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MANAGEMENT OF ECO-HOTEL NEW PRODUCT USING ARTIFICIAL INTELLIGENCE

Author(s): Adriana Jović Bogdanović,Milan Radosavljević,Maja Anđelković / Language(s): English Issue: 1-2/2024

The modern economy rests on industrial development and production with the application of new technologies, knowledge and achievements in technique, technology, economy, ecology, organization, management, informatics and other branches of science and profession. Processes are being innovated in order to achieve products and services of higher quality and performance, in accordance with increasingly strict market requirements. Today, KETs (Key Enabling Technologies) are increasingly being used, which represent a narrower set of six KETs that enable innovations: micro and nanoelectronics, nanotechnology, industrial biotechnology, advanced materials, photonics and advanced production technologies. Ideas for sustainable hotels are in line with the application of environmentally friendly and automated processes, products and services, which with the application of artificial intelligence (AI) can become green (or even greener). The world's best brands (hotels) have become green thanks to the solutions created by the application of VI, with the launch of many green initiatives (ie. smart showers, solar energy installations, waste reduction and diversion, energy and water consumption savings, etc.). A full understanding of sustainability is important for the hotel industry. The best sustainable hotels are businesses that significantly reduce their impact on the environment through best green practices in maintenance, services, logistics, products and supplies. A hotel that is serious about sustainability must expect large capital expenditures, such as modernization (ie replacement) of HVAC systems (ventilation and air conditioning systems, with the extension to mechanical cleaning and dry cleaning).When hotels go green, they do much less harm to the environment, reduce costs and win the good will of guests. Sustainability in the business world is key to achieving supplier growth and customer satisfaction. Consumers are increasingly looking for green businesses and paying more for environmentally friendly products and services. One in three consumers prefers sustainable brands, and the travel industry is taking note. The research results in this paper are mainly presented according to the dominant program criteria and variables, at the level of ecology or the application of artificial intelligence at the level of products and systems

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DRIVING FACTORS OF THE MONTENEGRIN ECONOMY - FDI AND TOURISM

Author(s): Ivana Domazet,Darko Marjanović,Jonel Subić / Language(s): English Issue: 1-2/2024

The aim of the paper is to assess the level of competitiveness of Montenegro and the possibilities for future progress based on the analysis of the level of foreign exchange inflows from foreign direct investment and tourism as factors contributing to the development of the Montenegrin economy. The desk research was conducted on the basis of officially available data from the Central Bank of Montenegro and the Statistical Office of Montenegro (Monstat). The period covered by the research is from 2019 to 2022.The research results show that a foreign investor in Montenegro is legally treated in the same way as a domestic investor, that the tax system is very attractive and among the most competitive in the whole of Europe, which provides investors with an attractive business environment, a low tax burden and thus maximizing their profits. Furthermore, one of the main priorities of the Montenegrin economy should be focused on the development of tourism, as tourism in Montenegro is the foundation of the country's prosperity and well-being. In this regard, those responsible for economic policy in Montenegro should continuously evaluate and adapt their strategies to global economic trends in order to create an appropriate business environment and thus the country's prosperity

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EXAMINING THE DYNAMICS OF EVOLUTION AND COMPETITIVENESS OF ARANDJELOVAC AND TOPOLA AS TOURIST DESTINATIONS

Author(s): Nemanja FILIPOVIĆ,Đorđe MAKULJEVIĆ,Nikola RADIVOJEVIĆ / Language(s): English Issue: 1-2/2024

The paper is to identify the triggering events in the evolution of Arandjelovac and Topola as touristdestinations by applying horizontal visibility graphs method. Simultaneously, there is a focus onassessing the destination's competitiveness through the lens of social exchange theory. It emphasizesthe need for sustainable development across economic, ecological, socio-cultural, and politicaldimensions. The study findings indicate that pivotal events in destination evolution play a significantrole, alongside economic growth in the region, in enhancing destination competitiveness

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Promotion of the Charm Indonesian-Thai Culture to Attract Tourists

