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The aim of this paper is to introduce the research conducted in the European Union exploring the position of virtual mobility coordinators. The goal of this research was to define the virtual mobility (VM) coordinator profile and to design the virtual mobility supervision scheme. The VM coordinator profile describes the required qualities and competences of the staff involved in VM for providing efficient support to VM students during the pre-virtual mobility phase, including information, guidance and counseling as well as during VM to enhance their performance. Both project outcomes, the VM coordinators profile and the VM supervision scheme, are resources used in The Preparatory Course for VM Coordinators and in The Introductory Course for Virtual Mobility Students which are part of project MoreVM - Ready for Virtual Mobility
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Digitalization is assessed as a factor contributing to the sustainable growth of business entities. Implementation of digital solutions has been recognized as a key tool stimulating expansion and development of micro, small and medium enterprises into the economy. Micro small and medium enterprises represent a vast majority of firms in Azerbaijan. Limited access to financial resources is one of the key challenges exhibited by this size of enterprises. The rate of usage of online services by firms accelerated after COVID-19 pandemic. Despite significant progress during recent years, the adoption level of digital technologies particularly for financial services among population and entrepreneurs still needs to be developed. This article applies time series regression analysis and finds the existence of positive relationship between digitalization of business activities exemplified by e-commerce and the amount of credit funds allocated micro, small and medium business entities. The authors suggest about the existence of other factors that contribute to financial inclusion of small and medium-sized enterprises.
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In the realm of finance, cryptocurrency has emerged as a captivating alternative to traditional investment avenues, such as stocks, bonds, and real estate. Its decentralized nature, unfettered by government or financial institution control, presents a unique proposition in the world of wealth management. The allure of cryptocurrency lies in its potential for substantial returns. Its value has experienced remarkable growth in recent years, offering investors the prospect of significant financial gains. Additionally, cryptocurrency serves as a valuable tool for portfolio diversification, as its performance is often uncorrelated with traditional asset classes. Moreover, cryptocurrency boasts portability and accessibility, making it a convenient and inclusive investment option. Its digital nature allows for seamless storage and transferability, while its global reach enables anyone with an internet connection to participate in the cryptocurrency ecosystem. However, alongside these potential benefits, cryptocurrency also harbors inherent risks. Its volatility poses a challenge, as its value can fluctuate dramatically in a short period. Regulatory uncertainty looms, as governments worldwide grapple with the implications of cryptocurrency and may impose restrictive measures. Furthermore, security concerns persist, as cryptocurrency exchanges and wallets have fallen prey to cyberattacks, jeopardizing investors' assets. In light of these considerations, investing in cryptocurrency demands a thoughtful approach. Investors must carefully assess their risk tolerance and align their investment goals with the inherent risks associated with cryptocurrency. Thorough research and a well-diversified portfolio are crucial for navigating the complexities of this emerging asset class. The purpose of the article is to analyze the profitability and safety of investments in cryptocurrency and study the different methods associated with it.
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With the development of the banking system, its security and, implicitly, security polic ies emerged as cr itical factors in the entire banking s ector . In the context of the current technological development, the vulnerability of banking institutions has increased dramatically . For both bank employee s and customer s , cybersecurity, operational security and data privacy have become top priorities. Th erefore , a central concern for banks is the prompt detection of threats and the development of measures aimed at eliminat ing such dangers , which might both considerably increas e the level of security in the banking sector.
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Today we are talking about a new generation of AI, about generative AI, which came into mass use at the end of last year. Artificial intelligence is useful if we know how to use it and it has certainly been fundamentally changing the marketing universe for some time. In marketing, AI tools help in customer segmentation, in finding new customers who show propensity to buy, in product recommendations, in sales, in customer support, in the production of advertising messages, in the generation of responses on social networks, in purchasing behavior research, in algorithms for predicting buyer behavior, etc. ChatGPT and related technologies are the reality of individuals and organizations. New technologies develop very quickly and exponentially, where we do not know where and how the development will go, but we know that changes will happen. It is best to start preparing for the changes today. AI is not so much a technological change as it is a business change in organizations that requires change management, strategy and vision.
