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Maks Veber je moć (Macht) definisao kao mogućnost da ponašanje drugih oblikujemo prema našoj volji. Hana Arent, međutim, moć razume kao mogućnost da se u neprisilnoj komunikaciji dođe do saglasnosti o zajedničkom usmerenju delanja. U oba slučaja moć je predstavljena kao potencija koja se aktuelizuje u delanju, ali polazne osnove su različiti modeli delanja.
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The basic aim of this paper is to discuss some deconstructive views on the problem of communication. The death of an author is not quite Derrida’s theme, but it has an important role for explaining the field of communication. According to Derrida this kind of absence, together with absence of the receiver of message, structures every possible communication. This very structure is something that unable intention to be clear and present, both in oral and written way of exchanging messages. For the reason of discussing the problem of communication, attention will be focused on Derrida’s lecture “Signature Event Context” in which he addressed that topic in the most direct way. First, it will be examined the notions of writing and absence, and secondly, those of intention and context. It will be argued that Derrida is more interested in the new pragmatics, than in the bare criticism of some classical metaphisical views on language or recent linguistic theories.
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In Japanese newspapers and web journal articles analysing political and international relations, the Japanese counterparts of the term “face”, for example kao, mentsu, taimen (Yabuuchi, 2004) as well as tachiba, considered as the key to describe interpersonal relationships (Haugh, 2005), are frequently used. The emic notion of Japanese face and its construals (Spencer-Oatey, 2007) are used to explain actions or the lack of actions by a politician and a government as a result of saving or claiming face. The face that each participant, be it a person or an organisation, claims is an image of itself, formed through ongoing relationships among participants and observers in the political arena. Facework among the participants unfolds in forms of decisionmaking, political power game and war. Goffman’s (1967) formulation of face and facework is still applicable in describing the face of a politician and a government in these articles.The aim of this chapter is to analyse the Japanese emic face on its own through the analysis of Japanese political analytic articles, which make direct references to emic notion of face as cultural insiders (Haugh, 2013). I will firstly demonstrate how Japanese emic face is applied to describe intra-national and international political relations in Japanese political analytic articles. I will then reaffirm the ongoing nature of face, both between participants and in public, and the role that non-participants play in maintaining one’s face.
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The article revolves around the culture and media and their functions in the first decade of the 21st century. With the development of technology to create and transform image messages the rank of their entertainment and information features rises, while the rank of spiritual and aesthetic functions performed by the images diminishes significantly. Technological development facilitates the creation of images of intangible assets, which increasingly are the result of computer simulations. Unprecedented ease of creating and image processing enables almost anyone to become a creator of the pictorial messages. Thanks to the development of new imaging technologies such as photography, cinema, television, the computer, Internet or virtual reality, we are now dealing with the perception of the world as an image that is created by other images.
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Autor podaje definicję relacji wewnętrznych w organizacji oraz wyjaśnia ich usytuowanie i cele. Przedstawia różne klasyfikacje narzędzi relacji wewnętrznych. Poświęca też nieco uwagi kulturze organizacyjnej i jej typom.
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The communication presents a training technology, which allows the transformation of the teacher-student relationship from a vertical one into a horizontal one, defined as – the technology of the developmental dialogue. The advantages of using this technology in continuous training are discussed.
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Thе study investigates problematic of research the text from a linguaculturology point of view. We highlighted an important role of linguaculturology method in the analysis of the current texts, accentuate importance of the linguistic and culturogical competence of foreign languages students, Russian language as well. We characterize text as an object of linguaculturology research. Balance with modern IT within the work with foreign language text.
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The article presents a relatively new direction, related to the understanding of the efficiency of marketing communications – the distinction between economic and non-economic efficiency. A thesis is supported, that discussions whether these activities should lead to sales or achieve other results do not have strong base, because the main point in these cases is the purchase that can be even postponed for the future. In this sense, measurement of the effectiveness in practice is important to be done based on indicators related both to economic and non-economic results.
