Entrepreneurship and Interdisciplinary Education – Semiotic Aspects
Entrepreneurship and Interdisciplinary Education – Semiotic Aspects
Author(s): Diana Kotova, Christo KaftandjievSubject(s): Social Sciences, Economy, Education, Media studies, National Economy, Library and Information Science, Education and training, Communication studies, Sociology, Theory of Communication, Higher Education , History of Education, Educational Psychology, Social development, Sociology of the arts, business, education, Economic development, Marketing / Advertising, Sociology of Education
Published by: Национално издателство за образование и наука „Аз-буки“
Keywords: semiotics; metaphor; integration; mother tongue; foreign language
Summary/Abstract: Marketing communications, which are part of the entrepreneurship’ discipline, can integrate the most important school disciplines with the help of semiotics. Several relevant scientific articles and books in the following areas: business education, integrations between different school (educational) disciplines, semiotics and advertising, metaphor, synecdoche, etc. are analyzed in the Literature Review. The main text of the article studies different examples of corporate style and corporate identity. They are important part of business and entrepreneurship. Admen (artists, designers, etc.) in marketing communications created this corporate style and corporate identity on the basis of various visual metaphors, synecdoche and other stylistic figures. The authors of textbooks for primary and secondary school and the teachers can integrate the education of native language, foreign languages, literature, art and entrepreneurship with the help of these and other stylistic figures.
Journal: Стратегии на образователната и научната политика
- Issue Year: 29/2021
- Issue No: 3
- Page Range: 231-241
- Page Count: 11
- Language: English
- Content File-PDF