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Semiotic Problems in Translating Advertisements

Semiotic Problems in Translating Advertisements

Author(s): Radegundis Stolze / Language(s): English / Issue: 03/2004

Keywords: phenomenologica and rethorical aspects; translation process; advertisments;

Articolul discută problemele de traducere în textele publicitare, care se datorează faptului că hibriditatea semiotică, şi anume, relaţia dintre imaginile culturale, semnalele vizuale şi elementele lingvistice, variază la diferite niveluri, în funcţie de ţară. Traducerea privită dintr-un punct de vedere static poate fi analizată ca rezultat al muncii traducătorului şi poate fi comparată cu originalul. Din punct de vedere dinamic—din perspectiva traducătorului—traducerea este o sarcină de îndeplinit, cu obiectivul de a prezenta un mesajul unui text într-un mod cât se poate de clar, astfel încât cititorii să îl poată interpreta şi să reacţioneze în modul dorit de autor(1). Articolul discută aspectele fenomenologice şi retorice ale procesului de traducere.

The applications of the kernel densities to modeling the generalized pareto distributions

The applications of the kernel densities to modeling the generalized pareto distributions

Author(s): Łukasz Kuźmiński / Language(s): English / Issue: 41/2013

Keywords: Kernel densities; extreme values; generalized Pareto distributions

In this paper we present the tools used in the modeling of distributions with fat tails in the theory of extreme values. We present three tools: the sample distribution function, the histograms for grouped data and the kernel densities. The latter is described in detail. The presented examples show the application of the kernel densities to modeling the generalized Pareto distributions.

Wading through the jungle of footnotes; a few comments on the Polish translation of Miguel Ángel Astúrias’s Guatemalan legends

Brnąc przez dżunglę przypisów, czyli słów kilka o polskim przekładzie Legend Gwatemalskich Miguela Ángela Astúriasa

Author(s): Anna Standowicz / Language(s): Polish / Issue: 17/2011

Keywords: translation; paratext; afterword; endnotes

The article discusses the Polish translation of Miguel Ángel Astúrias’s (a Guatemalan Noble prizewinner) debut work. The author pays special attention to the dual character of the text (on the one hand, poetic, on the other, chronicle), the problems it poses for the translator, and its influence on the presence of informative, metalinguistic and commercial paratexts and, following on from that, deals with the role of the afterword and endnotes that can be found in the text.

Historical Specificity Versus Universal Applicability in Translation Studies

Historical Specificity Versus Universal Applicability in Translation Studies

Author(s): James St. André / Language(s): English / Issue: 2/2011

Since the 1980s, universalism has come under attack in a wide variety of disciplines in the humanities and social sciences. Among other factors, the rise of post-structuralism and its distrust of master narratives, the emergence of New Historicism and Cultural Materialism with their emphasis on the historical situatedness of knowledge, and deconstruction’s relentless dismantling of western philosophical traditions have all contributed to this trend. At the same time, the search for universals in both linguistics and in translation studies has been given renewed life through the use of corpus-based studies since the 1990s. The current paper explores to what extent it may be possible, or desirable, to identify rules of universal applicability in translation studies by discussing the intersection of historically specific data and theoretical models. Toward this end, the author discusses four inter-related phenomena. First, he looks at the (non-)translation of translation theory West to East, East to West; second, he discusses the importance of examples and case studies in translation theory; third, he discusses the importance of Western religious belief as philosophical grounding for universalism; and finally, he tries to balance the claims of New Historicism with computational linguistics to show how recent claims for universals in translation studies are qualitatively different from an earlier generation of such claims.

An Approach to Business Translations. A Functionalist Translation

An Approach to Business Translations. A Functionalist Translation

Author(s): Andrea Kriston / Language(s): English / Issue: 13/2014

Keywords: business translation; functionalist approach; text-linguistics approach; equivalence

The present article aims at presenting some aspects of the textlinguistic and functionalist approaches to translation and, at observing how the functionalist approach can be used in practice on a business text excerpt, placing an emphasis on the pragmatic equivalence and the features of the ST that have to be rendered accurately so as to create the same functionality of the TT as in the ST.

THE TRANSLATOR’S FOOTNOTE ENTRIES: A CASE-STUDY APPLIED TO DAVID LODGE’S CHANGING PLACES

THE TRANSLATOR’S FOOTNOTE ENTRIES: A CASE-STUDY APPLIED TO DAVID LODGE’S CHANGING PLACES

Author(s): Mariana Alexandra Dinulescu / Language(s): English / Issue: 11/2/2012

Keywords: author; source-language reader; target-language reader; translation; translator’s footnote

Professional translators often add footnotes to solve their translation problems. The present paper approaches this translation strategy that deals with the particularities of the footnote entries. It offers background information about the translation strategy under analysis and it also develops the issue of the position of the translator between the author and the reader of the translated text.

