Иновации и трансформации на маркетинга през времето
Innovation and Marketing Transformations Over Time
Author(s): Svetlana Nencheva PetrovaSubject(s): Economy, Marketing / Advertising
Published by: Институт за знание, наука и иновации ЕООД
Keywords: еconomy; marketing; management
Summary/Abstract: As marketing evolves, it refines its functions. There is an integration between the scientific disciplines of economics, psychology, sociology, the connecting thread of which is marketing. Marketing passes through several key stages that reflect changes in economic conditions and consumer needs. These stages show how marketing adapts its strategies to changing market and consumer attitudes
Journal: Сборник доклади от научна конференция „Знание, наука, иновации, технологии”
- Issue Year: 1/2024
- Issue No: 4
- Page Range: 492-503
- Page Count: 12
- Language: Bulgarian
