An Analysis of Incentive Travel in Krakow in 2008–2009
An Analysis of Incentive Travel in Krakow in 2008–2009

Summary/Abstract: We sought to identify the level, structure and main features of incentive tourism in Krakow in 2008 and 2009. The analysis was prepared on the basis of Polish and English literature and the results of the authors’ own research. Ordered by the Tourism Marketing Office of the Krakow Municipality, the research was conducted by researchers from the Department of Tourism at the Cracow University of Economics from June through September, 2009. The research concerned a part of business tourism, called MICE, an acronym for Meetings, Incentives, Conferences and Events. As stated above, this analysis focuses only on incentives. Those surveyed for the research were owners of venues with the facilities for MICE tourism. The sample covered the general population and consisted of 240 units. The survey return rate was 50.42%. The number of incentive trips, their seasonality, duration and location in different venues in Krakow were determined and identified. The number of participants was estimated, with foreigners and their countries of origin identified. The identification of the institutional profile of clients ordering incentive trips in Krakow is also presented. The structure of revenues of venues hosting motivation events was also assessed.

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