Koncepcja działań sieciocentrycznych – droga do sieciocentryczności

Author(s): Sabina Olszyk / Language(s): Polish Issue: 1/2019

The aim of the article is to explain the issue of network-centricity, which operates on military grounds and characterizes modern battlefields. Considerations were divided into two parts due to the large volume of the issue. The first part contains introduction to the topic of network-centricity and analysis of impact of civilization and technological development on the emergence of network-centric concepts. It is also an attempt to define concepts focused on this subject and to show the origin of the concept. Detailed, practical issues related to methods and techniques of network centric activity and the concept of Network Centric Warfare will be discussed in the second part, which will be constitute as a separate article.

Styl jako praktyka i forma pamięci zbiorowej

Author(s): Marta Wójcicka / Language(s): Polish Issue: 1/2017

Przedmiotem artykułu są relacje między stylem językowym a pamięcią zbiorową. Styl,ujmowany semiotycznie i antropologicznie, stanowi jedną z form pamięci zbiorowej, obok typutekstu kultury, odmiany, a także gatunku tekstu. Styl jest wyrazem, świadectwem przeszłości.Ze stylu indywidualnego, np. uznanych pisarzy, odczytać można ich obraz rzeczywistości, wtym także przeszłości. Styl jest więc nośnikiem zarówno pamięci indywidualnej danego pisarza,jak też świadectwem przeszłości, w której żył i tworzył. Style typowe stanowią lustroodzwierciedlające właściwe dla danej epoki konwencje wyrażania. Styl przechowuje więcobraz przeszłości, indywidualnej i zbiorowej, jest środkiem dotarcia do niej oraz sposobemwyrażania przeszłości oraz mówienia o przeszłości i jej niewerbalnych nośnikachwspółcześnie. Styl funkcjonalny ukazano więc jako praktykę oraz formę pamięci zbiorowej:komunikatywnej lub kulturowej. Styl potoczny stanowi praktykę wcielania, podczas gdypozostałe style funkcjonalne są praktykami zapisu. Pamięć komunikatywna przekazywana jestprzez środki i wartości typowe dla stylu potocznego, pamięć kulturowa związana jestpraktycznie ze wszystkimi stylami funkcjonalnymi, w zależności od treści pamięci. // The subject of the article are relations between a language style and collective memory. Thestyle, semiotically and anthropologically presented, is one of the forms of collective memoryalong with a type of culture text, variety and text genre as well. On the one hand, the style isan expression, evidence of the past. From an individual style of e.g. recognized writers one caninterpret their image of reality, including also the past. Thus the style is a means of conveyingboth individual memory of a particular author and evidence of the past he used to live in andcreate. Typical styles are the mirrors reflecting conventions of expression appropriate for agiven period. Thus, the style stores the image of the past, individual and collective, and is ameans of reaching it, a way of expressing and talking about it, including its contemporary nonverbal means. Thus, a functional style has been presented as practice and the form ofcollective memory: communicative or cultural. A colloquial style is the practice ofincorporating, whereas other functional styles are practices of recording. Communicativememory is conveyed by means and values typical for the colloquial style, while cultural memoryis practically associated with all functional styles, depending on the contents of memory.

