Пазарната сегментация и използваните от арторганизациите стратегии
Market segmentation and the strategies used by art organizations

Summary/Abstract: The marketing process of each art organization proceeds in a different way, but for organizational management to be effective, constant monitoring and research of the art market is necessary. The collected volume of information about market dynamics in the field of art helps the long-term development of the art organization. Information is a key element in decision-making and the selection of an adequate strategy by art managers.

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