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POUR L’ANALYSE DE L’AUDIOVISUEL: CONTRAINTES LINGUISTIQUES ET SÉMIOTIQUES

Author(s): Lamiae Slaoui,Bouchra Berrada / Language(s): French Issue: XVI/2024

Our article mainly deals with the constraints relating to the specificities of audiovisual discourse. Admittedly, this one presents itself under a double aspect: the text and the image which lead to a plural interpretation of the whole making the reading more difficult. Our example of audiovisual discourse submitted for analysis is the fable « Le lion et le rat ». Among the studied linguistic elements, we can mention the lexicon and the prosody at the level of the text, and the space and the iconographic codes at the level of the image, aiming to finally arrive at the point of view adopted by the analysis, that of the complementarity of the two signs.

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THE RECEIPT OF THE EDITORIAL

Author(s): Eliza Pop / Language(s): Romanian Issue: 36/2024

Starting from the main communication actuators, the transmitter and the receiver, the aim of this study is to analyze the editorial texts from the perspective of the receiver, i.e. the reader. Thanks to the facilities offered by the online environment, we have based our research on the comments found in the dedicated fields on the online pages of the publications from which the corpus was formed. The analysis led to an attempt to categorize messages from readers based on their content or formal layout: we have identified comments that refer to the content of the editorials, comments through which readers question the author of the text, or comments that are published as replies to previous comments on the same text. Regardless of the category these messages fall into, they prove the need for information and the individuals’ concern towards the issues discussed in the press.

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EXPLORING SOCIAL REALITY IN ROMANIAN, ENGLISH AND FRENCH ANTONYMIC PHRASEOLOGIES: “SUCCESS” AND “UNSUCCESS”

Author(s): Oana Balan / Language(s): English Issue: 36/2024

This paper examines the social reality and cultural relativity surrounding the concepts of ‘success’ and ‘unsuccess’ across Romanian, English and French phraseologies and the way they are reflective of the values, norms, and aspirations of a society. Drawing upon cognitive linguistics theories, the analysis delves into linguistic expressions and cultural narratives related to ‘success’ and ‘unsuccess’, while also considering the biographies of prominent figures such as Queen Elizabeth II, Coco Chanel and Queen Mary of Romania. By comparing linguistic representations and cultural attitudes towards success and unsuccess in these three languages, this study aims to highlight both the similarities and differences between societies and their perceptions of achievement and failure.

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REFERENCE UNIVERSE IN GOURMET LITERARY DISCOURSE LEXICOMETRIC ANALYSIS

Author(s): Emanuela Ciolacu / Language(s): French Issue: 36/2024

By utilizing lexicometric analysis of a study corpus to describe the way literary discourse functions and how the culinary imagination is constructed through gourmet literature, the components required to conduct pragmatic analyses of the discursive structures unique to this kind of discourse can be identified. In this paper, we investigate how computational methods might be used to find important phrases and semantic relationships in a collection of French short stories. Using Tropes and AnaText software, we verify reference universes that stand out as repeating themes in the corpus texts, starting from the premise that there is a substantial frequency of words belonging to the culinary lexicon in narrative gourmet writings.

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CALQUE AND LANGUAGE IDEOLOGY IN CONTEMPORARY JOURNALISM

Author(s): Ionela-Cristina Bogdan (Sandu) / Language(s): English Issue: 36/2024

The aim of this paper is to show that the calque phenomenon has a major impact on the process of Romanian contemporary journalism, leading to its evolution. This way, the evolution of the press has also had a major impact on the media phenomenon. The process of calque, also known as loan translation, has been a subject of study in terms of enhancing a language's vocabulary through external methods. This aids the formation of fresh terminologies in both general and specialized areas of language.

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CULTURAL AND LINGUISTIC RECEPTION OF THE HEART (CASE STUDY: GREEK IDIOMATIC EXPRESSIONS)

Author(s): Ștefan Dumitru / Language(s): English Issue: 36/2024

From the perspective of cognitive linguistics, the Greek idiomatic expressions whose core term is the noun “heart” confirm the cultural representations of it in the most important cultures: headquarters of emotions and feelings, of reason and conscious decisions, of will. The three levels of human consciousness are captured in various ways in the corpus of the sixty-three expressions inventoried. In the present research we highlighted both the correspondences between the two domains established by cognitive linguistics, as well as their essential coordinates. The drafting of similar studies will allow the formulation of conclusions that interest both the study of Greek mentalities (with interdisciplinary developments) and modern directions of language study, such as neurolinguistics.

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IN MEMORIAM PROF. DR. MIDHAT RIĐANOVIĆ

Author(s): Nedžad Leko / Language(s): Bosnian Issue: 1/2023

In memoriam Prof. Dr. Midhat Riđanović (1935–2023).