Palestinian-Hungarian Parachutists in the Struggle Against Fascism

Palesztinai magyar ejtőernyősök a fasizmus elleni harcban

Author(s): József Gazsi / Language(s): Hungarian / Issue: 2/1991

Rules of proper and safe conducting altitude training as part of the shaping athletes’ stamina abilities

Zasady właściwego i bezpiecznego prowadzenia treningu wysokogórskiego jako elementu kształtującego zdolności kondycyjne sportowców

Author(s): Tadeusz Ambroży,Tomasz Wieczorek,Dariusz Mucha / Language(s): Polish / Issue: 24/2016

Keywords: altitude training;strenght;stamina abilities

The aim of study is to present rules of training in mountain conditions relating to the planning of training programs. The review of literature allows us to understand the course of physiological changes during acclimatization in mountains and it also helps us to distinguish human responses in acute phase from responses during subsequent processes of adaptation. The benefits of preparation which are results of training in the mountains are as follows: increased transport of oxygen to the muscles, improvement of the blood functions associated with the transport of oxygen, increased aerobic capacity, which affects the growth of buffering ability of muscles and blood.

PSYCHOMETRIC EVALUATION OF A SERBIAN ADAPTATION OF THE ANXIETY SENSITIVITY INDEX (ASI-3)

PSIHOMETRIJSKA EVALUACIJA SRPSKE ADAPTACIJE INDEKSA SENZITIVNOSTI NA SIMPTOME ANKSIOZNOSTI (ASI-3)

Author(s): Marija Volarov,Milan Oljača,Ljiljana Mihić,Petar Čolović / Language(s): Serbian / Issue: 3/2017

Keywords: anxiety sensitivity; ASI-3; bifactor model; CFA; IRT

The main purpose of this study was to investigate validity and psychometric properties of the third revision of Anxiety Sensitiv-ity Index (ASI-3) in a sample of general population from Serbia. Total sample was comprised of 553 participants of both gender aged 18–60 years (82.1% female). Results from Confirmatory Factor Analysis (CFA) indicated that a bifactor model with one general factor of general anxiety sensitivity and three specific fac-tors (physical, cognitive, and social concerns) had the best fit to empirical data. IRT results (2PL model) led to a conclusion that the ASI-3 items are relatively difficult. In other words, this ques-tionnaire has better measurement performance in individuals with moderate and high trait levels. The ASI-3 also showed excellent convergent, discriminant, and incremental validity. Several items with poor performance within general population were identified (low information and discrimination parameters value, but high difficulty parameter value). Finally, its predictive power was dem-onstrated above and beyond Behavioural Inhibition System (BIS; Anxiety). Our results are consistent with earlier findings consider-ing the bifactor structure of the ASI-3, and provide support for the theoretical assumption that anxiety sensitivity is a unique con-struct. Research and clinical implications were discussed.

DIE BESCHREIBUNG ALS „COLPORTEUR” DER TEMPORALITÄT: DIE „EGLISE DE SAINT HILAIRE” (Marcel Proust) UND DAS HAUS DER FAMILIE BUDDENBROOK (Thomas Mann)

DIE BESCHREIBUNG ALS „COLPORTEUR” DER TEMPORALITÄT: DIE „EGLISE DE SAINT HILAIRE” (Marcel Proust) UND DAS HAUS DER FAMILIE BUDDENBROOK (Thomas Mann)

Author(s): Raluca HERGHELIGIU Dimian / Language(s): German / Issue: 1/2009

Keywords: description; temporality; subjectivity;

Dans cette étude l’auteur entreprend une exemplification desthèses d’Angelika Corbineau-Hoffmann concernant le parallélisme entrecertaines descriptions d’objets présentes dans la littérature de MarcelProust et le développement du processus de la mémoire involontaire chezle même auteur. Elle reprend les commentaires de Corbineau-Hoffmannconcernant l’état de fugit irreparabile tempus déclenché par la descriptionde l’église de Saint Hilaire chez Marcel Proust et développe une analyseparallèle de la description que Thomas Mann fait de la maison desBuddenbrooks vers la fin de son roman. La conclusion vise l’analogieentre les façons dans lesquelles Proust et Thomas Mann utilisent ladescription comme procédée temporel.

