РАЗВИТИЕ ПРИБРЕЖНОГО ТУРИЗМА СРЕДИЗЕМНОГО МОРЯ В ТУРЦИИ
DEVELOPMENT OF TURKISH MEDITERRANEAN COASTAL TOURISM

Summary/Abstract: Tourism can have a benefic effect on the environment by contributing to the protection and preservation of the environment. It is a way to raise awareness of environmental values and can serve as a tool to finance conservation of natural areas and increase their economic value. The article provides in-depth analysis of the development of Mediterranean coastal tourism in Turkey. The rapid growth of outbound tourism from new markets, especially from China, the Russian Federation and India, entails a change in the structure of tourist flows and demand in the Mediterranean region. In the opinion of the authors, this requires new marketing and service skills and appropriate product development, which is often best achieved locally and regionally. At the same time, changing social values, lifestyles and demographics in developed countries are increasingly reflected in changes in tourism demand, leading to growing fragmentation of tourism markets and the emergence of new niche markets.

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