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Grammaticalization and the Permeability of Composite Renarrative Forms in Modern Bulgarian

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Grammaticalization and the Permeability of Composite Renarrative Forms in Modern Bulgarian

Author(s): Krasimira Aleksova / Language(s): English Issue: 1/2024

The article examines the permeability of composite renarrative forms in the active and passive voice in Modern Bulgarian. Two cases of permeability are distinguished: 1) those due to the insertion of clitic dative and accusative personal pronouns and of se, a particle with a pronominal origin, and 2) permeability due to the insertion of the interrogative particle li and stressed particles, parenthetical remarks, adverbs, and clauses. In addition, an overview is provided of the specific and generalized models of permeability, illustrated by examples from language corpora and the Internet. The conclusions highlight both the common and the specific features of the permeability of composite renarrative verb forms. To substantiate this, I rely on examples obtained from language corpora and the Internet, encompassing short personal pronouns, adverbs, particles like se and li, parenthetic expressions, clauses, as well as composite forms where permeability is not feasible. Several cases are identified where insertion of the same linguistic elements is possible in two places. The examples and models presented, along with the resulting conclusions, prove that the process of grammaticalization in the Bulgarian verb paradigm is not fully accomplished at a formal level. This is evidenced by the fact that composite forms are permeable by other elements. I apply one of C. Lehmann's parameters of grammaticalization claiming that, with the progresses of grammaticalization, both the ability to rearrange elements and the permeability by other linguistic units decreases.

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THE STUDENT'S OPINION - DEMOCRACY IN THE PRESS

Author(s): Valentina Andreea Popovici / Language(s): Romanian Issue: 37/2024

Reading the political articles in the current press, we find that the journalistic style has undergone strong changes, mostly after the year 2000. The Romanian press of the last two decades contains articles in which there is an interference of styles, but also from a thematic point of view one can notice the intermingling of the news with the subjuctive interpretation pushed to the extreme with the pertinent or less pertinent opinion of the journalist who cannot refrain himself from metaphors as rich in nuances as possible when presenting either political or social events.

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THE RATIONALITY OF ADVERTISING. AN ANALYSIS OF RATIONAL, EMOTIONAL, INTEGRATIVE AND MECHANISTIC ADVERTISING

Author(s): Dan-Laurențiu Cardaș-Răduța / Language(s): English Issue: 37/2024

Given that several opinions have emerged in the literature over time according to which advertising addresses the irrational side of the public, this study aims to demonstrate that there is rationality even in types of advertising that at first glance do not target the consumers' rationality: emotional, mechanistic and integrative advertising. The study also aims to identify what types of rationality exist in these types of advertising, with reference to the Weberian theory of rationality, from which it focuses on instrumental rationality and value rationality. The main results of the research show that beyond the emotional impact that advertising has, the public is looking for rational objectives to purchase a product. These objectives are linked to the audience's values and its need to adapt to the demands of society. The study also shows that all types of advertising can be rationalised, as audiences do not automatically react to 'irrational' messages but decide on the basis of reasoning. Advertisers know this game of rationality and irrationality and use it frequently.

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Styl – dyskurs – komunikacja urzędowa w badaniach diachronicznych (na przykładzie górnośląskich ksiąg kancelaryjnych z XVI–XVIII wieku)

Author(s): Mirosława Siuciak / Language(s): Polish Issue: XXXII/2023

The aim of this article is to show a new perspective in diachronic research on communication in the legal and official sphere. Until now, research has focused on the style of texts related to this field of communication, but any analysis has been selective. The introduction of the category of discourse into historical linguistics allows for a more comprehensive view of the source material through the prism of the communication rituals in force at a given period and the principles of constructing texts with specific pragmatic aims and stylistic properties. The subject of the analysis is the records in the official town registers of the early 17th century concerning real estate purchase and sale transactions. Taking into account the continuity of the officialese discourse, the author shows how texts documenting property changes were formulated at that time and proves that certain structural and stylistic elements continue in the contract genre today. A broader study of the history of the discourse would make it possible to show the formation of new genre forms from pre-existing officialese expressions set in particular time, in a different legal system and communication patterns.

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1902 TARİHLİ KİRİL HARFLİ KIRIM TATARCA BİR SÖZLÜKTEKİ SÖZ VARLIĞI

Author(s): Bülent Hünerli / Language(s): Turkish Issue: 23/2024

The Crimean Tatars, who have important commonalities with the Turkish region in terms of literary tradition, actually have an old tradition of lexicography and very valuable Crimean Tatar dictionaries have been published in the process. These dictionaries are mostly general in nature and also include glossaries of terms. Codex Kumanicus is accepted by Crimean Tatars as the first Crimean Tatar dictionary and work. Written in the 13-14th centuries, this work is one of the indispensable sources of Turkological studies. In the following years, valuable Crimean-Tatar dictionaries were prepared. Towards the end of the 19th century, another work titled Short RussianTatar Dictionary (Crimean dialect) was published. This dictionary was written especially for Russian tourists visiting Crimea and locals who did not know Crimean Tatar well. In the introduction of the work, various information about the dictionary is given: Approximately 2/3 of the words in the dictionary are composed of words used in spoken language. Apart from the dictionary, the main grammatical rules and phrases and sentences in Crimean Tatar are also included. In this dictionary Crimean Tatar words are written in Cyrillic alphabet. At a time when the Arabic alphabet was used among the Crimean Tatars, the publication of such a work in Cyrillic is very remarkable. However, the Cyrillic alphabet of Crimean Tatar words has made it difficult to express some sounds in Crimean Tatar language. In the end, the dictionary is a "guide dictionary". In our study, we will introduce this dictionary and examine it in terms of vocabulary.

