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TARGETS OF MUSIC INDUSTRY IN THE CONTEXT OF DIGITAL TECHNOLOGIES: A SHORT REVIEW

TARGETS OF MUSIC INDUSTRY IN THE CONTEXT OF DIGITAL TECHNOLOGIES: A SHORT REVIEW

Author(s): Dorotėja Būdaitė,Agota Giedrė Raišienė / Language(s): English Issue: 1/2023

The object of this paper is to set grounds for future research in music business by carrying out scientific literature review analysing music industry from global economy perspective. Since technologies are sensitive to time a time frame for the research was set from 2020 until 2022. Only articles in English and Lithuanian were analysed. In total there were 75 articles used for the basis of the research in “Web of Science” database. According to their content, these articles were categorized into 5 sections: ICT (information and communication technologies) and neural networks; New business ventures; Creativity and education; Intellectual property rights and blockchain technology; Digitization, streaming. Research of scientific articles was a result of a compound search of keywords music industry and technologies. In order to widen the search keywords were used with a logic operator “or”. Scientific review of the articles showed that technologies affect the music business in these areas: lessened limitations, satisfied customer needs, digital economy force, overtaking old systems, collaboration, staying relative and creative, fighting against homogenization, digital education, increased safety and security, increased financial gain and market share, autonomous and transparent intellectual rights, eliminating piracy, content accessibility, artistic relevance. In order to carry out representative and valid research in music business, more research has to focus on the global aspects of how this industry operates. This article is a steppingstone in that direction showing which aspects of the business are discussed at the moment thus enabling other scientists to start narrowing the gap and provide more in-depth research. The findings suggest that research towards providing solutions to music industry participants on how to effectively deal with fast approaching technological advancements is necessary.

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Viešųjų bibliotekų funkcijos COVID-19 pandemijos kontekste: Šiaulių regiono bibliotekų atvejis

Viešųjų bibliotekų funkcijos COVID-19 pandemijos kontekste: Šiaulių regiono bibliotekų atvejis

Author(s): Kristina Kulikauskienė,Diana Šaparnienė / Language(s): Lithuanian Issue: 94/2022

The article analyzes the functions of public libraries during crisis, putting emphasis on the con-text of the COVID-19 pandemic. The analysis of the scientific literature reveals that during the COVID-19 pandemic in addition to such libraries’ functions as providers of informational resources and cultural services (book loans, organizing cultural events), partners (collaboration with other organizations) and internal planners (maintenance of successful functioning of libraries) the functions of information disseminators (dissemination of trustworthy information, fight against infodemic), community supporters (care for and support to community members) and educators and trainers (development of competencies relevant during crisis) are particularly significant. The article presents the results of the survey conducted in Šiauliai region public libraries, which allows to examine the functions of public libraries during COVID-19 pandemic from the empirical perspective, to assess the situation of implementation of different functions, to compare them with the results from studies conducted in other countries, and to provide insights to strengthen the most prominent functions in the pandemic context. This research is important not only in the context of COVID-19 pandemics, but any crisis situation.

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Специфические особенности самоидентификации обучающегося в сравнительно-сопоставительном контексте анализа социокультурных характеристик общества

Специфические особенности самоидентификации обучающегося в сравнительно-сопоставительном контексте анализа социокультурных характеристик общества

Author(s): Valentina V. Barkova,Anton A. Semchenko,Aleksey Viktorovich Savchenkov,Natalya Vladimirovna Mamylina / Language(s): Russian Issue: 1/2023

