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SONUÇLARI AÇISINDAN 3 TEMMUZ ŞİKE OLAYI

SONUÇLARI AÇISINDAN 3 TEMMUZ ŞİKE OLAYI

Author(s): Mert Kerem Zelyurt / Language(s): Turkish Issue: 1/2017

In this study, it was aimed to reveal the social, economic and political consequences of the operation against match-fixing incidence on July 3, 2011, which created reactions in Turkish football. A legal operation was carried out against Turkish football on July 3, 2011. A lot of administrators, footballers, coaches and managers were arrested with the claim of involving match-fixing and incentive premiums in various football competitions. The news on match-fixing event mostly focused particularly on Fenerbahçe FC and its’ president on the media. At the beginning of the operation, certain parts of the media reported the operation with the title "Clean Football". Clean football was also a necessity for the expression "New Turkey" which has been uttered within many subjects. In the same year, Fenerbahçe FC was disqualified from joining the UEFA Champions League. The incident was brought to UEFA, the CAS, and the Swiss Federal Courts and became an event which was to be solved at an international level. The operation caused losses in the broadcasting incomes of the encrypted channel bearing the broadcast rights and caused damage on the football clubs, particularly on Fenerbahçe FC. Play Off application was put into practice in order to prevent more losses on football capitalism including the clubs, broadcasting channel and the sponsors. Another important outcome of the incidence was the protests of Fenerbahçe fans after the operation held by the police forces and during the trial process. These protests indicated in a peculiar way to Turkey that football is one of the recent rising social identities. The remission in the upper and lower limits of the penalties relating match fixing in sports after July 3 caused some disagreements among the members of the party in power. One of the consequences of the event was that the relationship between football and parallel state structure (FETO) came to the public. Within this context, the Period restarted with a new case. The new case is the one which is still on the trial with the name “match-fixing conspiracy”. The main defendant in this new case is Fethullah Gülen. The match-fixing event continues to be preserved in the recent history of Turkey with its results affecting the present day by being articulated with social, political and economic processes.

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Big Data: nowe wyzwania a zmiana kultury organizacji

Big Data: nowe wyzwania a zmiana kultury organizacji

Author(s): Rafał Tuziak / Language(s): Polish Issue: 2/2016

The article presents Big Data as a procedure of gathering, storing and using in business enterprises (especially in the sector of financial markets) quickly growing sets of data, which come from various places within an organisation and from other sources, among other things from social media. The article treats with both the advantages and the threats and restrictions resulting from processing and marketing big data volumes. The author strives to prove the necessity of transforming the organisational culture in the context of new technologies and procedures of Big Data. The descriptions and analyses included in the article are an attempt to show social and organisational aspects of Big Data and a proposal of a model of transforming organisational culture in which the impact of technologically advanced procedures of that type are taken into consideration.

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HISTORICAL BRAND DEVELOPMENT IN THE REAL PRACTICE

HISTORICAL BRAND DEVELOPMENT IN THE REAL PRACTICE

Author(s): Anna Diačiková,Karol Čarnogurský,Alena Daňková,Milan Droppa,Jana Piteková / Language(s): English Issue: 1/2/2016

The paper is a case study, which describes the process concerning the development of a brand of thereal company from Slovakia. Its history starts at the beginning of the 30-ties of the 20-th century. During its longer than 80-year history the company went through essential changes including brand. Its development was radically influenced by changes in political, social and economic state system. The company itself became a successful brand in both domestic and international markets, experienced a few rebranding periods which resulted in the way of integrated marketing communication. Theoretical part of the paper describes the theoretical foundation of the concept of rebranding from world renowned artists. The aim and the addition of the contribution, is to show real adaptation of the selected organization based on changes in the external environment. The paper describes several phases of company rebranding which are characterized by: time period, macrobackground, description of company basic profile, market, brand graphic presentation and other aspects of marketing communication of B2B type typical for individual periods.

