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КОМУНИКАЦИОННАТА ПОЛИТИКА НА ХОТЕЛИЕРСКИЯ БИЗНЕС

КОМУНИКАЦИОННАТА ПОЛИТИКА НА ХОТЕЛИЕРСКИЯ БИЗНЕС

Author(s): Vyara Kyurova / Language(s): Bulgarian Issue: 1/2014

In modern conditions the activity of the hotel business is largely marked by a high degree of competition. The success of the hotel business depends largely on the effectiveness of its marketing communications. Important for the growth in demand for products and expanding and improving the market position of the hotel business are the means by which the business uses to inform consumers of supplied products, their properties and conditions for acquisition. The aim of the study is to identify the main problems of the communication activities of the hotel business and management decisions for improvement. Analyzes and conclusions on this issue are based on data from a survey of 67 hotels in Blagoevgrad region in February-May 2013.

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РОЛЯТА НА МАРКЕТИНГА В АНТИКРИЗИСНОТО УПРАВЛЕНИЕ НА ХОТЕЛИЕРСКИЯ БИЗНЕС

РОЛЯТА НА МАРКЕТИНГА В АНТИКРИЗИСНОТО УПРАВЛЕНИЕ НА ХОТЕЛИЕРСКИЯ БИЗНЕС

Author(s): Vyara Kyurova / Language(s): Bulgarian Issue: 1/2013

Currently, the hotel business works in condition of finance and economic crisis. The crisis turns out negative influence to tourist consumption as well as economic activity of hotel business. Main sense for effective management of this kind of business has learning and knowing the processes, which going along with beginning and running crisis processes and abilities for their overcome. In this kind of condition, main requirement for economic development of hotel business has appeared his active work on the market. For this purpose it is necessary this kind of business to form and proceed marketing policy adequate on changes of inner and outer environment. In this context, the purpose of this working out is to reveal the role of marketing in condition of anti-crisis management in hotel business.

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ВРЪЗКА НА КОРПОРАТИВНАТА СОЦИАЛНА ОТГОВОРНОСТ С КОНКУРЕНТНОСПОСОБНОСТТА НА ТУРИСТИЧЕСКИТЕ ДЕСТИНАЦИИ

ВРЪЗКА НА КОРПОРАТИВНАТА СОЦИАЛНА ОТГОВОРНОСТ С КОНКУРЕНТНОСПОСОБНОСТТА НА ТУРИСТИЧЕСКИТЕ ДЕСТИНАЦИИ

Author(s): Hristina Boycheva / Language(s): English Issue: 2/2013

Tourism is one of the fastest growing industries on the planet, with nearly 700 million people travelling abroad in 2000 (est.1.6 billion people by 2020). Recent reports suggest that “holidaymakers do not want to enjoy themselves at the expense of those in destinations’. Consumers claim to be keen to be informed by travel agents and tour operators how they can support the local economy, preserve the environment and behave responsibly whilst abroad. Furthermore, holidaymakers also claim to be willing to pay more for holidays which have the ethical characteristics they aspire to. So that the Corporate Social Responsibility assures the competitiveness of the destination by integrating into suppliers business all the characteristics which customers desire and tour operators require.

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ПРОУЧВАНЕ НА МАРКЕТИНГОВИЯ ОПИТ НА НЯКОИ СВЕТОВНИ ТУРИСТИЧЕСКИ ДЕСТИНАЦИИ, ФОРМИРАНИ НА БАЗАТА НА РАЗВИТИЕТО НА ИЗКУСТВАТА И ЗАБАВЛЕНИЯТА, ПРИ РАЗРАБОТВАНЕ НА ТУРИСТИЧЕСКИ ПРОДУКТИ

ПРОУЧВАНЕ НА МАРКЕТИНГОВИЯ ОПИТ НА НЯКОИ СВЕТОВНИ ТУРИСТИЧЕСКИ ДЕСТИНАЦИИ, ФОРМИРАНИ НА БАЗАТА НА РАЗВИТИЕТО НА ИЗКУСТВАТА И ЗАБАВЛЕНИЯТА, ПРИ РАЗРАБОТВАНЕ НА ТУРИСТИЧЕСКИ ПРОДУКТИ

Author(s): Nikolai Tsonev / Language(s): English Issue: 3/2013

Destination marketing should achieve the strategic goals set by the analysis of the interested parties, and to correspond with supply and demand, using the full range of marketing tools to communicate with customers and suppliers. The consumers have special requests for their journey, entertainment and educational experiences. Therefore, the topics of destinations and their interpretation become more important for the future. Human resources, training and cooperation between competing and complementary destinations enable the regions to learn from each other and adapt to the demands and requirements of the customers. Innovative Marketing, led by the researches and utilization of new technologies will be the only way to manage and marketing the competing destinations in the future.

