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LATIN APHORISMS AND PHRASES: VALUES AND PRINCIPLES

LATIN APHORISMS AND PHRASES: VALUES AND PRINCIPLES

Author(s): Eugenia Mincu,Dorina Macovei,Natalia Rotari,Cristina Negru / Language(s): Romanian Issue: 28/2022

Some researchers name Latin a "dead language" which saves the living. However, we consider the phrase a dead language to be untrue, because the perpetuation of the Latin language is demonstrated and ensured, first of all, by Latin aphorisms and phrases, which reflect human existential values and assume the role of Genus Universalis. This article proposes the analysis of Latin aphorisms and phrases from the three-dimensionality perspective: ontology, gnoseology and deontology. At the same time, criteria for classifying Latin aphorisms and phrases are proposed.

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ARGUMENTATION BASED ON SEMANTIC FIGURES IN THE TELEVISION INTERVIEW

ARGUMENTATION BASED ON SEMANTIC FIGURES IN THE TELEVISION INTERVIEW

Author(s): Loredana-Aurelia Alexandrescu,Maria Alexandrescu / Language(s): Romanian Issue: 28/2022

Our study focuses on argumentative techniques based on semantic rhetorical figures (metaphor, comparison, metonymy, oxymoron), in the current interview type Romanian television discourse. The analysis is performed on four television shows: Professionals, broadcasted on TVR1, moderated by Eugenia Vodă (interviews with Monica Macovei, Andrei Pleşu, Dem Rădulescu, Father Ilarion and Father Bartolomeu Anania); Breakfast with a champion, broadcasted on TVR 2 and TVR2 HD, hosted by Daniela Zeca-Buzura(interview with Corina Chiriac and Andrei Pleşu); Nocturnes, on TVR1, TVR HD and TVR +, moderated by Marina Constantinescu (interview with LiviuCiulei); Let's cultivate gratitude, on Trinitas TV, made by Eveline Păuna (interview with Daniela Zeca-Buzura); we mention the fact that in the analyzed interviews all the typological discursive formscan be found, from the legal discourse (Monica Macovei), with descriptive and narrative structures, to the religious discourse (Fr. Ilarion from the Monastery “The Cross”, Father Bartholomew Anania) or philosophical (Andrei Pleșu).

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ON BINOMIALS IN GERMAN: FORMULAE OF INTENSIFICATION AND ATTENTION CONTROL

ON BINOMIALS IN GERMAN: FORMULAE OF INTENSIFICATION AND ATTENTION CONTROL

Author(s): Bogdana Crivăț / Language(s): German Issue: 32/2023

The aim of this paper is to linguistically analyse lexicalized pair formulae in contemporary German. The study brings together distinctive structural, prosodic and semantic features of binomial expressions and emphasizes their formulaic character in several respects. Their specific stylistic and pragmatic functions will also be discussed. As memorable linguistic means, such fixed form idioms may be assigned to the cognitive domain of intensification and attention-getting.

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PERSONAL DEICTICS IN CURRENT ROMANIAN ADVERTISING DISCOURSE

PERSONAL DEICTICS IN CURRENT ROMANIAN ADVERTISING DISCOURSE

Author(s): Mădălina Chirilă / Language(s): Romanian Issue: 33/2023

Personal deictics are primarily used in current Romanian advertising discourse to refer to the receiver of the advertising message, with the aim of creating a stronger and more personal connection with the target audience, making them feel directly involved in the advertising message. The direct and individual address induces a sense of closeness and personal engagement by establishing a more intimate and authentic relationship between the brand and the consumer. This can positively influence the audience's perception of the promoted product or service and encourage a favorable response. It's important to note that the use of personal deictics may vary depending on the brand's communication strategy and target audience. Some advertising campaigns may deliberately employ personal deictics to directly and individually address consumers, while others may adopt a more general and impersonal style.

