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INSTRUMENTS AND TECHNIQUES USED IN THE DESIGN AND IMPLEMENTATION OF CHANGE MANAGEMENT

INSTRUMENTS AND TECHNIQUES USED IN THE DESIGN AND IMPLEMENTATION OF CHANGE MANAGEMENT

Author(s): Elena Oliviana Bold / Language(s): English / Issue: 03/2011

Keywords: Change; management; instruments; techniques; organization; development; organizational culture; strategy

Organizations are facing more frequent and larger changes in our current economic climate. A changing marketplace, empowered workforce and technological advancements have all created an environment where change is becoming the only constant or ‘business as usual’. In this environment, all the organizations are beginning to recognize the importance of building the competency to rapidly and successfully change. The purpose of this article is to summarize several adjustment instruments and techniques about the nature of change. As change is a coordinate of the present moment, we shall show how successful change can be encouraged and facilitated for a long-term success, through instruments and techniques. The variety and continuity of changes in modern organizations gave rise to multiple approaches to organizational change management. In what follows, we propose the presentation of the instruments of change management and of the techniques that may be useful in managing change within the organizations.

Romanian Constitutional Reform Revisited

Romanian Constitutional Reform Revisited

Author(s): Alina Mungiu-Pippidi / Language(s): English / Issue: 03/2002

Keywords: Romanian Constitutional reform 2002;

The Constitutional reform is perceived by many as an opportunity to embark upon a comprehensive overhaul of the Romanian political framework. However, if it is to be successful, the goals of the constitutional amendments have to be achievable, clear and limited. Otherwise, the initiators of constitutional changes run the risk of raising public expectations to levels that will be impossible to meet.

Editorial

Editorial

Author(s): Tania Măgureanu ,Georgeta Ghiga / Language(s): English / Issue: 1/2006

The pro-social behaviour in young people in the technical studies. Sociological research

The pro-social behaviour in young people in the technical studies. Sociological research

Author(s): Oana Jitaru / Language(s): English / Issue: 1&2/2014

Keywords: pro-social behaviour; charity; volunteering; altruism; participation in community

The paper presents results of a sociological research based on the method of questionnaire, regarding forms of manifestation of the pro-social behaviour in young students and graduates from the technical studies. It is analysed the evolution of the manifestation of the pro-social behaviour with age and enrichment of the social environment where the young people are active, differences of manifestation according to the gender of the subjects, as well as factors that can influence their participation in activities beneficial for the community. The results are interpreted from the psychological point of view, and offer a base to support the civic education and the stimulation of the actions of volunteering as strategies of social influence, where young people can generate change and can interfere in the sense of the development of the community they belong to.

„STUDII ȘI ARTICOLE DE ISTORIE” REVIEW – THE BEGINNING

60 DE ANI DE APARIȚIE A REVISTEI „STUDII ȘI ARTICOLE DE ISTORIE”

Author(s): Nichita Adăniloaie / Language(s): Romanian / Issue: 83/2016

Keywords: censorship; review; leninist-marxist historiography;memoirs;

The article is a recollection of the author’s memories regarding the foundation of the review that was published by the Romanian Society for Historical and Philological Sciences since 1956. Born as the outcome of a scientific conference, the editing of the review was affected by the antagonism between the defenders of the traditional scientific method, on one hand, and the leninist-marxist historians that followed the Communist party line, on the other. The author’s personal account is based on his journal and describes the chronological evolution of the review between 1956 and 1979 taking into consideration mainly the contents (thematic sections) and the people involved.