Author(s): Siska Ernawati Fatimah,Acep Komara,Muhamad Alwi,Misbak Misbak,Prattana Srisuk,Nico IRAWAN / Language(s): English Issue: 7/2024

In the era of digitalisation, the abundant cultural diversity in the world can be seen visually, so the charm of culture can stimulate tourists' interest in visiting. One of the cultural charms that always attracts tourists is Thailand, which is different from Indonesia. The cultural charm of each country has socio-cultural differences and becomes an adventure field for tourists. The Faculty of Economics and Business UGJ Cirebon Indonesia (FEB UGJ) and Thai Global Business Administration Technological College Thailand (TGBC Thailand) jointly conducted this International Service to recognise Thailand's cultural heritage. This international service was attended by six lecturers from Indonesia, five lecturers from TGBC, and 15 students. This global service was carried out from June 30 to July 2, 2024, at TGBC to educate and introduce the cultural charm of their respective countries to students and visit the cultural charms of Thailand, namely The Grand Palace, Buddha Mountain (Khao Chi Chan), Wat Phra Kaew Museum, Temple of the Emerald Buddha, and Samutprakan Learning Park and Tower Museum. This international service aims to educate and introduce Thailand and Indonesian cultures to attract tourists.

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JASNOGÓRSKIE PIELGRZYMOWANIE W OKRESIE PANDEMII COVID-19

Author(s): Izabela Sołjan / Language(s): Polish Issue: 173/2023

The difficult period of the Covid-19 pandemic affected the functioning of religious associations as well as the spiritual lives of the faithful. Restrictive sanitary regulations meant that only small groups could gather in temples, and they were even temporarily closed. In the case of sanctuary centers intended to welcome pilgrims, restrictions on movement posed an additional challenge. The pandemic situation forced religious institutions to open up to new media, mainly television and Internet broadcasts. Sanctuaries and pilgrimage organizers introduced new forms of pilgrimage. Many pilgrimages were carried out using the relay system, others were held with only a small representation of the entire group, and some utilized hybrid formats. The article aims to illustrate the pilgrimage activities of the Shrine of Our Lady of Częstochowa in this unique period (2020–2022), for centuries the most important Polish sanctuary, called the spiritual capital of Poland. The focus is on presenting the scale of the pilgrimage movement, both in quantitative and qualitative terms, new forms of pilgrimage, the main initiatives of Jasna Góra new forms of pilgrimage as well as presenting the main events and initiatives of the sanctuary reflected in pilgrimage programs.

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ŞEZLONG SAVAŞLARI: KİTLE TURİZMİ, AŞIRI TURİZM VE TURİST DAVRANIŞLARININ BİR YANSIMASI

Author(s): Hasan Latif / Language(s): Turkish Issue: 63/2024

This article addresses the problem of sunbed wars, which has been increasing in recent years on the beaches of tourism businesses that provide sun, sea and sand services along the entire coastline of Southern Europe, and is more commonly referred to in popular and social media as sunbed wars. The problem of sunbed wars is examined in relation to mass tourism, overtourism and tourist behavior

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Sangbor Petroglyphs in Bavanat County, Southern Iran

Author(s): Morteza KHANIPOUR / Language(s): English Issue: 13/2024

During archaeological research, especially in the study of the historical and Islamic periods, the focus is on kings’ palaces, religious buildings and famous artists. Ordinary people are generally ignored. This means that all people of every social class should be studied to understand past societies. Petroglyphs are one of the most significant archaeological types of evidence to study ordinary people’s art and concerns. During an archaeological survey conducted by the author in Bavanat county, several petroglyphs were found in this area. Considering the importance of rock art in archaeology, anthropology, sociology, the history of art and rock art tourism, in this article, the petroglyphs of Sangbor that were discovered during the survey of Bavanat have been introduced. At this site several petroglyphs are identified on the rock outcrops in the area. Zoomorphs, anthropomorphs, geometric shapes, and unknown shapes are depicted. Petroglyphs were created by three methods: engraving, engraving-pounding and scratching. According to the amount of patination and weathering, the above petroglyphs were created during different periods. Natural factors such as rock erosion, wind and rain have gradually destroyed these rock art. In addition to preserving rock art sites like Sangbor, they can become a tourist attraction for rock art or cultural tourism.

