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Promotion of Wine Tourism in the South Moravian Region: Predominant Use of Printed Materials?

Author(s): Patrik Kubát,Andrea Králíková / Language(s): English Issue: 1/2024

In today’s world, the online environment is used every day. As online advertising comes to the fore in the tourism sector, all those who produce printed materials should also adapt to this form of materials and build a bridge to this new form of advertising. This is an important prerequisite for the development between promoters and recipients. The aim of this article is to define the importance of printed promotional materials for wine tourism from the point of view of the creators of these materials, that is, from the point of view of the suppliers in the wine tourism sector. A qualitative method with semi-structured interviews was chosen for the research. Representatives of the National Wine Centre, Wine Fund, Czech Tourism, and other institutions that promote and develop wine tourism in the Czech Republic were selected for this study. The analysis of the answers showed that printed promotional materials are still relevant in wine tourism and the supply side still considers this form of advertising important and necessary. Even in this current „online era”, the printed form has a segment that still prefers it in comparison to the online form.

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Artificial Intelligence and Employee Stability: The Mediating Effect of Job Engagement in Romania's Health Tourism Sector

Author(s): Marius Lucian BREABAN,Ionut Andrei MILITARU,Remus Ion HORNOIU,Maurizio Lanfranchi / Language(s): English Issue: 1/2024

This paper investigates the influence that Artificial Intelligence (AI) has on job security, which in this study includes the severity of threats (ST) and feelings of powerlessness (PO), within the Romanian health tourism sector. Additionally, we analyse how AI-driven job engagement (ENG) impacts employees' turnover intentions (TI), providing perspectives about how to maintain workforce stability. As the recent literature indicates, there is growing concern among employees in various sectors regarding to the potential that Ai have to replace human labour, mostly with a specific focus on roles requiring interpersonal skills, such as those in health tourism. Utilising the Self-Determination Theory (SDT) and also by employing a quantitative methodology, we surveyed 131 spa and hotel employees using validated and multi-item scales to measure job engagement components and job insecurity dimensions. Our results reveal significant relationships between perceived powerlessness, job engagement, and turnover intentions, showing the mediating role of job engagement. In the current study, we found that educational level moderates the relationship between perceived job, threats, and turnover intentions. This indicates an interaction between employee characteristics and perceptions of the threats that AI is bringing. With this study, we contribute both to the theoretical understanding of how AI impacts employee psychology in the market of health tourism, and also by offering insights into managing workforce transitions in the face of technological advancements.

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Does The Organisational Culture Play a Role in Choosing a Job in Tourism

Author(s): Vlad Diaconescu,Iulia (DĂUȘ) OGOREANU,Alina-Maria VIERIU / Language(s): English Issue: 1/2024

As the younger generation represents the future of the tourism labour market, it is important to understand what attracts them to a company. This is especially true for companies looking to hire top young talent for the tourism sector. It is widely recognised that young people place great importance on their well-being and how work fits into their lives and identity. The well-being of a person in a company can be seen through the lens of organisational culture. Therefore, a study was conducted with 101 students to find out what type of organisational culture (according to the Competing Values Framework model) is most interesting to younger people, if they are interested in a job in tourism and how much they value the presence of an organizational culture when making a job decision. The results indicate that most students view organisational culture as an important factor in their career choice. Additionally, students value a collaborative culture and students with previous work experience in tourism are more likely to be interested in a long-term career in tourism. They would also accept a job offer in the tourism sector if they had the opportunity. These results show that in general students are interested in working in tourism, especially in companies with an open and friendly cultural work environment.

