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INFORMATION ASYMMETRIES IN ALGORITHMS AT DIGITAL PLATFORMS: MOTIVATIONS TO PARTICIPATE AND EU REGULATORY APPROACH

Author(s): Vesna Luković / Language(s): English Publication Year: 0

The junction of economy, law and technology is an important topic in the world that is increasingly moving online. Digital platforms “match” supply and demand by using large amounts of data and algorithms. Some digital platforms dominate travel markets because of platforms’ data and networks effects. Digital platforms in travel industry use algorithms to generate suggestions to consumers via recommendation (ranking) systems. Ranking has important implications not only for business users of digital platforms, but for consumers’ choice as well. This research explores motivations to participate in digital platforms for short-term vacation rental and it sheds light on information asymmetries in regard to algorithms generating ranking in search results. This research also briefly explores EU regulatory approach to digital platforms and looks at the latest EU legal texts in regard to fairness and transparency in ranking.

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VIRTUAL ENTERPRISES AS FUTURE CORPORATION FORMS IN THE INDUSTRIAL ENVIRONMENT OR JUST OLD WINE IN NEW SKINS

Author(s): Johannes Neumann,Milan Fekete / Language(s): English Publication Year: 0

This article is examining and determining the phenomenon of virtual cooperation in the industrial environment. Its goal is to research and find insights into whether virtual corporations are a viable alternative to classical and more traditional cooperation forms such as alliances, joint ventures and others. Virtual Enterprises (VEs) are and could be therefore a new organizational business concept to cope with actual and future challenges for companies in the globalization phases. This approach is based on merging all core competencies of a company in a network like organization. This seems to be a necessary response to deal with fast growing economies, fast changing conditions of certain markets and to become an agile reacting company in this environment.

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LSTM-BASED AUTOMATED LEARNING WITH SMART DATA TO IMPROVE MARKETING FRAUD DETECTION AND FINANCIAL FORECASTING

Author(s): Zair Bouzidi,Abdelmalek Boudries,Mourad Amad / Language(s): English Publication Year: 0

This proposed model is based on a deep recurrent neural network trained with Long Short-Term Memory Network (LSTM), used because of its ability to learn long term dependencies, taking the concatenated function and Financial data as input, while integrating encapsulations, using Smart Data and retrieving information by combining multiple search results (all the Web). It combines representation training with financial data while integrating encapsulations from multiple sources and retrieving information by combining multiple search results. It provides some good ideas that we have extended to improve Corporate Marketing and Business Strategies. We show that the proposed model learns to localize and recognize different aspects of Corporate Marketing and Business Strategies. We evaluate it on the challenging task of detecting Fraud in Financial Services and Financial Time Series Forecasting and show that it is more accurate than the state-of-the-art of other neural networks and that it uses fewer parameters and less computation.

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DISRUPTIVE TIMES AND HIGHER EDUCATION IN ECONOMICS AND MANAGEMENT: IMPORTANCE OF DUAL ASSESSMENT

Author(s): Matea Hanžek,Zdravka Biočina,Maja Martinović,Valentina Pirić / Language(s): English Publication Year: 0

This paper examines quantitative methods of dual assessment of students’ skills in higher education. Through dual assessment, it tests skills important to adapt to a volatile, uncertain, complex, and ambiguous environment (VUCA). It does so by comparing on the one side student-generated grades and on the other side grades generated by their lecturers. The study was done on the sample of the entire 3rd-year generation of Zagreb School of Economics and Management students (N=79). Lecturers (N=2) who were doing the assessment have multiple years of grading experience. Findings suggest that overall, there are differences between self-assessment of students and assessment made by lecturers. Furthermore, there are also gender differences in student’s self-assessment. Whether for online or face-to-face courses, faculty and students may benefit using the dual assessment approach in developing more skilled students that are capable to adapt to working in ever changing and uncertain environments.

