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Kreatywność językowa w marketingu

Author(s): / Language(s): Polish

"Linguistic creativity in marketing" is the seventh book in the cycle devoted to linguistic creativity. The title issue is considered on two levels - theoretical and practical. The volume includes articles on important and current problems of Internet communication, such as: language on social media, copywriting, contemporary language trends in content marketing. The texts are divided into six categories corresponding to the main thematic fields: 1. Theoretical issues; 2. Linguistic creativity and communication on social media; 3. Linguistic creativity in the press and television; 4. Linguistic creativity and slogans and proper names; 5. Linguistic creativity and real-time marketing; 6. Linguistic creativity and storytelling. From general issues and issues related to the functioning of the media, we move towards the analysis of linguistic and content components, which currently play a significant role in marketing communication.

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9.00 €

Komunitní tlumočení v ČR a v nizozemsky hovořících zemích

Author(s): Pavlína Knap-Dlouhá,Benjamin Bossaert,Dita Macáková,Kristina Pajerová / Language(s): Czech

The monograph deals with the topic of community interpreting in the Czech Republic and in Dutch-speaking countries. The researched issue is subjected to an overall analysis (the historical development,legal framework, situation of education of community interpreters, users of services of community interpreters, deontology and the level of professionalization and institutionalization of the subject. The achieved results of the researched countries are compared with each other and the preconditions for the future are outlined.

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9.00 €

Manuel de linguistique francaise et de linguistique générale

Author(s): Samuel Bidaud / Language(s): French

This handbook aims at introducing the students of French philology and French applied to economics to French and general linguistics. That's why it focuses on the main fields of linguistics: phonetics, morphology, syntax, semantics, etc., but also on topics permit to have an overview of the problems of the science of language, like the notion of sign, the classification of languages or the communication. This book proposes numerous excercices after almost each chapter, so the students have the opportunity to train with the different points which are mentioned. The handbook is written in French and gets the students familiarized with the grammatical terminology.

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29.34 €

Dynamika šíření lexikálních inovací: Identitární neologie a sociolektologie ve francouzském jazykovém kontextu

Author(s): Alena Polická / Language(s): Czech

The book presents both recent trends and historical developments of theoretical concepts in the study of neologisms and sociolectisms, including the parallels and paradoxes in their dictionary treatment, including the issue of the relationship between neography and sociolectography. Using French language data, the book outlines ways to approach the constantly changing manifestations of generational or group cohesion through the lens of sociolexicology. The sociolinguistics of innovation defined here involves, primarily, the modelling of the diffusion of neologisms, i.e. finding out how and why new words spread in society. The case studies also deal with how lexical innovations can be extracted from generationally symptomatic sociolects and how they can be tested by means of longitudinal questionnaires and rap song lyrics, which are a unique source of information on the semantic development of identitary neologisms.

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Atlas nářečí českého jazyka – nominativ singuláru feminin

Author(s): Martina Ireinová,Vít Voženílek,Jakub Koníček / Language(s): Czech

The Atlas of Czech Dialects - Nominative Singular Feminine is the result of an interdisciplinary collaboration between experts from the Dialectology Department of the Institute of Czech Language of the Czech Academy of Sciences and experts from the Department of Geoinformatics of the Faculty of Science of Palacký University in Olomouc. The Atlas presents not only the dialectal phenomena that are declining and disappearing, but also the phenomena that are still alive. The main analytical dialect maps show the morphological differences in the territory of the Czech national language. The accompanying maps of spelling variations illustrate the overall territorial picture of the word form under study. In addition to the dialect maps and brief expert dialectological comments, the atlas contains texts describing the realities of former rural life, farming methods and customs, infographics, links to audiorecords and illustrative images created by artificial intelligence tools. The expert explanations are complemented by rich dialectal material, while the popular format of the texts ensures accessibility to a wide range of people interested in our dialect. Data from the Questionnaire for Research on Czech Dialects, processed into thematic maps, are brought to life by photographs taken by dialectologists half a century ago during field research.

