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ADDRESS TERMS – CONTEXTUALIZATION AND FUNCTIONALITY IN PRIMARY SCHOOL

ADDRESS TERMS – CONTEXTUALIZATION AND FUNCTIONALITY IN PRIMARY SCHOOL

Author(s): Angelica Hobjilă / Language(s): English Publication Year: 0

Communication involves, in the school universe, multiple variables at subjective, relational, hierarchical, contextual level. Among the various components of the communicative act, the address terms reflect, in addition to the relationship between the speaker and the interlocutor, a certain communicative intention, a certain way of influencing the interlocutor, of regulating the relationship, etc. These elements (embodied in name, surname, caress / diminutive forms, “name” given to groups of students, interjections, positive / negative “labels”, etc.) are analysed in this paper, in the context of face-to-face communication and online communication (teacher - student / students, student - student), by reporting to sequences of activities / activities carried out in primary school, in Romania (activities available online, on YouTube or attended online, in a pandemic context). The aim is, on the one hand, to inventory the address terms used in communication situations that can be found in primary school and, on the other hand, to identify the functions that these terms fulfill depending on the context.

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Samoocena przygotowania studentów V i VI roku studiów medycznych do przekazywania informacji o niekorzystnej diagnozie

Samoocena przygotowania studentów V i VI roku studiów medycznych do przekazywania informacji o niekorzystnej diagnozie

Author(s): Julia Przeniosło,Agata Kotłowska,Marcin Trzciński,Oliwia Lenkiewicz,Julia Lenkiewicz,Krzysztof Sobczak / Language(s): Polish Publication Year: 0

The aim of this research was to analyze the preparation of 5th and 6th-year students to deliver bad news (DBN) to future patients. We conducted a cross-sectional qualitative study using the CAWI technique. We analyzed 321 questionnaires filled by 321 students from 14 Polish medical universities. The majority of the researched sample (69.2%) chose the partnership model as a preferred mode of communication between the patient and the doctor. 63.6 percent of students witnessed a DBN situation during their clinical training. Students with the experience of DBN assess their DBN skills as unsatisfactory. Clinical education of medical students should create opportunities for students to experience DBN situations firsthand, as part of learning.

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Wybrane aspekty relacji między nauczycielami akademickimi a studentami na uczelniach medycznych w Polsce

Wybrane aspekty relacji między nauczycielami akademickimi a studentami na uczelniach medycznych w Polsce

Author(s): Agnieszka Pawlak-Kałuzińska,Magdalena Wieczorkowska,Paweł Przyłęcki / Language(s): Polish Publication Year: 0

The cornerstone of education is proper communication between teachers and learners. It becomes crucial in the medical universities, where – in addition to the passing and verifying the knowledge – gaining skills and competences as well as shaping attitudes of the future medical professionals takes place. That is why we claim that the way the relations between academic teachers and medical students are shaped, and how and in what context the transfer of knowledge takes place, are crucial determinants influencing the future professional performance of the medical students including their prospective relations with patients and their families, as well as co-workers and supervisors. In the article we focus on the results regarding medical students’ expectations toward their academic teachers, their ideas of the professional authority as well as negative aspects of those relations.

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Lekarz i nauczyciel akademicki – zdalne nauczanie i zdalne leczenie

Lekarz i nauczyciel akademicki – zdalne nauczanie i zdalne leczenie

Author(s): Zbigniew Czernicki / Language(s): Polish Publication Year: 0

The chapter deals with the memories and experiences of a doctor with many years of work experience as a clinician and a teacher, related to remote learning and remote treatment, elements of which appeared in the author’s professional life more than 20 years ago, and have intensified in recent years, especially during the pandemic. This chapter provides practical tips on how to teach medicine in such conditions and how to use the possibilities of telemedicine wisely.

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Trening balintowski jako narzędzie rozwoju osobistego i zawodowego pracowników opieki medycznej

Trening balintowski jako narzędzie rozwoju osobistego i zawodowego pracowników opieki medycznej

Author(s): Joanna Pazik,Dorota Pazik,Anna Rudecka / Language(s): Polish Publication Year: 0

This article presents the assumptions of Balint group training as a tool enabling medical care workers to deal with difficult emotions experienced in the context of practicing aid profession. It presents the difficulties encountered by doctors in their professional work: high expectations they have to meet, emotionally demanding working conditions as well as their constructive and unconstructive strategies to cope with professional stress. The article discusses the principles and course of the Balint group training and its beneficial impact on the understanding of the psychological aspects of the doctor–patient relationship and building occupational resistance of the health workers.