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PRACTICAL PERSPECTIVES ON BRAND COMMUNICATION ON SOCIAL MEDIA

PRACTICAL PERSPECTIVES ON BRAND COMMUNICATION ON SOCIAL MEDIA

Author(s): Martin Klepek / Language(s): English Issue: 1/2/2016

This article investigates the role of social media managers in the establishment of communication between brands and their fans on social media. The most popular social network Facebook has been chosen as the platform studied. To understand the process and possibilities of brand communication, author employed qualitative research technique with main objective to describe practical experience with environment and marketing processes within brand profiles. The qualitative study was based on interviews with online marketing professionals. These experts provide important source of knowledge of the best practices in area. Results show that most of brands on social networks in Czech Republic are far from being effective. Marketing managers lack integrated perspective on marketing communication knowledge of the paradigm shift in communication process. Big brands are generally willing to invest in social media more, but they often pursue irrelevant metrics. The most important metrics which should be implemented into marketing plans are consumer’s engagement and reach.

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BUILDING BRAND COMPETITIVENESS THROUGH CSR IN SMES

BUILDING BRAND COMPETITIVENESS THROUGH CSR IN SMES

Author(s): Jan Mísař,Ondřej Pešek / Language(s): English Issue: 1/2/2016

The Corporate Social Responsibility has played significant role in brand management in recent years and as was shown in a lot of case studies and papers on this topic, it has huge impact on building stakeholder value. This paper explores the relationship between the Corporate Social Responsibility and branding as a tool to build company's competitiveness. To analyze the situation we first review the current state of the art on CSR and competitiveness as well as CSR and its role in branding. Result of this literature analysis shows that CSR and competitiveness relate through innovative cycles only if CSR is fully integrated into brand management. We propose a tool for developing such activities using the CSR Canvas that was designed to identify and implement CSR activities in small and medium-sized enterprises.

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THE ROLE OF THE BRAND IN THE DEVELOPMENT OF CZECH ADVERTISING IN THE FIRST HALF ON THE 20TH CENTURY

THE ROLE OF THE BRAND IN THE DEVELOPMENT OF CZECH ADVERTISING IN THE FIRST HALF ON THE 20TH CENTURY

Author(s): Dušan Pavlů / Language(s): English Issue: 1/2/2016

The brand in history of advertising as an institutionalized commercial communication activity in the territory of the Czech lands from the beginning of the 20th century; it was advertising performed as a systematic, deliberate and goal-orientated communication activity that played an important role inidentifying the manufacturing company, entrepreneur and his production. It was, and still is, an etalon for the particular quality of a product and offered service, a guarantee for trustworthy practices of the business person and symbol of value. The paper – on the basis of the specialized literature and opinions of advertising creative professionals or theoreticians of that time – describes the gradual evolution in opinion of the brand and its function in advertising communicates and advertising as a more global, socio-economic phenomenon.

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CONSUMERS’ PERCEPTION OF THE BRAND IN THE CAUSE-RELATED MARKETING

CONSUMERS’ PERCEPTION OF THE BRAND IN THE CAUSE-RELATED MARKETING

Author(s): Zdenka Musová,Zuzana Huliaková,Hussam Musa / Language(s): English Issue: 1/1/2016

When doing business, organizations should not only take into account their own interests, but the interests of all stakeholders and the whole society as well. If the organizations want to remain competitive, they need to behave in a more responsible way within their business activities, including the marketing ones. Responsible marketing approach is cause-related marketing – partnership of profitable and non-profitable subjects and the consumers who will fulfil their aims by engaging incause-related marketing projects. These subjects altogether support good cause or contribute to the solution of a social problem. Although cause-related marketing is a new term in our geographical location, in our research we have found out that consumers are highly willing to join cause-related marketing campaigns. One of the prerequisites for success of a cause-related marketing project is the positive approach from the consumers to the supported brand. Credibility of the organization, good reputation, connection with a partner non-profit organization, connection between the organization and the supported cause, and transparency of the whole cause-related marketing campaign are also important.

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Integrated waste management system in Harghita county

Integrated waste management system in Harghita county

Author(s): Mihai-Constantin Avornicului,Gyongyver-Emese Kovacs / Language(s): Romanian Issue: 34/2015

Waste management problems in Harghita County (and other places in the country) have a major negative impact on society and pose a direct threat to human health, and an adverse effect on quality of life. Considering the current practices, it is clear that the system of waste management in Romania and Harghita county needs to be improved to meet the requirements of new national and European regulations. In Harghita County there are 36 protected areas of national interest, four protected areas of local interest and 18 Natura 2000 sites, including 13 Sites of Community Importance (SCI) and 5 Special Protection Areas (SPA). Strengthening a sustainable waste management system involves major changes to current practices. Implementing such changes can be successfully achieved only through the involvement of the whole society: population– as users, entrepreneurs, socio-economic institutions and public authorities.

