Метода на Доблинската група за изграждане на бизнес модел на арторганизацията
Doblin Group Method for Building the Business Model of the Arts Organization

Summary/Abstract: Building a complete concept when introducing a new arts product has always been a weakness of arts organizations. This is often not because of a lack of good creative idea but because of the use of a suitable tool. The method of the Doblin group gives us such a useful tool. It can be used not only for analyzes when introducing an innovative arts product, but also for systematic work to successful improvement its.

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