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Nieporozumienia w kontekście ochrony zdrowia

Nieporozumienia w kontekście ochrony zdrowia

Author(s): Agnieszka Kiełkiewicz-Janowiak / Language(s): Polish Publication Year: 0

In this discussion about the sources of misunderstanding in healthcare we focus on a situation when interlocutors speak the same language and apparently have the same aims and motivations, yet they differ in their access to the resources of context as used for interpreting the message. We juxtapose medical professionals and other communication participants (e.g. patients). Both have some knowledge and experience related to giving and receiving medical care, however they often unintentionally miscommunicate due to different interpretation of the same words and messages. It is our aim to explicate the mechanism of the dependence between the speaker context and message interpretation, based on selected phrases related to healthcare. We focus on semantic prosody.

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Jak rozmawiać z dzieckiem o raku?

Jak rozmawiać z dzieckiem o raku?

Author(s): Marta Chojnacka-Kuraś / Language(s): Polish Publication Year: 0

The chapter presents the ways of describing cancer in the book "Co to ten rak?", written by a specialist in the field of biomedicine, intended for children and their relatives. The book reflects contemporary knowledge concerning the mechanisms of cancer cells formation and development as well as the methods of its treatment. This knowledge is presented in an understandable language, using more or less conventional metaphors and comparisons (e.g. showing the body as a machine, presenting cancer cells as weeds in the garden). Particularly noteworthy is the strategy of describing the cancer cell with the adjective chory (‘ill, sick’) implemented in the book. According to the author of the book, when talking to a child, it is better to avoid the term komórki złośliwe (‘malignant cells’), which can evoke the image of cells as dangerous creatures that intentionally harm humans. Methodologically the analysis presented in this chapter is anchored in the cognitive linguistics (the conceptual metaphor theory by Lakoff and Johnson was used), and its context is communication with a young patient in pediatric care.

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"Wilk opowiada o SMA" – terapia, informacja, komunikacja marketingowa i medyczna

"Wilk opowiada o SMA" – terapia, informacja, komunikacja marketingowa i medyczna

Author(s): Diana Saniewska,Janusz Rutkowski / Language(s): Polish Publication Year: 0

In this article, we present Jacopo Casiraghi’s "The Wolf Tells About SMA", which consists of 12 stories about the experience of a rare, chronic, leading to severe disability or premature death disease which is spinal muscular atrophy (SMA). From a clinical description of the disease we move to a metaphorical presentation in the book, which was given a clearly bibliotherapeutic character by the author-psychologist. We distinguish and discuss three functions of this publication: therapeutic, informative and marketing (in the context of the social campaign "The Wolf talks about SMA" – the well-known and well-liked read fairy tales for children”) and its potential in the field of medical communication. This book can become a tool for clinicians and educators in their daily hospital and academic work, as well as for patients and parents in their daily struggles with experiencing life with SMA.

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Rola ekspertów komunikacji medycznej w badaniach z zakresu human–robot interaction

Rola ekspertów komunikacji medycznej w badaniach z zakresu human–robot interaction

Author(s): Maria Nowina Konopka / Language(s): Polish Publication Year: 0

The development of the latest technologies, including the one based on artificial intelligence, the pandemic period and the phenomenon of ageing societies imply an increase in the number of solutions used for remote patient service. Among them, technologies that interact in communication with humans are becoming more popular. Their design requires participation of medical communication experts, whose competences include, on the one hand, the ability to create correct communication schemas, models and processes, and on the other hand, the knowledge of the specific needs, expectations, fears and beliefs of the actors communicating in the healthcare space. The purpose of this paper is to indicate selected aspects of bot–human communication, in which the expert knowledge of medical communication specialists seems to be indispensable.

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Lekarz na Instagramie i jego rola we współczesnej edukacji zdrowotnej

Lekarz na Instagramie i jego rola we współczesnej edukacji zdrowotnej

Author(s): Monika Miłosz / Language(s): Polish Publication Year: 0

The activity of doctors on Instagram is a new area of research on health communication. The article answers the question of whether and how such profiles build the health awareness of recipients, and whether the medic’s online activity can be educational and positively assessed. The research material is the content of one of the most popular Polish profiles in the indicated area. “Mama.i.stetoskop” is an Instagram account run by a family doctor – Katarzyna Woźniak. The account is followed by more than 140,000 people. The article analyzes and categorizes 100 Instagram posts from the period January 2021–September 2021 according to the following categories of educational content: health prevention, professional work of a doctor and the patient’s perspective.

