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НАРРАТИВЫ «ЗЕЛЕНЫХ» ПОТРЕБИТЕЛЕЙ: АНТИГЕРОЙ, ЭКОГЕРОЙ И АНАРХИСТ

НАРРАТИВЫ «ЗЕЛЕНЫХ» ПОТРЕБИТЕЛЕЙ: АНТИГЕРОЙ, ЭКОГЕРОЙ И АНАРХИСТ

Author(s): M. Autio,E. Heiskanen,Veikko Heinonen / Language(s): Russian Issue: 2/2014

Environmental policy makers and marketers are attracted by the notion of green consumerism. Yet, green consumerism is a contested concept, allowing for a wide range of translations in everyday discursive practices. This paper examines how young consumers construct their images of green consumerism. It makes a close reading of three narratives reflecting available subject positions for young green consumers: the Antihero, the Environmental Hero and the Anarchist. It reveals problems in the prevailing fragmented, gendered and individualistic notions of green consumerism, and discusses implications for policy and marketing practitioners.

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ВТОРОЙ МЕЖДУНАРОДНЫЙ НАУЧНЫЙ СЕМИНАР «ПРОЕКТ «МАНЧЕСТЕР»: ПРОШЛОЕ, НАСТОЯЩЕЕ И БУДУЩЕЕ ИНДУСТРИАЛЬНОГО ГОРОДА»

ВТОРОЙ МЕЖДУНАРОДНЫЙ НАУЧНЫЙ СЕМИНАР «ПРОЕКТ «МАНЧЕСТЕР»: ПРОШЛОЕ, НАСТОЯЩЕЕ И БУДУЩЕЕ ИНДУСТРИАЛЬНОГО ГОРОДА»

Author(s): Denis Sergeevich Dokuchaev / Language(s): Russian Issue: 3/2013

Два года назад город Иваново стал местом про- ведения научного семинара, посвящённого про- блеме эволюции промышленного города. Тогда организаторы отталкивались от образа Манче- стера, как проекта моноиндустриального (тек- стильного) города, реализованного в разных странах. Второй международный семинар поста- вил на повестку дня более широкий круг вопросов: индустриальный ландшафт в постиндустриальном контексте; эксплуатация индустриального простран- ства; идеология и мифология индустриальных ландшафтов в искусстве и других символических практиках; город фабрика/город-завод: опыт и перспективы индустриального туризма; Человек городской и чело- век индустриальный (антропологический и социаль- нопсихологические аспекты существования в инду- стриальной среде); быт и бытие: знаково- символические коды индустриальных ландшафтов.

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This Is How We Roll: The Status Economy of Bus Portraiture in the Black Urban Periphery

This Is How We Roll: The Status Economy of Bus Portraiture in the Black Urban Periphery

Author(s): Jordana Matlon / Language(s): English Issue: 2/2015

The absence of formal employment opportunities in African cities leaves many men unable to achieve an idealized, modern wage-earning masculinity, such that socially they remain boys. They may contest their denigrated status by investing in practices that supplant this dominant narrative of masculinity. Specifically, images of iconic black men invoke an experience of modernity-as-alterity, shared across the global black diaspora. As men assert their common blackness through visual expression, they fuel lucrative economies. In this transatlantic interplay, the urban periphery transforms supralocal cultural references into material practices that buttress local identities. This article introduces the concept of status economies to examine the politics of representation and to track the dollars and dreams on Africa’s urban periphery. The author discusses the practice of gbaka (bus) portrait art as an example of a status economy in Abidjan, Cote d’Ivoire. She explores the nexus between gbaka art, changing work regimes, and masculinity to understand how peripheral men’s search for status generates a cultural movement and an associated economy.

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Olga Brednikova and Oksana Zaporozhets, eds. Mikrourbanizm: Gorod v detaliakh. Sbornik statei. Moscow: Novoe literaturnoe obozrenie, 2014

Olga Brednikova and Oksana Zaporozhets, eds. Mikrourbanizm: Gorod v detaliakh. Sbornik statei. Moscow: Novoe literaturnoe obozrenie, 2014

Author(s): Cordula Gdaniec / Language(s): Russian Issue: 2/2015

Review of: Cordula Gdaniec - Olga Brednikova and Oksana Zaporozhets, eds. Mikrourbanizm: Gorod v detaliakh. Sbornik statei. Moscow: Novoe literaturnoe obozrenie, 2014. 352 pp. ISBN 978-5-4448-0178-9.