TRANSLATING A TEXT ON ARTS AS A CHALLENGE

TRADUCEREA UNUI TEXT DESPRE ARTĂ – O PROVOCARE

Author(s): Maria Alexe / Language(s): English,Romanian / Issue: 03/2018

Keywords: specialized translation; communication; localization; art language;

Translating texts referring to art and architecture is part of what is generally known as specialized translations. Why is this type of translation a challenge for the translator? It is because this type of text operates not only with specialized terms like all specialized translation, but also with some foreign not translated terms (mainly French and Italian) and a large number of coined terms created by those who want to increase their accuracy, aspects to which we should add metaphorical language as well. This paper starting point consists in some translation theories but underlines the communication aspects of translation. In order to express the author's opinion concerning this topic some texts samples were considered as case studies.

MERGING ART AND INSTALLATION: EXHIBITION INSTALLATION IN THE 20th CENTURY

MERGING ART AND INSTALLATION: EXHIBITION INSTALLATION IN THE 20th CENTURY

Author(s): Georgiana Buț / Language(s): English / Issue: 1/2019

Keywords: exhibition installation; installation art; aesthetic medium; intermediality;

This paper discusses exhibition installation as an aesthetic medium. Drawing on Germano Celant’s writing on installation, we advance an interpretation of artists’ engagement with installation resulting in room-size works in the first half of the 20th century, as part of the evolution of exhibition installation towards the convergence of art and design. The paper also address the problem of intermediality as discussed by Juliane Rebentisch, and its implications for installation and attempts to tests Rosalind Krauss’s reconception of the medium against Rebentisch’s criticism, while analyzing Krauss’s disapproval of installation art, including the room-size works of the avant-garde.

Concerning Apolinary Kątski’s date of birth – new sources

Wokół narodzin Apolinarego Kątskiego – nowe źródła

Author(s): Ewa Chamczyk / Language(s): Polish / Issue: 1/2019

Keywords: Apolinary Kątski; date of birth; baptismal certificate; virtuoso; violinist; nineteenth-centurymusic;Polish music;

It is frequently difficult to establish the date and place of birth of artists from the past. In the case of Apolinary Kątski – a 19th-century Polish virtuoso violinist, pupil of Niccolo Paganini and founder-director of the Warsaw Music Institute – his birth date has also remained unknown until recently. For many years, several possible dates and places were quoted in the literature of the subject. Researchers pointed to three cities in the territory of Poland under the Partitions: Cracow, Poznań or Warsaw, while the date was given variously as 26 June 1825 / 1826, 2 July 1825 / 1826 or 23 October 1825 / 1826. These claims were not supported by any sources from the period. The present paper presents the story of the eventually successful search for Apolinary Kątski’s birth certificate.

Aspects of Applying Prototypology to Text Types

Aspects of Applying Prototypology to Text Types

Author(s): Nelly Tincheva / Language(s): English / Issue: 2/2017

Keywords: text type; genre; prototype; rhetoric function;

The notion of text type emerged as far back as Aristotelian times but it is still surrounded by considerable conceptual confusion. Due to the existence of multiple – and conflicting – viewpoints on the notion, the related term of text type is also characterized by multiple interpretations. Seeking to propose a means of overcoming the ambiguity surrounding text type, the present paper argues a case for the overt application of prototype theory to the notion and term. In accordance with basic postulates of prototypology, the suggestions put forward here are supported by results from a study involving actual users of the notion of text type. The study includes 28 linguists working in the field of text linguistics and discourse analysis. The general method adopted is cognitive as it coheres with (and even can be argued to derive historically from) prototypology.

Questions regarding high altitude in preparing cross country skiers

Názory trenérů lyžařů běžců na přípravu ve vyšší nadmořské výšce

Author(s): Jiří Suchý,Martina Chrástková / Language(s): Czech / Issue: 1/2011

Keywords: higher altitude; top-level sport; cross – country skiing; specifics of training in altitude; qualitative structured interview;

Questions regarding higher altitude training application of performance in cross country skiing is much discussed theme of coaches, sportsmen and other specialists. Elemental pieces of knowledge in literature are summarised in theoretical section of article. Mean part of this thesis present practical knowledge and experiences of successful trainers of cross country skiing. Answers have been detected during qualitative structured interview with open questions.

APPROACHES IN TRANSLATING NOUN PHRASES IN CIVIL ENGINEERING TEXTS

APPROACHES IN TRANSLATING NOUN PHRASES IN CIVIL ENGINEERING TEXTS

Author(s): Liliana-Florentina Ricinschi / Language(s): English / Issue: 1/2017

Keywords: noun phrase; nominalization; prepositional phrase; specialized translations; modification;

The article presents, investigates and analyses a series of aspects related to the difficulties that a translator faces when translating specialized texts, more specifically texts belonging to civil engineering. The issues that arise during the process of translation are multiple and complex and involve different levels of the text. Out of these difficulties, the morphological ones are of special importance. As a sub-category of morphological aspects, noun phrases need to be paid particular attention, both due to their length and to the complex relationships that are formed within the same noun phrase. An important concept connected to noun phrases is that of nominalization and the way it helps build meaning inside nominal compounds. The last part of the article explains and examines the way in which these noun phrases are rendered into the target text.