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Komunikacja szpitala w mediach społecznościowych, zarządzanie kryzysem a kreowanie wizerunku placówki

Komunikacja szpitala w mediach społecznościowych, zarządzanie kryzysem a kreowanie wizerunku placówki

Author(s): Barbara Baranowska,Agnieszka Gibalska-Dembek / Language(s): Polish Publication Year: 0

The aim of the study is to present the hospital’s communication from the perspective of the work of the press spokesperson and the patient ombudsman. The article describes a communication crisis in one of the hospitals resulting from posting a post containing moralizing, offensive and discriminatory content directed at pregnant women and future patients. The improper reaction of the management, apologizing only to those who felt offended, increased the negative reactions of the environment. The paper discusses the main causes of patients’ complaints related to inadequate communication and the way in which communication can proceed in order to solve a difficult situation and formulate an appropriate apology.

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İletişim Araştırmalarının Sosyolojik Kökenleri

İletişim Araştırmalarının Sosyolojik Kökenleri

Author(s): Çilem Tuğba Koç / Language(s): Turkish Publication Year: 0

Contrary to popular belief, the development of social theory is not a series of hollow-plate hypotheses that have nothing to do with reality. Social theories, on the other hand, are a collection of perspectives that, from the very beginning, address the social reality that has been experienced, provide for the purpose of understanding and explaining social phenomena, and occasionally support one another. Social phenomena such urbanization, mass society, consumerism, alienation, and discrimination are concepts that clarify the social reality in which we live rather than hollow abstractions. As a consequence, contrary common belief, social theories that attempt to make sense of social reality through these concepts are not just hollow ideas. After the Industrial Revolution, sociology developed as a component of modernization, even being referred to as the "science of modernity (new)," and addressed the society in which the masses/crowd existed. Individuals/crowds relocated to cities as a result of industrialization are considered to form a mass in an isolated manner, similar to how atom components create mass. Developments in communication tools have turned the head of the modern man unprecedentedly, the assumption that these technologies are efficient in influencing the masses prepared the birth of Mass Communication Research as a distinct discipline. Instead of presenting a narrative of fragmented Communication Theories to models by decomposing from Sociology, this article aims to reestablish the association among Communication Research and Sociology. The study, encompassed the Chicago School's approaches to the notion of communication and communication tools, which permitted the establishment of Sociology as a discipline, and it also included the Chicago School's Communication research. In addition, the article featured the Communication Research of the Chicago School Sociologists, who were mentioned in the mass media research with this period, as the period under study was also called the period of strong effects in the history of Communication Studies.

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Bolt’s paradigm of strategic communications

Bolt’s paradigm of strategic communications

Author(s): Neville Bolt / Language(s): English Publication Year: 0

Strategic communicators inhabit a world of tensions. These act as forces which not only push and pull against each other; they define themselves against one other. Hence they are symbiotic: the one cannot exist without the other.

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Visual Communication Online – Design Trends and Perspectives of Media in a Digital Environment

Visual Communication Online – Design Trends and Perspectives of Media in a Digital Environment

Author(s): Vesselina Valkanova / Language(s): English Publication Year: 0

The nature of visual communication and how the media addresses their audiences is changed from the functioning of the media in a digital environment. In the new user situation, the design is called to serve the reader’s control, independence, and freedom of use, therefore it is necessary to offer the contents in the most flexible form possible. It is pointed out in the article that communication design is a strategy forgiving certain forms of representation to all the functional changes that traditional journalism has undergone in recent years. In the end, it is concluded that designers because of and with technology will gain new, powerful, and expressive ways to build, share, and influence visions.

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National Media Systems and Communication Strategies in the 21st c. The Case of South East Asia in the Context of Geocommunication

National Media Systems and Communication Strategies in the 21st c. The Case of South East Asia in the Context of Geocommunication

Author(s): Ivelyna Vatova / Language(s): English Publication Year: 0

The geocommunication model is an innovative theoretical model in social science and relies on the perception and internalization of images in the flexible relationship between the World outside us and the World inside us in active persuasive communication in a dynamic, rapidly changing communication context. In this sense, geocommunication is a constant socialization-emancipating globally transformative process. The national media systems of the JIA countries are positioned in a wider and more complex systemic context as a structural element of the relevant communication strategy for the participation of the state as a subject of international communication and, therefore, an integral part of the national doctrine of development in the cosmopolitan world of the 21st century. The proposed text is part of a complex multifaceted study of the media images of countries from East, South, and Southeast Asia, unique to Bulgarian media studies, according to their national communication strategies, and was developed through an integral multidisciplinary methodology.

