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Литературни мотиви и образи в медийния текст
4.50 €

Литературни мотиви и образи в медийния текст

Author(s): Nadya Kantareva-Baruh / Language(s): Bulgarian Publication Year: 0

The field of communication is united, irrespective of whether the communication in its particular manifestations is aesthetic or has some other features. This results in the formation of common areas, which are of interest to the researcher of culture and literature in particular. The purpose of this study are the functional characteristics of the intertextual coherence between the new Bulgarian literature and the contemporary Bulgarian press.

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СЪЩНОСТ И ГРАНИЦИ НА ЕЗИКА НА ПОЛИТИЧЕСКАТА КОРЕКТНОСТ И ЕЗИКА НА ОМРАЗАТА
4.50 €

СЪЩНОСТ И ГРАНИЦИ НА ЕЗИКА НА ПОЛИТИЧЕСКАТА КОРЕКТНОСТ И ЕЗИКА НА ОМРАЗАТА

Author(s): Andreana Eftimova / Language(s): Bulgarian Publication Year: 0

The article discusses the content and language aspects of two concepts - the politically correct language and hate speech. It outlines clear parallels between the concepts - speech categories, manipulative deliberate public strategies with recurrent character, language-reform policies and more.

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НАБЛЮДЕНИЯ ВЪРХУ ПРЕВОДА НА ЕТНОГРАФСКИ РЕАЛИИ (РУСКО-БЪЛГАРСКИ И БЪЛГАРСКО-РУСКИ СЪОТВЕТСТВИЯ)
4.50 €

НАБЛЮДЕНИЯ ВЪРХУ ПРЕВОДА НА ЕТНОГРАФСКИ РЕАЛИИ (РУСКО-БЪЛГАРСКИ И БЪЛГАРСКО-РУСКИ СЪОТВЕТСТВИЯ)

Author(s): Ilka Birova / Language(s): Bulgarian Publication Year: 0

This article examines translation of ethnographic realia from Russian into Bulgarian and from Bulgarian into Russian language. These realia represent national cultural specificity. The observation is on the base of the texts in culturology. The author analyzes different transformations in realia translation as a creative process of searching for adequate and precise equivalents.

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YOUNG LEARNERS WORLD SEEN THROUGH THEIR CREATIVE WRITING
4.50 €

YOUNG LEARNERS WORLD SEEN THROUGH THEIR CREATIVE WRITING

Author(s): Zarina Markova / Language(s): English Publication Year: 0

The article examines texts for students from third and fourth grade, written during exercise in creative writing classes in English. Despite the challenges that young age presented to creative writing and additional problems associated with the expression of a foreign language school, the texts indicate that nine- and ten-years students are capable of personal and social creativity and divergent thinking; that, in creating suitable conditions during the learning process, they can understand abstract concepts; to overcome his childhood egocentricity and show empathy and compassion; and last but not least, they are capable of poetic expression. All this makes the texts created significant as pedagogical, and the linguistic point of view.

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ЛЕКСИКАЛНИ И СЛОВООБРАЗУВАТЕЛНИ „ИНОВАЦИИ“ В КАНДИДАТСТУДЕНТСКИЯ ТЕКСТ
4.50 €

ЛЕКСИКАЛНИ И СЛОВООБРАЗУВАТЕЛНИ „ИНОВАЦИИ“ В КАНДИДАТСТУДЕНТСКИЯ ТЕКСТ

Author(s): Nadezhda Stalyanova,Vladislav Milanov / Language(s): Bulgarian Publication Year: 0

The paper deals with some tendencies observed in texts written for the entrance exam of Bulgarian and Bulgarian literature for Sofia University. Some relevant facts have been pointed out – future university students don’t master the usage of prepositions, of semantics of many words which leads to texts as if written in a foreign language or by foreigners.

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Cross-Cultural Marketing Strategies: Bridging the Gap in International Management

Cross-Cultural Marketing Strategies: Bridging the Gap in International Management

Author(s): Brunela Trebicka / Language(s): English Publication Year: 0

This paper examines the role of cross-cultural marketing in international management and marketing, focusing on understanding consumer behavior and brand perception in diverse cultural contexts. Drawing upon the literature in the field, the study investigates the impact of cultural dimensions on consumer preferences, purchasing decisions, and brand perception. It explores effective strategies for adapting marketing efforts to accommodate cultural differences and foster customer engagement in international markets. The research employs a mixed-methods approach, combining quantitative surveys and qualitative interviews with marketing professionals. The findings emphasize the importance of aligning marketing communications with cultural values, employing localization strategies, and building authentic and emotionally resonant connections with consumers. Practical implications and recommendations are provided for firms operating in international markets. This research contributes to the existing body of knowledge on cross-cultural marketing and provides insights to enhance marketing strategies in diverse cultural contexts.