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8.00 €

Kërkime gjuhësore III

Author(s): Shkëlqim Millaku / Language(s): Albanian

The book KËRKIME GJUHËSORE III (LANGUAGE RESEARCH III) has three chapters. In the first chapter, it’s some papers for theory of syntax e.g. compound sentence without connectives; the semantic role of the group of words in the terminology of justice etc. In the second chapter it’s some papers: Are some prefixes words or prefixes; the role and the function of compounds in some books of Kadare’s, Nol’s and Elezi, too. In the third chapter the book has some papers for anglicisms and the use or misuse of language

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12.50 €

Literatura źródłem związków frazeologicznych. Słownik

Author(s): Agnieszka Piela / Language(s): Polish

Literature is one of the oldest sources of phraseology. In the Polish phraseological resource, and not only in Polish, but there are also expressive associations of writer's provenance, the roots of which date back to antiquity. Importantly, this source is still alive and open, as evidenced by new constructions of this type entering the social circulation. Connections formed under the influence of various literary texts represent a sparsely investigated aspect of the Polish phraseological stratum. So far, there has been no elaboration showing the richness of the discussed phraseologies and explaining their literary origin. The presented collection, containing a total of 140 units of language, fills this gap in Polish lexicography. The book delineates the connections documented within both general and specialized dictionaries, as well as elucidates relationships newly incorporated into this lexicon, such as "plume dance," "waiting for Godot," "Dantean scenes," "heart of darkness," "Kafkaesque situation," "rabbit relatives and friends," "to rejuvenate hearts," "lion's share," "small apocalypse," "Mrożek would not have invented it," "order of souls," "lonely white sail," "skin and bones," "shadow streak," "The Three Brothers Budrys," and "call of blood". In native linguistics, there lacks a distinct designation for fixed constructions with a literary lineage. Consequently, the author introduces the term "literatureism" and its classifications: "lexical literature" and "phraseological literature." The main purpose of the publication is to present the meanings and etymology of the indicated fragment of phraseology. Studying the literary origins of currently operative expressions appears crucial, as the rationale behind many of them becomes increasingly obscure to users of the Polish language. Consequently, there exists a risk of their eventual obsolescence.

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8.00 €

Ivan Poldauf: Sebrané spisy. Svazek III (English papers)

Author(s): Markéta Janebová,Michaela Martinková,Jaroslav Macháček / Language(s): English

This monograph is the third and last volume of the critical edition of the linguistic papers of Ivan Poldauf, a prominent Czech linguist and lexicographer, the founder of English Studies at Palacký University Olomouc, and later a professor at Charles University in Prague. Ivan Poldauf (15 September 1915 – 9 August 1984) was an Anglicist and a Bohemist whose scope of interests was incredibly broad, ranging from theoretical linguistics (his works cover all levels of language representation) to applied linguistics. The third volume comprises his works published in English, covering 34 years of his career between 1950 and 1984.

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12.00 €

Vybrané determinanty a mechanismy hlasu, řeči a orofaciálních procesů v logopedickém výzkumu

Author(s): Kateřina Vitásková / Language(s): Czech

The collective monograph describes the investigation of specific determinants and mechanisms of disorders of verbal and non-verbal communication, voice, linguistic-cognitive and orofacial processes from the logopedic and special pedagogical point of view with transdisciplinary overlap into the linguistic, vocological, physiotherapeutic and psycholinguistic areas for use by the academic, scientific, clinical, educational, and counselling public. The book deals with 9 selected disorders and specifics of communication, including phonation and resonance, phatic functions, lexia and orofacial, neurodevelopmental and symptomatic speech disorders. It brings many original and innovative insights expanding the current state of knowledge in the sciences of human communication and speech-language therapy.

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6.00 €

Třikrát o autorství

Author(s): Barbora Anna Janečková,Anna Tichá,Jan Fiedler / Language(s): Czech

From a mysterious text from the 15th century through authorship attribution in internet communication to the analysis of prefixes in forensic linguistics. That is Thrice About Authorship – a book of three student works that combines forensic linguistics and the search for the origin and authors of texts. The first part discusses the methods used to determine the origin of the Voynich Manuscript – a mysterious text written in an unknown script. The second part seeks to say whether it is possible to distinguish the authors of comments from news servers, using methods that enumerate selected linguistic features. The third part also falls into the field of forensic linguistics – it examines the possibility of using the frequency of prefixes to differentiate text writers.

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8.00 €

Form and Functions in English Grammar

Author(s): Ludmila Veselovská / Language(s): English

The monograph illustrates the language specific realization of plausibly universal principles of language structure. The study attempts to cover the most basic (regular) parts of English grammar as a whole consistently, within a single compatible framework, but at the same time to present empirically based arguments in favour of specific analyses. She utilizes as often as possible standard scientific argumentation leading to the most generally accepted and best supported analysis of the chosen phenomena. The study is intended for Czech academic audience and therefore it also contains several typologically relevant comparison of English and Czech structures.

