Бизнес моделът на Leterapopuli във фестивалната карта на България
The business model of Leterapopuli in the festival map of Bulgaria
Author(s): Emiliya Konstantinova, Izabel SpasovaSubject(s): Essay|Book Review |Scientific Life, Business Economy / Management, Cultural Essay, Conference Report
Published by: Академия за музикално, танцово и изобразително изкуство „Проф. Асен Диамандиев“ – Пловдив
Keywords: business model; literary festivals; art organizations; art management
Summary/Abstract: This paper presents significant literary festivals in Bulgaria, their locations, and main characteristics, based on which it makes a comparative analysis of the business model of the newest world literature festival Leterapopuli. It points out its strengths for strategic development in the competitive environment of festival activities and provides clear guidelines for the management of the newest literary festival located in Plovdiv – European Capital of Culture 2016.
Journal: Международна научнопрактическа конференция "Управленски и маркетингови проблеми в изкуството"
- Issue Year: 1/2025
- Issue No: 13
- Page Range: 37-51
- Page Count: 15
- Language: Bulgarian