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Destination Brand Equity of Cultural Destination: The Case of Hue City, Vietnam

Author(s): Khanh Hung DOAN,Dao Phu Loc TRAN,Maruf Mohammad Sirajum MONIR / Language(s): English Issue: 1/2024

Along with the development of tourism, the competition between tourist destinations is growing. Therefore, destinations must compete fiercely in many forms to survive and develop. Fierce competition among tourist destinations requires them to create competitive advantages over others. At this time, the destination brand is essential to help the destination achieve its development goals and ensure its position. Previous research has acknowledged the added value that brands bring to tourism destinations. However, research on destination brand equity must continue, especially for destinations with outstanding characteristics, such as cultural and heritage destinations. This article explores the factors that make up the brand equity of a cultural destination. From there, we can have a more specific view of the differences in evaluating destination brand equity. The research was carried out based on a survey of 251 tourists in Hue City, Vietnam, the cultural city of ASEAN. The results show that the dimensions of cultural property of the destination brand equity positively influence the structure of destination brand equity. The equity aspects of the cultural destination brand include the equity of the cultural destination brand, Positive associations about the cultural destination, quality of the cultural destination brand, and loyalty. Through this research, destination managers can identify the advantages of the cultural destination brand in Hue City and then have solutions to improve the equity of the destination brand there. The paper ends with a discussion of the results and implications of the study.

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Identifying Factors for the Development of Sustainable Urban Transport in the Context of Urban Sprawl – A Comparative Study among EU`s Capitals

Author(s): Giani Ionel Grădinaru,Alin Cristian Maricuț,Ana-Maria DINU,Rareș BĂLĂUȚĂ / Language(s): English Issue: 1/2024

Sustainable urban transport is one of the goals of the Sustainable Development Goal; 11 sustainable cities and communities. With the main purpose of sustainable urban development, the paper aims to identify related fields associated with sustainable urban transport and the principal factors that influence the development of sustainable transport in the urban environment. In order to achieve these objectives, in a first phase, a bibliometric analysis is carried out based on the theme of sustainable urban transport, then to achieve the second objective, a random forest algorithm is implemented at the level of the 27 capitals of the Member States of the European Union. The main results of the paper define the concept of sustainable urban transport from the perspective of noise pollution, transport policies, transport equity, urban planning, and the transport pattern of urban citizens.

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Aviation Pollution, Tourism, and Economic Development: A Study of the EKC Hypothesis at the Regional Level

Author(s): Thanh Ngo,Wai Hong Kan Tsui,Hannah Nguyen / Language(s): English Issue: 3/2024

The study aims to revisit the relationship between aviation pollution, tourism, and economic development through the lens of the Environmental Kuznets Curve (EKC), particularly at the regional level, using New Zealand as a case study. We are the first to estimate aviation pollution at regional airports in New Zealand and use them as proxy for the regional pollution in an EKC setting. Our findings provide evidence of an EKC at New Zealand regions, indicating that tourism and economic development contribute to the long-term regional environment improvement. This highlights the necessity for environment policy to be tailored at a regional level, rather than solely at the national scale. Additionally, our research introduces a novel approach to EKC studies by incorporating new pollution estimations, which enhances the understanding of regional environmental dynamics. Among others, we discovered that that the sustainable tourism policy has, and will, work well in New Zealand. This study underscores the importance of considering regional factors in environmental policymaking and offers insights that could inform future strategies for balancing economic growth with environmental sustainability.

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The Effectiveness of Micro-credential Programme from the Perspective of Tourism Students

Author(s): Azila Azmi,Hanani Ahmad Zubir,Ferial Farook,Hamizah Noorafizi,Ahmad Mu’az Abd Wahab / Language(s): English Issue: 4/2024

Tourism micro-credential programmes have gained significant attention in recent years as a means of enhancing the skills and knowledge of students pursuing careers in the tourism industry. However, it is important to evaluate the effectiveness of these programmes from the perspective of tourism students at various universities in Malaysia. These digital proofs of learning serve as evidence of the learner's achievements, knowledge, and experience, which can be utilised to progress towards a more comprehensive certification or degree that focuses on a specific topic of study within a shorter time. Despite the increasing use of this platform in recent years, there are limited studies discussing its impact on students' perceptions and its effectiveness in enhancing their engagement with tourism subjects. Thus, this research was conducted to determine the effectiveness of the micro-credential programmes from the perspective of tourism students so that they can be managed more effectively in higher education institutions. To obtain data, the qualitative technique of interpretive phenomenological analysis (IPA) was applied to thoroughly examine the participants’ actual experiences. The participants were selected among the tourism students from various universities in Malaysia that offer tourism and hospitality courses. The interview data were analysed using thematic analysis, which enabled the identification of four themes and fourteen codes. The findings highlighted that the students have positive experiences following micro-credential programmes. Further research should be carried out to ensure microcredential programmes stay relevant in a constant tourism industry.