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Incorporating humour in the educational journey of young tourists: a systematic multidisciplinary review

Author(s): Farima Fehrest,Jenny Panchal,Anja Pabel,Laurie Murphy / Language(s): English Issue: 2/2024

Humour for children has received attention from various academic domains. However, the topic is a less explored area in the field of tourism. Addressing this research gap, the present study aims to firstly, identify the main themes of humour which are discussed in the academic literature about children, and secondly to outline how the identified themes can be applied to children’s learning experiences in tourism settings. The study employs content analysis to systematically review 190 relevant publications from multidisciplinary fields sourced from ScienceDirect and Scopus. Five overarching themes were identified across studies of various disciplines: social, parents, play, teachers, and characters. The emerging themes were interpreted through the lens of Vygotsky’s Socio-Cultural Theory to develop a conceptual framework for children’s learning experiences in tourism contexts. The paper enhances our understanding of the children’s literature in the context of tourism by providing both theoretical and practical insights. It specifically focuses on how humour can be utilised to enrich children's learning in the realm of tourism.

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Pandemi Sürecinde Tokyo 2020 Yaz Olimpiyat Oyunlarında Kazanılan Yeni Yöntemli Turizm Mirasları

Author(s): Hande KÖSE,Çetin Özdilek,Halil Bisgin / Language(s): Turkish Issue: 3/2023

Japan intended to utilise the Tokyo 2020 games as a means to regain the confidence and rectify the damage to the tourism industry caused by the earthquake, tsunami, and Fukushima nuclear reactor incident. Nevertheless, in response to the pandemic crisis, novel strategies and initiatives were devised with the intention of organising the games with restricted participation, thereby mitigating the achievement of the intended tourism objectives. The projects utilised in the games received complete endorsement from the IOC and were included in the roster of recommendations for future game implementations. Our research in this context focuses on analysing the newly developed methodical tourism heritages for the games. We used the document analysis technique, which is a qualitative research method. Our research focused on evaluating projects related to agora houses, digitalization, artistic works, and the exhibition of national identity. It is significant as it allows for the examination of Olympic history's pioneering achievements.

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Destinasyon yönetimine bölge temelli yaklaşım: "fırat'ı keşfet" örneği

Author(s): Münire Tuğba Erdem Aladağ,Ahmet Yıldıray Ata / Language(s): Turkish Issue: 3/2024

This study examines the relationship between destination management and regional development through Fırat Development Agency's (FKA) “Discover Fırat” program. Destinations are geographical areas where service providers, public institutions and supporting sectors are clustered to offer tourists the experiences they expect. Most tourism activities take place in these areas, which is why destinations gain importance as the basic unit of analysis in tourism research. Destination management is a strategic approach that aims to increase the attractiveness of the region in terms of tourism and provide competitive advantages by managing the tourism resources of the region in a sustainable manner. In this context, this study evaluates the strategies and challenges faced by Fırat Development Agency within the framework of regional destination management and analyzes the solutions obtained in this process. This case study research aims to contribute to the academic literature on destination management and regional development and provide valuable insights for policy makers, business leaders and community stakeholders. The findings highlight the contribution of destination management to regional development and the importance of strategic management for sustainable tourism.

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Ecotourism in Romania: Exploring Potential and Promoting Responsible Tourism

Author(s): Jonel Subić,Simona Roxana Pătărlăgeanu,Marko Jeločnik,Alina Florentina Gheorghe / Language(s): English Issue: 1/2024

In Romania, ecotourism has become an important tool for nature conservation and the sustainable development of local communities. It promotes not only environmental protection, but also cultural values and local traditions. The Ecotourism Certification System was developed in collaboration with authorities and organisations in the field and is an important tool to achieve environmental protection objectives. The Romanian Ecotourism Association through the statistical data provided show a significant increase a economicimpact of ecotourism in Romania, highlighting his potential. The present study investigates consumer perceptions and behaviours regarding ecotourism in Romania, in the situation where environmental protection is gaining proportions day by day, and sustainable development is an increasingly important topic. This article aims to show the importance of promoting ecotourism in Romania and how necessary a tourism offers to protect first and to satisfy tourists’ preferences for responsible and sustainable vacations.