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Globalization and irrational capital distribution have fuelled global financial crises. Illicit transactions on a global scale worsen financial challenges, limiting government spending on public services. Amid these challenges, blockchain technology and cryptocurrencies have emerged as potential solutions. Due to anonymity public identification through “keys”, some scholars argue that cryptocurrencies create an opportunity for misuse as an easy tool for money laundering, tax evasion and illegal activities. This study investigates the relationship between illicit finance flows and cryptocurrency markets, utilizing grey systems theory and grey relational analysis. Drawing samples from 41 states with the highest cryptocurrency trade volumes, the research reveals nuanced dynamics within the cryptocurrency market, shedding light on the connections between cryptocurrencies, shadow activities, and capital outflows. The findings contribute valuable insights to the ongoing discourse on the impact of cryptocurrencies on global financial stability. The intricate exploration of these interconnections underscores the need for a comprehensive understanding of the role cryptocurrencies play in shaping the contemporary financial landscape.
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The article discusses the importance and challenges of measuring the digital economy. It evaluates the overall benefits of the GDP framework and introduces new concepts to define the digital economy as an object of measurement. The concepts used to define the digital economy as an object of measurement are the following. In order to quantify the benefits associated with the digital economy, a new metric is introduced to formally link it to traditional GDP and the concept of gross income is used as the main indicator to assess its economic impact on the regional economy. The main methodological approaches for constructing relevant indicators are described. The methodology for measuring the digital economy and the prospects for improving the knowledge base are identified.
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Blockchain technology, initially designed for cryptocurrencies like Bitcoin, has emerged as a powerful tool in the financial sector. This study explores its potential integration into the Albanian banking system. The Albanian banking sector, like others worldwide, faces challenges in currency management, security, and efficiency. The research assesses how blockchain can address these issues and aligns with Albania's existing regulatory framework. The study begins with an overview of Albania's banking sector, highlighting key regulations and practices. It emphasizes the limitations of traditional banking systems, particularly related to transparency, security, and cross-border transactions. Blockchain technology's key attributes, such as immutability and transparency, are examined as potential solutions. Specific blockchain applications in Albania, like cross-border payments, digital identity verification, and supply chain finance, are considered. The comparative analysis evaluates how blockchain can enhance efficiency, reduce transaction costs, and increase access to financial services in the Albanian banking system. It also highlights the need for regulatory adjustments to accommodate this technology. Challenges, including regulatory compliance, cybersecurity concerns, and interoperability, are addressed, along with strategies to mitigate them. This research provides a comprehensive view of the opportunities and challenges of blockchain technology in Albania's banking system, aiming to inform policymakers, financial institutions, and stakeholders about the potential benefits of adopting blockchain solutions while considering regulatory adjustments to create a secure and efficient financial landscape in Albania.
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The aim of this paper is to point out the importance of new trends in the business of modern organizations. Emphasis is placed on the processes that characterize modern organizations, namely: globalization, sustainability, information technology and modern organizational structures. The paper analyzes the extent to which modern organizations fit into the trends of globalization and sustainability, and the extent to which they apply modern information technologies and organizational structures. In order to have a more successful analysis, the advantages and disadvantages of these trends have been identified. The paper shows that the successful operation of modern organizations depends on the degree to which they have managed to master these trends and implement them in their business strategies. All these processes result in connecting and networking organizations, developing democratic relations in management and decision -making, which has a positive impact to greater employee motivation and more efficient business.
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The scientific paper shows results formulated in researches MSM 6215648904 (Brno, 2005) focused in analysis of managerial, financial and economic risks and methods of their solving in strategical decision making of business TOP management in a new entrepreneurial environment with influences caused by integration processes, development of information technology and factors of globalization In detail is analyzed the situation in Bioveta, Ltd. Ivanovice na Hané. The paper evolves results of author researches published in scientific journals and in conferences, especially IAES(Rome,1998),(Vienna, 1999),(Charleston, 2000), (Paris, 2002), CAU PEF Prague (2002,2003), SAU FEM Nitra (2002,2003,2004), and Agriculture Economics (IV/2001 and others.
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The integration of chatbots into the accounting services industry has become increasingly popular, and their adoption rates are expected to almost double in the next two to five years. Chatbots can automate routine tasks, allowing accountants to focus on more complex and client-oriented work, and AI-powered chatbots can provide more accurate data entry and reduce the time spent on manual tasks. However, their successful implementation requires consideration of a range of challenges. These include integration with existing systems and processes, data privacy and security concerns, ensuring accuracy and consistency in responses, and managing customer expectations and trust. The financial industry is increasingly turning to the use of chatbots for customer support and sales. The global conversational AI market is expected to grow significantly in the coming years. The analysis of the answers given by ChatGPT highlights both positive aspects: the generation of acceptable answers to questions of a theoretical nature; compiling information very well from various available information sources; providing answers to all questions asked; as well as negative aspects: making erroneous calculations when asked to solve practical problems that require a selection of information from different sources available; the elaboration of correct but incomplete answers for the cases in accounting; and the use of this tool in accounting.