Lingwista wobec języka uczuć

Author(s): Elżbieta Laskowska / Language(s): Polish Issue: 1&2/2016

Celem referatu jest zebranie dotychczasowych sposobów rozumienia zagadnienia języka uczućprzez lingwistów oraz zaproponowanie sposobu opisu języka uczuć. Zagadnienie to byłoprzedmiotem zainteresowania takich badaczy jak Wierzbicka, Grabias, Nowakowska-Kempna,Awdiejew, Habrajska, Pajdzińska, Data. Biorąc pod uwagę poziomy języka, uwzględniane wgramatyce komunikacyjnej, autorka rozważa zjawiska nazywanie uczuć oraz ich wyrażania.Nazywanie mieści się na poziomie ideacyjnym, Wyrażanie – na poziomie interakcyjnym.Badając wypowiedzi pod względem języka uczuć, zauważyć można, że nie zawsze łatwo jestwskazać granicę między wymienionymi poziomami. Trudności te związane są przede wszystkimz dwiema kwestiami. Pierwsza z nich polega na wykorzystaniu nazw uczuć do ich wyrażania,mamy wtedy do czynienia z wyrażaniem uczuć za pomocą ich nazywania. Druga kwestia toemotywne nacechowania nazw uczuć albo też emotywne nazywanie reakcji mogącychświadczyć o uczuciu. Analiza wypowiedzi, zawierających nazywanie i wyrażanie uczućdowodzi, że w różnych odmianach języka omawiane zjawisko występuje w bardzo różnychzakresach i przejawia się bardzo zróżnicowanymi środkami językowymi). // The goal of the paper is collecting hitherto existing ways of understanding the concept of the language of feelings by linguists and suggesting a way of describing the language of feelings.This question was the subject interest of such researchers as Wierzbicka, Grabias,Nowakowska-Kempna, Awdiejew, Habrajska, Pajdzińska, and Data. Taking into account the levels of a language, included in communication grammar, the author considers naming of feelings and expressing them. The naming is contained in the ideation level, the expressing –in the interaction level. Examining utterances with reference to the language of feelings one can notice that it is not easy to show a borderline between the mentioned levels. The difficulties are mainly connected with two questions. The first one consists in using the names of feelings for expressing them, in which the feelings are expressed by naming them. The second question is the emotive marking of the names of feelings or emotive naming of reactions which can manifest the feeling. The analysis the utterances including naming and expressing feelings proves that the phenomenon in question occurs in various scopes and manifest in diverse means of language.

Współczesny polski dyskurs publiczny w perspektywie międzynarodowej.

Author(s): Władysław Chłopicki,Stanisław Gajda / Language(s): Polish Issue: 1&2/2016

How Jokes Change and May Be Changed:

Author(s): Christie Davies / Language(s): English Issue: 1&2/2016

Many excellent jokes can pose potential difficulties for tellers and listeners since they require considerable knowledge of the subject of the joke and have a long and elaborate narrative structure such that only a very skilled joke-teller can do justice to them. In a democratic, fastmoving, plural, urban world such features can create problems since they mean that on a particular occasion when jokes are being told some of the listeners may miss the point of the joke and others will feel inhibited from telling a joke. Jokes with seemingly pointless endings may likewise disappoint the broad masse, who like clear, well structured jokes with a strong resolution and who may be bored by one that disappears into nonsense. Each of these points will be considered in turn, partly from an analytical point of view and partly in relation to empirical observations of how jokes in the English language have evolved in the course of the twentieth century.

Recenzja tomu Niedosłowność w języku. Język a Komunikacja 37 pod redakcją Marcina Odelskiego, Aleksandry Knapik, Piotra Chruszczewskiego i Władysława Chłopickiego, Kraków: Krakowskie Towarzystwo Popularyzowania Wiedzy o Komunikacji Językowej „Tertium

Author(s): Grażyna Sawicka / Language(s): Polish Issue: 1&2/2016

Book review

Author(s): Şenay Yavuz Görkem / Language(s): English Issue: 3/2019

Book review

Author(s): Christian F. Hempelmann / Language(s): English Issue: 2/2019

Typowy Janusz and Bad Luck Brian:

