New Technologies on The Air Transport Market Cover Image

Nowe technologie na rynku przewozów lotniczych
New Technologies on The Air Transport Market

Author(s): Ewa Grabińska, Sebastian Grabowski
Subject(s): Economy, Tourism
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: modern technologies air transport; air transport market; airports; airlines; mobile applications; mobile marketing

Summary/Abstract: Tourism and the consumption of goods, as well as tourism-related services, especially air transport, are determined by a large number of factors, which make these issues an interesting subject of study, yet a complicated one. An analysis and a study are essential for this article, especially with the prospects of the proper and correct description of the potential improvements to information-related technologies. The growth of the air transportation system depends on new technology. Although mobile marketing in Poland is still in its early stages of development, it should not be ignored, especially by air transport business. In the near future, mobile marketing will play a big role in business promotion activities. The aim of this article is to contribute to the illustration of the current state, as well as to describe the perspectives of the future.

  • Issue Year: 34/2016
  • Issue No: 2
  • Page Range: 237-249
  • Page Count: 13
  • Language: Polish