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CUSTOMER SATISFACTION WITH DIGITAL TECHNOLOGIES LEVEL IN MARKETING – SERBIAN TOURISM AND TRAVEL INDUSTRY

Author(s): Milan Rašković,Maja Vrbanac,Boris Jevtić / Language(s): English Issue: 1/2023

The purpose of this article is to investigate how customer happiness is impacted by the degree to which digital technologies are used in marketing communications. To this end, in 2023, organizations in the travel and tourism sectors carried out an empirical study in Serbia. 380 patrons of these establishments who were tourists make up the research sample. Regression analysis and a Likert attitude evaluation scale were employed as part of the research technique in addition to the theoretical approach. In response to the demographics of the majority of tourists surveyed and the growing influence of attitudes, values, and technologically savvy and proficient, so-called new generations, the majority of respondents expressed dissatisfaction or partial satisfaction with the degree of marketing communications with customers through digitalization. The paper’s findings have practical implications for tourism management decision-making as well as for the literature on marketing and digitization. The results of this research also highlight the necessity of designing a contemporary technological business development strategy with greater consideration for the needs and values of new generations of clients, who account for over 40% of the studied sector’s customers and are on the rise, as priorities in their digitalization process, given that the majority of these organizations concentrate their investments in the digitalization of their business and services.

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OD KOLEKCIJE DO KONEKCIJE, OD KONEKCIJE DO KREACIJE

Author(s): Jasmina Ninkov / Language(s): Serbian Issue: 2-3/2023

Sometimes, it is said that creativity is the fundamental driving force of the 21st-century economy, just as oil was in the 20th century. Perhaps in this century, the critical factors for economic success are policies that protect creativity, just as energy policy and access to energy were determinants of geopolitics throughout the 20th century. Th e concept of the creative economy emerged at the end of the 20th century with strong globalization, technological development, and digitization. It is considered one of the fi rst cultural industries – cultural tourism, in which public libraries play an important role, along with museums and archives. Th e fi elds of art, culture, and science constitute the basis of the creative economy, and libraries are one of the representatives of culture that provide invaluable services in meeting the needs for learning and culture of the entire society, promoting lifelong learning, information literacy, and creative personal development. What should a new library be like in order to make a comprehensive contribution to the concept of the creative economy, achieve the ideal of creating a connection with users through the collections it possesses, and also make a creative contribution to the economic development of the community?

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Practice Generated Knowledge – Monitoring of Tourism Educational Process based on Self-Assessment Analysis

Author(s): Nadezhda Kostadinova / Language(s): English Issue: 1/2024

The topic of this paper leads to the field of practice-generated knowledge. Its importance for the institutional educational process in the Tourism specialty, University of Veliko Tarnovo is being proved. The researched literature shows the need of transferring the teaching in high education from theory-based to practice-based, without belittling the lecture approach. The main method, used is the survey method where self-assessment analysis is applied. Some findings show that practice-generated knowledge is accepted as a useful one for the targeted respondents – they learnt new things in the course of the project/activity done, they acquired necessary skills and consider university practices useful for their career development. Students gave their highest marks for the responsiveness of the lecturers who lead those practices, as well as for their methodology approaches.

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KULTURNI TURIZAM KAO FAKTOR RAZVOJA ZENIČKO-DOBOJSKOG KANTONA

Author(s): Esad Delibašić,Mirza Džananović,Hazim Begagić / Language(s): Bosnian Issue: 4/2024

Cultural tourism represents a form of tourism in which a fruitful synthesis of culture and tourism has emerged. This amalgamation contributes to the development of both tourism and culture. Tourism finds new content within culture, thereby expanding the tourist offer, while culture, through its synthesis with tourism, explores its potential within the market environment. This paper analyzes the existing cultural heritage, cultural events, activities of cultural institutions and cultural monuments in the Zenica-Doboj Canton in the context of cultural and touristic offerings. Cultural tourism can become a significant driver of Canton development. It will enable the creation of new job opportunities (cultural institutions, service activities, infrastructure, etc.), the development of transportation infrastructure, strengthening the capacities of cultural institutions, greater protection of cultural heritage, and increased financial resources for culture.