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TYPES OF PRAGMATIC MARKERS IN WHICH PRONOUNS FUNCTION IN CURRENT ROMANIAN ADVERTISING DISCOURSE

TYPES OF PRAGMATIC MARKERS IN WHICH PRONOUNS FUNCTION IN CURRENT ROMANIAN ADVERTISING DISCOURSE

Author(s): Mădălina Chirilă / Language(s): French Issue: 33/2023

This article examines the types of pragmatic markers in which pronouns function in current Romanian advertising discourse. After clarifying the theoretical concepts, the author analyzes the function of the pronoun in the pragmatic markers of the turn to speak, where it is a component part of a certain number of verbal and non-verbal signals for assuming or transfer of the role of speaker.

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Horse Interaction as Motivation for Development of Literacy Skills in Emergent Readers

Horse Interaction as Motivation for Development of Literacy Skills in Emergent Readers

Author(s): Helen Blair McKissock / Language(s): English Issue: Sp. issue/2023

Two hundred kindergarten and first grade students participated in a program to develop early literacy skills through horse interaction. The program uses a series of three-horse interaction experiences to increase motivation to read. During the introduction to the horse, students are provided with a copy of the book they will read over the next six weeks. The students participate in horse-focused activities over the next six weeks during regular classroom instruction along with practice time reading the book. At the end of the program, students attend a field trip to a farm where they are invited to read aloud and engage in further interaction with horses as a reward for their work. Early literacy skills and literacy success indicators were measured through a pre-/post-test as well as qualitative data collected from teachers and parents. Results show statistically significant increases in literacy indicators. Students also demonstrated an increase in horse knowledge.

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DISCURSIVE DEICTIC ELEMENTS IN RELIGIOUS DISCOURSE

DISCURSIVE DEICTIC ELEMENTS IN RELIGIOUS DISCOURSE

Author(s): Alice-Iuliana Roșu / Language(s): Romanian Issue: 34/2023

This corpus-based approach aims at identifying and analyzing the typology, structure and role of discursive person deictic (indexical) elements in conveying an oral message in different communicative religious contexts. The latter ones are characterized by specific data of enunciation and they correspond to some distinct discursive genres of the orthodox religious discourse from the functional point of view: religious lectures and lessons, occasional sermons, homilies, exhortations, paraeneses, etc. Having in view that deixis is one of the most important aspects of discourse pragmatic structure, the present study emphasizes that the enunciation elements find their reference by relating themselves to the real data of the situation of communication.

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DEICTIC MARKS IN EDITORIALS IN ROMANIAN PRESS

DEICTIC MARKS IN EDITORIALS IN ROMANIAN PRESS

Author(s): Eliza Pop / Language(s): Romanian Issue: 34/2023

Starting with Benveniste's theory of subjectivity, in this article we aimed to identify the deictic marks of person, space and time, in our corpus consisting of editorial texts that have the war in Ukraine as a pretext or central subject, in order to demonstrate that journalistic discourse is characterized by subjectivity.

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Erori de producere a cuvintelor în context afazic

Erori de producere a cuvintelor în context afazic

Author(s): Eliza DARIE (MORARU) / Language(s): Romanian Issue: 2/2023

This article is part of the paper „Patterns and errors of word production in aphasic contexts”. To begin with, generalities about aphasia and a cognitive neuropsychology model of spoken word production are presented, which addresses four stages involved in word retrieval: semantic system, phonological output lexicon, phonological set, and articulatory programming, and finally speech. Also, as a theoretical aspect, the three types of word utterance errors are presented: the imaginability, frequency, and length effects. The theoretical aspects are then exemplified in a case study. The aim of the research was to identify from a neurocognitive point of view in which domain the disorder is located, and which pattern of word production errors can be identified, in order to intervene specifically in language recovery, proposing an intervention plan. Among the conclusions, it can be mentioned that although aphasic symptomatology is well known, the approach from the proposed perspective created specific opportunities for recovery.