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Investigation Tourism Development on Geopark Caldera Toba with Spatial Autocorrelation Approach

Author(s): Darwin Damanik,Sirojuzilam Sirojuzilam,M. Syafii,Dede Ruslan / Language(s): English Issue: 4/2024

This study analyzes the spatial linkage of economic growth in 8 (eight) Lake Toba Districts with a time period of 2010 - 2022. This study focuses on hypothesis testing that examines the influence of the determinants of regional economic growth by considering spatial aspects. The estimation method is carried out using the spatial panel data estimation method, namely the dynamic spatial Durbin models (SDM) method. In the estimation of the research using the help of Stata and Geoda software. Determinants of economic growth from other districts (there is spatial spillover); Determinants of economic growth from the district itself include physical capital investment, human capital investment, population, tourism sector contribution, road infrastructure, and tourism and cultural spending have a significant impact on economic growth in the eight districts of the Lake Toba region of North Sumatra Province, and Determinants of economic growth from other districts (there is positive spatial spillover) on regional economic growth in the eight districts of the Lake Toba region of North Sumatra Province include real per capita income of other districts, physical capital investment of other districts, human capital investment of other districts, population growth of other districts, contribution of tourism sector of other districts, and road infrastructure of other districts.

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KARS’TA BACASIZ FABRİKA: GASTRONOMİ TURİZMİNE RESTORAN İŞLETMECİLERİNİN BAKIŞI

Author(s): Rotinda ÇAĞDAŞ,Arzu DURUKAN / Language(s): Turkish Issue: 47/2024

This study aims to understand the relationship between local food, which is one of the important elements of gastronomy tourism, and restaurant operators in Kars and determine their perspective on gastronomy tourism. For this purpose, the study was conducted in Kars, which has a cultural richness since many different groups, such as Natives (it is the name of a group), Azerbaijanis, Terekemes, Turkmens, Malakans, Kurds, live together. An anthropological study was carried out using qualitative methods to determine the awareness of restaurants about their role in the preparation and consumption of local dishes and the promotion of these dishes in terms of gastronomy tourism. Participant observation and in-depth interview techniques were used in this study. Yusufpaşa District, which is the place where tourists spend most of their time in the city, was chosen as the study area, with Kars Castle, Baltic-style architectural structures, restaurants with local menus opened in these historical buildings, souvenirs, and cheese/honey shops. In-depth interviews were held with 11 neighborhood business owners and/or operators. As a result of these interviews, observations, and informal conversations, it has been understood that tourism has recently become almost the only source of income for Kars, but there is a shortage of qualified personnel in these enterprises. Although young people do not prefer tiring jobs, women who know food do not work outside the home in food-related businesses due to traditional tendencies, and the delay in winter tourism due to climate changes seem to be problems in the number of tourists in the sector, it has been observed that operators and the public have a positive attitude towards tourism. The interviews of this field study, which is a part of the ongoing project numbered 122G024 titled "Determining the Contribution of Local People to Gastronomy Tourism in Kars" and supported by TÜBİTAK, will continue to be held with local people and tourists coming to Kars. The data obtained from the project will also be prepared for publication.

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Methodology and Application of Innovative Technologies to Ensure Sustainable Development: Formation of Eco-Awareness Through the Prism of Ecotourism

Author(s): Yuliia Borutska,Iryna Dydiv,Oksana Krupa,Liudmyla Hryhorieva,Oleksandr Sylkin / Language(s): English Issue: 4/2024

The formation of eco-awareness through the prism of ecotourism is of paramount importance in today's world as it addresses the pressing need for sustainable interaction with our environment. The purpose of the article is to define the methodology and forms of application of innovative technologies to ensure sustainable development: formation of eco-awareness through the prism of ecotourism. The task is to apply innovative technologies to ensure sustainable development: formation of eco-awareness through the prism of ecotourism. Ecotourism serves as a powerful educational tool, offering individuals first-hand experiences of natural environments while promoting conservation and sustainability. The object of the study is the formation of eco-awareness through the prism of ecotourism. The methodology of the study involves the use of the IDEF0 method. As a result of the study, a model for ensuring sustainable development is presented: formation of eco-awareness through the prism of ecotourism. The innovativeness of the results obtained is revealed through the presented IDEF0 model