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Globalizacja a europejski samorząd terytorialny

Globalizacja a europejski samorząd terytorialny

Author(s): Jacek Pokładecki / Language(s): Polish Issue: 4/2016

Globalization processes, primarily of an economic and cultural nature, particularly intensified at the turn of the 20th and 21st centuries exerting considerable influence on the operations of democratic states, including local governments, which was the outcome of dynamic changes in their environments. The collapse of the caring state model has posed new challenges to local governments in Europe. In practice, it meant the implementation of reforms aimed at the devolution of the state along the axis of the empowerment of local communities. The primary outcome of globalization in the area of European local government involves reformed spatial structure, institutional changes and searching for adequate management systems for public administration,taking the form of two processes, namely the commercialization of public activities and seeking to socialize this type of activity.

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Multicultural team conflict management

Multicultural team conflict management

Author(s): Krystyna Heinz / Language(s): English Issue: 19/2014

The article presents the potential problems related to conflict resolution while cooperating in multicultural teams. Special attention is paid to specific character of such teams as well as to the concept of productive conflict and the ways of resolving it. The experiences gained in the Erasmus Intenstive Programme - Effective Working in Multicultural Teams were used.

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Selected aspects of information security management in Voivodeship Office in Poland

Selected aspects of information security management in Voivodeship Office in Poland

Author(s): Dominika Lisiak-Felicka,Maciej Szmit / Language(s): English Issue: 20/2014

The article presents results of a survey concerning Information Security Management Systems (ISMS), which was conducted in Voivodenship Offices in 2014. Survey questionnaires were sent to all Voivodenship Offices in Poland. The aim of the research was identifying in which of the offices ISMS are implemented, according to which standards ISMS are developed and certified and gathering information about factors facilitate the implementation of the ISMS, problems which occurred during the implementation of these systems and documentation concerning information security. The article is a continuation of research on information security management systems in the state and local government agencies.

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Uticaj upravljačke i organizacijske kulture na efikasnost rada javne uprave u Bosni i Hercegovini

Uticaj upravljačke i organizacijske kulture na efikasnost rada javne uprave u Bosni i Hercegovini

Author(s): Suada Kuljaninović / Language(s): Bosnian Issue: 1/2017

Bosnia and Herzegovina needs quality and modern government and local self-government. The awareness on the public sector reform is present for long time in the developed part of the world, while the public sector in Bosnia and Herzegovina is rigid, unadjusted and quite outdated part of the nonprofit sector that in the most profitable sense serves to those that do not want its modernization. The state of Bosnia and Herzegovina must become strong and sustainable institution, capable to represent the interests of all their citizens, and to act as the central point of the strategic reform in the development of the administration and local self-government. The modern public administration and local self-government environment is affected by dynamic and turbulent changes. In the center of these changes are management issues within central administration and local self-government, and problems regarding the human resources management in the public administration. These problems equally affect the private and public sector organizations: great variety of labour force and growing gap between the available skills and job demands, changing technology, structural changes in the organization, growing international competition. The organizations endeavor to adjust to such chaotic situation in order to survive. The key resource of every public service are the objective problems, such as the bad legislation, disbalance between the competences of the higher levels of government and local communities institutions, while the subjective problems are related to human resources, or, knowledge and skills of the public servants and assistant public employees that work in that field. Public service in Bosnia and Herzegovina, individually and organizationally, face numerous disadvantages in practice, regarding the trust, responsibility, professionalism, efficiency, impartiality etc. The complex work systems in which are the central administration and local self-government, regarding these reasons, often lead to ineffectiveness and inefficiency in the work of the public administration services, and therefore these problems are expressed in managerial tasks.