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An interdisciplinary look on the emotional “portrait” that postmodern society has been offering us for the past decades could use the lens of the authors who imperatively announce the mobilization of emotions by appealing to stories, “heart-opening” histories. The narrative skills held by communication professionals become indispensable in an era of “emotions management”, “emotions marketing”, along with their transformation into goods, ready to be evaluated, quantified, dissected... (É. Illonz). The appeal to emotions is more “human” in a hyper-technological era, communication is personalized in an era of standardization, of informational uniformity. It is also more efficient, since the art of “exploiting” emotions (through psychological persuasion) brings benefits for the purpose of obtaining awareness and the participation of social actors. Practiced in politics, media, business, NGOs etc., the appeal to emotions mobilizes people and humanizes organizations. In this context, we aim to highlight the virtues of emotion management through the storytelling technique in two successful samples: Magic HOME and PRIME.
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A study done in 2016 on narratives officially promoted by the Russian Federation through Kremlin-funded media Sputnik, RT (formerly Russia Today), and Pervyi kanal, provided nuanced insight into the agenda regarding the Nordic-Baltic countries (NB8), which the Kremlin was trying to promote internationally. Although the research carried out in 2016–171 showed that Sputnik and RT are not popular among Nordic-Baltic audiences and that out of eight countries Pervyi kanal has higher ratings only in Latvia and Estonia, this selection of media still gives us an understanding about the Kremlin’s agenda and how this agenda has been framed in public communications.
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In an increasingly dynamic digital information environment, online communication patterns are constantly shifting, and hostile information influence activities are continuously adapting to spread influence faster and reach wider audiences. The use of Information Laundering techniques by Kremlin and pro-Kremlin actors is an outcome of this trend. Information Laundering (IL) has emerged as a security challenge in a context where global audiences are becoming highly reliant on online sources to obtain the information that will shape their opinions about current socio-political issues.
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After a quarter of a century, the past 25 years since the genocide of Srebrenica Bosniaks will be analyzed in this text through three aspects of observing Bosnian society, the state and its citizens, and especially like-minded people - who should continuously consider how to permanently heal the open wounds of postgenocidal the state of Bosnia and Herzegovina. The first aspect concerns the evident division in the international community - the so-called of the civilized world to those who condemn genocide and the so-called an insidious world that denies it even after the final judgments of the International Court of Justice in The Hague; the second aspect is the division within Bosniaks into those who, as survivors of genocide, suffer the terror of the usurpation of basic human rights and those non-Bosniaks for whom every remembrance of war suffering is a terror of remembrance. Finally, the third division arises on the ideas and practices of how to proceed in the entity of Republic of Srpska and Srebrenica and Bosnia and those who ruthlessly flee from any such thought. All three circles, all three envelopes are especially important how to place them in the educational system, in home education, in personal understanding and socialization. There is no doubt that all citizens of Bosnia and Herzegovina, and intellectuals in particular, are responsible and that some jobs are well done. But the year 2020 just showed how irresponsible and lost it is in this group of people.
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The present paper discusses the key aspects of fostering emotional discipline by manifesting a culture of tolerance in the context of a multicultural society. Acceptance of cultural diversity involves balanced interactions based on emotional culture which generates psychological comfort, resulted from the effects of emotional discipline on communication; hence, reconsidering indelibly the beliefs about the benefits of tolerant communication becomes imperative
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Starting from the fact that our subsistence environment, society and socio-professional environment represent a system in which all subsystems (economic, cultural, educational, etc.) intercorrelates and condition each other, we mention that the situation at macro level influences the way of professionals adapt beginner teachers. However, it is already recognized that a thoughtful career design process, which takes into account the needs of the state in the workforce, as well as the trends of a person's self-realization through career, reduces the risk of non-integration in the socio-economic context and competition professional activity and the lack of qualified staff in the strategic areas of the national economy. In the conditions of the development of the modern school, the role of the educational partnership increases considerably. The stake in the efficiency of education lies in the internal collaboration, as well as the external one, as decisive educational factors. Teachers, especially at the beginning of their careers, need support not only from state institutions, but also from society as a whole. Obviously, any aspect of the educational process requires both involvement and external influence, so it is necessary to modernize career design strategies, which have the mission to promote a clearer understanding of the conditions for choosing the career path, especially for staff early career that requires assistance and mentoring in the development of professional identity. Ensuring the functional context for the professional development of novice teachers means, in large part, ensuring equal opportunities for individual development and professional adaptation
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The famous writing Communing with himself of the Roman Emperor Marcus Aurelius reveals itself to us today as a work of present interest, not only seen as a philosophical guide for the state rulerʼs life, but also under the feature of a psychological handbook sui generis that regulates the communication between rational beings and their self, and the world, in every historical time. This aspect has been grasped by Gabriel Liiceanu, who writes that Communing with himself is a treatise on techniques of improvement and restraint of oneʼs ego. But the remarkable thing is that the desideratum to acquire and improve the control on the egoʼs adverse phenomena (such as, for instance, carelessness, hatred, envy, the desire for revengeor glory etc.) applies both to sovereigns and their subjects (common people). In our view, the major consequence of this controlʼs success – in exceeding the Stoic presuppositions of Marcus Aurelius – is a better communication with others and with the self, the last one being made better just through the improvements of the first one.