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Сленгизмы как средство выражения оценки в газетной публицистике

Author(s): Silvia Petkova / Language(s): Russian Issue: 1/2019

The paper discusses the role of the common slang nouns as devices for realization of evaluation strategies in contemporary Russian mass-media discourse. A distinction is made between slang nouns which express general evaluation and those which express specific evaluation based on a particular quality of the object. A contextual analysis of a group of slang words that give negative evaluation to people, events and actions according to the criteria referring to the norms of ethics is carried out.

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Развитие лингвокультурного направления в болгарской русистике

Author(s): Elena Stoyanova / Language(s): Russian Issue: 1/2018

Linguoculturology, due to its synthesizing specificity, is perceived as one of the most popular and effective directions of the anthropological paradigm of modern linguistics. The paper is devoted to the analyzing of the main directions of linguistic and cultural researches in Bulgaria.

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К вопросу о национально-культурном аспекте русской языковой личности

Author(s): Olga Senatorova / Language(s): Russian Issue: 1/2017

This article is devoted to the national and cultural aspects of the Russian linguistic personality phenomenon. The article is based on the material of the scientific research. The purpose is to identify the specific perception of the world by Russian linguistic personality and to analise phenomena, forming the lingvo-cultural field of Russian language (on the material of Vladimir region linguistic culture).

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Особенности терминологической номинации в сфере информационных технологий

Author(s): Diyana Nikolova / Language(s): Russian Issue: 1/2016

The article reviews the characteristic features of terminological nomination in computer terminology that the common user in Bulgarian and Russian languages uses. The emergence of new concepts requires the search for the best means of expressing them. The issues, which are associated with the origin and the peculiarities of the formation of this system of terms, arouse particular interest. The article aims at describing the ways of term formation and terminological nomination regarding the sources and ways of formation in both languages. The conclusion is made that semantic derivation is the most productive way of terminological nomination in the field of computer technologies.

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Българската да-конструкция и руското съслагателно наклонение: зони на пресичане и разминаване

Author(s): Elena Yu. Ivanova / Language(s): Bulgarian Issue: 1/2015

The paper details the functions of the DA-construction in modern Bulgarian and the subjunctive mood in modern Russian. The functional proximity of these forms is stemmed from the unreality in their meanings. The areas of similarity and difference between the two languages are described for the autonomous uses as well as for the uses in subordinate clauses.

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Функциональный подход к описанию языка и лингводидактика

Author(s): Anna Nikolova / Language(s): Russian Issue: 1/2015

The article deals with some of the main functional models in Russian linguistics, focusing on issues related to functional description for the needs of linguadidactics. It discussed the nature and structure of functional-semantic fields, their semantic division and their role in foreign language teaching.

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Новые интернациональные заимствования в славянских языковых системах: статус и особенности

Author(s): Milena Paliy,Nataliia Misnyk / Language(s): Russian Issue: 1/2015

The article provides an overview of the modern tendencies in borrowing new European words in Slavonic languages. The contrastive analysis of this layer in the lexicon has been based on three languages: Bulgarian, Russian and Ukrainian. The results of the research have revealed some peculiarities of adaptation and functioning of the international loanwords in the languages under consideration.

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INTERCULTURAL HUMOR: A BRIDGE OR A GAP BETWEEN CIVILIZATIONS?

Author(s): Andrei-Lucian Marian / Language(s): Romanian Issue: 38/2024

This paper explores the complexity of intercultural humor, highlighting the challenges and opportunities it presents in an increasingly globalized world. Although humor is often considered a universal language, its ability to transcend cultural boundaries is limited by linguistic, social, and cultural differences. The study examines barriers that sometimes impede the understanding and appreciation of humor across different cultures, such as wordplay, cultural references, stereotypes, and the interpretation of various life situations. Additionally, concrete examples of intercultural humor are presented, including international adaptations of comedy series, slapstick humor, and the use of ethnic stereotypes, which demonstrate both commonalities and fundamental differences between cultures. Despite some barriers, intercultural humor can serve as a bridge between people, offering new perspectives and a deeper understanding of cultural diversity. The ability to navigate the complexities of intercultural humor is essential for effective communication and for building harmonious relationships between the world's diverse cultures.

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