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ВТОРОЙ ВСЕРОССИЙСКИЙ НАУЧНО-ПРАКТИЧЕСКИЙ ФОРУМ «МУЗЕЙНОЕ ДЕЛО И ТУРИЗМ КАК ФАКТОРЫ РАЗВИТИЯ РОССИЙСКОЙ ГЛУБИНКИ» (ТОТЬМА, 10-13 СЕНТЯБРЯ 2015 ГОДА)

Author(s): S.S. Kasatkina / Language(s): Russian Issue: 3/2015

С 10 по 13 сентября 2015 года в Тотьме проходил Второй Всероссийский научно-прак- тический форум «Музейное дело и туризм как факторы развития российской глубинки». Ор- ганизаторами конференции являлись администрация Тотемского мунициального района, МБУК «Тотемское музейное объединение» и МУП «Туризм и народные промыслы». Форум был приурочен к столетнему юбилею Тотемского музейного объединения. Согласно идее орг- комитета, ключевыми целями форума должны были стать дискуссии о роли туризма в малых городах и сёлах как точке роста для развития территории, о разнообразных аспектах эволю- ции музейного дела в провинции.

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FAKELORE VE FOLKLORİZMİN TURİZM İLE İLİŞKİSİ ÜZERİNE KAVRAMSAL BİR İNCELEME

Author(s): Sinan Kurt,Ali Türker,Gülay Türker Özaltin / Language(s): Turkish Issue: 31/2016

Cultural creations of the destinations are considerably important among the travel motivations of tourists. But, all ‘folk’ creations shown to tourists may not be real folk creations indeed. These creations -can also be called fake/invented tradition- are known as ‘fakelore’ and ‘folklorism’ in literature. Fakelore means inventing new traditions and to showing fake creations as folklore for various reasons. While, folklorism stand for creating a tradition for commercial purposes and using this tradition which was created in tourism and mass media. This article is a conceptual study and defines ‘fakelore’ and ‘folklorism’ by using common cases in tourism and discusses potential impacts of these concepts on folklore and image of the country. In conclusion of the study which is important for bringing these concepts up discussion, examples for possible case studies on this area are suggested.

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TERMAL TURİZMİN SORUNLARINA İLİŞKİN YÖNETİCİ GÖRÜŞLERİ

Author(s): Gazi Uçkun,Bariş Demir,Asiye Yüksel,Levent Can / Language(s): Turkish Issue: 31/2016

In recent years, the number of people participating in the movement of thermal tourism is increasing rapidly, especially in developed countries. Health tourism is an important kind of tourism which appreciated all over the world in recent years. Medical, thermal, provide significant economic income to the place where the elderly care strengthening health tourism sub-branches. The purpose of this study; That our country has a great potential, but considered not sufficiently considered the problems of thermal tourism, to identify problems with and opinions of top managers and mid-level assessments, and to contribute to solutions.

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MARMARİS YÖRESİNİN KIRSAL TURİZM POTANSİYELİNİN SEYAHAT ACENTELERİ AÇISINDAN İNCELENMESİ

Author(s): Hande Akyurt Kurnaz,Alper Kurnaz,Güven Kirli / Language(s): Turkish Issue: 32/2016

As a result of the differences in expectations in tourist consumption preferences occurred many tourism diversities. Rural tourism activities for tourists who are tired of mass tourism activity has become quite popular. Marmaris is one of Turkey's most important tourism centers has owned natural beauty and it is composed of many types of tourism. This study to better determine the location of rural tourism activities and was conducted to determine the types of rural tourism activities. The population of this study consists of travel agencies operating in Marmaris. The sample group, is comprised of A group of travel agencies. Semi-structured interviews method was applied. According to the information obtained has been determined the rural tourism potential of Marmaris and examples can be presented to rural tourism activities.

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Exploring Potentials for Culinary Tourism through a Food Festival: The Case of Thessaloniki Food Festival

Author(s): George Chatzinakos / Language(s): English Issue: 2/2016

This paper seeks to conceptualize the way Thessaloniki is promoting culinary tourism, whilst supporting and building upon local networks; engaging and co-creating an urban experience with its citizens and visitors. The aim of the paper is to suggest a potential framework that can be used as a strategic planning tool for the promotion of culinary tourism in Thessaloniki. To this end, a food festival is being investigated. This has been conceived by the organizers as the foundation of the idea of culinary tourism in the city. However, the findings indicate that there is a lack of active participation by the locals and not enough communication among various assets that are associated with the culinary identity of the city. In general, Thessaloniki seems to embody the ongoing struggle of an emerging destination, which is dealing with the complex process of branding and marketing without having the proper tools and the necessary collaboration required between its structural networks. Accordingly, the research provides a lens through which the culinary culture of Thessaloniki can be used as a strategic pillar for stimulating a sustainable way of “consuming” whilst also promoting the city’s identity; enhancing Thessaloniki’s appeal as a culinary destination.