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Organizacijos Kultūra Kaip Potencialus Ugdymo Tobulinimo Veiksnys

Organizacijos Kultūra Kaip Potencialus Ugdymo Tobulinimo Veiksnys

Author(s): Vilija Targamadzė / Language(s): Lithuanian Issue: 61/2009

The major point in organization culture as well as in educational objectives is a value and it brings the cohesion between this issues. There are two methodological approaches to education objective framing: educational philosophy or religious world-view. Education objectives are implemented in a particular educational reality which is also associated with culture. The educational reality could fall into five levels: societal, systemic, institutional, interpersonal and intrapersonal, hence, all of these levels operate in a particular culture and impact on the educational objective formulation and / or their implementation. Bearing in mind that all three levels of organization culture (outside of culture, values and common overlapping agreements) may affect educational processes since educational objectives are developed in organizational or, being more concrete, educational cohesion. Organization culture appears to play an important role as a potential factor affecting educational processes. Furthermore, the main aim of educational processes is educational meetings which ensure development of educational objectives. It is important to underline the evaluation of its outputs in the interpersonal (as personal phenomenon) educational reality level as well.

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The impact of organizational culture on business operations in the Republic of Srpska and Serbia

The impact of organizational culture on business operations in the Republic of Srpska and Serbia

Author(s): Svetlana Vukotić,Mirjana Čeko,Dragana Gaćinović / Language(s): English Issue: 12/2016

This paper primarily provides relevant theoretical framework for explaining the phenomenon of organizational culture, but also it analyzes its impact on the business of an enterprise/company and working atmosphere that occurs as a result of the impact of the organizational climate of a given company. Empirical studies on this subject have been carried out in Serbia and the Republic of Srpska, which allowed us to compare the implementation and the impact of the organizational culture in these areas. In an integral part of these studies were included: types of organizational culture, the influence of national culture on organizational culture and determination of the level of development of the same, all in order to improve business operations in Serbia and the Republic of Srpska.

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ПОВЕСТ САВЕЗА ВИТЕШКИХ ДРУШТАВА „ДУШАН СИЛНИ”

ПОВЕСТ САВЕЗА ВИТЕШКИХ ДРУШТАВА „ДУШАН СИЛНИ”

Author(s): Saša Nedeljković / Language(s): Serbian Issue: 138/2012

Dr Vladan Djordjević was one of the gymnasts who took part Stevan Todorović’s. Studying medicine in Vienna, he understood how much Jahn’s movement of physical exercise (Turners) contributed to Germany. He believed that Serbia, too, should start with the systematic physical exercise. He founded The Belgrade Association for Gymnastics and Fighting. Following the suggestion of Vojislav Rašić, at the assembly held in 1891 the Belgrade Association for Gymnastics and Fighting changed its name into The Belgrade Gymnastics Association Soko (Falcon). Part of the members, headed by the lawyer Jovan Stojanović, left the Association and in 1982 founded The Civil Gymnastics Association Dušan Silni (Dušan the Mighty), Such associations were founded in Serbia and in the Serbian regions outside Serbia. Sub-committee of The Serbian Educational and Cultural Association Prosvjeta in Mostar in 1903 founded The Serbian Gymnastics Association Obilić. Activists gathered around Srpska Zora (Serbian Dawn) in 1907 founded The Serbian Gymnastics Association Dušan Silni in Dubrovnik. After the Annexation crisis, The Union of the Knights’ Associations Dušan Silni and The Union of the Serbian Soko Associations united on November 8, 1909 into The Union of the Soko Associations Dušan Silni. During World War I, members of the Union fought in the ranks of the Serbian army for the liberation and unification of the Serbian nation.

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Управлінські аспекти діяльності закладів початкової мистецької освіти в культуротворчих процесах сучасної України