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Прагматика на комуникацията в дигиталния туристически маркетинг

Прагматика на комуникацията в дигиталния туристически маркетинг

Author(s): Christina Slavova / Language(s): Bulgarian Issue: 3/2016

With the development of digital marketing in general the tourist service also entered in a "new offering dimension". Online sales started modelling the market in a new way as the communication user - merchant passes through "electronic" intermediaries. The study aims to examine the pattern of relations in this communication in terms of pragmatics - between the characters and interpreters in this context. Classification of tourist is applied as this is determinative for his searches as a customer. The analysis contains sites for hotel services and accommodation that completely changed the relationship user - travel agent and the model for interactive communication platforms for ranking and evaluation of tourist service by consumers. Among them we can put social networks who have become now the most common means of communication feedback. The study ends with the most current phenomenon in digital tourism marketing - the online platform Airbnb. From the current analysis will be drawn conclusions in the context of destination Bulgaria as a tourist product in the digital world.

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МАРКЕТИНГ НА ВЗАИМООТНОШЕНИЯТА НА ХОТЕЛИЕРСКИЯ БИЗНЕС

МАРКЕТИНГ НА ВЗАИМООТНОШЕНИЯТА НА ХОТЕЛИЕРСКИЯ БИЗНЕС

Author(s): Vyara Kyurova / Language(s): English Issue: 2/2018

Under the conditions of constant and unforeseeable market changes, the success of hotel business is guaranteed to a considerable extent by its skill to develop, maintain and improve long-term relations with customers. The application of the customer-orientated approach facilitates the development of relations of mutual trust in clients and complete satisfaction. In this context, the aim of this article is to outline the major problems connected with relationship marketing of hotel business. The research is based on the results of a survey conducted among owners of hotel business.

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DIGITALIZATION OF THE TOURISM INDUSTRY: PROBLEMS AND PROSPECTS

DIGITALIZATION OF THE TOURISM INDUSTRY: PROBLEMS AND PROSPECTS

Author(s): Nelli I. Akylbekova,Elena A. Neevina / Language(s): English Issue: 1/2020

The article discusses the problems and prospects of the development of digitalization in the tourism industry in the Kyrgyz Republic. The analysis of the dynamics of gross value added and investment in fixed assets in the tourism sector in the Kyrgyz Republic, the number of payments made by credit cards in the Kyrgyz Republic, the number of POS-terminals, the number of Internet access points, ATMs in the Kyrgyz Republic for 2014-2018 years.

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MARKET POSITIONING AND INFLUENCE OF TOURIST DESTINATIONS DEVELOPING EDUCATIONAL TOURISM

MARKET POSITIONING AND INFLUENCE OF TOURIST DESTINATIONS DEVELOPING EDUCATIONAL TOURISM

Author(s): Iveta Voleva-Petrova / Language(s): English Issue: 2/2020

This report main aim is to represent and emphasize the market positioning and influence of tourism destinations developing educational tourism. Main research goals are to define the specification of the tourism market, define educational tourism, to identify the specification of the educational tourism market, and also to represent the methodology for positioning and building marketing influence in tourism destination suggested by the author. The suggested methodology is based on the examined academic literature concerning the positioning of tourist products on the market, the author presents his vision for the main stages for the successful positioning of destinations.

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ORIGIN AND CHARACTERISTICS OF EDUCATIONAL TOURISM

ORIGIN AND CHARACTERISTICS OF EDUCATIONAL TOURISM

Author(s): Iveta Voleva-Petrova / Language(s): English Issue: 2/2020

This report aims to present the origins and specifications of educational tourism. This report presents the relationship between tourism and education, focusing on the specifics of tourist educational products. Educational tourism is classified as a youth type of tourism that attracts a certain market niche. Therefore, educational tourism is defined as a niche type of tourism. In this type of tourism, the main motivation of tourists is the desire and need to learn and educate.