Transcultural Writing and Non-hegemonic Universalism. Reading Ali and Nino in the Context of Global Literary Studies

Transcultural Writing and Non-hegemonic Universalism. Reading Ali and Nino in the Context of Global Literary Studies

Author(s): Ewa ŁUKASZYK / Language(s): English / Issue: 21/2020

Keywords: Ali and Nino; Kurban Said;

The kinetic sculpture of Tamara Kvesitadze that adorns Batumi’s seashore promenade may appear, at the first glance, as quite an unattractive pair of tailor’s dummies. Its full appreciation requires the ability of reading the literary allusion implied in the sculptural form. What is more, this work conceived in 2007 and installed at the location in 2010 only reveals its full meaning when put into movement: the figures perform a slow dance periodically merging with one another, only to take a distance from one another once again. The dummies represent Ali and Nino, the heroes of a book written in German and published in Vienna in 1937, that nonetheless is often seen as the most notorious, almost the “paradigmatic” Caucasian novel. Meanwhile, the sculpture and the literary work it evokes may also be seen as a symbol of transcultural writing in which traditional identities perform a complex dance, merging and re-emerging as distinct, well-defined and isolated.

The Translation of Non-literary Texts

The Translation of Non-literary Texts

Author(s): Silvia Blanca Irimiea / Language(s): English / Issue: Suppl./2018

Keywords: text-translation relation; stylistic multiplicity; linguistic speech behavior; extra-linguistic knowledge; semantic transfer equivalence; cognitive equivalence; symbolic language;

The 21st century has created new anthropological premises which pose different challenges for translators. Digital technology coupled with the scientific progress registered in all domains of human interaction, the setting up of the EU, the development of multinational institutions and businesses have increased the number of people working in translation and the number of translated pages at an unprecedented rate. The present paper seeks to lay bare the present EC action plan directives for translators and the increased demand for non-literary translations. Amid this upsurge of non-literary translation demand, the paper looks at the text-translation relation, highlights some characteristics of non-literary texts and suggests ways of dealing with their translation.

A Reflective Approach to Legal Translation Issues

A Reflective Approach to Legal Translation Issues

Author(s): Anca Paunescu,Ileana Mihaela Chiriţescu / Language(s): English / Issue: 66/2020

Keywords: translation of legal texts; lingua franca; dynamics of legal translation;

The paper features an interdisciplinary landscape of the complex topic of legal translation, successfully combining linguistics (both diachronic and synchronic), sociolinguistics, pragmalinguistics, intercultural communication and, last but not least, translation studies. Therefore, the investigation is carried out at the theoretical and applied level in order to derive an in-depth understanding of the multi-layered competence of the legal translator within the framework of the EU. The research hypotheses, validated throughout the paper, are centred around the need to define: the functional characteristics of legal language, more particularly, of English as a legal lingua franca at the level of the European Union; the evolution of English legal language in relation to translation effectiveness and efficiency; the status and dynamics of legal translation (perhaps, playing the most important role among specialised translation branches); the legal translators' competence (in line with the all-encompassing EMT framework); recurrent problems in the translation of legal texts (more precisely, our corpus-based approach involves directives on culture, media and audio-visual matters) alongside general lexical features and stylistic specificities of the texts in question, and the frequency rate of translation procedures used.

THE IMPACT OF SITE-VISITS ON THE DEVELOPMENT OF BIOLOGICAL COGNITIVE KNOWLEDGE

THE IMPACT OF SITE-VISITS ON THE DEVELOPMENT OF BIOLOGICAL COGNITIVE KNOWLEDGE

Author(s): Miriam Muscat,Paul Pace / Language(s): English / Issue: 3/2013

Keywords: concept maps; meta-cognitive tools; out-of-classroom activities; site-visits; Vee diagrams;

Classroom-based science teaching tends to be dominated by teaching that stifles the students’ natural curiosity and eagerness to discover their surroundings. Knowledge makes sense to students particularly when it is learned within the context of an authentic experience. Thus classroom-based science needs to be complimented by out-of-classroom activities which offer direct and relevant information that influences students’ learning. Students build new knowledge on already existing schema, thus it is important for both teacher and students to question and evaluate their knowledge to be able to build on solid grounds. This paper illustrates examples of meta-cognitive tools (i.e. Vee diagrams and concept maps) used before and after site-visits to explore the contribution of out-of-classroom activities to the students’ biological cognitive development. This research shows that site-visits are a necessary part of science learning because they help students develop observational and reasoning skills, link biology to personal life experiences and contextualise inert classroom knowledge, making it more meaningful and easier to remember.