Author(s): Tetyana Mykolayivna Kolos / Language(s): Ukrainian Issue: 1/2015

The aim of the article is to study the conditions of primary art education institutions in the processes of modern culture creation through description of management processes and administrative functions of government at different levels. Management of primary artistic education institutions as a system of cultural sphere related to the formulation and implementation of national cultural policy, which includes the creation of conditions for the organization of artistic and educational activities, its financial support, methodological support and control. Inherited from the Soviet period the network of children's artistic schools, which has always represented the cultural sphere, with the reform of social and economic spheres, including education, and the introduction in 2000 of the Law of Ukraine "On Extracurricular Education", was the element of school education institutions . In this regard, the system of primary artistic education began to lose its autonomy in the system of school education. The central executive body that carries out state administration directly initial artistic education at the national level is the Ministry for Culture of Ukraine. The functions of the Ministry for Culture for the management of primary education in arts have the character of regulation, because it does not involve direct interference in these schools, but only determine the mechanisms of management. In this case, all the regulations approved by the Ministry, based on the acts of the Ministry of Education, what is the "duality subordination" of the primary art education. One of the primary tools of management education in arts are special regulations the Ministry for Culture. Regulations on initial specialized art school (school aesthetic education), approved by the Ministry, is the basic document that defines the specific terms and conditions of artistic schools, including the organization of educational and artistic process, management institutions, financial and economic activities, etc. The second (middle) level in the hierarchy of management system of children's art schools have culture government regional level. Key features that directly affect the children's artistic schools are activities in the region related to the certification of these institutions and their teachers. One of these functions to March 2015 was the certification of schools. However, by changing the conditions of the certification authority for such decisions goes to the lower level of government, in which are directly under the school. The main method of control at an average level of program-target method, which is an effective way of providing financial and logistical support to schools that are funded from local budgets. An effective tool of administrative activity at this level is to conduct and support competitions, festivals, exhibitions, etc. for children art schools. An important function of regional authorities is to coordinate cooperation of children's art schools with cultural and art colleges and schools, which are owned by local communities and regions of Kyiv. The third level of government, in which the direct control of children's art schools – local authorities in the field of culture, which carry financial, logistical, staffing subordinate children's art schools, the development of the network, and so on. In terms of decentralization of the role the lower level primary education in arts management will continue to grow. Research management processes in primary arts education will give the opportunity to make recommendations on the formation and implementation of state cultural policy to support the further development of institutions of primary art education as a system of institutionalized cultural sphere of modern Ukraine. Thus, the process control system of educational institutions sphere of culture in modern Ukraine aimed at ensuring the development of children's art schools and implemented hierarchical structure of government. At the national level of government is characterized by duality, which is found in the interconnectedness of administrative decisions Ministry for Education and Science and the Ministry for Culture and due to the entry of primary art education to adult education system. At the highest level there is legislative and normative legal regulation, on the lower – apply direct control instruments – financial, logistical and staffing. In terms of reforming the socio-economic aspects of life, is the decentralization of management and increase the role of government community, which means the transfer of administrative functions in most places. Problems of economic development and imperfection of the existing mechanisms of public-public administration or lack thereof creates significant risks for the further operation of children's art schools as a system of institutions that influence the development of local and general cultural space. Research management processes in primary arts education will give the opportunity to make recommendations on the formation and implementation of state cultural policy to support the further development of institutions of primary art education as a system of institutionalized cultural sphere of modern Ukraine.

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From Allopoietic to Autopoietic Self-Management

From Allopoietic to Autopoietic Self-Management

Author(s): Tanja Balažic Peček,Ante Lauc,Anton P. Železnikar,Boris Bukovec / Language(s): English Issue: 03+04/2015

A person is an autopoietic being who ensures his/her quality of life and creation by self- and co-operation in a live autopoietic network. Organisation as well as society must act as a harmonic self-learning subject which has strong internal connections and is autonomous, while having an ethical-ecological connection with environment. From its short history we are reviving the principle of self-management as an element of autopoietic organisation, based on person’s humanity, self-cognition and ethical-moral views, as a turning point of society and moral capital. We proved that self-management is an element of autopoietic organisation, integrated into an autopoietic network, and that organisations have a lack of reflection, which can be filled in by the model of “The Informational Graph of Autopoiesis”. The research opens new possibilities of holistic approach for developing new organisation paradigms to establish organisation of future: How from allopoietic to autopoietic self-management? We developed new prospects, represented by a model “The Tree of Development”, as a model of an autopoietic organization. The final objective of our study is to connect science, art and high technology so that we achieve autopoietic culture of life.

