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Współczesne trendy zachowań konsumenckich
The Contemporary consumer Trends

Author(s): Aleksandra Milczarek
Subject(s): Economic development, ICT Information and Communications Technologies, Globalization, Socio-Economic Research
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: consumption; shopping; Internet;

Summary/Abstract: As a result of human development, globalization and internationalization of economic activities has changed the consumption over the years. Consumption, which is one of the main expenditure groups that make up the global demand. Forms and ways purchasing goods and services by households have evolved as a result of the use of new distribution channels and opportunities of new technology. The article presents the issue of contemporary consumer behavior. This work discusses the online shopping (online stores and auctions), group shopping, purchasing experience and showrooming. The paper shows main trends and consumer preferences in this field, changes in the time domestically and globally.

  • Issue Year: 28/2013
  • Issue No: 03 (2)
  • Page Range: 247-260
  • Page Count: 14
  • Language: Polish