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Сообщество как данность и сообщество как процесс: стратегии изучения малых городов

Сообщество как данность и сообщество как процесс: стратегии изучения малых городов

Author(s): Greg Yudin,Ivan Pavlyutkin / Language(s): Russian Issue: 3/2015

Community studies in social sciences tend to treat community as a given object with structural characteristics to be revealed. This approach is particularly adopted by researchers of local communities, including small towns. However, it is questionable whether all spatially localized social aggregates can be rightfully called communities.This paper argues that even though this approach has a long tradition in social sciences, it cannot deal adequately with the key issue of integration and disintegration of communities. The authors rely on classical sociological theory to suggest a strategy of analysis that pays attention to the dynamics of social cohesion and considers communities from the standpoint of unification processes. Building on empirical data gathered during ourstudies of Russian small towns, the authors indicate several mechanisms of consolidation that support the cohesion of communities.

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Ментальные карты: ограничения метода и образ «чужого» в малом городе

Ментальные карты: ограничения метода и образ «чужого» в малом городе

Author(s): Konstantin Glazkov / Language(s): Russian Issue: 3/2015

In this paper the author describes the relationship between the methodological possibilities andlimitations of mental maps and the size of urban communities where the method isused. To illustrate the findings, the author compares three Russian cities: Moscow, Kimry, and Myshkin. From this analysis the author concludes that generalized elements of cities’ mental images must be supplemented with their exogenous descriptions (out descriptions, brand images) that allow to delineate territorial boundaries and a semantic form of imaginary city.

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День города как перформанс единства сообщества

День города как перформанс единства сообщества

Author(s): Ekaterina Pavlenko / Language(s): Russian Issue: 3/2015

In this article the author examines the Town’s Day holiday as performance: the successful or unsuccessful performance of a particular message—that of the unity of urban community—for a particular audience (that same community). Using Jeffrey Alexander’s theory of cultural pragmatics the author concludes that in the case of Town’s Day held in Gorokhovets in 2011 the message performed during the official part of the celebration was not successful. Although the message (in the form of congratulatory speeches, nominations, awards, and musical numbers) was that of the declaration of the community’s unity, it was delivered to only a segment of the town’s community. But even that small segment of the community did not engage with the performance fully. In conclusion, the author suggests that Town’s Day cannot function as a ritual that brings together a segmented community, although it may function as a ritual that revives existing community solidarity.

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Hilary Orange, ed. Reanimating Industrial Spaces: Conducting Memory Work in Post-Industrial Societies. Walnut Creek, CA: Left Coast Press, 2015

Hilary Orange, ed. Reanimating Industrial Spaces: Conducting Memory Work in Post-Industrial Societies. Walnut Creek, CA: Left Coast Press, 2015

Author(s): Alena Pfoser / Language(s): English Issue: 3/2015

Review of: Alena Pfoser - Hilary Orange, ed. Reanimating Industrial Spaces: Conducting Memory Work in Post-Industrial Societies. Walnut Creek, CA: Left Coast Press, 2015. 280 pp. ISBN 978-1-61132-168-5.

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Lewis H. Siegelbaum and Leslie Page Moch. Broad Is My Native Land: Repertoires and Regimes of Migration in Russia’s Twentieth Century. Ithaca, NY: Cornell University Press, 2014

Lewis H. Siegelbaum and Leslie Page Moch. Broad Is My Native Land: Repertoires and Regimes of Migration in Russia’s Twentieth Century. Ithaca, NY: Cornell University Press, 2014

Author(s): Gijs Kessler / Language(s): Russian Issue: 3/2015

Review of: Gijs Kessler - Lewis H. Siegelbaum and Leslie Page Moch. Broad Is My Native Land: Repertoires and Regimes of Migration in Russia’s Twentieth Century. Ithaca, NY: Cornell University Press, 2014. 440 pp. ISBN 978-0-8014-5333-5.