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Geotouristic values of the Northwestern Ethiopian Plateau as an opportunity for development

Author(s): Wacław FLOREK,Marek Majewski / Language(s): English Issue: 114/2024

Various countries and regions are constantly seeking new development opportunities. This is particularly important in areas with low levels of development. Geotourism as a branch of special tourism (sustainable, sightseeing, qualified, envi- ronmental) may present such an opportunity, and the geotourist values of the Northwestern Ethiopian Plateau should be treated as a factor conducive to the development of this part of Ethiopia. However, before preparing an offering addressed to specific groups of tourists, it is necessary to develop a catalogue of geotourist resources. This is quite easy for large landforms (the Abyssinian Rift, the Blue Nile Gorge, laccoliths in Tigray), while the recognition of geological values (rocks occurring on the surface of the area and in exposures, mineral deposits) and objects related to human activity in prehistory (e.g., megaliths) and historical times (stelae, churches and monasteries carved in rocks) requires the involvement of well-trained geologists, archaeologists and other specialists. In recent years, considerable progress has been observed in the recognition of the geotourist values of the Northwestern Ethiopian Plateau, as evidenced by numerous publications. There are also studies presenting an offer for those interested in geotourism or geoarchaeology.

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Digital-Based Sustainable Tourism Security through Pentahelix Collaboration in Samalona Island, Makassar, Indonesia

Author(s): - Seniwati,- Rahmatia,Khairul Amri,Ihwana As’ad,Munif Arif Ranti / Language(s): English Issue: 4/2024

Samalona Island is a tourist destination in Makassar City, South Sulawesi Province, Indonesia. This study aims to identify the potential and challenges in developing digital innovation-based tourism on Samalona Island. The potential of Samalona Island includes a sense of security and the beauty of its underwater nature. This island is a favorite place for foreign and domestic tourists because tourists feel safe when visiting the island. The involvement of all actors, such as stakeholders, industry, media, academics, and local communities, supports the development of Samalona Island. The novelty in this study is the lack of articles discussing Samalona Island based on the pentahelix model. This study found that Samalona Island's development applies the ecotourism principle that focuses on the environment. The role of the media in marketing the potential of Samalona Island attracts domestic and foreign tourists to the island.

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The Potential Role of Ecotourism in Sustainable Development: A Systematic Review

Author(s): Fikile XABA,Eyitayo Francis ADANLAWO / Language(s): English Issue: 4/2024

This study aims to establish the relationship between sustainable development and ecotourism and showcase how ecotourism can contribute to sustainable development. Result from systematic review revealed that community access to ecotourism opportunities is limited, thereby limiting its contribution to sustainable development. The study concludes that for ecotourism to contribute to sustainable development in local communities, there is a need to reduce social inequality and motivate local community members to contribute to the protection of the local environment and culture. The implications are that ecotourism initiatives can benefit local communities if they are involved in the planning, execution, and control of ecotourism projects.

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ECOLOGICAL ENTREPRENEURSHIP: EMPIRICAL RESEARCH ON THE SUSTAINABLE DEVELOPMENT OF ECOTOURISM IN AZERBAIJAN

