Management and financing of a regional tourist website in the context of the regional tourism information system
Management and financing of a regional tourist website in the context of the regional tourism information system
Author(s): Ewa GrabińskaSubject(s): Economy, Business Economy / Management
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: tourism and development; marketing and finance; technological change; marketing
Summary/Abstract: The aim of this article is to present and discuss the integrated system of information and promotion of tourism inthe region, with particular emphasis on possessing your own website as an effective tool to create a consistentimage of the tourist region. The activities of such a portal are shown from the perspective of management, aswell as of the main problems, in particular funding method. The article highlights contemporary issues andpotential opportunities arising from the needs and demands coming from the market on the basis of an analysisof the functioning of the Małopolska Tourist Information System and tourist website – www.visitmalopolska.pl.
Journal: European Journal of Service Management
- Issue Year: 22/2017
- Issue No: 2
- Page Range: 39-45
- Page Count: 7
- Language: English