Новата парадигма в потребителското поведение – от стоки към преживявания
The new Paradigm in Consumer Behaviour – from Goods to Experiences

Summary/Abstract: Experiences are the subject of research from a variety of scientific disciplines. In the context of marketing, it is essential to analyse the psychological aspects of personality related to feelings, needs and wants, and how to satisfy them. Finding the right approach and attitude towards consumers is the key to developing an effective marketing strategy to support economic development. This process opens up new opportunities and lays the foundations for the emergence of a new stream in marketing - wellbeing marketing

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