Targi jako platforma bezpośredniej komunikacji branżowej (w świetle opinii zwiedzających międzynarodowe targi gastronomiczne EuroGastro 2012)
Fairs as a platform of the trade direct communication (on the basis of the opinions of visitors of international food service trade fair EuroGastro 20

Summary/Abstract: Fair has various functions for visitors, amongst which there can indicated information, educational, economic, psychological and communication role. The purpose of the article is to prove that the last function is predominant in today's world. For the verification of such a thesis there were used the results of research conducted amongst visitors who attended IFSTF EuroGastro 2012. The analysis covered the frequency and the purpose of participation in the fair as well as the consumer behaviour of visitors. However, the main attention was focused on the role of the fair, looking for a relationship between it and other variables which characterise the attitudes of clients.

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