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Food and wine tourism and urban local development

Author(s): Gabriele Di Francesco / Language(s): English Issue: 2/2016

Food and wine tourism in Italy is characterized by the reference to natural foods and to the history of the cities. For most of the foods the bond with the territories and especially with the cities was and is crucial. Always food, typically produced in a family business, have the same name of the cities, as if the city was the real corporate brand of taste. This city brand is often copied in many countries of the world to product industrial supplies that have a wide commercial distribution. These products are impossible to reproduce. They are the result of the combination of local products, craft skills, bonds with legendary or real historical events. The reflection on the food and wine tourism and urban development, comes from these assumptions. With a socio-anthropological approach, some methods and qualitative techniques were used, as the historical comparative method, document analysis and participant observation. These methods were applied to investigate three different Italian towns that gave the name to three foods: Marino, with the wine festival, Fabriano with its production of salami and Ascoli Piceno with the production of the Ascoli olive. The Marino Grape Festival is based on legendary events, on the presence of ancient vineyards, on the representation in the style of 1500s square machines. In Fabriano is produced a famous salami dates back to medieval times, reproduced in paintings and frescoes and handed down to us with a disciplinary unchanged. Ascoli Piceno has given its name to a prized food preparation called Oliva Ascolana. Marino has thousands of visitors every year to drink and buy wine and to participate in the grape and wine festivals. Fabriano has a tourism that seeks the history, architecture, art and the taste of his salami. The Ascoli olive stuffed with meat and spices is great tourist vehicle to Ascoli Piceno.

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GRY MIEJSKIE ORAZ QUESTING JAKO FORMY KOMUNIKACJI I KREOWANIA WIZERUNKU REGIONU

Author(s): Agnieszka Smalec / Language(s): Polish Issue: 40/2015

Currently, there can be noted increased interest in the forms of communication of the region, which not only focus attention but they are of some form of entertainment for recipients, they arouse positive emotions and associations. The objective of the paper is the indication of the new and innovative forms of communication that thanks to the commitment and arouse for authentic emotions build a positive brand image of the region and activate the groups of recipients. Urban Games utilize the space of the region, making it a board game in which participants solve the tasks assigned to them. Questing is understood as tourism with puzzles, search for clues for solving puzzles. Both of these forms are aimed at developing a sense of identity, at image creation of a given region, at indication of the unique places, at entertainment and discovering the secrets of the region. These are interesting forms of communication of a region. They have educational value; they are based on the principle of „learning through play”, which combine in an unconventional way practical skills with theoretical knowledge of players. They are addressed mainly to tourists and residents. The paper presents examples of such activities.

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MANAVGAT’TA TURİZM VE KENTLEŞMENİN GELİŞME SÜRECİ

Author(s): Serkan Sabanci / Language(s): Turkish Issue: 32/2016

Before 1980s, while Manavgat was an agriculture town; the south coast of the Aegean, the west coast of Antalya Gulf (by South Antalya Tourism Development Project) and the east coasts (by Side Tourism Project) were included in the scope of the Tourism Promotion Law dated 1982 numbered 2634. Following this date, Manavgat entered into the process of rapid urbanisation and building of accommodation facilities in certain areas of the coastline was accelerated by incentive credits. Especially after 1990s and 2000s, a rapid migration and population increase were seen in the city associated with the progress in tourism and other employment opportunities. Due to the increasing migration and population, opening agricultural areas and forestlands for settlement, the view of the city has been changed.

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TURİZM EĞİTİMİ ALAN LİSANS ÖĞRENCİLERİNİN İŞ DEĞERİ ALGILARI VE MESLEĞE DEVAM NİYETLERİ: STAJYER ÖĞRENCİLERE YÖNELİK BİR ARAŞTIRMA

Author(s): Mehmet Güllü,Hakan Kendir,Cemal İnce / Language(s): Turkish Issue: 32/2016

Knowing the expectations of employees from the working environment, organization and colleguages is essential in satisfying the employees. To find a fit between organizational and individuals’ goals, it is important to determine the job values. Delivering occupational values, employees are key players in the organizational productivity and guest satisfaction in a direct manner. Among the job values of the students in the major of tourism, while i) job security, ii) fair management, iii) income and, iv) working conditions are the first four factors, contribuion to the organization and providing feedback relted to work Performance are the latest factors. According to the results of the study, job values are divided into three dimension that are a) cognitive (i.e., achievement, meaningful work and contribution), b) physical and, c) emotional. Female students were more proned to the job values in the emotional manner comparing to the male students. Another prominent result of the current study is that the students are indecisive about.

