Gulnara RZAYEVA,Aygun AMIROVA,Zeynab HUSEYNOVA / Language(s): English Issue: 4(68)/2023

This article is devoted to the problem of the formation of linguistic and cultural competence of foreign students on the example of Azerbaijan with the help of educational tourism. The formation of this competency is one of the main conditions for the quality training of foreign students. Educational tourism is an important educational technology, especially at the present stage of social development due to the fact that it provides opportunities for expanding the horizons of students, familiarizing themselves with the culture of other countries and peoples, forming, understanding the customs, traditions, cultural values of their countries, native land and other countries and people’s skills, develops the abilities of students. This approach is aimed at overcoming stereotypes, the language barrier, thus, learning becomes productive. This leads to increased learning. Subject: linguistic and cultural competence of foreign students on the example of Azerbaijan. Purpose: to study and prove the need for educational tourism in the formation of linguistic and cultural competence of foreign students. Tasks: 1. To conduct a review of the literature on the formation of linguistic and cultural competence of foreign students. 2. To study the theory of educational tourism. 3. To analyze educational tourism in the press. 4. Consider the stages of educational tourism in the press. 5. To analyze the theoretical and practical research results. 6. Draw conclusions on the topic.

Croatian Diaspora as a Potential Tourist Market: The Case of Canada

Author(s): Doris Peručić,Marijana Greblički,Adrian Beljo / Language(s): English Issue: 2/2022

Diaspora members feel a strong connection to their homeland. Their motivations for travel in the homeland range from visiting the homeland, relatives, and friends, searching for their “roots”, attending important national and religious holidays, conferences and educational programmes to using health services, visiting tourist attractions and having a holiday. This research study aims to identify and analyse the personal motives of the Croatian diaspora residing in Canada for visiting and revisiting the homeland, their socio-demographic profile, travel characteristics, tourism experience and future travel intentions. The empirical research was conducted among members of the Croatian Canadian community. It is based on an online survey conducted from January to March 2022. The findings show that Croatian Canadians are an attractive market segment for diaspora tourism. The primary motives for travelling to Croatia are associated with visiting family and friends, visiting the homeland, and going on a beachside holiday. For the emigrant population, nostalgia/homesickness is the other crucial motive for travelling to Croatia, while for their descendants, it is sightseeing/visiting tourist attractions. Respondents born in Canada are more satisfied with tourism development than those born in Croatia. More than 80% of Croatian diaspora residing in Canada are definitely planning to visit or revisit their homeland in the future. The article provides new insights into the motivation and behaviour of Croatian Canadians as potential tourists visiting Croatia, which is insufficiently researched in tourism literature. It enables a better understanding of the unique characteristics and nature of the travels of diaspora members of two generational groups, which facilitates decision-makers to adapt to their needs. The study provides guidance for improved management of diaspora tourism.

Формиране на дейност и поведение като цел на педагогическото взаимодействие в предучилищна възраст

Author(s): Svilen Markov / Language(s): Bulgarian Issue: 1/2015

The paper offers a psychological and pedagogical analysis of the process of forming activity and behavior. It is considered as a process in which connecting and determining conditions view children as subjects of their behavior and activity and the formed levels of their cognitive development. The psychological prerequisites are emphasized in the analysis and they are mostly related to thinking, and the task problem and the goal of the activity are viewed as a basic pedagogical tool.

Attributes influencing responsible tourism consumer choices: Sustainable local food and drink, health-related services, and entertainment

Author(s): Dolores Gallardo-Vázquez / Language(s): English Issue: 2/2023

Research background: This research focused on identifying attributes of tourism services which are guided by a responsible vision and which seek to achieve consumer satisfaction with products that respect sustainability principles. Responsible consumer choices were defined as those formed by an orientation toward sustainable local food and drink, health-related services, and entertainment.Purpose of the article: This research had two aims. The first was to create and validate a measurement scale assessing tourists' motivations with regard to three responsible tourism service dimensions. The second was to evaluate how tourists' responsible choices affect their satisfaction.Methods: The methodology included exploratory factor analysis, confirmatory factor analysis, and structural equation modeling to test the hypothesis developed based on a literature review. The convenience sample was made up of tourism service users.Findings & value added: The results include a broad measurement tool that can be applied in other fields of research to detect which variables influence consumer satisfaction. The proposed model incorporates significant determining factors, namely, key aspects affecting tourism service selection by clients focused on sustainability and responsible consumption. Based on a market orientation (MO) perspective, the findings contribute to the existing literature on stakeholder theory (ST) and dynamic capability theory (DCT). The value added comprises a better understanding of responsible tourism consumers' choices based on a three-part theoretical framework (i.e., MO, ST, and DCT).

Impact of the rule of law, corruption and terrorism on tourism: Empirical evidence from Mediterranean countries

Author(s): Yilmaz Bayar,Marius Dan Gavriletea,Rita Remeikienė / Language(s): English Issue: 3/2023

Research background: Tourism sector is considered as a driving force of economic development and understanding factors that deter the flow of tourists and hinder its development, which is essential for all actors involved in this industry.Purpose of the article: The purpose of the article is to investigate the impact of rule of law, corruption, and terrorism on tourism in 14 coastal states of the Mediterranean Sea based on the United Nations classification.Methods: The short and long-run relationships among the rule of law, corruption, terrorism and tourism are respectively analyzed through Dumitrescu and Hurlin causality test and LM bootstrap cointegration test taking notice of the presence of heterogeneity and cross-sectional dependence.Findings & value added: The causality analysis reveals that control of corruption has a significant influence on tourism only in the short run. The cointegration analysis uncovers that terrorism negatively affects the tourism in Albania, Algeria, Egypt, and Tunisia, but improvements in corruption also positively affect the tourism in Albania, Algeria, Bosnia and Herzegovina, Greece and Italy. Last, the rule of law has a positive impact on tourism in Egypt, Greece, and Israel. In this context, the rule of law can also be a key factor for tourism development via combat with corruption and terrorism. Based on some unique characteristics, the Mediterranean region has consolidated its position as the world's leading tourist destination, but to maintain this competitive position, it is crucial to recognize and adopt strategies that respond to all key challenges faced by this sector.