Introduction. The article presents a comparative theorized review of the specific characteristics of students’ self-identification as main stakeholders of education, adapted to the conditions of megacultural challenges of social reality. Interest in the problem of student self-identity is determined by modern discussions about human identity, the specifics of its self-expression and existence in a rapidly and sometimes unpredictably changing social reality. The aim of the article is to identify the specific characteristics of the student's self-identification in the comparative context of analyzing socio-cultural characteristics of the society. Materials and Methods. The methodological basis of the study was sociocultural and systemic approaches. The authors used the principles of flexible rationality in building theorized constructs of the phenomenon of self-identity. The theory of ideal types (M. Veber) has the methodological value of the study, which makes it possible to navigate in the variety of manifestations of self-identification. The authors used the following research methods: a comparative historical method, deductive and chronological methods, generalization and analysis. Results. The authors have identified and analyzed specific features of students’ self-identification in the comparative context of the socio-cultural characteristics of modern society. It was revealed that students’ self-identification is influenced by a range of economic, geopolitical, digital and pandemicrelated factors as well as communicative deviations, which can be subjective, objective, rational or irrational. In the course of this work the authors discovered that modern culture is perceived as a mosaic, rhizome, fragmentary-lipoid formation, in the semantic space of which the student is functioning (crisis of self-identification). The authors substantiate the idea that in philosophical discourse, the historical and cultural system of modern education contributes to the formation of an individual focused on observing rather than thinking. Thus, there is a strong need for rethinking the basic universals of professional education system, including self-identity construct (professional development, worldview, values, meanings, goals and aspirations). The authors highlight the essential problems of the phenomenon of self-identity as a complex selfevolving system and outline the patterns of organization of a student's meaningful life orientations in the space-time continuum of history and professional culture. Conclusions. The authors conclude about specific characteristics of students’ self-identification in the comparative context of analyzing socio-cultural characteristics of the society. The main content of student's self-identity is summarized with an emphasis on the harmony of interaction of the components of self-consciousness in certain cultural and historical situations, i.e. on the formation of the ability to solve professional problems with the correlation of one's own image of "I" with the fundamental moral values of the era, country and personal choice.

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Использование педагогических технологий в развитии аксиологического потенциала личности студентов (на основе освоения этнокультуры Крыма)

Использование педагогических технологий в развитии аксиологического потенциала личности студентов (на основе освоения этнокультуры Крыма)

Author(s): Irina A. Zakiryanova,Alla Mikhaylova / Language(s): Russian Issue: 1/2023

Introduction. The article presents a study on the problem of designing educational activities that contribute to spiritual, moral and patriotic education of the younger generation, aimed at preserving culture, historical memory, and continuity of generations. The purpose of the research is to uncover and prove the capacity of student-centered technologies for the development of students' axiological potential during the study of Crimean ethnoculture. Materials and Methods. The study follows the axiological approach, from which the assessment of the educational capacity of the Crimean ethnoculture for spiritual and moral formation of the individual was made. Psychodiagnostic techniques were used to assess students' understanding of the main indicators of spiritual and moral development. The sample consisted of 1st and 2nd year undergraduate students of the Polytechnic Institute of Sevastopol State University, majoring in Technosphere safety. Results. The article reviews the research on the issues of spiritual and moral education in modern conditions and the problem of developing the axiological potential of the future professional. It should be noted that in modern conditions the problem of creating important life values (citizenship and patriotism, spirituality and morality, respect) are strategic priorities of social development. The authors emphasize that the self-understanding of a person as part of their nation and the formation of historical memory are based on the development of ethnoculture. This study substantiates that the Crimean region is a special socio-cultural platform favorable for the education of new generations on the basis of its specificity, contained in the ethno-cultural heritage. The authors argue that the educational environment of the university, including the use of studentcentered technologies, ensures the development of individual’s axiological potential (realizing life purposes, moral meanings and sources of spiritual development). Conclusions. The authors come to the conclusion that developing axiological potential of students on the basis of studying Crimean ethnoculture contributes to the formation of a humanistically oriented personality, ready for intercultural dialogue, open to interaction and cooperation with people of different nationalities and faiths in the single multicultural ethnic society.

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Studying challenges faced by international students enrolled in English Medium Instruction programs at Russian University

Studying challenges faced by international students enrolled in English Medium Instruction programs at Russian University

Author(s): Ksenia N. Volchenkova / Language(s): English Issue: 2/2023

Introduction. The article examines the problem of integrating international students pursuing English Medium Instruction (EMI) programs into the academic environment of the Russian University. The study aims to identify the discrepancies in the attitudes of international students and their professors to the challenges faced by international students that intervene with the successful integration. Materials and Methods. In order to identify the main groups of challenges faced by international students, general scientific methods were used: analysis, synthesis, and generalization of the existing research. To determine the consistency in the views of international students and their professors a diagnostic method was applied: a survey in the form of Likert scale. The reliability of the data obtained was verified using triangulation approach in its two forms: method triangulation (literature analysis on the research problem and the survey method in the form of a Likert scale) and data triangulation (answers to a survey were given by two different groups of respondents). Results. It was revealed that the successful integration of international students into the academic environment of the Russian University is aggravated by four groups of challenges: linguistic, academic, social and cultural ones. Analysis of the research findings showed a number of inconsistencies in the views on the challenges of international students demonstrated by international students and their EMI professors. The attitudes of international students and their EMI professors do not match on the following issues: the level of English language proficiency; the level of analytical skills of international students; the degree of adaptation to a new cultural environment; the perception of culture shock; the communicative abilities of international students in social and academic interaction; the level of awareness of the social and cultural life demonstrated by EMI professors. Conclusions. The authors summarize the differences in the views of international students and their teachers on linguistic, academic, cultural and social difficulties. It is concluded that increasing the degree of consistency between the views of teachers and international students will make it possible to adjust the design and implementation of EMI programs and support the successful integration of international students into the academic environment of the Russian University.