Author(s): Arzu Huseyn,Yasaman Abasova / Language(s): English Issue: 1/2024

As the host country for the 2024 United Nations Climate Change Conference (COP-29), Azerbaijan has intensified its focus on ecological entrepreneurship, with a special emphasis on ecotourism. This study aimed to explore the potential for growth in eco-entrepreneurship and ecotourism within Azerbaijan. To achieve this, a survey was conducted with Generation Z students at the Azerbaijan Tourism and Management University, a leading institution in tourism and management education in Azerbaijan. The survey sought to gauge Generation Z students’ perspectives on ecological entrepreneurship and ecotourism. Given that these individuals are poised to assume managerial roles in the tourism sector upon graduation, their attitudes toward ecotourism are crucial for the sector’s future development in Azerbaijan. The findings revealed several key insights: (1) there is a robust interest among Generation Z students in pursuing careers in ecotourism; (2) they are optimistic about the growth potential for ecological entrepreneurship in Azerbaijan; (3) they believe that ecotourism will gain popularity and become a lucrative sector in the country; and (4) hosting COP-29 is expected to further stimulate interest in ecological entrepreneurial ventures in Azerbaijan. The research, employing both quantitative and qualitative methodologies, indicates that an event like COP-29 can significantly boost entrepreneurial interest in Azerbaijan.

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THE INFLUENCE OF PERSONNEL COSTS ON THE PROFITABILITY OF THE CROATIAN - HOTEL INDUSTRY

Author(s): Lorena Škuflić,Maja Bašić / Language(s): English Issue: 1/2024

In the 1980s, Croatia recorded about 8 million arrivals and 53 million overnight stays, which dropped to 2.5 million arrivals and 10-11 million overnight stays in the 1990s. Since then, tourism has steadily increased, reaching 17.78 million arrivals and 90 million overnight stays in 2022. Tourism’s contribution to GDP more than doubled, spurring investments and improving accommodations. However, competition has pressured revenues, while costs have risen due to higher wages, interest rates, private accommodation growth, emigration, and inflation. This paper investigates the impact of personnel costs on hotel industry profitability from 1993 to 2022, focusing on the recent exponential rise in personnel costs. These rising costs threaten profitability due to labour shortages, continuous labour imports, declining productivity, and increasing input prices. Using data from 6,127 hotel companies obtained from FINA, analyzed with the two-step system robust GMM method, the study found that a 1% increase in net salary costs results in a 3.7% decrease in gross profit margin. The analysis highlights the dual impact of increased tourism demand: while it boosts economic growth and investments, it also creates significant cost pressures. Understanding these dynamics is crucial for formulating strategies to maintain profitability in Croatia’s hotel industry amidst growing competition and economic challenges.

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The Development of Edutourism Research: A Bibliometric Analysis

Author(s): Aditya Dwi Putra Bhakti,Havidz Ageng PRAKOSO,Moch. Fuad Nasvian,Ary Bakhtiar,Novin Farid Styo Wibowo,Vivi Alayda Anwar / Language(s): English Issue: 6/2024

This study delves into the development of edutourism during the 20th century, aiming to provide a comprehensive understanding of its evolution throughout the century. The primary objective of this research is to examine the growth of edutourism and identify existing gaps in the literature to guide future studies in this field. Utilizing a bibliometric approach, we analyzed a wide range of scientific publications on edutourism, which were obtained from multiple academic databases. By employing advanced visualization techniques, we were able to identify key trends and patterns that have emerged over time. The analysis highlights a notable increase in the integration of educational and tourism components, particularly in areas like environmental education. However, despite this growth, several aspects of edutourism remain under-researched and warrant further exploration. The findings of this study underline the significant potential of edutourism within the broader context of sustainable tourism, offering critical insights for both researchers and practitioners interested in deepening their understanding of this dynamic field.

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“We Can Return to Normal”: Tourism, Poverty, and Development Economic of Bali in Indonesia

Author(s): Made Heny Urmila Dewi,Bagus Shandy Narmaditya,M. Rudi Irwansyah / Language(s): English Issue: 6/2024

Tourism is the sector most impacted during the pandemic, while the effort to make tourism go back to normal post-pandemic will promote economic development. Therefore, this study aims to investigate the strategies for the tourism sector to return to normal as the abundance for Bali in Indonesia. To deal with, this study involved 120 participants in some areas in Bali that were further analyzed using SWOT analysis. The findings indicate that the decline in the tourism sector due to the pandemic has caused Bali’s economic performance to diminish dramatically, which causes the issue of poverty. For this reason, the results suggest that the tourism recovery strategy must start with efforts to recover in the post-pandemic, including accelerating traditional village-based community enhancement and dealing with disaster mitigation, which helps speed up the handling of the pandemic in Bali Province. Lastly, the digital promotion for tourism can raise the visitors to revisit Bali as the main priority for tourism. Thus, the findings can be used by policy scholars and the government to make the economy normal.