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The art of communication is not a natural process or an ability we are born with. We learn to communicate. Concept and preoccupation of great topicality, the communication style raises a number of problems that require methodological caution: the need for a better operationalization of the concept, approaching the phenomenon in all its complexity, relating the style to the context in which it is applied. More appropriate than looking for the "best style" is to find the "optimal style" that streamlines the relationship between leaders and subordinates. The communication style must be appropriate to the purpose and objectives of the communication, the recipient, the situation and the context of the communication (Pruteanu, 2006).
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As we know, we confront with a pandemic crisis nowadays, which it led to more social and behavior changes. The communication suffers also some modifications by human order, and at technological level. In this text I will approach the communication from cultural and online point of view, this is to emphasize the impact of technology on interpersonal dialogue. In very short time, it was imposed a new communication: efficiency and cold. Work from home (WFH) became a new reality, a new approach to each other, but only through the power of screen. The screen, this friend of contemporary people, it gathers us at various online events, it invites us at virtual discussions and even at work. However, the virtual communication forms a distance between persons, and the hug, which normally, it heals the sadness and fear, it becomes a memory or a longing.
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Increasing competition in the organizational environment and strengthening human capital can greatly contribute to the ability to close existing gaps in the development process and ensure a more competitive level, and the professional development process includes not only setting career goals and training agreements, but also evaluations and the feedback needed to assess progress. By optimizing nonverbal skills and forming impression management strategies promoted by psychological training in enhancing the knowledge and skills of police employees, they serve as a basis for organizational projects designed to facilitate self-realization of internal potential and stimulate their involvement in the organization. Organizational behavior is the study of the behaviors of individuals, which involves understanding, predicting and controlling human behavior, models and structures, in order to improve the environment, performance and efficiency of the organization. The original of this paper is that the research results led to the identification of components and mechanisms for producing change at the macro-, meso- and microsocial level, which uses a perpetual mobilization of social actors in organizations. Another novelty, for a wider geographical area of scientific research, is the application of an intervention methodology in the training impression management strategies through nonverbal communication, with the purpose and purpose in developing relational skills and optimizing professional activity. The information obtained in research on nonverbal communication and impression management tactics on the organizational environment, can be applied for the development of programs for organizational counseling activities, business coaching and large-scale developmental training, promoted through managerial and corporate profile.
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The digital age has brought about meaningful changes in all the domains of human activity, introducing new-fangled ways of interaction in the public, social, tribal, and neuropsychological spheres. In our article, we will focus on prominent developments in the realm of transmedia literary productions, such as storytelling and transmedia narrative. The digital age culture did not wipe away from the public arena the traditional arts and specifically the literary world. On the contrary, it empowered the literary production to expand its borders, firstly, abolishing the old-style boundaries between work, text, and content, and secondly, it facilitated the fusion of traditional and emergent ways of ‘consuming’ literature complexly across multimedia platforms. The main objective is to highlight the manifold “affordances” of learning literature via immersive experience in multimodal setups of reading, writing, observing, following, playing, filming, watching, recording, webbing, editing, designing, gaming, distinguishing, expressing, blogging, vlogging, chatting, foruming, conversing, debating, and interpreting new and old narratives. From our viewpoint, even in this overcrowded networked culture, literature can and will continue playing its role as a chief contributor to the development of conceptual, procedural, and factual knowledge of humanity.
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