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EDUCATION MANAGEMENT AND INFORMATION AND COMMUNICATION TECHNOLOGIES

Author(s): Snežana Kirin,Nena A. Vasojević,Ivana Vučetić / Language(s): English Publication Year: 0

The education system is facing the permanent challenge to adapt to the constantly changing states in science, technology, and economy, and it plays an important role in the overall society development and socio-economic progress. In order to establish a high-quality, efficient education system, it is necessary to develop the teaching staff competences in accordance with the innovations in the education field. The quality of the teaching process largely depends on the extent to which modern teaching methods are applied, which are, in the contemporary context, based on the use of the information and communication technologies in the teaching process (ICT). Following the technology advancement and the information channels transformation, the role of the teacher has changed, and in this new context the teacher is assigned with a new role of the “teaching manager”, or the leader of the teaching process. This paper shows comparative analyses of the relations between the teaching stuff ICT training and the organisation of the teaching process, when observed in traditional and online teaching settings. The research was conducted in Serbia in January and February of 2021, during the Covid-19 pandemic, and included the sample of teachers who work in primary schools (N=609).

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THE IMPACT OF MOTIVATION OF PRIMARY STUDENTS ON THE IMPLEMENTATION OF DISTANCE LEARNING (SPORTS DAY EXAMPLE)

Author(s): Mihaela Bernetič Perhavec / Language(s): English Publication Year: 0

The article contains the description of the bases and starting points of primary physical education and sports day in Slovenia and other European countries. It presents the motivational point of view of the students at the implementation of distance learning for a sports day. There is a graphic display of the results of an online survey that was carried out among teachers and students of Komen primary school, branch of Štanjel. Fifty students from the 1st to 6th grade and 7 teachers took part in the survey. The purpose of the article is the research about what influences the motivation of students in distance learning. From the collected data it was found out that the ICT and interdisciplinary connection have played the most important role in the implementation of the sports day. The answers of the teachers show that besides the ICT devices, the weather, the family and interdisciplinary connections are the main motivators for the children. The students were very motivated at the implementation of the distance sports day. The teachers, as well as students, have found advantages and disadvantages in the organization of a distance sports day.

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MANAGEMENT AND ECONOMICS STUDENTS’ EMOTIONAL PROFILE

Author(s): Beatrix Sellei / Language(s): English Publication Year: 0

Although emotionally resonant leadership is widely known, higher education doesn’t focus on the development of emotional-social competencies of students. In this paper, the author presents the positive psychological profile of management and economics students and suggests renewing higher education. Data came from the 1st semester of economics and management students (n=826). Students in each year have a homogenous profile. They are extroverted, with an interesting positive psychological profile. Based on their emotional profile, students are good in many intrapersonal emotional intelligence factors, interpersonal skills, or mood. But, they have lower scores in stress-related emotional competencies. Their relatively low Grit score shows that they are likely to lose focus, although this is one key to work-flow and longtime perseverance. Based on this study, universities can provide better facilities that focus near the hard competencies on soft skills as well – the labor market needs managers with high social and emotional competencies.

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ORGANIZATIONAL RESILIENCE – PARADIGM FOR CORPORATE SUSTAINABILITY DURING COVID-19 IN THE PRIVATE SECTOR OF NORTH MACEDONIA

Author(s): Kate Trajkova,Nikola Sterjovski,Marko Andonov / Language(s): English Publication Year: 0

The archetype for optimal functionality of modern organizations in unstable and disruptive conditions, known as the new normality, since the outbreak of Covid-19 has become one of the latest paradigms for contemporary management. The challenge arises in the process of creating organizational competences for effective responses to the influences of Covid-19 and securing sustainability reflected as organizational resilience. This paper aims to present the theoretical contours and conceptualization of organizational resilience. The analysis of the theoretical background describes affective, cognitive, relational, and structural mechanisms which are distinct constitutive dimensions of the concept. The research agenda provides answers to the questions regarding the strength of the antecedents through a frame that covers three dimensions: Situational awareness, Adaptive Capability, Individual participation and Engagement. Methods: based on the structural dimensions, for the purposes of this paper, quantitative research was conducted, with a questionnaire on a sample of 138 respondents from companies with domestic and foreign capital located in North Macedonia. The statistical analysis of the data is presented through a resilience analysis grid (RAG). Results: The paper displays an approach to defining the corporative resilient capacities; a framework for identification of a resilient profile in different levels of conceptualization (RAG); an identification of the strength of the potential determinants. Conclusion: The appliance of the determinant model provides answers to the research questions for the potential strengths of resilience capacity determinants in the companies in North Macedonia. The resilience analysis grid (RAG) visualizes the strength of the potential determinants and secures directions for safety management, especially in continuous conditions of long lasting economic shocks.

