Възможности за приложение на маркетинга в правителствения и неправителствен сектор спрямо нормативната уредба в България
Opportunities for the Application of Marketing in the Governmental and NGO Sector Against the Regulatory Framework in Bulgaria

Summary/Abstract: The public sector is part of a country's economy, but each defines the specific characteristics by a specialised law. We will show the differences between the organisation of the public sector in Bulgaria and international standards. The specificity of the organization of work allows the use of marketing tools with certain limitations.

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