Приложение на изкуствения интелект в брандинга
Application of Artificial Intelligence in Branding
Author(s): Svetlana Nencheva PetrovaSubject(s): Economy, Marketing / Advertising
Published by: Институт за знание, наука и иновации ЕООД
Keywords: еconomy; marketing; management
Summary/Abstract: In order to maintain the sustainability of a brand, it is necessary to use flexible management and apply modern technologies and innovations. Artificial intelligence not only saves time, but also gives a unique brand vision, providing opportunities for creative business solutions. This analysis focuses on the possibilities of artificial intelligence in branding
Journal: Сборник доклади от научна конференция „Знание, наука, иновации, технологии”
- Issue Year: 1/2024
- Issue No: 4
- Page Range: 483-491
- Page Count: 9
- Language: Bulgarian