VALENTIN TIMARU: MUSICAL STYLISTICS MEDIAMUSICA PUBLISHING HOUSE, CLUJ-NAPOCA, 2014 (2nd EDITION)

VALENTIN TIMARU: MUSICAL STYLISTICS MEDIAMUSICA PUBLISHING HOUSE, CLUJ-NAPOCA, 2014 (2nd EDITION)

Author(s): Petruţa Măniuţ-Coroiu / Language(s): English / Issue: 2/2016

Maestro Valentin Timaru is one of the most important Romanian music teachers, composers and musicologists. Any encounter with him is a surprise as it affords more than meeting one of the most important Romanian musicians of all times: it is an opportunity to learn more about his musicological concepts – original and interesting for all of us -, but also to get to know a personality whose amazes through its delicacy and naturalness. It is an even greater challenge to examine his ample and complex musical creations, real treaties such as the three rich volumes of Musical Stylistics (vol. 1, vol. 2 – tome A, vol. 2 – tome B), published in 2014 by MediaMusica in Cluj-Napoca (2nd edition).

THEORETICAL ASPECTS CONCERNING THE POWERS OF THE PRESIDENT OF THE STATE ACCORDING TO CURRENT CONSTITUTIONAL RULES

THEORETICAL ASPECTS CONCERNING THE POWERS OF THE PRESIDENT OF THE STATE ACCORDING TO CURRENT CONSTITUTIONAL RULES

Author(s): Roxana Dobritoiu / Language(s): English / Issue: 2/2016

Keywords: FUNDAMENTAL LAW; THE PRESIDENT OF THE STATE; THE EXECUTIVE POWER; THE POWERS OF THE PRESIDENT

ORGANIZED ON THE PRINCIPLE OF STATES' POWERS IN A STATE, THE SEPARATION PRINCIPLEENSHRINED BY THE CONSTITUTION AND THE STATE SYSTEM IS BUILT ON THE THREE POWERS:LEGISLATIVE POWER, EXECUTIVE POWER AND JUDICIAL POWER. THE PRESIDENT OF THE STATE IS, ASA RULE, THE EXECUTIVE POWER, HENCE THE COMMONLY USED EXPRESSIONS OF "CHIEF EXECUTIVE"OR "CHIEF EXECUTIVE". ACCORDING TO THE FUNDAMENTAL LAW, THE PRESIDENT REPRESENTS THEROMANIAN STATE AND IS THE GUARANTOR OF NATIONAL INDEPENDENCE, UNITY AND TERRITORIALINTEGRITY OF THE COUNTRY. THE ROLE OF THE PRESIDENT OF THE STATE, AS HEAD OF STATE ANDTHE EXECUTIVE POWER, STEMMING FROM THE PERFORMANCE OF THE FOLLOWING FUNCTIONS:REPRESENTATION OF THE STATE AND PARLIAMENT, WHICH REPRESENTS THE ELECTORAL BODY;GUARANTOR OF THE INDEPENDENCE OF THE STATE, UNITY AND TERRITORIAL INTEGRITY AND THECONSTITUTION, ACTING FOR COMPLIANCE.

Elena Stoica - 70

Elena Stoica - 70

Author(s): Ilie Moise / Language(s): Romanian / Issue: 30/2016

ISF or what does professionalism means

ISF sau ce însemnă profesionismul

Author(s): Cornel Coca Constantinescu / Language(s): Romanian / Issue: 1/2016

A dramatic episode on the Eastern Front in 1942, reported in the memories of an eyewitness

Un episod dramatic pe frontul de răsărit în anul 1942, relatat în memoriile unui martor ocular

Author(s): Șerban Constantinescu / Language(s): Romanian / Issue: 14/2002

Keywords: Eastern Front; 1942; memories of an eyewitness

The article presents an unfortunate fact of the Romanian military campaign, perhaps unique and unpublished, during the Second World War. Emphasis is placed on the eroticism of the Romanian soldiers during the struggles and on the fact that improvisation and luck play a decisive role in the life of each individual, especially in wartime

The Romanian lied. The first National Festival of the Romanian lied in Brașov (II)

The Romanian lied. The first National Festival of the Romanian lied in Brașov (II)