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Особенности современной модели иноязычного образования: принципы экосистемного подхода

Особенности современной модели иноязычного образования: принципы экосистемного подхода

Author(s): Elena A. Makarova / Language(s): Russian Issue: 3/2023

Introduction. The paper investigates peculiar features of the ecosystem approach to teaching foreign languages at university. The aim of the study is to summarize the ideas about the ecosystem in modern educational conceptions and language research, in the practice of implementing models of effective foreign language teaching. Materials and Methods. The author applies a systematic approach to the analysis of the concept ‘ecosystem’ being under consideration in modern educational research investigations, a scientific approach to substantiating the ecological views on investigating language skills, and an empirical approach to describing conditions of effective foreign language learning environment. Results. Summarizing the data obtained, the author has formulated the main principles of the ecosystem approach to foreign language teaching at university. Firstly, the educational ecosystem is centered around the learning situation with actively interacting students and their teacher. Secondly, the learning situation is gradually modeled by the teacher for each type of speech activity, taking into account the language proficiency and experience of students. Thirdly, teacher’s didactic and organizational competence contributes to interactions among students with indirect teacher’s intervention, as well as to learner autonomy and development of students outside the classroom. Fourthly, learning materials, corresponding to abilities and interests of students and mobile devices help students construct and navigate informative educational language environment. Conclusions. The article concludes that principles of ecosystem approach should be the basis of creating a new educational environment and designing a new educational model of teaching foreign languages at university.

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DESIGN THINKING FOR SOCIAL INNOVATION AND COMMUNITY DEVELOPMENT IN PUBLIC LIBRARIES

DESIGN THINKING FOR SOCIAL INNOVATION AND COMMUNITY DEVELOPMENT IN PUBLIC LIBRARIES

Author(s): Camelia-Irina Căldărușă / Language(s): Italian Issue: 21/2020

Public libraries are nowadays evolving from spaces for knowledge preservation to spaces for social interactions, active citizenship, and continuous learning. This article looks into the concepts of design thinking and community-centered design as drivers for social innovation in public libraries. Through the means of a qualitative research conducted at a Danish public library, we illustrate both the social impacts of the usage of design thinking and community-centered design in public libraries, and the measures that should be adopted by public libraries in order to facilitate processes of social innovation and cultural development for local communities.

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THE DIGITAL AGORA AND ITS PLAYERS – A BRIEF ANALYSIS

THE DIGITAL AGORA AND ITS PLAYERS – A BRIEF ANALYSIS

Author(s): Florin George Popovici / Language(s): English Issue: 21/2020

This article is aimed at identifying and analysing some of the relevant features of the new digital technologies that are influencing our manner of reflecting upon, debating and getting involved in the significant social and political issues nowadays. The way we are constructing, expressing or sharing our ideas in addition to our decision to give votes or to choose a favorite party, a candidate or an ideology – all these actions could be linked to a very sophisticated machinery of power and control. The digital spectacle involves not only the main characters – citizens and political agents – but also hidden protagonists like tech corporations, artificial intelligence bots, trolls, algorithms, abstract residents and entities of the infosphere. Paradoxical though it may seem, we have to be aware of all these hidden characters and agendas, we must struggle to understand the big picture and the details of a multifaceted phenomenon, as well. This article is a brief reflection on digital technologies and the fact that they can be regarded as valuable tools only if we properly assess their full range of benefits and costs.