Author(s): Joanna Szerszunowicz / Language(s): English Issue: 2/2018

The Poles’ observations regarding the reality of the last decades motivated the creation of certain meme characters deeply set in the Polish culture and reflecting the new social phenomena which have come into existence recently. The examples of such persons include the characters named Janusz, Grażyna, Seba and Karyna. Previously, the names had no connotative potential and they were not used as components of idiomatic expressions. In the modern Polish, the names function as labels evoking many features (personality, given intellectual potential, appearance, stereotypical behaviour etc.). For instance, Janusz is a man in his fifties, with a beer belly and reddish face, unattractive, with very limited knowledge in a field in which he himself considers to be an expert, complaining and stressing that life was much better in communist times, wearing unfashionable clothes, putting on sandals and white socks. It is worth adding that because of the connotations, the name is used in the expression typowy Janusz/janusz and in the construction Janusze/janusze + a discipline/area of activity, e.g. janusze biznesu. Both in informal communication and in the journalese discourse, their belonging to labels is of importance – the names evoke complex pictures. As culture-bound items, such units are interesting from a cross-linguistic and cross-cultural perspective. They will be analyzed and compared with the character of the English-language Bad Luck Brian memes.

Entrepreneurship and Interdisciplinary Education – Semiotic Aspects

Author(s): Diana Kotova,Christo Kaftandjiev / Language(s): English Issue: 3/2021

Marketing communications, which are part of the entrepreneurship’ discipline, can integrate the most important school disciplines with the help of semiotics. Several relevant scientific articles and books in the following areas: business education, integrations between different school (educational) disciplines, semiotics and advertising, metaphor, synecdoche, etc. are analyzed in the Literature Review. The main text of the article studies different examples of corporate style and corporate identity. They are important part of business and entrepreneurship. Admen (artists, designers, etc.) in marketing communications created this corporate style and corporate identity on the basis of various visual metaphors, synecdoche and other stylistic figures. The authors of textbooks for primary and secondary school and the teachers can integrate the education of native language, foreign languages, literature, art and entrepreneurship with the help of these and other stylistic figures.

Editorial Humour research:

Author(s): Diana Elena Popa,Władysław Chłopicki,Dorota Brzozowska / Language(s): English Issue: 1/2013

Media Content Analysis on School Violence and Aggression in Bulgaria

Author(s): Vera Zaharieva / Language(s): English Issue: 4s/2021

This research offers a review of the online news content in Bulgaria, related to school aggression, violence, and sports initiatives tackling those behavioral problems. The aim is to provide an understanding of the phenomenon and the societal attitude towards its dimensions and possible solutions through sport. A media content analysis of online articles, dated January 2019 – April 2020, was used as a research methodology. Thirty-three articles on aggression and violence in school were reviewed, based on their frequency, timeline, place of publication, topics, and spokesperson. For the same time period, sixteen articles related to dealing with aggression through sport were reported. The results show that most of the media content on violence and aggression among students was related to raw statistical data and reports of cases. A relatively small section in the news was dedicated to opinion articles. It was observed that those who witness cases of aggression do not understand the seriousness of the situation and see it as entertainment. As a result, a major part of the video content, related to aggression, is being uploaded on the Internet by students and parents. However, the public focus is mainly shifted towards the school authorities and the figure of the teacher. At the same time, aggression in schools is spread among all students. It has a constant value and is provoked by numerous factors. On the contrary, initiatives and events aiming to disseminate information and to reduce aggression through sport were organized in many Bulgarian cities by nonprofit organizations, municipalities, and schools. The majority of events were organized as a part of European or national projects. It is suggested a more centralized national approach towards reducing aggression through different sports activities in school.

FACTORS AFFECTING THE SHARE OF FAKE NEWS ABOUT COVID-19 OUTBREAK ON SOCIAL NETWORKS IN VIETNAM

Author(s): Nghi Thanh Nguyen,Phuong Huu Tung,Nguyen Hoai Thu,Pham Dinh Kien,Nguyen Anh Nguyet / Language(s): English Issue: 3/2021

In recent days in Vietnam, the amount of fake news spreading online about the Covid-19 epidemic has shown signs of increasing, causing information confusion and complicating the situation. This fact has received significant attention from scientists. To supplement the evidence of previous studies, enrich the research literature and make policy recommendations to the Government, this study explores the factors influencing the sharing of fake news on social networks. This study was conducted through a cross-sectional survey using an intentional sampling technique (n = 200) multivariate linear regression analysis technique was applied to prove the hypotheses. Research results show that the factors of altruism, entertainment, socialization, self-promotion, and instant information sharing have a positive and meaningful impact on sharing fake news about Covid_19 on social networks.