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From Constructivism to “Routinized Modernism”: The Zigzag Trajectory of Radical Utopianism in Postwar Central Europe

From Constructivism to “Routinized Modernism”: The Zigzag Trajectory of Radical Utopianism in Postwar Central Europe

Author(s): Viraґg Molnaґr / Language(s): English Issue: 1/2016

This article uses the example of constructivist architecture to show how radical utopianism influenced postwar plans for the large-scale transformation of the built environment in a significant but highly fragmentary fashion. Rather than dominating a longer period and slowly fading away, constructivism recurred in Hungary in several short but intensive episodes. The analysis focuses on two crucial episodes—plans for the post-1945 reconstruction of Budapest and the construction of a “strip house,” a massive collective housing superbloc — to show how constructivism came to be coupled with various social and political agendas that often caused its demise; yet it left a complex and lasting legacy even when it failed. The article also argues that the zigzag trajectory of postwar constructivist architecture is largely a function of Hungary’s interstitial geopolitical and cultural position between East and West. As a result, Hungary, together with other Central European countries, offers an example that can illuminate the nonlinear ways in which intellectual ideas and cultural models circulate on regional and global scales.

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Ветер, усталость и романтика ночи (об особенностях новых жилых массивов)

Ветер, усталость и романтика ночи (об особенностях новых жилых массивов)

Author(s): Olga Brednikova,Oksana Zaporozhets / Language(s): Russian Issue: 2/2016

“Atmosphere” is a key term and a key perspective we used to explore the peculiarities ofa new residential district in Saint Petersburg. Atmosphere is interpreted as an accentuation of the particular experiences and emotions connected to a specific place. We discovered that the atmosphere of the residential district that we studied is created by the efforts of the locals to overcome shortages of infrastructure, remoteness from the city center, numerous inconveniences, and imperfections of the place. Therefore, basic elements of the atmosphere are wind and fatigue. Numerous imperfections and challenges of the district seem to be overcome during the night time, when the darkness makes them invisible. This overcoming is an illusion, but it helps the locals to produce and maintain the positive attitude toward the place.

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Поствузовские стратегии выпускников классического университета: гендерный аспект

Author(s): I. L. Sizova ,N.V. Kladova,T.M. Khusiainov / Language(s): Russian Issue: 1/2016

Students body of the country is obviously its important social and professional potential. That’s why a study of university environment is relevant. One of the important parts of this environment is a graduate school. The most influential Russian universities aspire to preserve their position in the higher education market, correspond to the highest standards of the state and social order economic actors and the labor market in Russia. In this article the authors indicate postgraduate postgraduate strategies of large regional university graduates; among these strategies the most important ones could be the student’s choice of the job, the desire to continue their education, or not work at all. The authors focus on the gender dimension of modern attitudes, values and desires of students. The study was conducted among graduate students of nine faculties and institutes of the Lobachevskiy State University of Nizhniy Novgorod. The authors found that gender-specific professional formation and the choice of post graduate students correlated with aspects of professional mobility and individual identity of the profession.

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Sustainability in ecovillages – a reconceptualization

Author(s): Susanna Waerther / Language(s): English Issue: 1/2014

This paper identifies and explores factors affecting sustainability and their interrelationships within the context of ecovillages. Through critical analysis of the theoretical concepts of sustainability and ecovillages as intentional communities, as well their practical exploration through a multiple case study, a contextualised reconceptualization of sustainability is developed. The conceptual framework proposed in this paper depicts sustainability as a dynamic, context-dependent concept consisting of a variety of interdependent factors. The ecovillages looked at are held together by shared principles, which act as unifying themes. They translate the community characteristics (lifestyle, commitment, understanding) into community activities. These activities can be organised into different dimensions (environmental friendliness, economic alternatives, social network, organisation), all including the element of self-sufficiency to a greater or lesser extent. Sustainability has different levels (personal, community, global); ecovillages are connected to society and network with other communities, creating a link between the internal and external factors. Regular review processes address the dynamics of the factors; this self-reflexivity helps to keep the communities dynamic, and through the interrelationships of the factors can lead to enhanced sustainability. With a holistic approach to a reconceptualisation in a practical context, the conceptual model proposed in this paper facilitates a deeper understanding of the concept. Drawing on findings from a multiple case study conducted in Scotland and Germany, through in-depth interviews with inhabitants of ecovillages involved in the organisation of their communities, it offers a guideline for understanding sustainability in ecovillages and can serve as inspiration to rethink conceptualisations of sustainability to date.

