SPOLUPRÁCE DESTINAČNÍCH SPOLEČNOSTÍ S AKTÉRY CESTOVNÍHO RUCHU
DMOS’ COOPERATION WITH STAKEHOLDERS

Author(s): Andrea Holešinská
Subject(s): Business Economy / Management, Marketing / Advertising, Tourism
Published by: Masarykova univerzita nakladatelství
Keywords: Cooperation; destination management organization (DMO); partnership;
Summary/Abstract: Cooperation is a headstone of destination management. Therefore, the task of destination management organizations (DMOs) is to create and enhance the cooperation. Cooperation stimulates synergy that strengths competitiveness of both stakeholders and the destination as a whole. In other words, the more maturate the cooperation (destination management) is, the better position the destination has on the market. Thus, the object of the paper is cooperation – its motivation, forms, ways of practice and its intensity (level of maturity). Cooperation among stakeholders within a destination is evaluated from the DMOs’ perspective.

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