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THE IMPACT OF COVID-19 IN THE AGRI-FOOD COMPANIES IN EXTREMADURA (SPAIN)

Author(s): Beatriz Corchuelo,Pedro E. Lopez Salazar,Celia Sama- Berrocal / Language(s): English Publication Year: 0

The coronavirus pandemic is having an economic impact, previously non-existent, on the world economy. The objective of this study is to analyze the impact of COVID-19 on agri-food companies in the Autonomous Community of Extremadura (Spain). A qualitative methodology is used through interviews with 15 managers of agri-food companies and a technology center for the period February 2020 - January 2021. The results reveal the existence of differentiated impacts, both financial and operational, depending, principally, on the nature of the products, the changes generated in consumer behavior, and mobility problems. Likewise, changes were observed in the processes and procedures in the companies to overcome the obstacles imposed by the new situation. In conclusion, the change in environmental conditions, as well as the characteristics of the spread of the pandemic, has impacted the strategies, behavior, processes, dynamics and results of organizations regardless of their size and the nature of their work product or service.

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ICT IN A SOCIAL ORGANIZATION IN PANDEMIC TIMES

Author(s): Sara Lidon,Leonilde Reis,Clara Silveira / Language(s): English Publication Year: 0

Social organizations are faced with financial problems, but also in the areas of Information Systems and Information and Communication Technologies given their support for activities in providing services to citizens. The article presents the problem in the field of the design of a multidisciplinary prototype and information aggregator to support the management of the provision of services of a Social Organization. The research methodology adopted is Design Science Research, given the specificity of the problem. Requirements models, data models, system architecture, and finally the prototype are presented. The proposed prototype aims to contribute to the reduction of regional inequalities, enhancing sustainability in the environmental, social, and human fields, as well as the inclusion of information that optimizes the reuse of non-perishable goods.

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MANAGING AND ORGANISING THE COVID-19 EFFECT ON ONLINE SHOPPING BEHAVIOR

Author(s): Aleksandra Andreska Sarevska,Sanja Pavlova / Language(s): English Publication Year: 0

These days, we are all exposed to unusual conditions due to the Coronavirus pandemic COVID-19, which exposes to unpleasant circumstances our families, friends, and also our business activities. According to this fact, it will probably increase the online shopping, because the people are spinning to the e-commerce to buy the things which in normal conditions would buy personally. The paper aims to find out how the COVID-19 pandemic has influenced on the growth of online shopping and electronic commerce, such as managing the new way of living. The authors in this paper use the methods of synthesis, comparison, time series analysis and use data from the Association of e-commerce of the Republic of North Macedonia. The authors concluded that the COVID-19 pandemic has changed the habits of the domestic buyers, who redirected the big part of the online shopping from foreign countries to domestic e-shops.

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CREATING LOYAL CUSTOMERS IN DISRUPTIVE TIMES

Author(s): Dijana Ivanovska Przo,Maja Kocoska,Katerina Petrovska / Language(s): English Publication Year: 0

Nowadays, the dynamic market, where customer loyalty is created and maintained, is far more complex than it was in the last couple of years. The market surrounding becomes more and more complex as well so that the good old marketing techniques are no longer effective. It underlines the need for implementing new digital techniques and methods. Building loyalty requires from organizations to create value for their own products and services, in order to show that they are interested to fulfill the requests to create strong bonds with the customers. The goal of this paper is to show how the transformation of working models and activities, disruptive technology, regulatory policies, globalization as well as fast digitalization, prevent many organizations from creating loyal customers. The paper includes primary manager concerns, finds the reasons for the company’s success or failure, and creates ways to reach the customers and to produce loyalty.