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Modalități de dezvoltare a abilităților  de comunicare la elevii din familii vulnerabile

Modalități de dezvoltare a abilităților de comunicare la elevii din familii vulnerabile

Author(s): Oana Preda / Language(s): Romanian Issue: 2/2023

Within families affected by socio-economic and cultural disadvantage, proper communication situations are infrequent or likely to trigger negative emotional effects. Children growing up in such families are less involved in communicative activities with their parents and may be emotionally inhibited, thus causing mothers to complain about the youngsters’ passivity (Piff, Moskowitz, 2018). Researchers have put forward several methods for preparing parents in disadvantaged families to optimize verbal communication with their children as well as to improve parent-teacher communication. In order to manage the quality of communication in the case of families vulnerable due to socio-economic and cultural disadvantage, pre-school staff, teachers, speech therapists and school counselors should establish personalized programmes meant to develop the communicative abilities of both parents and children

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Rus Dilbilim Ekolünde Söylem ve Metin

Rus Dilbilim Ekolünde Söylem ve Metin

Author(s): Sonnur Aktay / Language(s): Turkish Issue: 116/2023

In recent years, scientific studies on the structure and functioning of the terms discourse and text have gained momentum, and different approaches have been proposed. The multifaceted nature of the terms discourse and text sometimes leads to confusion, to the extent that in academic studies, these concepts are occasionally used interchangeably. It is important to elimination of uncertainty in scientific studies, in which respect the concepts of discourse and text, defined by different disciplines such as linguistics, textlinguistics, communicative linguistics, semantics, ethnology, pragmatics, philosophy, psychology, sociology, form similarity or difference. Although discourse research is rooted in the West, Russian studies are increasing day by day. Studies conducted through the Moscow School (V. I. Tyupa), which defines discourse as a communicative phenomenon, and the Volgograd School (N. D. Arutyunova), which sees discourse as a coherent text with extra-linguistic, pragmatic, sociocultural, psychological, etc. factors, give direction to discourse research. In this context, the theoretical definitions of the concepts of discourse and text made by Russian linguists in the light of Russian linguistic research, the points where the two terms are used interchangeably, their scope and limitations are discussed comparatively. The aim of the study is to bring the schools, linguists and the theories developed by Russian linguists on the discourse field to the Turkish literature and to reveal the communicative aspect of the concepts of discourse and text with Russian text examples. In the study, using the qualitative research method, resources on discourse in Russia were provided and a comparative analysis of academic studies was carried out.

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PRIKAZ KNJIGE „BOSANSKI JEZIK I KOMUNIKACIJA U NASTAVNOJ PRAKSI“ AUTORA ISMAILA PALIĆA I MIRELE OMEROVIĆ

PRIKAZ KNJIGE „BOSANSKI JEZIK I KOMUNIKACIJA U NASTAVNOJ PRAKSI“ AUTORA ISMAILA PALIĆA I MIRELE OMEROVIĆ

Author(s): Amina Pehlić / Language(s): Bosnian Issue: 21/2023

Review of: „Bosanski Jezik I Komunikacija u Nastavnoj Praksi“ by Ismail Palić i Mirela Omerović, Sarajevo Publishing, 2023, 382 str.

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THE ENGLISH INFLUENCE ON THE ROMANIAN MEDIATIC LANGUAGE

THE ENGLISH INFLUENCE ON THE ROMANIAN MEDIATIC LANGUAGE

Author(s): Mihaela Mureșan / Language(s): English Issue: 35/2023

The appearance of Anglicisms in the Romanian language was determined by the need to designate new extralinguistic realities. Anglicization presents itself as a trend in current languages to allow the influence of English, especially in the vocabulary domain, thus manifesting as a superstratum element. There are Anglicisms used in different variants by speakers or encountered in Romanian media language with changing or fluctuating forms. Currently, we are witnessing a massive influx of Anglicisms into Romanian media language and spoken language, and some of these English words are in the process of entering the lexical fund of the Romanian language, being widely used by speakers.