Author(s): Maria Petcu-Catrina / Language(s): English / Issue: 2-Suppl/2017

Keywords: lied; Romanian; composers

The history of song, of romance, or more precisely of the Romanian lied, is very long, closely connected to the faith of the Romanian people. Romanians, who underwent poverty, wars, riots and social upheavels, felt the need to confort this pain. They have always born their cross with resolution in times of need, but they have also lived their joy by singing holy songs during church services, through the songs known by those hiding in the mountains and forests – drafting songs, through the shepards who sang ballads and melancholic songs to their sheep, or mothers who sang lullabies to put their children to sleep, then through violin players and other traditional musicians performing for round dances and folk dances.

EPIC AND ETHIC IN BALLADS: THE “UNFAITHFUL WIFE” CASE

EPIC AND ETHIC IN BALLADS: THE “UNFAITHFUL WIFE” CASE

Author(s): Nicolae Constantinescu / Language(s): English / Issue: 1-2/2002

Keywords: punishment in folk ballads; ballads in wedding; emotion of ballad hero;

Although in AMZULESCU’s “Catalogue of the Narrative Subjects and Variants” (1983) The Unfaithful Wife is rightly registered as a “family ballad”, type 134 (291), with three subtypes, I will refer here to an epic or bravery song thematically belonging to the family ballad, but registered as a heroic epic song. The type 205 (286), Ghiţă Cătănuţă, knows hundreds of variants published in collections and magazines, or stored on tapes in the Archive of the “Constantin Brăiloiu” Institute of Ethnography and Folklore. Structural analysis of the poem led AMZULESCU (1981) to the conclusion that this is a heroic ballad, the main character of which is a brave man who fights his enemy and wins, punishing at last his young wife who did not help him in a crucial, provoked or unprovoked episode of the struggle. The inter-play of the cultural, archaic context and the social, performing context shows how the singers, in different cultural and emotional contexts, slightly but firmly moved the emphasis either on the ethic or the heroic meaning of the story. As the ballad is mainly sung by men, and the traditional occasions of performing it were the wedding party (feast) or men gatherings, most of the versions of the ballad Ghiţă Cătănuţă show a strongly male oriented attitude. The cruelty with which the young wife and her mother are punished stands, sometimes, against the moral values of the modern times.

On Otherness in Advertising. The Birth of Stereotypes out of the Black vs White Painting

Zur Frage der Andersheit in der Werbung. Die Geburt des Stereotyps aus der Schwarz-Weiss-Malerei

Author(s): Lora Constantinescu / Language(s): German / Issue: 21/2010

Keywords: advertising communication; rhetoric strategies; stereotype; ethics

In the dream-like world of consumerism all means are welcome whencreating visual-verbal «scenarios» of wishful thinking – especially whenbrand positioning is at stake, and this even in the more realistic domain ofmedia products.Despite general efforts to «save the face» for reasons of (only a certaindegree of!) political correctness, advertising communication fully makesuse of stereotypes and their associative potential. The present paper setsout to discover the surprising meaning and effects of iconic and symbolicdevices in German ad for a TV-programs-magazine (2006). The articledebates on the motif of otherness as reflected in the risky creative strategywith the help of a «white skin vs. black skin» - stereotypical opposition. Thearticle presents an aspect of the author’s research in the field of marketingcommunication and tackles issues of social manipulation and culturalcompetence within the foreign language seminar.

EDITORIAL

EDITORIAL

Author(s): / Language(s): English / Issue: 2/2017

Keywords: Future of Europe; Synergies in Communication

This issue of Synergy is dedicated to the two conferences organised in November 2016 by the Faculty of International Business and Economics: Future of Europe and Synergies in Communication, as was Synergy 1/2017. For this issue, we have made a selection of articles presented in the languages and education sections of the two conferences, articles dedicated to interdisciplinary and intercultural education, to literary and cultural studies, as well as to applied linguistics.