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ДОКУМЕНТАЛЬНОСТЬ ТРАВЕЛОГА И СПОСОБЫ ОБОБЩЕНИЯ (ПО МАТЕРИАЛАМ ТВЕРСКОГО ВЕРХНЕВОЛЖЬЯ)

Author(s): Elena Georgievna Milyuginaa,Mikhail Viktorovich Stroganov / Language(s): Russian Issue: 1/2016

The paper explores documentary character as the leading principle for representing the reality in travelogue. The phenomena of travel and travelogue are described in modern literary and cultural studies from the perspective of anthropology. Along with the purely anthropological approach, recent researchers have successfully used the nature-oriented approach developed in the western discourse of ecocriticism. Theoretically, it is obvious that the problem of the documentary character of travelogue, which arises from interaction between humans and space during travels, can be solved by synthesizing these approaches. However, complex usage of the anthropological and spatio-temporal approaches has not become common practice in modern science. The materials of surface and water travels to the Tver Upper Volga Region are used by us as a conceptual base for theoretical conclusions. Through verifying both measure and degree of the documentary character of travelogue with the help of local texts, we reveal reasons for its violation and ways to deliberately cope with it in a particular discourse of travelogue. The objective and subjective restrictions distorting the documentary character of travelogue up to implausibility are considered. It is demonstrated that travelogue authors, guided by the principle of adequate description and subject, consistently violate this principle: they conceptualize the described space in the spirit of time, demythologize its earlier description, and produce new myths. They most frequently compare the described phenomena and facts and apply a generalizing meaning to the commonly known object, which allows them to consider it as a specific type, as well as to include it in various classification models. The paradox of travelogue is disclosed, i.e., that perception of some new phenomenon inevitably involves the establishment of paradigmatic relations of it with the already known material.

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МЕЖДУНАРОДНО-ПРАВОВОЕ РЕГУЛИРОВАНИЕ И КОНТРОЛЬ В СФЕРЕ ВНЕДРЕНИЯ ЧУЖЕРОДНЫХ ВОДНЫХ ОРГАНИЗМОВ И ПАТОГЕНОВ В РЕЗУЛЬТАТЕ СБРОСА СУДОВОЙ БАЛЛАСТНОЙ ВОДЫ

Author(s): Ksenia Borisovna Valiullina / Language(s): Russian Issue: 2/2016

The value of the World Ocean is so important that it is extremely difficult to appreciate it. Scientists have proved that the life can exist only on planets where a large part of the surface is occupied by water. For many years, protection and preservation of the World Ocean during the operation of transport vehicles has been limited only to purification of the waters polluted by oil. However, the scientific research carried out in many countries of the world has managed to prove that biological pollution can cause much more destructive consequences because of its irreversible character. Discharge of ballast water by ships is considered as a type of such pollution. More than 7000 invasive alien species of microorganisms, which successfully survive and adapt to new living conditions, are transferred every day with ballast water from one region to another. Every vessel transporting and discharging ballast water can be considered as a source of potential danger. Therefore, governments around the world actively discuss this problem. Despite internationally coordinated actions do not cover all areas, there are examples indicating that constructive solutions to the problem can be achieved. Reasons for the protracted signing of the International Convention for the Control and Management of Ships’ Ballast Water and Sediments (BWМ Convention, 2004), as well as a number of measures to be taken in the shortest possible time, are considered.

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БИОСФЕРНЫЙ ПОЛИГОН ГОСУДАРСТВЕННОГО ПРИРОДНОГО БИОСФЕРНОГО ЗАПОВЕДНИКА: ПОНЯТИЕ И ПРАВОВОЙ РЕЖИМ

Author(s): Elena Viktorovna Luneva / Language(s): Russian Issue: 2/2016

The paper proposes an original concept of biosphere polygon. The author defines it as a specially protected natural area, with differentiated regime of protection and use in particular, which is a part of the state nature biosphere reserve formed by land plots newly attached to its territory for the purpose of scientific research, state ecological monitoring, as well as testing and introduction of the methods for sustainable environmental practices that are environmentally friendly and do not deplete biological resources. The conclusion is made that the legal regime of the biosphere polygon in the state nature biosphere reserve is prohibitive-permissible, because only limited economic activity is allowed within the borders of this specially protected natural area and its land plots are involved in the limited civil circulation in special cases. The author’s suggestions for legislative changes and amendments associated with the formation and functioning of biosphere polygons are formulated. Recommendations are made to supplement St. 2 Art. 10 of the Federal Law on Specially Protected Nature Territories with the following P. 2: “The territory of the biosphere polygon may involve only land plots that were newly attached to the territory of the state nature biosphere reserve. It is prohibited to form biosphere polygons out of land plots removed from the state nature biosphere reserve”. It is suggested to legally define the obligation of business persons servicing the objects of recreational, tourist, and sport infrastructures in the territory of the biosphere polygon to conclude joint venture agreements without any profit motives with the federal government agencies responsible for nature reserves.