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MEDIATIC LANGUAGE AS A MIRROR FOR EXPLORING THE LINGUISTIC MARKET

MEDIATIC LANGUAGE AS A MIRROR FOR EXPLORING THE LINGUISTIC MARKET

Author(s): Mihaela Mureșan / Language(s): English Issue: 35/2023

Mass-media represents "a true laboratory where linguistic innovations”, and at the same time, journalistic language becomes a true technique for "exploring the linguistic market," as it is extremely conclusive, with both dynamic and varied tendencies, and great receptivity regarding linguistic innovation. In media texts, there is a massive penetration of anglicisms. The anglicisms used in Romanian media language are diverse both in terms of form, purpose, and the terminologies they belong to. Therefore, the mediatic language reflects clearly the linguistic trends of the Romanian speakers.

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PSYCHOLOGICAL SEQUENCING IN VIRGINIA WOOLFS’ FLUSH

PSYCHOLOGICAL SEQUENCING IN VIRGINIA WOOLFS’ FLUSH

Author(s): Oxana Creanga / Language(s): English Issue: 35/2023

The article explores the concept of “psychological sequencing”, an important constituting principle of perspective actualization introduced by the linguist Mick Short in the realm of fictional storytelling. Employing a cognitive-linguistic model of analysis, the study aims at specifying the mechanics of psychological sequencing manifestations and its effect in creating immediacy and reader immersion, focusing specifically on Virginia Woolf’s Flush, a biographical work portraying Elizabeth Barrett Browning's cocker spaniel. The analysis explores how linguistic means mirror the order in which impressions arise in the mind of the conceptualizer/focalizer, conveying a filtered and colored view of the story world. Focusing on extensive excerpts of psychological instances in Woolf's narrative, as units of analysis, the study undergoes a detailed examination of lexical, syntactical, and discursive tools, including sensory-related expressions, schema-oriented language, under lexicalization, fronting, agentless passive constructions, mimetic forms of discourse with a view to elucidating the way psychological sequencing contributes to the nuanced representation of the internal limited viewpoint in the fictional narrative under analysis, thus revealing the complex interplay between linguistic choices and reader perception.

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LINGUISTIC ELEMENTS IN ONLINE BANKING ADVERTISEMENTS ON FACEBOOK, THE SYNTACTIC CHOICE BEHIND CIALDINI’S PRINCIPLES OF PERSUASION

LINGUISTIC ELEMENTS IN ONLINE BANKING ADVERTISEMENTS ON FACEBOOK, THE SYNTACTIC CHOICE BEHIND CIALDINI’S PRINCIPLES OF PERSUASION

Author(s): Amelia Maria Vaida / Language(s): English Issue: 35/2023

This article explores the interconnectedness between the seven principles of persuasion put forward by Robert Cialdini and the syntactic choices behind them. It begins with a theoretical presentation of the principles and then it delves into the linguistic elements encountered in banking advertisements on Facebook, with a focus on types of sentences and word choice. The core of the article is an empirical examination of three advertisements, pertaining to three different years within the COVID-19 pandemics, 2020, 2021 and 2022, which certifies the intertwining of the seven principles with certain words and sentences types.

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ENGLISH BORROWINGS IN ONLINE BANKING ADVERTISEMENTS – A NECESSITY OR A PERSUASION TOOL? A CASE STUDY ON TRANSILVANIA BANK

ENGLISH BORROWINGS IN ONLINE BANKING ADVERTISEMENTS – A NECESSITY OR A PERSUASION TOOL? A CASE STUDY ON TRANSILVANIA BANK

Author(s): Amelia Maria Vaida / Language(s): English Issue: 35/2023

At present globalization stands out as one of the main features of society. It permeates all sectors of life and one of its effects is the ubiquitous use of English borrowings. This article casts light on the reasons why English borrowings are used in online advertisements of Transylvania Bank. The study begins with a theoretical framework of the English borrowings and then it delves into the reasons why they are intentionally incorporated in the advertising texts, although the Romanian language offers alternatives for all the English terms encountered. English borrowings are preferred to the detriment of Romanian words, as they convey a sense of modernity, of prestige, of blending with contemporary times, increasing visibility and liking, ultimately having the purpose of persuasion.