EDITORIAL

EDITORIAL

Author(s): / Language(s): English / Issue: 2/2018

Keywords: Synergy;

Synergy 2/2018 contains a selection of articles presented at the two conferences organised in November 2017 by the Faculty of International Business and Economics: Future of Europe and Synergies in Communication. In addition, we are including some articles submitted for publication in the past year.

Book Review

Book Review

Author(s): Cătălina Maria Georgescu / Language(s): English / Issue: 46/2015

Review of: Cătălina Maria Georgescu - Dana Cristina Bunea, Cornel Gabriel Caian, Irina Cambrea, Dragos-Alin Calin, Roxana Maria Călin, Victor Horia Dimitrie Constantinescu, Ionuț Militaru, Mădălina Ioana Morariu, Geanina Munteanu, Irina Alexandra Neagu, Ileana-Gabriela Popa, Răzvan Horațiu Radu, Vasiescu Mihaela (2013). Dicţionar de drepturile omului (Dictionary of Human Rights), Bucharest: C. H. Beck Publishing House, ISBN 978-606-18-0203-6, 976 pages.

ORALITY – THE MAIN CHARACTERISTICS OF FAIRY TALES

ORALITY – THE MAIN CHARACTERISTICS OF FAIRY TALES

Author(s): Ioana-Steliana Tătulescu / Language(s): Romanian / Issue: 13/2018

Keywords: tale; orality; characteristics; style; procedures;

Along with the presence of the supernatural and the fabulous, orality is another specific and defining feature of the fairy tale. With printing and publishing, the fairy-tale collectors have expressly preserved this feature, because it gives specificity to this type of literature. Moreover, even the literary fairy tale is characterized by the orality of the style, the authors of the literary fairy tales being aware of its importance. In my paper, I intend to point out the main characteristics of the orality that we encounter in popular fairy tales and literary fairy tales.

Introduction to the Image of Women at the Beginning of the 21st Century

Introduction à l’éthos féminin au début du XXIème siècle

Author(s): Ruxandra Constantinescu-Ştefănel / Language(s): French / Issue: 35/2018

Keywords: gender studies;women in various fields; women in literature; women in cinema; women in various fields; men;

This introduction starts with a brief presentation of gender studies and continues by answering the following questions: Why is this issue mainly about women? Why does it deal with women in various fields? Is there any connection between gender studies and intercultural communication? It also reviews the various articles included in the issue and points out. The fact that the authors published here come from various domains of research.

THE OPERAS OF PASCAL BENTOIU: THEMES, COLLECTIVE CHARACTER, ARS CHORALIS

THE OPERAS OF PASCAL BENTOIU: THEMES, COLLECTIVE CHARACTER, ARS CHORALIS

Author(s): Consuela Radu-Țaga / Language(s): English / Issue: 17+18/2019

Keywords: comedy; radio opera; tragedy; vibration of the word; choral ensemble;

Pascal Bentoiu dedicated to the lyrical stage three opuses: the comedy The Love Doctor, the radio opera The Sacrifice of Iphigenia and the tragedy Hamlet. The female choir from The Sacrifice of Iphigenia and the choir from Hamlet use different ways of vocal expression, adapted to vibrations of the word: from recitative chanting or spoken chorus, to melodic articulations. The hegemony of the vocal parameter and the lyrical expression are counterpoised by the feverishness of the dramatic moments. Pascal Bentoiu proposes new elements in the structure of the opera genre, because in Hamlet the conceptual meanings of the overture are replaced by the choral prelude à cappella. The moments of choral treatment à cappella abound in his operas, these moments being full of emotion and expressing a deep sensitivity.

In memoriam: Ion Şeuleanu (7 oct. 1939 – 3 dec. 2011)

In memoriam: Ion Şeuleanu (7 oct. 1939 – 3 dec. 2011)

Author(s): Camelia Burghele / Language(s): Romanian / Issue: 26/2012