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Çağdaş İslâm Düşüncesinde Türkiye Merkezli Siyaset ve Liderlik Arayışları

Çağdaş İslâm Düşüncesinde Türkiye Merkezli Siyaset ve Liderlik Arayışları

Author(s): Bayram Ali Çetinkaya / Language(s): Turkish Publication Year: 0

Tanzimat Fermanı’nın ilanı (1839) ile birlikte başlayan dönem içinde yetişen düşünürler -Şinasi (1826-1871), Ziya Paşa, Namık Kemal- Tanzimat’ın getirdiği yeni ruhu yaymak, yurttaşların hak ve özgürlüklerini tanıtmak bakımından büyük çaba içerisinde olmuşlardır. 1908 Meşrûtiyeti, bu düşünürlerin hazırladığı temel üzerine gelişme kaydetmiş, büyük ölçüde de bunların eseri olmuştur. Tanzimat aydını, Batının hızlı yükselişini takip edip anlamaya çalışan, kendi toplumlarını ve devletlerini içine düştüğü sıkıntılardan kurtarmak için uğraşan ve mutlaka bir şeylerin yapılması gerektiğine inanan, bunun için aklına gelen her çareye başvuran eklektik bir aydın tipidir. Bazı araştırmacılar, dönemin aydınlarını, modernleşme karşısındaki tavırları ile değil, siyasî bakış açıları ile sınıflandırmanın daha gerçekçi olacağını kaydederler. İlk grupta, siyasî eylemden önce mutlaka halkın aydınlatılması gerektiğini savunan, bütün gayretlerini Batı bilim ve düşüncesini halka benimsetmeye çalışan münevver tipi yer alır. Münif Paşa, Hoca Tahsin, Şinasi bu sınıfta bulunmaktadır. İkinci grup, doğrudan eyleme geçerek merkezi iktidarı sahiplenme arzusu içinde, kötü gidişe son verip, kafalarındaki planı uygulamak düşüncesine sahip olanlardır. Birinci grupta yer alan aydınlar, -Şinasi hariç- iktidarla uzlaşmayı benimsemişlerdir. Ahmet Mithat Efendi’nin (1844-1884) Abdülhamid’le uyuşması birinci tip aydınlar için en açık örnektir. Kanun-i Esasi’nin hazırlanmasında rol oynayan Namık Kemal, Ziya Paşa ikinci tipin kısmen de olsa başarıya ulaşmış örneklerini verirler.

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Bridging the Digital Divide: Empowering Education Through Knowledge-Driven ICT Utilisation
29.00 €

Bridging the Digital Divide: Empowering Education Through Knowledge-Driven ICT Utilisation

Author(s): Michail PAPPAS / Language(s): English Publication Year: 0

The fast development of Information and Communication Technologies (ICT) has revolutionised virtually every aspect of modern society, including education. Unlike conventional approaches that focus solely on the acquisition of hardware and software, knowledge-driven ICT utilization emphasizes the strategic integration of technology to facilitate knowledge creation, dissemination, and application. Exploiting the power of ICT to support teaching, learning, and knowledge management processes, education systems can transcend traditional boundaries and unlock new opportunities for learners and educators alike.This chapter seeks to examine the latest research findings, best practices, and case studies, aiming to provide insights into the potential of ICT in education and offer practical recommendations for promoting effective ICT integration in educational settings. Through an ample review of existing literature and analysis of key trends and developments, this chapter aims to contribute to the ongoing dialogue on harnessing technology to empower education and foster inclusive learning environments.

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Ролята на данните в световната издателска индустрия

Ролята на данните в световната издателска индустрия

Author(s): Dimiter Gantchev / Language(s): Bulgarian Publication Year: 0

Publishing is a creative industry that contributes significantly to the GDP and employment of most countries around the world. In spite of its economic, social and cultural importance, this industry still lacks authoritative systematic information to allow an adequate assessment of its place and role. There are various sources of data and statistics that form a partial picture of the economic performance of the publishing industry. This paper reviews the key data sources and analyses some of the methodological relating to the use of this information in a coherent way. Significant national and international efforts are needed to improve the data sourcing of the publishing industry. This industry can defend its role and interests much better with appropriate information and analysis. This paper analyses the challenges in this area from a global perspective.