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APPLICATION OF DIFFERENT MANAGEMENT MODELS IN PRIVATE AND PUBLIC ENTERPRISES THROUGH THE PROCESS OF PROFESSIONALIZATION AT THE LEVEL OF LOCAL SELF-GOVERNMENT

Author(s): Valentina Vukosavljević Pavlović / Language(s): English Publication Year: 0

City economic structures on the territory of the Republic of Serbia should adapt and accelerate the process of balanced development between the urban and rural parts of the city on modern principles of management. On the other hand, the role of the process of professionalization of company management, as a factor of modernization at the level of local private and public companies should be explored, starting from the position that management is not only an economic category dominated by rational, financial, market principles and activities but also a sociological category, primarily reflected in the professionalization and democratization of labor relations. For the purpose of analysis, the forms of changes of the following should be considered: a) development strategies, b) production/property relations, c) changes in existing management models.

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THE STRUCTURE OF SUPPORTED BUSINESS R&D INITIATIVES BY SUPER-DEDUCTION IN SLOVAKIA

Author(s): Lea Janičičkova,Renata Pakšiova / Language(s): English Publication Year: 0

The super-deduction of research and development allows any company based in Slovakia, which implements innovative or development projects, to deduct from the tax base for the second time the expenses it has incurred for these projects. The savings that each innovative company would receive in 2018 by using a super-deduction for R&D after meeting the legislative requirements in Slovakia was an extra €21,000 for every €100,000 invested in development and innovation projects. Compared to 2017, the level of super- deduction in 2018 has increased fourfold from 25% to 100% of relevant expenses. The research aims to analyse the projects implemented by the companies in 2018 in Slovakia in the framework of R&D in the content of the projects and the related amount of the deduction which were supported. The research shows that not every business subject carried out R&D only within its focus of the main business.

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EVALUATION OF INNOVATIVE ACTIVITIES OF SMES IN THE SLOVAK REPUBLIC

Author(s): Katarína Kráľová,Jana Sochuľáková,Dagmar Petrušova / Language(s): English Publication Year: 0

Innovation is currently an important source of economic growth. They are an integral part of modern economies. They contribute not only to the growth of the country’s competitiveness but also the creation of new jobs, the improvement of the quality of life, or the protection of the environment and sustainable development. Therefore, the aim of the paper is through selected indicators, e.g. the share of expenditures on development and research in GDP, expenditures on research and development per capita in the regions, the share of enterprises with innovation activity, the structure of expenditures on innovations, etc. to evaluate the current innovation activity of SMEs in individual regions of the Slovak Republic. Based on the results of the analysis, will also outline further possibilities for increasing and especially support from the state of this innovative potential of SMEs at the national but especially regional level. And because the Slovak Republic has long been one of the below-average countries in the field of innovation within the EU, possible barriers to the development of innovative activities of small and medium-sized enterprises in the Slovak Republic will also be identified.

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LEADERSHIP COMPETENCIES OF FLEXIBLE TEAMS OF INNOVATIVE PROJECTS OF ENTERPRISES

Author(s): Svetlana Apenko,Mikhail Romanenko / Language(s): English Publication Year: 0

Management of innovative projects of enterprises is carried out in conditions of high uncertainty and dynamism of environmental factors. Flexible management methodologies, which have been gaining popularity in recent years, are most suitable for such conditions. To ensure the flexibility of all project management, flexible teams are required, able to quickly adapt to changing situations and develop their competencies under new conditions. For flexible teams, new forms of leadership are particularly important, such as transformational, shared, team-based, and inspirational. However, there is a scientific and practical problem, which is the lack of scientifically based technologies of these forms of leadership and evidence of their impact on the quality of project activities. The purpose of the proposed study: to analyze the state and potential for the introduction of new forms of leadership in flexible teams, to show the relationship between the forms of leadership and the success of innovative projects of enterprises. The study was conducted using sociological and statistical methods, in particular, using a questionnaire and establishing the influence of leadership forms on the success indicators of the project. At the same time, the forms of leadership are studied as a set of different leadership competencies of project managers and project team members. Leadership competencies include: the ability to generate ideas and convince others of their usefulness, skills of involvement in teamwork, motivation to emotionally influence team members, and other competencies. The study proved that modern forms of leadership determine the success of innovative projects. They affect such indicators as effective use of project resources, the satisfaction of different groups of stakeholders, team development, achievement of project goals, and others. This conclusion, as well as the research methodology, can be attributed to the provisions that have scientific novelty and develop project management. The materials are of interest to researchers and specialists who study and develop issues of project team management in practice.