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COMPARATIVE APPROACH TO PRAGMATIC-RHETORICAL PECULIARITIES REFLECTING THE ADVERTISING DIMENSION OF THE LINGUISTIC MESSAGE EMBODIED IN THE TOURIST GUIDES

COMPARATIVE APPROACH TO PRAGMATIC-RHETORICAL PECULIARITIES REFLECTING THE ADVERTISING DIMENSION OF THE LINGUISTIC MESSAGE EMBODIED IN THE TOURIST GUIDES

Author(s): Ioana-Daniela Bălăuță / Language(s): Romanian Issue: 21/2020

In this study, our research focuses only on the linguistic approach of the text in tourist advertising, although the valuation of the referent is also made by the iconic representation, which is often present for the credibility of the enunciator and for the seduction of the reader. The perspective of pragmatic-rhetoric approach of speech materialized in travel guides, under which the analyses in this paper stand, concerns the persuasion mechanisms aimed at promoting the destination of Romania in the travel guides written in Romanian and French. The messages transmitted are not only intended to inform, but have a pragmatic purpose, that of convincing, influencing the behavior of the "potential customer", highlighting the perlocutory dimension of the advertising language embodied in the travel guides. Persuasion is not an easy mission, it requires adequacy of strategies according to the cultural representations of the target audience and our analysis aims to study the means that allow the transition from information to persuasion in the travel guide about Romania, from the two cultural spaces. We consider that the discursive advertising dimension of the travel guide is based both on persuasive strategies that turn to seduction, emotion, and logical arguments represented by semantic figures (tropes) such as metaphor, comparison and figures of thought: syllogisms, entimemes, etc. The aim we pursue is to demonstrate that the study of processes that highlight the particularities of advertising language in tourism, illustrated in travel guides, emphasizes that the travel guide is an informative-explanatory tool whose multiple discursive capacities (informative-explanatory, descriptive, injunctive, argumentative, procedural) are dominated by the promotional purpose.

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Kari Alenius, Saulius Kaubrys: Balancing between National Unity and „Multiculturalism“. National Minorities in Lithuania and Finland 1918–1939

Kari Alenius, Saulius Kaubrys: Balancing between National Unity and „Multiculturalism“. National Minorities in Lithuania and Finland 1918–1939

Author(s): Theodore Weeks / Language(s): English Issue: 2/2023

Review of: Kari Alenius, Saulius Kaubrys: Balancing between National Unity and „Multiculturalism“. National Minorities in Lithuania and Finland 1918–1939. (On the Boundary of Two Worlds, Bd. 47.) Brill Schöningh. Paderborn 2022. XII, 264 S., Kt. ISBN 978-3-506- 79278-5

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MANAGEMENT INSTRUMENTS FOR CRISIS PERIODS – CORONAVIRUS CRISIS

MANAGEMENT INSTRUMENTS FOR CRISIS PERIODS – CORONAVIRUS CRISIS

Author(s): Corina Ana Borcoși / Language(s): English Issue: 21/2020

Managerial tools, represented by management methods and techniques are a complex set of managerial elements that have the role of amplifying the functionality, competitiveness of organizations, in the current context of crisis, coronavirus crisis. The managerial tools are meant to contribute to the conception and exercise of the functions but also of the managerial relations of the companies. The paper describes the current situation of coronavirus crisis, which affects the lives of people and companies and presents the main methods and management techniques that can help affected organizations to overcome this crisis that seems to never end.

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Juha Pentikäinen, Shamanism and Culture

Juha Pentikäinen, Shamanism and Culture

Author(s): Agnieszka Oleńska / Language(s): Polish Issue: 6/2022

Review of: Juha Pentikäinen, Shamanism and Culture; Helsinki: Etnika.co, 2006, 136 ss.

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TEATROLOŠKI IZVORI KAO NEIZOSTAVNI DIO KAZALIŠNOG TRAJANJA

TEATROLOŠKI IZVORI KAO NEIZOSTAVNI DIO KAZALIŠNOG TRAJANJA

Author(s): Zoran Pavljašević,Srđan Vukadinović / Language(s): Bosnian Issue: 3-4/2022

There are many theatrical sources that are used in research about theater and its duration. All of them can be classified into two large groups: primary and secondary sources. In addition to primary (immediate) theatrical sources, which come from the closest environment of stage practice, for the most faithful reconstruction of a past theatrical act, it is necessary to use secondary (indirect) theatrical sources. The primary (immediate) sources of the reconstruction speak directly about the play that is the subject of research, while the secondary sources indirectly offer certain knowledge related to the mentioned theatrical event. Primary theater sources include programs, catalogs, posters, posters, as well as original archival documents. Secondary theater sources are: theoretical discussions about the theater, drafts and templates for future stage works, all forms of public feedback on the play and its accompanying phenomena (criticisms, reportages, polemics), news about the theater in the most diverse means of public communication (press, radio, film, television). The whole of the theatrical being is constituted by a complex of theater segments, and it is significantly and significantly completed by primary (posters, programs, catalogs, archival documents) and secondary theatrical sources (film, radio, television, press...).

