Кралският магазин „Fortnum & Mason“: перлата на шопинг туризма в Лондон
The Royal „Fortnum & Mason“ Store: the Jewel of Shopping Tourism in London

Summary/Abstract: Three hundred years of brand history, ``Fortnum & Mason`` continues to tell the modern tale of the Queen's shop. It affects the consumer's emotional sense of belonging to the royal family's cronies. Every product offered on the stands in the store creates an association of aristocracy and class in people's homes. Who wants to immerse themselves in a 21st century fairytale will visit?

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