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Nutrition and Food in the Green city

Author(s): Rafaele Matacena,Paolo Corvo / Language(s): English Issue: 2/2016

Food is a significant dimension of life quality and of any proposal for a green city. With the green city movement, farmer markets are spreading increasingly. These are markets where farmers bring their products into the city to sell, thereby growers and producers turn into retailers. Recently the success of the Earth Markets displays citizens’ desire for quality and genuine food such as fruits, vegetables, meat, cheese. The dissemination and development of farmer market are chiefly due to the awareness that it is necessary to establish a relationship between producers and consumers, in order to have healthy and genuine products, energy saving and a lower environmental impact. The city has always had spaces for agricultural production; today these spaces are limited to the peri-urban area and they are often under the threat of overbuilding and urbanisation. In recent years this risk seems to be reduced both because of the presence of a greater awareness among the citizens about the importance of urban gardens, and due to the economic crisis, these forms of production have been appreciated. There is evidence that both at individual and community level, a growing interest in these spaces where food can be produced. These urban gardens are also sometimes created in degraded areas, hence playing a role in the redevelopment.

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Nation Branding in A Transnational Marketing Context: Serbia’s Brand Positioning Through Food and Wine

Author(s): Evinç Doğan,Goran Petković / Language(s): English Issue: 2/2016

Food and gastronomic values of a country are distinguished assets in marketing places. The aim of this article is exploring the ways in which Serbia rebrands itself through promoting the local food and culture and positions the nation brand in a transnational marketing context. The key concepts for this research originate from the literature in place marketing and branding. The gastronomic offer is an instrument shaping people’s perceptions about Serbia that is represented and communicated through values, narratives and manifestations. Accordingly, semiotics is adopted for analysing the data, which builds on three levels: axiological, narrative and discursive. Content analysis is used as a supportive method to infer meanings from codes and to determine emerging themes overarching the units of meaning. The tourism marketing strategy of The National Tourism Organization of Serbia (TOS) is closely examined through the touristic promotion materials (i.e. catalogues, posters, Soul Food video). In sum, the analysis results reveal how the country branding strategy of Serbia is handled in terms of the impact on the perceptions with a focus on food as a tourist attraction. The research is valuable for place-marketers, strategists, governments, and scholars from different fields of academia.

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Exploring Potentials for Culinary Tourism through a Food Festival: The Case of Thessaloniki Food Festival

Author(s): George Chatzinakos / Language(s): English Issue: 2/2016

This paper seeks to conceptualize the way Thessaloniki is promoting culinary tourism, whilst supporting and building upon local networks; engaging and co-creating an urban experience with its citizens and visitors. The aim of the paper is to suggest a potential framework that can be used as a strategic planning tool for the promotion of culinary tourism in Thessaloniki. To this end, a food festival is being investigated. This has been conceived by the organizers as the foundation of the idea of culinary tourism in the city. However, the findings indicate that there is a lack of active participation by the locals and not enough communication among various assets that are associated with the culinary identity of the city. In general, Thessaloniki seems to embody the ongoing struggle of an emerging destination, which is dealing with the complex process of branding and marketing without having the proper tools and the necessary collaboration required between its structural networks. Accordingly, the research provides a lens through which the culinary culture of Thessaloniki can be used as a strategic pillar for stimulating a sustainable way of “consuming” whilst also promoting the city’s identity; enhancing Thessaloniki’s appeal as a culinary destination.

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NEDENLER AÇISINDAN SUÇA SÜRÜKLENEN ÇOCUKLAR

Author(s): Riza Altun / Language(s): Turkish Issue: 30/2016

Human beings are born, grown up, mature and die. During this process, they have both positive and negative behaviours and attitudes. Individuals live on in direct proportion to their education that they have taken in their childhood from the family, the school and the environment. It’s observed that a child is pushed to crime in this period because of some reasons such as having no close family relationships, having been raised in violence, break-ups in the family, migrating from a town to a city, school, friends, workplace and social environment. The number of such crime events is increasing every year when we look at the official records. Children are raised as selfish, narcissist and egoist individuals because of the problems in the family, consumption frenzy in the society and the media. For the juveniles as they are our future, it is necessary to work on their education for all the state and civil society institutions and organizations, to prepare informative and educational programmes for reintegrating them into the society and teaching how to use technology for good. At schools, having classes on moral and religious values in the curriculum will also contribute a lot to prevent crime.

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