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Алтернативните медии в интернет – формиране на нова професионална перспектива

Алтернативните медии в интернет – формиране на нова професионална перспектива

Author(s): Maria Popova / Language(s): Bulgarian Publication Year: 0

The changes that are taking place in the essence of journalism as a social and professional activity are caused by the mixing of the practice of professional and citizen journalists, the ability of media products to be distributed through a variety of media and digital channels, by the audience’s commitment not only to consume them through the multiple technological devices but also personally to participate in their creation. The traditional norms of what journalism is and what its functions, meaning, and influence are the subject of continuous metamorphosis. The new types of journalism increase in the social, professional, and empirical fields of media production. The journalism theory is enriched, and the analysis of specific models and professional standards is stimulated. The familiar notion of journalism as centralized around news production is expanded and it allows the description of new practices, which have been assessed as peripheral, hybrid, and alternative. The journalism research evaluates new media practices produced by alternative media or those in the field of specialist journalism. The journalists in such start-up media have a sense of the mission of their activity, of being at the forefront of technological, social, and cultural transformations in society, of forming a community culture of exchange between them as content creators and their audience as consumers, but also as participants in the content creation, verification, and distribution. Such media can be evaluated as the “agents of media innovation” in relation not only to the professional and social standards in journalism but also to the influence that technology and social environment have on the contemporary virtual man.

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За докторантската поредица „Медии и комуникации“

За докторантската поредица „Медии и комуникации“

Author(s): Vesselina Valkanova / Language(s): Bulgarian Publication Year: 0

This selection of articles and studies by colleagues from the Ph.D. students of the Media and Communication program in the professional field of Public Communication and Information Sciences present the achievements of the young scholars from the Faculty of Journalism and Mass Communication of Sofia University "St. Kliment Ohridski. Publication in scientific journals, yearbooks, and collections, along with regular participation in seminars for doctoral students, in international and national scientific conferences, provide an opportunity for the immediate appearance of full-time and part-time doctoral students and for the assessment of the quality of their work given their training and preparation.

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AN ALGORITHM FOR ANALYSING MESSAGES IN THE CONTEXT OF ONE-WAY PERSUASIVE COMMUNICATION

AN ALGORITHM FOR ANALYSING MESSAGES IN THE CONTEXT OF ONE-WAY PERSUASIVE COMMUNICATION

Author(s): Mihail Prodanov / Language(s): English Publication Year: 0

The report presents an algorithm by which everybody (not only researchers, scientists or experts) could analyse any messages in the context of different types of one-way persuasive communication. Basic concepts such as “one- way communication”, “informational disorder”, “fact-checking process”, “critical thinking”, “constructivist decoding”, are defined. The main theoretical base for the elaboration of the proposed algorithm are ideas and principals that are developed in the scope of the theories of persuasion.

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Społeczeństwo spektaklu i ulotna moderna (poetyka recenzji)

Społeczeństwo spektaklu i ulotna moderna (poetyka recenzji)

Author(s): Michael Fleischer / Language(s): Polish Publication Year: 0

In 1967, a book by Guy Debord called "La Société du spectacle" came out in France, which after almost a year became the manifesto and bible of Generation 68, the 1968 student revolt, whose diagnosis of the then version of capitalism the youth considered the negative basis of the revolt. More than 50 years later, another book on the same subject appeared, growing out of an analysis of the current state ofcapitalism and its social systems, providing a diagnosis of this state. This book, a transcript of a dialogue between Zygmunt Bauman and David Lyon under the title "Liquid Surveillance," starts from the concept of the surveillance we are subjected to by large capital and market organizations of the GAFAM type.

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Дигиталните медии и динамиката на съвременната публична сфера: опит за теоретична рамка

Дигиталните медии и динамиката на съвременната публична сфера: опит за теоретична рамка

Author(s): Nikolai Mihailov,Vesselina Valkanova / Language(s): Bulgarian Publication Year: 0

The article examines the dynamics and change of the contemporary public sphere caused by the emergence of digital media and their transformative impact on social life and communicative professions. For this purpose; the stages in Jürgen Habermas’s theory of the public sphere are traced; and; the main concepts in his two main works; dedicated to the classical public sphere (1962) and the one formed under the influence of digital media (2022), are analyzed. The authors examine the importance of this transformation on the democratic process; the platformization of the media and its influence in modern society, as well as the problems of technology in social networks. The article attempts to build a theoretical framework for explaining the development of the contemporary public sphere in accelerated change in communication technologies.

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