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5.00 €

The Subtle Art of Being Understood

Author(s): Markus Öbrink / Language(s): English

Writing clearly is not easy, especially not in a foreign tongue. The aim of this self-study book is to help students of English as a second language at university level how to write in a clear and effective way. Step by step it explains why we often fail and what we can do about it. The book provides a mass of hands-on advice and useful examples to show how to compose texts that will deliver. Since it is mainly is aimed at students, many of the examples come from the academic world. But the ideas presented can just as well be used in any other situation, and there is a number of examples of other genres in the book. The hope is that it will help you to improve your writing skills and become more successful.

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8.00 €

Pragmalingvistické a sociopragmatické pohledy na vybrané komunikáty (nejenom) mediálního diskurzu

Author(s): Jindřiška Svobodová / Language(s): Czech

"The authors of the monograph deal with pragmalinguistic and sociopragmatic aspects of communicative activity in three relatively separate units. The first section examines the process of pragmaticalization of particles and the importance of their acquisition in foreign language acquisition and the formation of communicative competence. In the second section, the means used as a tool of impoliteness and verbal aggression are investigated. The so-called discursive politeness methodology based on the concept of face is applied to authentic texts and evaluates politeness strategies against the background of existing relational networks of the current social and communicative situation. In the final part of the thesis, the authors, using the methods of critical discourse analysis, carry out a qualitative and quantitative evaluation of media texts dealing with the issue of migration."

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6.00 €

Translatologické kategorie v praxi. Kontrastivní německo-české pojetí

Author(s): Martin Konvička,Pavla Rašnerová,Michaela Zborníková / Language(s): Czech

This publication focuses on the research of how translatological categories function in translation practice from a comparative German-Czech perspective. It is a theoretical-empirical study based on the confrontation of key phenomena in the field of translation science with specific translation strategies as they manifest themselves in individual translation texts. The book is intended for all those interested in translation studies.

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8.00 €

Breton et gallo. Situation sociolinguistique actuelle des langues de Bretagne

Author(s): Anna Třesohlavá / Language(s): French

This book is introduces the current language situation in Brittany. The Brittany is a French region distinguished by a particularly interesting language situation. It?s a region with two local languages (the celtic Breton in the western part and the romance Gallo in the eastern). Both of these languages have been influenced by the repressive language policy from the times of the French revolution. Those measures led to the language shift. Since then, the number of the users of those languages has been decreasing. Nevertheless, since the 70s, the perception of the breton identity has been changing and the population has been progresivelly expressing its interest in the regional languages. Nowadays, we can observe the phenomenon of the revitalisation tendences in both of the languages.

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4.00 €

Text Segmentation for Menzerath-Altmann Law Testing

Author(s): Martina Benešová / Language(s): English

The leading topic uniting the texts in this monograph is the Menzerath-Altmann law and testing its potential validity on samples in different languages (in our case, in Chinese, Japanese, and Czech), on spoken as well as written samples and on samples with newly established, pioneer unit concepts. The Menzerath-Altmann law is reported to be capable of being applied on such variety of language aspects and is, therefore, regarded as a language universal. The monograph, this way, summarizes a follow-up research based on other pilot experiments held not only in the mentioned languages, and attempts to test the concept of the language universal.

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20.00 €

Polszczyzna dla cudzoziemców – lokalność i regionalizm

Author(s): / Language(s): Polish

The first monography which analyzes issues related to selected cities and regions in the context of teaching Polish to foreigners. The authors are considering the possibilities of using local topics, their influence on the learning of culture in a national sense and the way in which it shapes the perception of the country as a cohesive “cultural creation” and a diverse collection of regional cultures. They also point out the possibilities of taking up local topics in the lessons of Polish as a foreign language while sharing their personal experience and didactic suggestions.

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21.00 €

Märchen und Gesellschaft

Author(s): / Language(s): English,German

This volume contains 18 scholarly papers that analyse the relationships between folk and fairy tales and society using a broad range of cultural perspectives, research questions, methodological approaches, and source materials. The authors explore the treatment of social issues in folk and fairy tales on the one hand, and how these tales function in societies on the other. The analysis includes source texts rooted in Albanian, American, Burmese, German, Georgian, Austrian, and Polish cultural contexts. As such, the book showcases the richness and multi-layered quality of the “folk and fairy tales/society” thematic complex, providing inspiration for further research.