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Правно-организационна форма на лечебните заведения. Лечебни заведения, като вид – публични предприятия, съгласно действащото законодателство. Правен режим. Органите на управление и контрол

Правно-организационна форма на лечебните заведения. Лечебни заведения, като вид – публични предприятия, съгласно действащото законодателство. Правен режим. Органите на управление и контрол

Author(s): Nina Chilova / Language(s): Bulgarian Publication Year: 0

This report aims to clarify the legal form of medical institutions under the current legislation. With the adoption of the Law on Public Enterprises, a group of state and municipal medical establishments were transformed into public enterprises within the meaning of the Law on Public Enterprises. This legislative change imposed a specific procedure for the election of the management bodies of these public enterprises (sole and collective), new requirements related to the procedure and manner of their election, as well as a number of obligations related to the management of this category of public enterprises.

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Aktywność społeczno-kulturalna seniorów jako odpowiedź na zachodzące przemiany demograficzne rynku pracy
7.00 €

Aktywność społeczno-kulturalna seniorów jako odpowiedź na zachodzące przemiany demograficzne rynku pracy

Author(s): Grzegorz K. Sudoł / Language(s): Polish Publication Year: 0

The article presents the issue of socio-cultural activity of senior citizens in terms of the ongoing demographic changes on the labour market and its importance in the holistic development of the elderly. It also points out some examples of how forms of activating senior citizens function, including universities of the third age and senior activity centres, which have a significant impact on maintaining personal potential.

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Незащитено слово

Незащитено слово

Author(s): Nelly Ognyanova / Language(s): Bulgarian Publication Year: 0

The article is devoted to the limits of freedom of expression. The point is that legal systems do not protect all speech. Protection has limits beyond which unprotected speech remains. Two hypotheses of unprotected speech under the European Convention on Human Rights are discussed. In this context, the author opposes the view that the application of EU restrictions on pro-Putin media propaganda is censorship.

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Freedom of Expression Online – New Legal Instruments within the European Union

Freedom of Expression Online – New Legal Instruments within the European Union

Author(s): Simona Veleva / Language(s): English Publication Year: 0

The article explores the new legal mechanisms and instruments developed specifically to safeguard freedom of expression in the digital realm. The current study focuses on the delicate balance between freedom of expression and online regulation in the 昀椀eld of digital services, consumers’ rights on the digital market, and the new challenges, that artificial intelligence (AI) stipulates. A special focus is the internet intermediaries and content moderation and its legal basis and legal tendencies, based on the European Union law and more precisely the new European Media Freedom Act, the Digital Services Act, and the Digital Markets Act. The article further discusses potential avenues for legal development in the field of AI and the main tendencies in the decisions of the court in the field of AI copyright. It includes an exploration of emerging trends, technologies, and policy considerations that may shape the future of digital liberties.

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Impact of AI on the Korean Media

Impact of AI on the Korean Media

Author(s): James Kang / Language(s): English Publication Year: 0

Korean media emerged in the late 19th century following the introduction of Western newspaper publishing technologies. Despite enduring numerous political upheavals, including Japanese colonial rule, the Korean War, military dictatorships, and democratization movements, the media in Korea continued to evolve. However, the rapid advancements in artificial intelligence (AI) in the 21st century have fundamentally altered the traditional media landscape. This paper aims to analyze the impact of AI on the development of Korean media and explore ways in which both entities can coexist harmoniously.

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Application of Cyber Intelligence for Security Operation Center

Application of Cyber Intelligence for Security Operation Center

Author(s): Nedko Tagarev / Language(s): English Publication Year: 0

Ensuring practical cyber intelligence for a Security Operation Center (SOC) involves collecting, analyzing, and utilizing information about cyber threats to enhance the organization's security posture. This encompasses the gathering and analysis of data on potential and active cyber threats, including Indicators of Compromise (IoCs)" which refer to signs that a security breach may have occurred, while "Tactics, Techniques, and Procedures (TTPs)" refer to the methods and behaviours used by an attacker to carry out a cyber attack and utilized by threat actors. Additionally, it entails the use of advanced tools to monitor networks, systems, and applications for suspicious activities, such as the utilization of Security Information and Event Management (SIEM) systems, Intrusion Detection Systems (IDS), and Intrusion Prevention Systems (IPS). Furthermore, it involves developing and implementing plans to respond to security incidents, including identifying, containing, eradicating, and recovering from cyber-attacks. Regularly scanning systems for vulnerabilities and applying patches or mitigations to reduce the attack surface are also crucial components of cyber intelligence in the SOC. Lastly, monitoring and analyzing user and entity behaviour to detect anomalies that could indicate insider threats or compromised accounts is another significant aspect of effectively integrating cyber intelligence into SOC operations.