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Re-orientation for the rural tourism destinations in Bulgaria and Greece as a result of the COVID – 19

Re-orientation for the rural tourism destinations in Bulgaria and Greece as a result of the COVID – 19

Author(s): Ruska Bozhkova / Language(s): English Issue: 2/2022

The paper aims to analyze the re-orientation for the rural tourism destinations in the transborder area between South-West Bulgaria and Northern Greece during the period of COVID-19 pandemic time. The research identifies the effects of COVID-19 in the demand of this sustainable type of tourism including some specific regional sub-types of the rural tourism. The novelty and the contribution brought by this research to the field of tourism studies is based on the research methodology and specifically on the application of criteria regarding the destinations of rural tourism. These criteria have been modified and supplemented so as to include as many dimensions as possible in the examined areas. The used methodology is based on the analysis of in-depth – interviews with managers of tourist enterprises including smaller guest houses, travel agencies and tourist attractions in the region. The conclusions obtained due to the primary data of the research show common trends for the tourism during the times of uncertainties, and especially indicate an increasing re-orientation of tourists when choosing destinations for rural tourism in both regions of South-West Bulgaria and Northern Greece.

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TOURISM AND RECREATIONAL RESOURCES USAGE PERSPECTIVES THROUGH ACCORDING TO MOUNTAINOUS ADJARIA`S EXAMPLE

TOURISM AND RECREATIONAL RESOURCES USAGE PERSPECTIVES THROUGH ACCORDING TO MOUNTAINOUS ADJARIA`S EXAMPLE

Author(s): Merab Putkaradze,Tomasz Michalski,George Abuselidze / Language(s): English Issue: 2/2022

Application of resources existing in mountainous regions and its involvement in business turnover is one of the urgent issues of modern reality. The problem was more shaped since the world faced the serious challenges during of COVID-19 pandemic period. One of the densely populated mountainous regions of Adjaria in Georgia is no exception, which had a quite intense development in tourism business before the pandemic. The tourism development dynamics in mountainous Adjaria before the pandemic and after the pandemic is studied and there are shaped a serious problems existing in tourism development as a result of pandemic. The study used social and case studies, balanced theory, statistical, comparative, space-time analysis methods and other methods. The region`s tourism and recreational resources potential is evaluated, some particular type of originalities of tourism developed on its basis and there are set its further development perspectives through post-pandemic period. By foreseeing the environmental sustainability, it is grounded an increase of some particular type of tourism and new touristic routes` development ways. Therefore, the regional economic development trends are set on the basis of tourism development.

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GOOD PRACTICES IN HOTEL BRANDING – SUSTAINABILITY TRENDS OF INTERCONTINENTAL HOTEL GROUP

GOOD PRACTICES IN HOTEL BRANDING – SUSTAINABILITY TRENDS OF INTERCONTINENTAL HOTEL GROUP

Author(s): Veselin Stoimenov / Language(s): English Issue: 1/2023

The branding strategy has been used by hospitality companies for many years. Recently, the positioning of a hotel or hotel chain as a company that follows an active sustainable development policy has been particularly successful. One of the reasons behind branding is to reach different segments and create customer loyalty. Branding plays a crucial role in maintaining a long-term relationship with the guest. Guest loyalty is very important for hospitality companies because loyal guests are more profitable and less price sensitive. The firm commitments of a company that has already created loyalty among its customers make demand even more inelastic. This study makes a review and analyses good practices in hotel branding. The subject of the study is sustainable development in hotel branding. The object of discussion are the good practices of IHG in this area. The strategy of the Intercontinental Hotel Group has been analysed based on its sustainable development program. The company is investing colossal sums to improve its digital presence and to make the general public aware of its sustainable commitments and good practices. Few hotel chains, even of IHG's stature, publish so much information about these commitments and actual progress of their implementation.

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РАЗВИТИЕ ПРИБРЕЖНОГО ТУРИЗМА СРЕДИЗЕМНОГО МОРЯ В ТУРЦИИ

РАЗВИТИЕ ПРИБРЕЖНОГО ТУРИЗМА СРЕДИЗЕМНОГО МОРЯ В ТУРЦИИ

Author(s): Corina Gribincea,Svetlana Caradjova / Language(s): Russian Issue: 02/2021

Tourism can have a benefic effect on the environment by contributing to the protection and preservation of the environment. It is a way to raise awareness of environmental values and can serve as a tool to finance conservation of natural areas and increase their economic value. The article provides in-depth analysis of the development of Mediterranean coastal tourism in Turkey. The rapid growth of outbound tourism from new markets, especially from China, the Russian Federation and India, entails a change in the structure of tourist flows and demand in the Mediterranean region. In the opinion of the authors, this requires new marketing and service skills and appropriate product development, which is often best achieved locally and regionally. At the same time, changing social values, lifestyles and demographics in developed countries are increasingly reflected in changes in tourism demand, leading to growing fragmentation of tourism markets and the emergence of new niche markets.