Virtual Reality from the Standpoint of Complexity Science

Author(s): Helena Knyazeva / Language(s): English Issue: 3/2021

An extended approach to the comprehension of virtual reality is developed in the article. Virtual reality is understood not only as a logically possible or cybernetically constructed reality but also as continuous turbulence of potencies of the complex natural and social world we live in, the wandering of complex systems and organizations over a field of possibilities, such a realization of forms and structures in which many formations remain in latent, potential forms, and are in the permanent process of making and multiplying a spectrum of possibilities, lead to the growth of the evolutionary tree of paths of development. It is shown that such an understanding of virtual reality corresponds to concepts and notions developed in the modern science of complexity. The most significant concepts are considered, such as the nonlinearity of time, the relationship of space and time, the uncertainty of the past and the openness of the future, the choice and construction of the future at the moments of passing the bifurcation points. Some cultural and historical prototypes of these modern ideas of virtual reality are given. It is substantiated that the vision of virtual reality being developed today can play the role of a heuristic tool for understanding the functioning and stimulation of human creativity.

Иновативни образователни практики и политики чрез прилагане на геоинформационни системи и технологии

Author(s): Kliment Naydenov / Language(s): Bulgarian Issue: 5/2021

Modern global education is characterized by an active transition to the use of new geographic information technologies. The new educational policy orients teachers and university professors towards the introduction of modern teaching methods based on the use of geoinformation and communication technologies. Modern educational technologies provide an opportunity for maximum solution of the problems for the development of education and its individualization. The system for retraining and in-service training of teachers (and teachers in pedagogical universities)also does not sufficiently take into account the vital need to master information technology by working teachers. So far, the processes of self-education predominate in the development of such technologies. Information and communication technologies(ICT) are evolving rapidly on a daily basis. Geographic information technologies, such as geographic information systems (GIS), remote sensing (RS) or global positioning systems (GPS) are important parts of ICT. They are used especially in geography education, but are not limited to this. Geographic information technologies provide such new methods and means of information processing that provide high visibility for displaying diverse information and an accessible set of tools for reality analysis. GIS has great potential for information analysis in order to make management decisions in the socio-economic sphere. The publication reveals the problems of higher and secondary education related to modern geoinformation technologies for searching, interpreting and demonstrating various geographical data. Basic guidelines for the development of the implementation of geoinformation technologies in the learning environment are presented.

Book review

Author(s): Dorota Brzozowska / Language(s): English Issue: 3/2021

NEXT GENERATION EUROPEAN UNION AND THE DIGITAL TRANSFORMATION: AN OPPORTUNITY FOR SPAIN

Author(s): Marcin Roman Czubala Ostapiuk,Miguel Ángel Benedicto Solsona / Language(s): English Issue: Supp. 1/2021

The main objective of this article is to analyze the importance of digital transformation and the funds provided by way of the Next Generation EU (NGEU) plan, taking into account the Spanish case. Through the working hypothesis, it was established that the Iberian country has a wide margin for improvement in the context of digitalization. Likewise, that NGEU forms a key impulse for the recovery from the crisis caused by Covid-19, as well as for the implementation of new digital technologies in Spain. The use of the Digital Economy and Society Index, developed by the European Commission, has allowed us to carry out empirical research. The evaluation of the current situation and the progress of Spain in the field of analysis, as well as the putting it in perspective regarding the rest of the Member States, have been undertaken. Moreover, the Eurostat database has been employed, in addition to the estimations of the Spanish executive exposed through the Digital Agenda 2025, to examine investment in R&D and intangible assets and try to assess the importance of the EU recovery fund for Spain's development and progress in the digitization framework. Finally, the hypothesis and the objectives have been achieved.