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Стратегії управління процесами інтеріоризації культурних цінностей обдарованої особистості в умовах націотворення в Україні

Author(s): Oksana Mykolayivna Gavelya / Language(s): Ukrainian Issue: 2/2014

This article reviews the new management strategy processes of internalization of cultural property gifted person in terms of nation-building in Ukraine. The author of the study based on the best domestic and international experience gained in a designated area. To define the modern strategies of management of the internalization processes of cultural properties of gifted person in terms of nation-building in Ukraine, the author of the article conducted sociological studies, which included questionnaires and oral interviews talented students in higher educational institutions of Ukraine. In this process we used the method of conversation. The sample was 2500 people. Gifted students should have not only the appropriate knowledge and information from the literature, but they also should have the specific skills of evaluation, analysis, systemizing, using their knowledge in practice. This is an integral part of such thing as reading culture. The first category of respondents conventionally have been attributed to the "humanities." The question "What subjects do you most enjoy watching?". The 37% of respondents answered that they had liked the humanities. The second category of gifted students were the "artists." Among the 32% of respondents preferred subjects of art and artistic cycle such as piano, vocal, choral conducting, visual arts, choreography, design etc. The third category were "economists and lawyers" (the 7% of them preferred subjects of economic and the 5 % of them preferred the jurisprudential cycle), and the fourth one were "naturalists, scientists", 19% of them called subjects of science series such physics, The 41.1% of the respondents "humanitarians", answering the questionnaire "What book edition do you prefer?" called fiction, the 17% of them called books on art, art history, the 11.1% of them named the educational one, the 7% of them named the scientific popular publications, the 5.3% of them – socio-economic literature, the 3,2% of them – religious one, the 3.1% of them – books and textbooks, the 2,6% of them – natural scientific literature, the 2%of them – philosophical, the 2.2% of them – literature on cultural studies, the 2.1% of them – political, the 1.5% of them – technical, the 0.95% of them – art literature, the 0,85% of them – psychological. The question was 'What genres and topics you prefer to book literature?" The humanists said that they are most interested in classics (14.6%), poetry (9.2%), historical novel (8.7%), realistic story (7.3%), modern fiction (6.8%). The 6.5% of respondents like adventure, 6,4% – scientific fiction and fantasy, 5.5% – the modern novel, 5% – drama, the 4.6% of respondents admired detectives. In reading the 3.7% of respondents the specialty books dominate in such spheres historical – 3.3%, 3.2% – on religious subjects, 3.1% – political stories, 2.9% – horror and mysticism, 2 5% – melodrama (female romance). Publications on parenting are interested in the 1.2% of respondents, books about sex – 1.1%, interests (publications on gardening, housekeeping, cooking, etc.) – 1%, comedy books – 1%, astrology – 0.9%, psychology – 0.85%, esoteric – 0.65%. The 42.2% of respondents, being classified as "artist", responding to the questionnaire "What book edition do you prefer?" called fiction, 19% – books on art, art history, 9.7% – Fine Arts, 7 2% – religious, 7.1% – psychological, 4% – philosophical, 3.2% – cultural studies, 1.8% – books and textbooks, 1,3% – literature on education, 1.2% – scientific and popular publications, 1,1% – political literature, 0,9% – socio-economic, 0,8% – natural scientific literature, 0.5% – the technical literature. The question was 'What genres and topics you prefer to book literature?" The artists responded that they are most interested in classics (24.6%) and modern prose (11.8%). Poetry is being interested in – the 9.5% of respondents, historical novel – 6.6%, the modern novel – 6.3% and 5.8% – detectives. The structure of reading the 5.5% of respondents in this category a realistic novel dominated, adventure – 5.4%, fiction and fantasy – 4,4%, book comedy – 4.2%, drama – 3.8%. Publication of the specialty are interesting for the 2.7% of respondents, historical – 2.3%, religious – 1.1%, a political novel – 1%. The 0.9% of respondents like to read horror and mysticism, 0.8% – melodrama (female romance). Books on parenting interested in 0.7% of the respondents about sex – 0.7% interest (publications on gardening, housekeeping, cooking, etc.) – 