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DEVELOPMENT OF AGROTOURİSM APPLİCATİON İN GANJA-GAZAKH ECONOMİC CİRCLE

DEVELOPMENT OF AGROTOURİSM APPLİCATİON İN GANJA-GAZAKH ECONOMİC CİRCLE

Author(s): Jeyhun Iskander Musayev / Language(s): English Issue: 01/2022

Azerbaijan has its geographical position, nature, history, and material-moral resources dating back hundreds of years. Therefore, there shouldn’t be any problem for the development of agro tourism. Local citizens should be properly mobilized in this direction, and regional centers should be established for the development of agrarian tourism in each economic region. At the same time, special stimulating credit conditions should be created in the banking sector to build local small agro businesses in the regions. In this regard, the problem of self-financing of the regions will be eliminated and the dependence of the regions on the state budget can be minimized. Tourism is one of the most potentially developing sectors of the non-oil sector in the Republic of Azerbaijan in a modern market economy. Since independence, the state has shown great interest in various areas of tourism in any part of the country, and the geographical location and climate zone of Azerbaijan is suitable for any type of tourism. As the youngest and most developed type of tourism in recent years, it is in the interest of the state in the field of agro-tourism. This type of tourism has been used and developed in many foreign countries for over a century. Ganja-Gazakh economic region, the second largest economic region of Azerbaijan, is suitable for any field of tourism in terms of its economic and geographical location. For this reason, the main purpose of the study is to ensure the application of agritourism in the Ganja-Gazakh economic region and to study the issues of educating the population in this region in the field of tourism.

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РЕЦЕНЗИЯ НА МОНОГРАФИЮ «ИННОВАЦИОННЫЕ ПОЛИТИКИ РАЗВИТИЯ МЕЖДУНАРОДНОГО ТУРИЗМА В КОНТЕКСТЕ ЕВРОПЕЙСКОЙ ИНТЕГРАЦИИ РЕСПУБЛИКИ МОЛДОВА»

РЕЦЕНЗИЯ НА МОНОГРАФИЮ «ИННОВАЦИОННЫЕ ПОЛИТИКИ РАЗВИТИЯ МЕЖДУНАРОДНОГО ТУРИЗМА В КОНТЕКСТЕ ЕВРОПЕЙСКОЙ ИНТЕГРАЦИИ РЕСПУБЛИКИ МОЛДОВА»

Author(s): Petru Catan / Language(s): Russian Issue: 02/2022

Review of: “INNOVATIVE POLICIES FOR THE DEVELOPMENT OF INTERNATIONAL TOURISM IN THE CONTEXT OF THE EUROPEAN INTEGRATION OF THE REPUBLIC OF MOLDOVA” Authors: Balan Igor, PhD in Economics, associate professor, Zhigareva Elena, PhD student, Krotenko Irina, PhD in Economics

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Unlocking Sustainability Through Innovation: A Green HR Approach for the Hospitality Industry

Unlocking Sustainability Through Innovation: A Green HR Approach for the Hospitality Industry

Author(s): Ida Bagus Ketut Surya,Sebastian Kot,I Putu Astawa,I Gede Rihayana,I Made Risma M Arsha / Language(s): English Issue: 2/2024

Bali's tourism industry faces a critical challenge: achieving sustainable growth without sacrificing the environment. While green practices are gaining traction in hotels, the specific factors driving environmental performance remain unclear, this study investigates these relationships within Bali's unique context, informed by the resource-based view and ability-motivation-opportunity theory. Unlike other Indonesian regions, Bali's deeply rooted Tri Hita Karana philosophy, emphasizing harmony with the environment, creates fertile ground for eco-innovation in hotels. Understanding these drivers is crucial given Bali's delicate ecosystem and booming tourism. A survey of 178 hotel employees reveals green innovation as the key mediator. Green transformational leadership and green HRM practices positively influence environmental performance through fostering eco-innovation. Notably, green HRM plays a critical role in this context due to the Tri Hita Karana Foundation. These findings offer valuable insights for hoteliers, policymakers, and researchers. By implementing strong green HRM practices and fostering eco-innovation, Balinese hotels can ensure long-term sustainability and preserve their cultural and environmental heritage for future generations. This ultimately contributes to a more sustainable tourism model for Bali.