Ролята на интерактивния бинарен урок в обучението по български език като чужд

Author(s): Margarita Dimitrova,Teodora Todorova,Vasil Dimitrov / Language(s): Bulgarian Issue: 6/2021

The conducting of an experiment on the role of the binary interactive lesson with the participation of a research associate from the Bulgarian Academy of Sciences (BAS) has an extremely important part in the learning process. The lesson is about getting to know the role of the natural products in our health. The main objectives of this interactive binary lesson are: expanding and improving of the grammatical knowledge and development of specialized language skills in Bulgarian of our medical students by including them in innovative formats to increase their communicative competence; introduction of pseudo-communicative tasks with particular speech actions, repetition of phrases and creation of own short dialogues, communicative exercises for building complete and bigger dialogues and narrative texts; utilizing teamwork for creating situational compositions, transformations and psychological testing for measuring the parameters of readiness for working in a team, mutual respect, trust, mutual assistance, responsibility in a multicultural environment. In this manuscript we offer the specifics of an interactive lesson about the role of natural products and health realized with foreign students. We specify the opportunities for language acquisition orally and in writing in accordance with the indicated levels of competence of the European Language Framework. We take into account the possibilities for the application of interactive in parallel with the traditional methods and tools of work, so as to achieve the development of creative thinking in a foreign language for students, as well as the improvement of communicative skills for professional realization.

УЛОГА МЕДИЈА И КОНСТРУИСАЊЕ НЕГАТИВНЕ СЛИКЕ СРБИЈЕ У НЕМАЧКОМ МАГАЗИНУ „ШПИГЕЛ“ ТОКОМ НАТО БОМБАРДОВАЊА

Author(s): Anđela T. Vujošević / Language(s): Serbian Issue: 75/2021

In der Arbeit wird die Berichterstattung der deutschen Zeitschrift Spiegel während der NATO-Bombenangriffe auf die Bundesrepublik Jugoslawien im Jahr 1999 nach den Methoden der Diskursanalyse und der Theorien des kollektiven Gedächtnisses analysiert. Die Arbeit soll erklären, was unter dem Begriff kollektives Gedächtnis aus linguistischer Sicht zu verstehen ist, wofür Medientexte geeignet sind und inwieweit sie das kollektive Gedächtnis bestimmter Ereignisse aus der Vergan- genheit prägen, wie Wissen und negative Bilder vergangener Ereignisse durch die Medien konstruiert werden, sowie die Art und Weise, wie ein negatives Bild Serbiens in deutschen Zeitungsberichten des Nachrichtenmagazins DER SPIEGEL im Jahr 1999 konstruiert wurde. Die Hypothese der Arbeit lautet, dass das negative Bild Serbiens in der Berichterstattung des ausgewählten Magazins während des NATO-Bombenangriffs auf der Semantik des Lexems oder der sprachlichen Konstruktionen basiert, die im Diskurs auf Deutsch verwendet wurden.

Adapting political communication to technology. Case study: evolutionary aspects on social networks in Romania

Author(s): Mihaela Bărbieru / Language(s): English Issue: 2/2022

In recent years, studies on social networks have begun to become more and more numerous in the literature, with scientists showing a real interest in an influential analysis that they have on societies. Social networks are tools through which political candidates have the opportunity to distribute their political message during election campaigns, as well as outside them, to a growing audience. A very strong connection has been made between technology and communication, outside of which we, as individuals, can no longer exist, the virtual space managing to exploit communication in all its aspects. Online political communication, an easily accessible form of manifestation that attracts disinterested political groups, offers the possibility of avoiding information bottlenecks for citizens by changing content in real time, with low information costs, which means a real advantage for politicians.The importance of social networks in political communication is even greater as its role is the main channel of communication and occupies a special place in election campaign strategies. The present study aimes to analyze the phenomenon of social networks in terms of the benefits it offers to politics, through an online political communication with content transmitted in real time, without time limit and with low costs.