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COUNTRY IMAGE AND COUNTRY BRAND BUILDING

Author(s): Veronika Moravčíková / Language(s): English Issue: 1/2016

The paper deals with the issue of creating and building country brand via the so-called nation branding. Creating country brand with an international reach is part of foreign political activities pursued by individual countries. This piece further provides a theoretical background on creation of nation brand and its final perception on various levels, noting that nation brand is one of the chief tools of marketing communication employed by individual countries in their quest to achieve positive perception abroad. In addition, this contribution provides a brief outline of the current situation involving the creation of a country image and nation brand for the Slovak Republic.

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Първи април в музея. Изграждане на желани образи, търсене на публики и политики за достъп до наследството

Author(s): Nikolay Nenov / Language(s): Bulgarian Issue: 3/2016

The article directs attention towards the images constructed in the museum, implementation of new policies of access to heritage and attraction of new and diverse audiences. The emphasis is on the intellectual provocations of the audience, the development of mobility of collections in Bulgaria, as well as the opening of the museum collections to wider audiences. The analysis is illustrated with examples of effective museum strategies bringing the society and the museum activities closer to each other, the turning of the museum into a place for interactive work, the maintaining of memory and access to new knowledge. With the assistance of the particular “breach” in time – April Fools’ Day, the text searches the place of the Bulgarian museums by way of analyzing of the extreme “media” presence of the visiting exhibitions from the museums of Orhan Pamuk or Dubravka Ugrešić. These mock visits turn into an intellectual provocation for the audience and help to construct desired images in the museum.

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Музеите – видими и невидими участници в туристическите изложения

Author(s): Sonya Alexieva / Language(s): Bulgarian Issue: 3/2016

The participation of key audiences in the most prestigious tourism and travel expositions, trade fairs and forums is an opportunity to present the best practices in Bulgarian tourism and to promote a wide range of tangible and intangible heritage. Museums as visible or invisible participants in these expositions have embarked on a difficult journey to gain credibility with both organizers and customers. On the one hand, participants and visitors meet at these events which are the most popular ones in the field of tourism to exchange information on unique events, festivals, museum collections, and handicrafts and, on the other hand, they communicate stories, legends, and mysteries increasing the tourist’ interest and knowledge.

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Историческа възстановка или историческо „преиграване”

Author(s): Thomas Tomov / Language(s): Bulgarian Issue: 3/2016

The paper deals with some of the problems of the so-called historical reenactment or the action of performing a new version of an old event. Highbrow reenactors prefer to call it experimental archaeology or living history, putting old things and old life skills to a functional test, or verifying their readings of the record. Their main intention is to come as close as possible to an authentic past and roll around in it. For this reason, the main question is whether this is a hands-on way to learn and celebrate history, or a false theatrical tale of amateur historians. The short red line between the true reenactors and amateur is the desire of the first to follow academic researchers, scientific publications, to collaborate with various museums and museum’s specialists, etc. This is the only way in which it is possible to recreate a true and authentic historical moments.

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Икономическо измерение на престъпленията срещу културно-историческото и археологическо наследство

Author(s): Shteryo Nozharov / Language(s): Bulgarian Issue: 1/2015

The publication is one of the first studies of the economic dimension of crimes against cultural and archaeological heritage. Lack of research in this area is largely due to irregular global prevalence vague definition of economic value of the damage they cause to society at the national and global level, to present and to future generations. The author uses classical models of Becker and Freeman, by modifying and complementing them with the tools of economics of culture based on the non-use values. The model tries to determine the opportunity cost of this type of crime in several scenarios and based on this to determine the extent of their limitation at an affordable cost to society and raising public benefits of conservation of World and National Heritage.

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Иновационни стратегии за икономически просперитет

Author(s): Anastas Anastasov / Language(s): Bulgarian Issue: 3/2017

The article presents the economic prosperity in the hotel institutions within the borders of the tourism industry.The focus is on the economics of tourism which as a scientific discipline, researches economic relationships and in this aspect the study introduces one innovative strategy of the socio – eco­no­mic organism. The strategy is consistent with the occurring scien­tific integration, which proves an essential tendency in the de­ve­lopment of hospitality management within the tourism industry. The work offers two methods, conceptual and techno­logical, both of which have methodological functions.