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TOPONYMY OF THE BISTRICIOARA RIVER VALLEY

TOPONYMY OF THE BISTRICIOARA RIVER VALLEY

Author(s): Carmen-Maria Citirigă (Țepeș) / Language(s): Romanian Issue: 35/2023

This study focuses on toponymy in a mountainous region with limited natural resources, with an emphasis on the Bistricioara Valley. It begins by mentioning the origin of the term "toponymy" and the various names used interchangeably for the same field of study. The geographical features of the area are highlighted, showing that in ancient times, the places were less populated, with archaeological evidence of nomadic communities. The study refers to the first toponyms of the region, such as "Ceahlău," and presents historical sources that attest to these names. Various current and historical toponyms reflecting the characteristics of the terrain, relief, and waters in the area are mentioned. The classifications and structures of toponyms are explored, indicating their diversity, such as simple or compound, primary or secondary. Various etymological influences are highlighted, including Latin, Slavic, and Hungarian. The research includes examples of compound toponyms, from those indicating landforms and water to those incorporating prepositions or prepositional phrases.

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Cognitive and Pragmatic Aspects of Metaphors in the Inauguration Speech of the Spanish 𝑃𝑟𝑒𝑠𝑖𝑑𝑒𝑛𝑡𝑒 𝑑𝑒𝑙 𝐺𝑜𝑏𝑖𝑒𝑟𝑛𝑜 Adolfo Suárez

Cognitive and Pragmatic Aspects of Metaphors in the Inauguration Speech of the Spanish 𝑃𝑟𝑒𝑠𝑖𝑑𝑒𝑛𝑡𝑒 𝑑𝑒𝑙 𝐺𝑜𝑏𝑖𝑒𝑟𝑛𝑜 Adolfo Suárez

Author(s): Henrique Dores / Language(s): English Issue: 1/2023

This article aims at analysing the cognitive and pragmatic aspects of metaphors in the inauguration speech of the Spanish Presidente del Gobierno Adolfo Suárez, in Spain’s first constitutional government. The paper will uses a multi-disciplinary approach and relies on Lakoff and Johnson’s Conceptual Metaphor Theory, Charteris-Black’s Critical Metaphor Analysis, Teun Van Dijk’s context model theory, as well as on other pragmatic concepts that contribute to assessing the coherence and cohesion of the text. This qualitative approach intends to look for the presence of metaphors and conceptual metaphors in the speech, while attempting to identify the pragmatic strategies behind them.

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APPROCHES PHILOSOPHIQUES ET LINGUISTIQUES SUR LE SENS : LES ÉMOTIONS

APPROCHES PHILOSOPHIQUES ET LINGUISTIQUES SUR LE SENS : LES ÉMOTIONS

Author(s): Marta TORDESILLAS / Language(s): French Issue: 1/2022

The study of emotions is both a complex and heterogeneous field. Hence, it proves necessary to proceed to a multidisciplinary approach and to analyze the evolution of the historical context of the concept of emotion, which has become for years a topical issue in scientific research. Nowadays, moreover, emotions are a contemporary challenge to progress, in many disciplines, including health, technology or robotics. In this context, it should be noted that the development of these fields is directly interrelated to language sciences. Indeed, any form of semiotic or semantic expression would be likely to be linked to the conceptualisation of notions of meaning and significance, especially when formulating the hypothesis that emotions are part of the configuration of language. Their identification, description and categorisation will promote not only knowledge of their functioning and their role in any verbal exchange, in any human interaction, but also their programming and use in related sciences. In this paper, our aim is to highlight how the idea of emotion has been grasped, described and constructed by philosophers and linguists throughout the history of philosophical and scientific thinking and also to update linguistic research.

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