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Политическата комуникация по време на пандемията в България – управлението през социалните мрежи

Author(s): Stoyanka Balova / Language(s): Bulgarian Publication Year: 0

This article discusses political communication during the first wave of coronavirus – March-June 2020. The development presents an analysis of the communicative capabilities of social networks and the use of the tools “life stream”, “information portal” and “hashtag” to direct messages and information during a pandemic. The thesis, which aims to prove through the research, is that the political debate regarding the measures to overcome the coronavirus infection has been shifted from a discussion in the legislature to posts on social networks.

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Управление на онлайн репутацията на българския бизнес в новата комуникационна среда

Author(s): Miroslava Tsenkova / Language(s): Bulgarian Publication Year: 0

The global Covid-19 pandemic has faced unusual situations and challenges for businesses. The imposed measures and restrictions on the organizations could lead to serious losses, which have not only material dimensions, but also intangible consequences in the long run, related to the lack of trust and outflow of customers. Managing the online reputation of Bulgarian business in the new communication environment requires adequate implementation of effective communication strategies and targeted actions with the help of digital tools. Pre-prepared and working anti-crisis plans, good information and preparation, as well as quick finding of flexible answers and solutions in the conditions of various challenges, which would ensure the security of the organization in the network, are essential. The resulting pandemic situation has further increased the digital communication of business, which has created preconditions for hackers to expand the perimeter of cyber attacks and cybercrime. The capabilities of Bulgarian companies to protect their online reputation are not yet the subject of sufficient research in our country. The present study aims to trace the actions taken by companies in Bulgaria to prevent corporate reputation in the network. At the same time, the aim is to outline the extent of the use of personal data protection mechanisms, as well as to monitor the implementation of anti-crisis measures in the event of potential cyber threats on the network.

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Медийни брандове по време на пандемия. Емоционално обвързване

Author(s): Daniela Nikolova / Language(s): Bulgarian Publication Year: 0

The COVID 19 pandemic puts the media industry to the test and outlines opportunities for its development and transformation. In a situation of social isolation and fear, the audience’s need to consume content increases significantly. At the same time, the amount of unverified information and fake news is increasing. The degree of trust in the media brand and the closeness to the audience are gaining more and more weight. Through Kevin Roberts’ theory of “Love marks” and the case study method, the author seeks the connection between consumers and media brands. The purpose of this report is to trace the role of the media, in particular Television during the COVID 19 crisis; how it manages to attract and retain its viewers; how it becomes emotionally attached to them; what are the communication messages. Being “Love marks” during a state of emergency may be more important than ever in the “new reality.”

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Инфодемия и медийно съдържание

Author(s): Simeon Vassilev / Language(s): Bulgarian Publication Year: 0

The article discusses the consequences of the pandemic for public communications, for traditional and new media, as well as the challenges quality journalism has to face. The infodemic of the pandemic raises issues, including that of journalistic literacy, which is key for the ability of the media to rationalize the social and political reality, as well as the socio-cultural and health reality after the crisis. The emphasis is on the emergence of the new scientific discipline – infodemiology, to which communication science is directly related and from which media studies are expected to receive another stimulus for their interdisciplinarity.

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Текстът на маркетинговите комуникации в Мрежата

Author(s): Teodora Petkova / Language(s): Bulgarian Publication Year: 0

The World Wide Web has grown into a complex communication environment, woven of writing and code and functioning as a public sphere for marketing communications. This calls for interdisciplinary research on the nature of digital marketing text. The article presents terminological clarifications and additions to the concepts of marketing communications and marketing text on the World Wide Web. Based on the analysis of empirical material, the main types and subtypes of marketing text on the World Wide Web are presented, together with a typology based on the understanding of the World Wide Web as a platform for exchanging not only web documents but also data.

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Образите на телевизионните журналисти при смяна на медията

Author(s): Zhana Popova / Language(s): Bulgarian Publication Year: 0

The text presents the research results, conducted on a body of media interviews and television journalists’ personal posts on social media in a specific situation on their professional path – leaving the media. The journalists in the 2000-2020 period “demystify the media” and take apart the mechanisms, through which political and economic circles put pressure on media owners. At the same time, leaving the media is an event, upon which journalists reaffirm professional standards in the professional field, even though they rarely reach a position of the guild in defense of a colleague.

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Лайв стриймингът като ефективна техника на дигиталната комуникация по време на криза

Author(s): Desislava Paunska / Language(s): Bulgarian Publication Year: 0

The strong influence of social media, especially Facebook, in Bulgaria, as well as the observed change in people‘s communication behavior, determine the fact that any important information today can reach a larger audience through new digital techniques. It also recognizes that the hunger for reliable information during a crisis, caused by theCOVID-19 pandemic, is an opportunity for quality journalism to reach more users. This report examines some digital techniques in crisis communication, with the main emphasis on live streaming as a growing extremely fast “viral” communication. Quantitative results are shown for increasing the number of views at the daily press conferences of the National Operational Headquarters for the first month of the state of emergency announced on March 9, 2020 thanks to Live streaming broadcasts through the Facebook pages of the considered media. The theoretical analysis, supported by observations of the behavior of leading media in Bulgaria - digital and traditional, shows that the crisis has accelerated the cumbersome processes of attracting new audiences through new digital techniques and channels.