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THE IMPACT OF INTELLECTUAL CAPITAL ON THE MARKET VALUE AND PERFORMANCE OF THE COMPANY

Author(s): Ana Milijić,Andrija Popović / Language(s): English Publication Year: 0

Intellectual capital as a driver of growth and development of technically and technologically intensive companies in the era of knowledge economy is the basic generator of creating superior company performance. The conditions of the “new economy” influenced the change of the business model of modern companies, whereby the identification, measurement, reporting, control and exploitation of the intellectual capital of the company became important in order to maximize the value of owners and other stakeholders of the company. The subject of this paper is to examine the impact of intellectual capital components on the financial and market performance of enterprises. This paper aims to show the degree of connection and direction of movement of financial and market performance of companies in relation to the concentration of intellectual capital in companies.

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MEMBERS AND CULTURE, AN INTERWOVEN DICHOTOMY IN ORGANIZATIONS

Author(s): Federico de Andreis,Federico Leopardi / Language(s): English Publication Year: 0

This thematic review discusses how Organizational Culture can develop and improve Human Resource Management strategies, procedures and tools to support and motivate new staff to meet organization, management and stakeholder expectations in a changing and competitive environment. Organizations are made by people; their value is created by the staff. Strategies involving human resources should have not only a supportive function, but definitely a central one. Organizational culture represents a phenomenon that manifests itself in the fundamental assumptions that guide an organization. It finds fulfilment in the behaviours, values and relationships that characterize the organization itself, both internally and with the external environment. In the modern organization culture represents a topical issue; it is considered an essential ingredient for the success of companies and organizations. It was in the 1980s that definitions of this concept, one of the most complex and articulated in organizational theory, were proposed as a coherent set of fundamental assumptions that a certain group has invented, discovered, or developed within an organization. This research aims to demonstrate how culture could influence the members of organization and, in the same way, that the latter influences culture. Particular attention will therefore be paid to the success of organizations that is also based on this fundamental cultural assumption. Organizational culture, in fact, has to be considered as a real phenomenon, cannot be taken out of context, but must always be related to the internal environment of the organization. The new human resources are in fact involved in the cultural process of the organization, which, even if not desired, develops anyway. For this reason, attention to new resources must include a continuous approach to organizational culture and the promotion and support of the one which is best suited to organizational objectives.

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SHORT-TERM RENTAL PLATFORMS: AIRBNB IN V4 COUNTRIES

Author(s): Pavel Peterka,Aleš Rod,Radek Sobčhart / Language(s): English Publication Year: 0

The concept of sharing economy, is naturally a source of new challenges. These challenges and potential problems must be solved by the regulator in cooperation with the platform to the satisfaction of all stakeholders involved. To do so an overview of the presence of short-term rental platform Airbnb in V4 is necessary. According to the latest data from 2019, the total number of individual short-term rental offers through Airbnb in V4 countries reached 104 400 in 2019. Approximately 4.63 million visitors made use of accommodation offered in V4 countries. In countries of V4 in 2019, guests spent on accommodation and services in the neighborhood of the accommodation space itself 1.202 billion euros.

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WATER QUALITY STATUS IN THE ISHMI RIVER, ALBANIA OVER THE PERIOD 2014-2019 AND PROSPECTIVE TOWARDS THE ACHIEVEMENTS OF EU WFD OBJECTIVES IN ITS BASIN

Author(s): Erjola Keci,Osman Metalla,Vanela Gjeci / Language(s): English Publication Year: 0

The Ishmi River basin, although it is the smallest of the seven watersheds of Albania, is by far the most polluted one. The assessment of water quality monitoring data over the period 2014 – 2019 in the river system shows annual average concentrations above limit values for ammonia, nitrogen dioxide, nitrate and phosphorus. The paper presents the key stages of the approach followed to identify waterbody pressures, status and impacts assessment, namely: • Identification of driving forces and pressures; • Identification of the significant pressures; • Determination of the consequent status; • Assessment of the impacts; and • Evaluation of the risk of failing to meet the objectives. Quantification of pressures, though feasible, requires significant amounts of good quality data, many of which are not currently collected in Albania. Significant improvements in data collection and coordination between competent authorities will be required as part of future measures.

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