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Rapid technological advancements, digitalization trends, changes in consumer behavior, and call to achieve sustainable development goals induce transformations in the packaging industry. Digital technologies are enabling the packaging to move from its core passive functions to more enhanced features such as prolonged preservation, traceability, communication, sustainable supply chain, life-cycle evaluation, and extended shelf-life of a product. Intelligent packaging can provide information about the conditions inside and outside of the packaging preventing contamination of the product. Monitoring of food products allows consumers, producers, and retailers to avert potential spoilage and unnecessary waste. Consumer behavior determines the success of intelligent packaging. Their acceptance of new technologies, environmental concerns, attitude towards sustainability issues, as well as safety and quality preferences define customers’ buying behavior. The innovative features of packaging have not yet attracted much attention from academics and practitioners. In addition, the design and development of such packaging are associated with high prices, which encourages manufacturers to avoid it. Therefore, a comprehensive understanding of current packaging trends can shed light on the benefits and potential barriers to its use. This paper provides a literature review of intelligent packaging and explains its functions. It defines the role of packaging in marketing in the current digital era. The paper discusses the definitions of smart, active, and intelligent packaging and suggests how intelligent packaging can serve as a marketing tool while achieving marketing strategies.
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However, the problemacy of using emotions and emotional experience in marketing communication is as old as the trade itself, the definitions event and event marketing started to appear in the marketing literature by the end of the nineties of the last century but till today they are not defined and well-known in the entrepreneurs practice. Several researches are pointing at this topic, which have been done in more European countries, e.g. in 2002 in the Czech Republic, in 2004 in Belgium, Germany and the Slovak Republic. The article links the theoretical knowledge and introduces achievements from the mentioned research of event marketing in the Slovak Republic in the years 2003-2004.
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Younger nurses are more active and agile in nursing leadership comparing to as senior nurses are about to retirement. Digital era and technology forces nurses to be more dynamic and adaptive. Thus, they try to behave as digital leaders. The aim of this study to link the relationship between young digital nurse leaders’ organizational resilience and commitment in hospitals. To test this relationship, the data were collected from nurses in three groups: X, Y and Z generation. The data were collected by four scales and analysed by SPSS program. The results show that digital leadership has a positive effect on both organizational resilience and organizational commitment. Moreover, organizational resilience and organizational commitment is positively correlated. The young nurses have more digital leadership skills and behaviours comparing senior ones. But the perception of organizational resilience and commitment of the X generation nurses was higher than the Y and Z generations. The results of this study may guide to the managers of healthcare organization to pay attention young nurses in adapting technology and guide to senior nurses through applying digital leadership behaviours.
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The purpose of this paper is to understand the application of digital B2C marketing. Companies market directly to end customers or decision-makers through B2C marketing. Most B2C customers base their decisions on how they feel about a product or service, not on facts or how useful it is. B2C marketers can take advantage of this by developing customized content that appeals to the emotions of their target audience.
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Is marketing influence the right way or not for a business? Investing in this type of marketing is advantageous or not for promoting a product or service. What type of marketing defines this strategy? We will discuss all these aspects in this paper.
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Today, the digital economy contributes decisively to increasing competitiveness, especially since a digital transformation involves migrating to new technological models, where digital marketing is a key part of the strategies of users’ growth and loyalty. The internet and digital marketing have become important factors in campaigns, which attract and retain internet users. This study aims to identify the main ways in which users can be gained and retained through the use of digital marketing. Digital technologies can monitor behaviours, can analyse the content of requests, problems, assessments, both on the platforms of organizations and on social networks. Organizations need to understand how favourable assessments will result in the outcome that the marketing department needs to achieve.
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The scientific paper shows results formulated in researches MSM 6215648904 (Brno, 2005) and EP focused in analysis of managerial, accounting, financial and economic risks and methods of their solving in strategical decision making of business TOP management in a new entrepreneurial environment with influences caused by integration processes, development of information technology and factors of globalization. In detail is analyzed the situation in Bioveta, Ltd. Ivanovice na Hané.
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Multifunctional enterprising is connected to the agrarian sector the most. Villages are, above all, in of inventive enterprising. This means they must part from the traditional conservative approach in favor of the creation of new enterprising models.
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