Realizacja bliskości i zwyczajności w komunikowaniu politycznym na podstawie koncepcji autentyczności politycznej Simona Luebkego i Ines Engelmann. Analiza exposé Donalda Tuska (2007-2023)
Realization of 'Intimacy' and 'Ordinariness' in Political Communication Based on Simon Luebke and Ines Engelmann's Concept of Political Authenticity: An Analysis of Donald Tusk's Exposés (2007-2023)

Summary/Abstract: The aim of the publication is to attempt to determine Prime Minister Donald Tusk's implementation of two features of political authenticity, i.e., intimacy and ordinariness, in three exposés delivered by the politician on November 23, 2007, November 18, 2011, and December 12, 2023. The research used quantitative and qualitative content analysis and discourse analysis. Regarding the methodology used, reference was made to the concept of political authenticity by Simon Luebke and Ines Engelmann, and Shanto Iyengar's framing concept was an auxiliary method. The results of the conducted analysis indicate the degree of saturation of the analyzed features of political authenticity in the source material, which amounted to 17 percent for the "intimacy" category, and 37 percent for the "ordinariness" category. The research confirms the theatricality of politicians' social behaviors and the narrative manner they use to construct political reality. The article is situated in the area of empirical analyses of the communication of political leaders of the Third Polish Republic.

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