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GAP Analyses in Cybersecurity

GAP Analyses in Cybersecurity

Author(s): Nedko Tagarev / Language(s): English Publication Year: 0

This article, part of a series on cybersecurity management, addresses the challenge of managing Cybersecurity as a process and a product. It explores the connections between the current situation, standards, and policies for self-control in the cybersecurity work environment while also highlighting the concept of GAP analyses for managing the main threats and defence mechanisms. The article provides practical example that demonstrate the real-world application of these concepts in different organizations, thereby assuring readers of the practicality of the solutions presented. GAP analysis is a commonly employed methodology across diverse fields including business, education, and project management. It plays a crucial role in assessing the disparity between the present state of affairs and the intended objectives. The acronym "GAP" encompasses "Goal, Achievement, and Performance," representing the fundamental elements involved in the analysis process.

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Spectral Analysis the Wave Signal of Electronic Sphygmomanometer

Spectral Analysis the Wave Signal of Electronic Sphygmomanometer

Author(s): Lubomir Lahtchev / Language(s): English Publication Year: 0

The wave signal of electronic sphygmomanometer, recorded in personal computer provides whole information for the wave character of the artery blood flow. The corresponding function can be processed by discrete Fourier transformation described by a mathematic method in the paper. The algorithm consists of reducing the digital function to an acceptable size, discrete Fourier transformation and its graphic presentation. The frequency response covers wide range of the human spectrum and bears specific wave picks at given human frequency components. On their base, a general issue is formulated and suggested.

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Possibilities of Applying the Bibliometric Analysis Methods of Scientific Publications on the Relationship Between Climate Change and the Number and Intensity of Forest Fires

Possibilities of Applying the Bibliometric Analysis Methods of Scientific Publications on the Relationship Between Climate Change and the Number and Intensity of Forest Fires

Author(s): Tsvetan Tsvetkov,Yasen Tsvetkov / Language(s): English Publication Year: 0

The paper is a logical continuation of a paper presented at this conference in 2022. It shows the results of the bibliometric analysis of a set of scientific publications on the issues concerning the relationship between climate change and the number and intensity of forest fires indexed in Scopus. The objective is to establish some quantitative characteristics of publications and trends in their development. The main analysed indicators are the number of publications on the topic and their dynamics over time, publication activity of the authors, scientific institutions – authors affiliations, number of citations of the publications, and keywords used.

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Analysis on the Applications of Retrieval Augmented Generation (RAG) Architecture

Analysis on the Applications of Retrieval Augmented Generation (RAG) Architecture

Author(s): Bozhidar Bahov / Language(s): English Publication Year: 0

This paper explores the applications and implications of Retrieval-Augmented Generation (RAG) architectures in various business domains, highlighting their ability to overcome the limitations of traditional Large Language Models (LLMs). Unlike fine-tuning, which demands significant computational resources and struggles with domain-specific nuances, RAG efficiently integrates external knowledge to deliver accurate and contextually relevant responses. The paper discusses the core components of RAG systems, including vector databases and retrieval models, and showcases their practical and business.

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Big Data, New Advanced Analysis Tools for Researchers: The Case Study of Forecasted Volatility of the Use ESG Bonds

Big Data, New Advanced Analysis Tools for Researchers: The Case Study of Forecasted Volatility of the Use ESG Bonds

Author(s): Sarah Goldman,Virginia Zhelyazkova / Language(s): English Publication Year: 0

The aim of this work is twofold. Firstly, we search to clarify the notion of Big Data (BD) and demonstrate that the taxonomy constitutes one of the fundamental tools to portray the BD characteristics. Secondly, we have shown that the traditional analysis instruments are now relatively obsolete to integrate such outstanding amount of data; consequently, new advanced analysis tools are recommended. Based on a neural network approach, we have found that this methodology improves the forecasting results of high volatility assets compare to a basic GARCH model.

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