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Един доклад на 40 години. Какво се промени в световния информационен и комуникационен ред

Author(s): Maria Neikova / Language(s): Bulgarian Publication Year: 0

Forty years have passed since the publication of “Many Voices, One World” report aimed at a new more just and more efficient world information and communication order. Created in the specific conditions after the Second World War, the report is charged with the ambition to find solutions to information inequalities. The text seeks to answer the question of whether these hopes have succeeded. The answer is negative and the final proposal is to look from the new contemporary perspective to what is happening now in the communication environment.

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Факторът „елитност“ и подборът на международни новини в Би Би Си

Author(s): Desislava Sotirova / Language(s): Bulgarian Publication Year: 0

The report explores how does the concept of the so-called “elite states”, by which the states are examined by measurable values that define their degree of strength in the international relations, affect the selection of the international news from the BBC. According to some academic studies1 this concept is one of the main factors when reporting international news. Because of their “elite” status the news about such countries dominates in the international news flow. This leads to uneven media attention to some countries at the expense of others. In order to analyze if the same conclusion would be also valid for the BBC, the paper aims to answer the question what are the news values of the international editors when selecting international news. The BBC is a global media with global audience which “covers the big stories”2. Questionnaires with five questions were sent to journalists working for the media. Their answers may be used as a landmark what are the main values among journalists to consider when picking a story.

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Съвременната българска емиграция през погледа на българските медии. От Възраждането до „възраждането“

Author(s): Katya Issa / Language(s): Bulgarian Publication Year: 0

Many institutions are involved in the current topic of contemporary Bulgarian emigration. To the astonishment of our entire society, given the easy exchange of information in the 21st century, the data they export is often contradictory and mutually exclusive. The Bulgarian media publish their results, but are not satisfied with them. Although journalism does not necessarily/only seek the objective, calculated, summarized, averaged, scientifically proven information, but also focuses on attractive, exceptional, surprising, exciting, strange cases, most of its summaries are worthwhile. The attitude of the Bulgarian people to the problems of and with the Bulgarian emigration is based precisely on the data provided by the media. The report commented on several Bulgarian media from the country and abroad. An attempt was made to analyze the situation on the basis of the facts presented by them and to answer the question “Is the Bulgarian Revival happening in the world?”.

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Европейските ценности в българските медии

Author(s): Ralitsa Kovacheva / Language(s): Bulgarian Publication Year: 0

The article is dealing with the media representation of the concept of “European values” during the campaign for the European elections in 2019. The political discourse is dominated by a selective and perverse representation of European values, reduced to “gender policy” understood as free choice of gender identity and sexual orientation. Based on this narrative a negative attitude towards the EU is constructed as ‘Brussels’ is presented as a foreign power imposing morally unacceptable values and policies on Bulgaria.

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Политически и обществени дебати относно Истанбулската конвенция в контекста на новата комуникационна медийна среда – 2018 ˗ 2020 г.

Author(s): Neli Velinova / Language(s): Bulgarian Publication Year: 0

This study aims to follow the political and public debates related to the ratification of the Istanbul Convention in Bulgaria in the period 2018 - 2020, reflected in the media. It reflects as well the specific measures taken by the Bulgarian Government and the actions of our civil society. Modern societies are undergoing significant social, economic, cultural and political transformations. The technologically defined information and communication environment creates new opportunities for a new type of democratic citizenship. On the other hand, the modern media ecosystem determines the types and forms of communication, which respectively affect the quality of information flows. The aim of the study is to trace the political actions regarding the Istanbul Convention, directly related to the public influence, reflected by the Bulgarian media ecosystem.

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„Ефектът Уайнстийн“: #MeToo и медийното отразяване на казуси на сексуален тормоз

Author(s): Tsvetelina Dzhambazova / Language(s): Bulgarian Publication Year: 0

The aim of this report is to analyze sexual harassment cases in the United States which are widely presented in media after the huge popularization of #MeToo in social media. The main tasks are examining the impact of the online movement on media’s presentation of this topic and researching the content and meaning of the new term “Weinstein effect” which is linked to the wave of sexual harassment accusations against public figures in the States. Journalistic materials and American media organizations reports are reviewed with focus on two cases of sexual misconduct: the one of Hollywood producer Harvey Weinstein and the scandal with singer R. Kelly. These are examples of significantly different media reactions towards sexual violence cases.

