Rola uwarunkowań psychologicznych w kształtowaniu zachowań konsumentów na rynku turystycznym – wybrane aspekty
Role of psychological factors in shaping consumer behavior on the tourist market – some problems
Author(s): Agata NiemczykSubject(s): Organizational Psychology, Financial Markets, Tourism
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Summary/Abstract: The aim of this paper is to show the role of psychological factors in shaping consumer behavior on tourist market. A concept of the consumer behaviour on tourist market was defined and the psychological factors shaping the tourism behavior were characterised; among them: motives, preferences, emotions, attitudes, perception, personality and lifestyle.
Journal: Marketing i Zarządzanie
- Issue Year: 2010
- Issue No: 16
- Page Range: 355-365
- Page Count: 11
- Language: Polish