Аспекти на конкурентното разузнаване
Aspects of competitive intelligence

Author(s): Mihail Ivanov Mihaylov
Subject(s): Politics / Political Sciences, Politics, Economy, Economic policy, Security and defense, Marketing / Advertising, Business Ethics
Published by: Висше училище по сигурност и икономика (ВУСИ)
Keywords: competitive intelligence; Ashton-Stacy intelligence cycle
Summary/Abstract: Resource scarcity, competitive imbalances, unfair competition and the digital revolution create risks for any business organization. Only those firms that provide the most comprehensive coverage of consumer demands and use innovative management methods survive, while the uncompetitive are driven out of the market. In order to obtain complete information about their business, the industry and market conditions, prosperous firms use competitive intelligence in their management. Its implementation by organizations leads to organizational stability, greater competitiveness and sustainable development of their business.

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