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13.00 €

Człowiek w relacji do zwierząt, roślin i maszyn w kulturze. T. 1: Aspekt posthumanistyczny i transhumanistyczny

Author(s): / Language(s): Russian,Polish

Prezentowana publikacja to dwutomowa monografia wieloautorska stawiająca pytanie o ludzkie „bycie z innymi”. Autorzy pokonują intelektualną drogę od humanizmu do post- i transhumanizmu z uwzględnieniem kultury w najróżniejszych konfiguracjach, biorąc pod uwagę relacje: człowiek – zwierzę, człowiek – roślina i/lub człowiek – maszyna rozumiana jako humanoid techniczny bądź byt częściowo nieorganiczny. Książka zawiera różne materiałowo, formalnie i warsztatowo artykuły, które wychodzą naprzeciw oczekiwaniom nowoczesnej humanistyki, prezentując rozważania na temat relacji człowiek – inny/obcy byt. Celem zebranych tekstów jest podjęcie dyskusji nad tym, czy współczesna tendencja, kwestionująca dotychczasowe status quo człowieka, który przestał być uznawany za centrum świata i miarę wszechrzeczy, znalazła indywidualny wyraz w najnowszej kulturze przełomu XX i XXI wieku lub wcześniejszej jako antycypacja aktualnych idei w zakresie międzygatunkowych czy międzybytowych relacji. Monografia obejmuje interdyscyplinarną problematykę szerszą od konwencji wybranych zagadnień post- i transhumanizmu w literaturze i sztuce. Rozległość ta wynika z zestawienia kwestii relacji człowieka do innych istot żywych i zagadnienia powiązań człowieka z bytami technologicznymi, które w wielu artykułach sąsiadują z sobą i w pewnych as­pektach ujawniają pod­stawowy problem stanowiący centrum tego rodzaju refleksji: na­mysł nad grani­cami człowieczeństwa, kondycją człowieka i jego stosunku do innych bytów. Myśle­nie to wyrasta z tradycji penetrowania różnych kategorii inności, obcości, odmienności, ale odwo­łuje się też do holistycznych kon­cepcji człowieka i świata.

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14.00 €

Człowiek w relacji do zwierząt, roślin i maszyn w kulturze. T. 2: Od humanizmu do posthumanizmu

Author(s): / Language(s): English,Russian,Polish

Prezentowana publikacja to dwutomowa monografia wieloautorska stawiająca pytanie o ludzkie „bycie z innymi”. Autorzy pokonują intelektualną drogę od humanizmu do post- i transhumanizmu z uwzględnieniem kultury w najróżniejszych konfiguracjach, biorąc pod uwagę relacje: człowiek – zwierzę, człowiek – roślina i/lub człowiek – maszyna rozumiana jako humanoid techniczny bądź byt częściowo nieorganiczny. Książka zawiera różne materiałowo, formalnie i warsztatowo artykuły, które wychodzą naprzeciw oczekiwaniom nowoczesnej humanistyki, prezentując rozważania na temat relacji człowiek – inny/obcy byt. Celem zebranych tekstów jest podjęcie dyskusji nad tym, czy współczesna tendencja, kwestionująca dotychczasowe status quo człowieka, który przestał być uznawany za centrum świata i miarę wszechrzeczy, znalazła indywidualny wyraz w najnowszej kulturze przełomu XX i XXI wieku lub wcześniejszej jako antycypacja aktualnych idei w zakresie międzygatunkowych czy międzybytowych relacji. Monografia obejmuje interdyscyplinarną problematykę szerszą od konwencji wybranych zagadnień post- i transhumanizmu w literaturze i sztuce. Rozległość ta wynika z zestawienia kwestii relacji człowieka do innych istot żywych i zagadnienia powiązań człowieka z bytami technologicznymi, które w wielu artykułach sąsiadują z sobą i w pewnych as­pektach ujawniają pod­stawowy problem stanowiący centrum tego rodzaju refleksji: na­mysł nad grani­cami człowieczeństwa, kondycją człowieka i jego stosunku do innych bytów. Myśle­nie to wyrasta z tradycji penetrowania różnych kategorii inności, obcości, odmienności, ale odwo­łuje się też do holistycznych kon­cepcji człowieka i świata.

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