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Възможности за развиване на умения и прилагане на теоретичните знания в практиката

Author(s): Petya Hristova / Language(s): Bulgarian Issue: 3/2017

The activities performed in class, are always associated with preset goals that the author sets for the exact class hour. The goal is to develop also universal skills such as communication skills, teamwork, analytical thinking and students’ work motivation. The lesson in Technology and Organization of Guide Service creates opportunities for skills development and application of theoretical knowledge into practice. Didactic game as a method of training is ideal for vocational education as it boost the students’ thinking. The text exhibits a model for implementation of didactic game in teaching Technology and Organization of Guide Service.

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Wounds Sustained, Wounds Nurtured: Rituals of Violence at Wagah

Author(s): Monirul Islam / Language(s): English Issue: 06/2016

The Radcliffe Line at Wagah is now a world famous tourist spot where each evening thousands of tourists gather to witness the ritual of lowering the flags of India and Pakistan. Visiting the place is kind of pilgrimage for the Indians, (and must be for the Pakistanis as well), and the Wagah has gradually evolved into a shrine of patriotism. The ceremony of lowering the flag lasts about an hour when on both sides of the border there remain a kind of celebratory atmosphere—and the thing celebrated is nationalism. The patriotic frenzy, however, leads to a menacing display virtual violence as the cry varat mata ki jai ( victory to mother India) on the one side and Pakisthan jindabad(long live Pakistan) on the other bangs upon the ear and fills the air around. Each side tries to supersede the other; the cry gets louder and louder and the tension rises as if there will be an instant war. It leads the sensitive mind into troubled history of partition of India and to the indelible trauma of communal violence—the wound that the people of the subcontinent sustained during and in the aftermath of the partition in 1947. The paper will attempt to analyse the nationalistic ceremony at Wagah and will explore the problematic nature Indian nationalism and national identity. The objective is to examine the paradoxical nature of the Wagah rituals which though aimed at consolidating national identity ends up disrupting it. In the course of discussion, three cultural texts, namely, the ceremony at Wagah, the memoir of Sadat Hassan Manto‘s last days in Mumbai, and Shabnam Virmani‘s documentary film Had Anhad (Bounded Boundless) will act as intertexts of the article.

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THE OTAVALEÑOS OF ECUADOR

Author(s): Jerome WINDMEYER / Language(s): English Issue: 3-4/1999

Since their appearance at the end of the 1980s the Indian music groups have become a familiar sight in the streets of many European cities. Dressed in a poncho, white trousers, sandals, a hat and their long hair in a pony-tail these mainly young boys attract the attention of the shopping public. In Holland the music they play forms a welcome alternative to the street organ that traditionally occupies the shopping streets. Next to playing music these Indian youngsters also sell textile products from the Andes and music cassettes and cd’s. These music groups come mostly from Ecuador, to be more precise from a certain region of Ecuador of which the centre is formed by the little town of Otavalo. The Indians1 – or indígenas – of this region are generally known as the Otavaleños.

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PROCJENA PROGRAMA PREKOGRANIČNE SURADNJE IZMEĐU HRVATSKE I MAĐARSKE ZA PERIOD 2007. 2013. A POSEBNO ODRŽIVOSTI OKOLIŠA PODRUČJA UZ RIJEKE DRAVU I MURU

Author(s): Lóránt Bali / Language(s): Croatian Issue: 13/2017

During the developing of the Croatian-Hungarian IPA program the main goal was to create a tender which aims the preservation of natural environment. Within Priority 1 (Sustainable environment and tourism) two subsections had been specified: Sustainable and attractive environment. Sustainable Tourism int he Mura-Drave-Danube River Area. The study aims to illustrate the effectiveness of these projects and the multiple effects on other tender topics. More pilot projects, which indirectly try to achieve sustainable rural development, were also started during the study.

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THE ACTIVITY OF MAIN POLISH WEB PORTAL ONET.PL IN PRESENTING THE MURDER OF JÁN KUCIAK

Author(s): Wiktor Widera / Language(s): English Issue: 1/2018

The high publishing intensity of one of the biggest Polish Internet portal – Onet.pl, reporting the Slovak tragedy of the murder of Ján Kuciak, leads to the question: what effects can a media coverage have? To what extent can it reduce consumers’ interest in the country, such as investors or tourists? Could the so far positive image of Slovakia in Poland be significantly depreciated? Media activity was analyzed on 26th and 27th February 2018, a few days after the murder of the journalist, using a method of analyzing the media content. The aim of the article is to show the form (intensity) of the media coverage related to the political crisis, which arose after the murder of Ján Kuciak. As a result of an event that has been widely presented in the media, there may be a threat of disruption to relations such as international relations, investment and tourism in Slovakia.

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