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PANDEMIC AND THE RITES OF PASSAGE

PANDEMIC AND THE RITES OF PASSAGE

Author(s): Gabriela-Mariana Luca / Language(s): Romanian Issue: 22/2020

Our species is a cultural species and getting into the spirit of culture means, among other things, getting closer to the everyday life of people through storytelling. The gestures by which one awakens, the acts by which he prepares for the day, the hierarchy of things important to him, all compete for a portrait of an individual and, by extension, of a group, giving us, anthropologists, the extraordinary privilege of understanding the extraordinary diversity of cultures and presenting it to other people. Each one of us is a story in our own right (we are born, we live, we cross thresholds of initiation, of age, profession, social status etc. - rites of passage, as they are called classic in anthropology by Van Gennep).We are going through a very sensitive historical period through this pandemic. It surprised us and affected us all. Our lives will keep this imprint because many things have changed. The way people relate to illness, suffering, joy, personal values has different accents. For a few months, the world stopped. Our article takes a look at this very (im) possibility to cross the classic thresholds of what we call the life cycle in the space of our own home.

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THE IMPACT OF THE MEDIA ON THE YOUNG GENERATION (EDUCATIONAL PROGRAM)

THE IMPACT OF THE MEDIA ON THE YOUNG GENERATION (EDUCATIONAL PROGRAM)

Author(s): Oliviana Elena Epurescu / Language(s): Romanian Issue: 22/2020

Mass media has a strong influence on young minds. According to a survey, young people spend an average of 4 hours and 48 minutes a day in front of a TV, computer or telephone. What is worth noting is that people do not understand that the message sent by the press or television programs is that violence in the media leads to increased violence in society. In recent years, the computer has become one of the main shapers of young minds. The computer is widely used in other countries. Today’s young people are exposed to pressures and problems that previous generations did not know. No wonder we often worry about their behaviour! Is there anything you can do to help them? The purpose of introducing the media was to give everyone access to the necessary information. Hence the motivation for choosing this theme.

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Усні сповіді біженців від російсько-української війни як фольклорний та історичний матеріал

Усні сповіді біженців від російсько-української війни як фольклорний та історичний матеріал

Author(s): Larysa Vakhnina / Language(s): Ukrainian Issue: 10/2023

The article is devoted to new research on the cultural adaptation processes of Ukrainian refugees in Poland using their questionnaires and records of oral testimonies about their experiences. Human confessions have become valuable material for folklorists, ethnologists, and historians, so their documentation as archival sources is important. The studies use a comparative method of analysing the collected texts. Attention will be paid to using human confessions as source material reflecting the Ukrainian mentality, folk traditions, and national identity. A joint Ukrainian-Polish project will be presented between the Rylsky Institute of Modern and International Studies of the National Academy of Sciences of Ukraine and the Institute of Archaeology and Ethnology of the Polish Academy of Sciences

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Göç ve Folklor: Literatür ve Tasnif Odaklı, Kuramsal Bir Çerçeve

Göç ve Folklor: Literatür ve Tasnif Odaklı, Kuramsal Bir Çerçeve

Author(s): Ahmet Keskin / Language(s): Turkish Issue: 114/2023

Considering the process of Turks moving from Central Asia to Anatolia, which is now known as “Asia Minor” and the before, during, and after period of this process, it’s understood that Turkish cultural history has been shaped largely by the phenomenon of migration, especially until the 12th century. In this respect, the fact that Turkish cultural history has been shaped as a history of migrations has caused the relationship between culture and migration to be highly apparent. In this context, relations between old and new lifestyles, integrations, changes, and transformations in culture and folklore during the arrival and settlement of Turks from Central Asia to Anatolia have been in a close relationship and interaction with the phenomenon of migration. Adaptation and cultural change after this settlement in Anatolia, and the relations and interactions that persist with the migrations which continued intensely till the 21st century and which are still experienced in the current day, still present migration as one of the main factors shaping culture and folklore. The situation in question has been reflected in language, literary texts, social and daily lives, beliefs, and rituals, and all such fields and processes comprehensively. Due to the richness and multidimensionality of these reflections, many studies have been carried out on the relations of migration, culture, and folklore. In this study, the relationship between migration and folklore in Turkish culture is evaluated with the main lines through the existing literature and discussed in a theoretical framework. In the study, it is revealed under which fields the studies that have been or can be carried out in the context of migration and folklore relations can be grouped theoretically, and a classification is carried out to determine the subjects that can be studied related to migration and folklore. Thus, through the study, it is aimed to determine the previous studies and to contribute theoretically to the studies related to migration and folklore to be made from now on.