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CLUSTER ANALYSIS OF TRAVEL BEHAVIOUR THREATS IN CHOSEN EUROPEAN FUNCTIONAL URBAN AREAS DURING THE ECONOMIC CRISIS

Author(s): Marta Gross,Małgorzata Dudzińska,Agnieszka Dawidowicz,Ada Wolny-Kucińska / Language(s): English Issue: 3/2024

Motives: Urban mobility models are constantly changing due to economic, social, infrastructural, andgeographical factors. Preferences for transport modes vary by country, region, and city, and transportinfrastructure and policy have a significant impact on residents’ choices. Additionally, economicfactors such as economic crises, public policy decisions, and events such as armed conflicts havea significant impact on the dynamics of mobility in functional urban areas (FUAs).Aim: The main goal of the research was to create groups of countries (clusters) that have similarpriorities regarding travel behaviour threats revealed as a result of the economic crisis resulting fromthe conflict in Ukraine.Results: The study shows that the main threats during the economic crisis (resulting from the warin Ukraine) are economic factors (e.g., ticket prices, an increase in fuel costs), legal factors (e.g., lossof a driving license or passenger transport license), and infrastructural factors (e.g., poor conditionof infrastructure). The analysed countries were grouped based on the hierarchical prioritizationof threats, using Ward’s hierarchical clustering method. Interestingly, the distance from the conflictepicentre did not significantly influence the prioritization of threat factors influencing transportationbehaviour in FUAs. Instead, factors such as membership in international organizations, energydependence on Russia, the level of economic growth, and transport infrastructure played a more keyrole in the priority-setting process.

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The online destination image of the protected area Bicaz Gorges-Hășmaș National Park

Author(s): Elena Măgdălin,Alexandra Cehan / Language(s): English Issue: 1/2022

The purpose of this paper is to analyse the online destination image of the protected area Bicaz Gorges-Hasmas National Park. Four objectives have been formulated, as it follows: (1) analyzing tourists’ visiting behaviour at the destination, (2) evaluating tourists’ appreciation of the different attractions inside the destination and implicitly comparing these attractions, (3) identifying the most emblematic elements of the online image for the analysed attractions and (4) identifying the issues that exist at the destination as perceived by tourists. The analysis of user-generated content from TripAdvisor and Google Maps platforms led to the folowing results for the study area: the National Park is characterised by high seasonality, with the peak season during the summer months; there is a certain uniformity regarding the geographical origin of the tourists who visited different locations inside the National Park; there is a generally positive opinion regarding the destination, which is perceived as ”beautiful”, ”wonderful”, and even ”spectacular”; the issues related to the road infrastucture or to crowdedness (especially around Red Lake) represent the main negative comments of tourists regarding the destination. The results of this analysis can be of practical use in terms of developing future marketing campaigns and for designing strategic plans for solving the identified issues at the destination.

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Tourism, Terrorism and Security: Tourism Security-Safety and Post Conflict Destinations, Maximiliano E. Korstanje, Hugues Seraphin (Editors), Bingley: Emerald, 2020.

Author(s): Gabriel Camară / Language(s): English Issue: 1/2022

Tourism, Terrorism and Security: Tourism Security-Safety and Post Conflict Destinations” is the first of the seven volumes published by Emerald within the book series “Tourism Security-Safety and Post Conflict Destinations”. This series explores tourism issues related to comparative cross-cultural perceptions of risk and threat, natural and human-caused disasters, post-disaster recovery strategies in tourism and hospitality, crime and security issues in tourism and hospitality, the effects of global warming on tourism destinations, virus outbreaks, and tourism mobility, disasters, trauma and tourism, and more. This series has as purpose “to create a critical platform which not only explores the dichotomies of tourism from the theory of mobilities but also provides an insightful guide for policy-makers, specialists and social scientists interested in the future of tourism in a society where uncertainness, anxiety and fear prevail.

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La mise en tourisme de la Médina de Tozeur: Une valorisation du patrimoine mitigée

Author(s): Fathy Boulifa / Language(s): French Issue: 2/2023

Tozeuris an oasis town in southwestern Tunisia. It represents the hub of Saharan tourism. From the sixties of the 20th century, this town valued its natural and cultural assets in Saharan tourist activities to maintain its place in the Tunisian tourist network. The tourism of its Medina represents the most delicate enhancement of its architectural heritage. The Medina is among the most fragile and tourist-frequented urban sites in the city of Tozeur. The Medina suffered several consecutive and devastating floods, especially in the years 1969, 1975 and 1990, which caused damage and demolished a large part of it. Today, this architectural heritage requires major redevelopment and rehabilitation works to receive additional flows of tourists who could further deteriorate it.As part of my research on Saharan tourism, I carried out surveys concerning the perception of inhabitants and tourists of this architectural heritage of the city of Tozeur. This research starts from a few issues: What are the different aspects of tourist development of this Medina? What are the eminent risks threatening it? How do its inhabitants and tourists perceive this enhancement?

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