0.6%, astrology – 0.6%, psychology – 0 5%, esoteric – 0.2%. The 34% of respondents classified as "economists and lawyers' answers to the questionnaire" What book edition do you prefer? " called fiction, 25.7% – socio-economic, 10% – natural sciences, 9% – philosophical, 6.2% – political, 5.8% – scientific and popular publications, 3% – books and textbooks, 2,1% – religious literature, 2% – on art, art history, 1% – the literature of cultural studies, 0.5% – educational, 0, 3% – technical, 0.2% – fine Arts, 0.2% – psychology. The tastes of this group of readers by genre and theme, divided in such a way poetry – 15.7%, classics – 13.6%, drama – 10%, a historical novel – 6.7%. The 6.4% of respondents like to read horror and mysticism, 5.5% – modern prose, 4.1% – a realistic story, 4.8% – scientific fiction and fantasy, 4,6% – detectives, 3.5% – adventures. The books on specialty preferred the 3.5% of respondentsv, comedy genre – 3.4%, a historical novel – 3.1%, political – 2.7%. The religious topics of interest of the 3% of the respondents, 1.4% prefer the modern novel, 1.3% – melodrama (female romance). Books about sex are interesting for 2%, the education of children – 1.2%. Books of interest – 1%, astrology – 0.1%, psychology – 2%, esoteric – 0.4%. The 49.6% respondents – "naturalists, scientists" among the priorities of book editions called natural-scientific literature, 11.7% – artistic, 9.5% – technical, 7.1% – books and textbooks, 5.1% – political literature, 5% – popular science, 2.8% – philosophical, 2.3% – books on art, art history, 2% – education, 1.9% – socioeconomic, 1.1% – religious, 0.8% – the literature of cultural studies, 0.6% – the literature of the fine arts, 0.5% – psychology. As for genres and themes of books, the most popular among the readers of this book are in the category of specialty – the 39.7% of respondents, historical – 8.3%, classics – 7.4%, poetry – 5.2%, a historical novel – 5.1 %, realistic story – 4.7%, political novel – 4.1%, modern prose – 3.7%. The 3.4% of respondents like adventure, 3.3% – scientific fiction and fantasy, 2.4% prefer the modern novel, 2.2% – drama, 2.1% – the publication of comedy, 2% – astrology, 1.7% – psychology, 1.4% – detective, 1.1% – religious subjects, 0.9% – horror and mysticism, 0.5% – melodrama (female romance). Publication of parenting are interesting for 0.4%, a book about sex – 0.2% interest publications – 0.2%. The author of the article also carried out the sociological and cultural analysis of the interests and priorities of the gifted person in the field of music. The 32% of respondents preferred the subjects of art and artistic cycle such as piano, vocal, choral conducting, visual arts, choreography, design, etc. On the basis of which they were classified as "artists." The largest number of respondents preferred piano and symphonic art (55, 8%). The second of the most popular with respondents artists is vocal art (22, 1%). On third place on the popularity of the respondents is choral art (15, 3%). The author proved the possibility of optimal control of the process of internalization of cultural properties gifted person in conditions amounting personal interests and needs that have the diverse orientation.

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Events

Events

Author(s): György Hajnal,György Jenei / Language(s): English Issue: 3/2012

The politics of agency governance in Europe and beyond: The Fifth Trans-European Dialogue in Public Administration

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Interjú Gajduschek György szociológus-politológussal

Interjú Gajduschek György szociológus-politológussal

Author(s): Zsuzsanna Hanna Biró / Language(s): Hungarian Issue: 4/2011

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About

CEEOL is a leading provider of academic eJournals, eBooks and Grey Literature documents in Humanities and Social Sciences from and about Central, East and Southeast Europe. In the rapidly changing digital sphere CEEOL is a reliable source of adjusting expertise trusted by scholars, researchers, publishers, and librarians. CEEOL offers various services to subscribing institutions and their patrons to make access to its content as easy as possible. CEEOL supports publishers to reach new audiences and disseminate the scientific achievements to a broad readership worldwide. Un-affiliated scholars have the possibility to access the repository by creating their personal user account.

Contact Us

Central and Eastern European Online Library GmbH
Basaltstrasse 9
60487 Frankfurt am Main
Germany
Amtsgericht Frankfurt am Main HRB 102056
VAT number: DE300273105
Phone: +49 (0)69-20026820
Email: info@ceeol.com

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