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Zerdüştilik ve Yezîdîlik İnançlarının Romanlarda Ele Alınışı

Zerdüştilik ve Yezîdîlik İnançlarının Romanlarda Ele Alınışı

Author(s): Hünkar Karaca Yalçın / Language(s): Turkish Issue: 114/2023

Along with individuals lives, literary works address shared mental worlds of societies, historical milestones, beliefs, and cultures. The concept of belief is also one of the factors that shape societies’ identities and art-literary works. Turkish authors have discussed both the societies they were born into and the beliefs of the “other” societies, as well as the cultural characteristics arising from their beliefs, in their works from the past to the present. When these beliefs are examined, it is clear that the religions of the Zoroastrians and Yazidis, both of whom are considered minorities, are at the forefront. In novels, these two beliefs were compared with Islam, Christianism, and Judaism, and their underlying philosophies, their effects on rituals in ceremonies such as weddings and funerals, and how the belief and “national” identities became an entrenched structure were discussed. Furthermore, the novels discussed how these societies perceived minorities maintained their value judgments in the Middle East, where dominant cultures and religions are present, as well as their conflicts with strong states in the region. In this study, the reflections of Yezidism and Zoroastrianism in Turkish novel has been discussed.

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Visiting Sacred Sites as Seeking an Alternative Healing Method During the COVID-19 Pandemic: The Example of Joshua’s Tomb

Visiting Sacred Sites as Seeking an Alternative Healing Method During the COVID-19 Pandemic: The Example of Joshua’s Tomb

Author(s): Meriç Harmancı,Hilal Otyakmaz Aydın / Language(s): English Issue: 114/2023

This study aims to investigate the reasons why people visit tombs of people believed to have a religious identity, and to determine the relationship between these visits and sickness in general and COVID-19 in particular. For this study, Joshua’s Tomb located in Istanbul was selected. The study was designed in phenomenology. The study group consisted of twenty two visitors who visited Joshua’s Tomb between May 26, 2021 and June 04, 2021. Within the scope of ethnological field research, data of the study were collected by directed interviews and natural observation. As a result of content analysis, four themes emerged at the end of the study: “reasons for vising Joshua’s Tomb”, “seeking healing at Joshua’s Tomb”, “people visiting Joshua’s Tomb during the COVID-19 pandemic” and “visitors seeking healing during the COVID-19 pandemic”. Joshua’s Tomb draws attention as one of the sacred places and spiritual areas that people turn to for various reasons, especially with the expectation of healing, during the period when the epidemic was intense and people did not prefer to leave their homes, except for essential reasons.

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Lament of Medea: A Kinesthetic Performance

Lament of Medea: A Kinesthetic Performance

Author(s): Fulya Kincal / Language(s): English Issue: 114/2023

This study shows how the language of lament liberates a woman from a socially constructed murderous identity. By using stylistic analysis and mainly focusing on the method of singing lament, this article shows the possibility of undermining the socially constructed identity of the ancient Greek heroine Medea. As the 19th-century thoughts in England about women acquired the most exacerbated misogynist overtones, the problem for the women artists was a desperate search for a new identity and, thus, for language. Two crucial Victorian poets, Amy Levy and Augusta Webster, turned to Greek mythology to explore the collective cultural constructions, recognized the power of lament as a literary device and used it to provide a new perspective to ancient Greek playwright Euripides’ Medea. They formulated their poem using the linguistic and contextual rules of lamentation, such as interrogative questions, alliteration, assonance, phonetic structuring, highly metaphorical language, wordplay, parallelism and antithesis. Due to the figurative devices and deviant use of language, they made the reader witness the melancholy and mourning of heroin. They got the reader to think that they should reconsider Medea. Thus, this study focuses on the poetic language of Levy and Webster to provide a different angle to the concept of identity and give the reader a better sense of what Medea is all about. This article provides critical insight into the power of the language of lament in the deconstruction of rigid and stable identity. Moreover, it shows the critical role that language and the performance of lament play in the construction of the self-perception of the speaking subject.

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