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Културна памет, колективна травма и интеркултурна комуникация

Author(s): Diana Petkova / Language(s): Bulgarian Publication Year: 0

Within the frames of collective memory, both remembering and forgetting of historical events have equal significance. However, the accent on the past is often associated with the presence of unhealed cultural trauma. An example of this phenomenon are the ex-socialist countries where the socialist inheritance is often accompanied by heavy collective psychological burden. The Balkan cultures are another example of how the retrospective worldview can incur suffering. In all these countries the focus on the tasks of the present outline the way to cope with the cultural trauma of the past аnd to achieve intercultural dialogue.

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Новото вечерно токшоу – развлечение на различни платформи

Author(s): Maya Vassileva / Language(s): Bulgarian Publication Year: 0

The multiple digital platforms have become the new dominant form of entertainment to bring inclusive content for a multicultural audience. The article presents theoretical and empirical survey on traditional television late night talk show and web productions of the same genre and format structure how also feature original content for viewers. The new late night talk show is committed to adding real diversity in entertainment by scattering the onscreen stereotypes and rescripting the old narratives, so that young generations across nations can see themselves in short viral content forms, available via multiple avenues. The main thesis is focused on the new late night talk show productions may play a significant role in streaming into diverse entertainment future.

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Развитие на медийния подкаст в България

Author(s): Stella Konstantinova Angova / Language(s): Bulgarian Publication Year: 0

The paper analyzes the entry of media podcasts in Bulgaria as a strategy for quality journalism. The study maps the contemporary media producers of 33 podcasts. The survey with podcast authors shows practices for creating and distributing audio content, professional challenges for journalists, opportunities for monetization and acquisition of intangible assets. The main discovered problems are delay of podcast entry, lack of audience audio habits, topicality of the content, and social media strategy.

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Телекомуникации и 5G мрежи в условията на световна пандемия

Author(s): Nadejda Miteva / Language(s): Bulgarian Publication Year: 0

The coronavirus pandemic and the measures to curb it persuadеs humanity of the crucial importance of the telecommunications industry for the functioning of society. This paper examines the role of the telecommunication industry for managing and overcoming the crises in the EU countries due to the coronavirus pandemic. The authors` aim is to describe and analyze the challenges and the opportunities for the European telecommunications sector. Observation, inductive and comparative analysis are among the methods used. The main finding is that the coronavirus pandemic tests the capacity of telcos to survive in a state of emergency, but it also provides opportunities to develop their social responsibility, acquire new sources of revenues and regain better image and governmental support.

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Иновации в комуникационната стратегия на брандовете

Author(s): Manuela Manliherova / Language(s): Bulgarian Publication Year: 0

The text analyzes brands that in their communication definitely show a new style of efficiency by expanding their presence through digital platforms. All of them are a standard of creative achievements, undoubtedly recognized at the Cannes Film Festival in the last three years. In the selection of the individual cases that I present in this brief overview, I also set my own criterion, based on a simple but powerful as a means of communication phrase - open mind. Even with this attitude of opening the senses, social behavior and cultural insight dominate as leaders in the communication campaigns I am considering. In a rapidly changing world, we are seeing more and more innovative campaigns by some global brands. They show a better understanding of the social, emotional and behavioral needs of their audiences, inspiring the audience with expressive and emotionally told stories. These cultural insights are also related to a new design of attitudes, of consumer thinking.

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Комуникационни практики в книгоиздаването в условията на пандемична ситуация

Author(s): Georgi Aleksandrov / Language(s): Bulgarian Publication Year: 0

The COVID-19 pandemic has negatively affected most of the industries, including book publishing. The article examines the response of institutions, professional organizations, publishers, booksellers and authors to the unprecedented situation in the period from March to October 2020. The study aims to identify the characteristics of the communication practices in book publishing and to propose their typological differentiation. The research focuses on Bulgaria but includes relevant examples from the United States, the United Kingdom, and Germany. Three levels of communication practices are defined: institutional, corporate, and individual. Applying the methods of content-analysis, comparative analysis, and discursive analysis, the research identifies two communications approaches- active and passive, and two types of communicated messages - positive and negative. The article includes observations on the differences in the communication practices in Bulgaria and the selected foreign countries.

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Медийната грамотност на учениците от горен курс: четене в интернет на поредица от текстове по един и същ проблем

Author(s): Neli Ilieva / Language(s): Bulgarian Publication Year: 0

This report presents a part of a larger experiment, during which students read five media texts on the same topic and answer questions based on them. The end goals of the experiment, as well as the methodology and the results are presented. The analysis shows that students from the upper classes of high school do not have experience with reading media texts from different online sources. In so far as reading and understanding media writing is part of functional literacy, the results of this questionnaire are a rather troubling sign of gaps within students‘ knowledge, which can only be made up for by systematic and focused efforts on the part of educational institutions.

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