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The Effects of Electronic Word of Mouth, Customer Attitude, and Service Quality on Revisit Intention of Wellness Tourism

Author(s): Chanin Yoopetch,Suthawan Chirapanda / Language(s): English Issue: 6/2024

This study aimed to investigate the effects of digital marketing tools (e.g., electronic word of mouth) on customer satisfaction and revisit the intention of wellness and spa tourism from the viewpoint of international tourists visiting Thailand after COVID-19. Due to the rising awareness of health and wellness, the authors intended to explore wellness tourism from the perspective of international tourists. In addition, the current research also investigated the effect of service quality and tourist attitude toward wellness/spa tourism on tourist satisfaction and revisit intention. Data collection was from 403 international tourists visiting Thailand, and one of the primary purposes of their visits was to participate in wellness or spa services in Thailand. The results showed that satisfaction, service quality, and electronic word-of-mouth significantly influenced the intention to revisit wellness tourists. In contrast, attitude and service quality significantly affected the satisfaction of wellness tourists. The discussions, conclusions, and practical recommendations were also provided to offer the guidelines for further development of the wellness tourism industry.

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Branding in Health Tourism and Bursa’s Potential to Become a Brand City in Health Tourism

Author(s): Sanem BERKÜN / Language(s): English Issue: 6/2024

With this study, the potential of Bursa to become a brand city in health tourism has been evaluated and suggestions have been developed to increase success in this process.Health tourism, which has become increasingly important in recent years due to reasons such as unplanned urbanization, increasing environmental problems, and aging of the population, refers to travel between cities or countries for treatment and holiday purposes. Health tourism can be performed in three different ways: medical tourism, thermal springs tourism or elderly and disabled care tourism. Increasing of the health tourism revenues direct countries to develop by investing in this field. Various cities with suitable potential add health tourism to their branding strategies. Prominent countries within this field are India, Singapore, Malaysia, South Africa and Türkiye. Türkiye stands out with its geopolitical location, natural beauties, rich underground and surface resources as well as its capacity to provide quality and cheap healthcare services. In terms of health tourism, Bursa is among the prominent cities of Türkiye with its diversity of medical facilities, healing water resources and transportation opportunities.In the study, phenomenology method which is utilized in literature review and qualitative research is used and in-depth interviews with local tourists who came to Bursa for health tourism have been conducted to find out how Bursa is received in terms of health tourism. In the study using qualitative research method, the findings obtained through in-depth interviews showed that Bursa is a preferred city in terms of health tourism. Particularly service quality and diversity, low cost, ease of transportation and the abundance of things to do in Bursa are effective in the satisfaction of visitors who come to Bursa for health tourism. On the other hand; the fact that there are too many foreign tourists in hotels, the fewer number of package tours to Bursa, that Bursa is crowded and the lack of railway transportation to Bursa are the disliked aspects of Bursa regarding health tourism.

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Marketing Management Model Design of Bongo Religious Tourism Village in Gorontalo Province

Author(s): Tineke Wolok,Sri Indriyani S. Dai,Bambang Supriadi,Robiyati Podungge / Language(s): English Issue: 6/2024

This research was conducted in Bongo Religious Tourism Village in Batudaa Pantai Subdistrict, Gorontalo Regency, and Gorontalo Province, which aimed to identify marketing techniques for developing tourist villages in these areas. Interviews, participant observation, and written records were all part of the descriptive qualitative methodology used in this study. Starting with a SWOT analysis (strengths, weaknesses, opportunities, and threats), the study findings divided the marketing plan into many phases. This present research compiled a review of marketing initiatives implemented through prior studies. In the second stage, the researchers have established clear and measurable objectives for the Bongo Religious Tourism Village’s marketing campaign. In the meantime, in the third and final stage, strategic planning, the researchers took stock of our present and future cultural values, identified areas with the most promise for growth, and worked to improve our mechanisms of cooperation, communication, and advocacy.

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