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TURIZAM – FENOMEN GLOBALNOG DRUŠTVA

Author(s): Damir Kukić / Language(s): Bosnian Issue: 4/2024

Tourism has become one of the most important activities that transcends political, geographical and cultural boundaries. It is an activity that has a global character and which, apart from being important for economic growth, plays an increasingly important role in improving the quality of life. Tourism affects the social product and the gross national income, then all the economic activities that participate in the creation of the tourist offer, as well as the employment of the population and the level of the social standard. An important function of tourism is the promotion of intercultural understanding and preservation of local culture and heritage. In all these processes, new media and digital technology enable tourism to continuously develop. The media is becoming a key factor in the modeling and promotion of tourist destinations, and in communication that determines tourist supply and demand.

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UYGULAMALI HALK BİLİMİNİN KENT TURİZMİNE KATKISI: MARDİN ÖRNEĞİ

Author(s): Şakire BALIKÇI / Language(s): Turkish Issue: 45/2024

Cultural tourism has become one of the most preferred forms of tourism globally, alongside summer, sea, and winter tourism. Key elements in cultural tourism include places of cultural heritage, museums, markets reflecting the city’s spirit, restaurants, baths, fountains, natural formations, and agricultural areas. In addition to cultural spaces, folklore materials such as rituals based on beliefs, dances, festivities, and culinary culture have gained prominence in recent years among cultural tourism venues and activities. It is crucial for urban folklore to maintain its connection with the past while adapting to contemporary conditions and sometimes leveraging them for self-realisation. Only through this process can tradition be carried forward to the present and future. Since the acceptance of the “Convention for the Safeguarding of the Intangible Cultural Heritage of Humanity” in Turkey, significant steps have been taken nationwide to preserve ancestral traditions, customs, places, and practices. The positive developments experienced in recent years in this process, which has been continuing since 2003 in Mardin, are important in terms of first preserving and then promoting the historical and cultural fabric of the city. Public institutions continue their ongoing efforts on the subject. In this study aims to introduce examples applied folklore in Mardin, update the tradition by evaluating existing examples that do not have an application area and then to move urban tourism to a different point from silver and copper shopping and limited historical site visits. The arrangement of cultural spaces suitable for outdoor activities is also proposed among their commendations, in conjunction with the existing “Living Museum” where numerous activities are centralized in a single centre within the city. The study is based on the examine the applied folklore literature and analysis and evaluation of examples in the Mardin Field.

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Research of Regional Needs in the Field of Tourism and Strategic Planning in the Public Sector

Author(s): Tsanko Stefanov / Language(s): English Issue: 4/2023

The article presents the process of strategic planning at the regional level in the field of tourism, including the study of regional needs, the organization of development and adoption of strategic documents. The object of the research is the regions in Bulgaria and more specifically the region of Veliko Tarnovo.

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Unveiling the Attractiveness of Urban Destinations in the Context of Cuisine

Author(s): Erdal Arslan,Martin B. Osei / Language(s): English Issue: 1/2024

The efforts to diversify and extend the tourism season to 12 months continue unabated with new approaches and strategies. This issue is of greater importance for countries where tourism is pivotal to the growth of the economy. One approach to achieve this is through urban tourism and its popularity is increasing rapidly. Although tourism has a significant impact on the Turkish economy, the country is widely known for sea-sand-sun tourism. However, research on how this can be transformed into urban tourism especially from the perspective of cuisines is still needed. This current study focuses on the narratives of tourists visiting Istanbul, Turkey's mega-city as well as an important urban destination. A qualitative research approach is adopted, and a document analysis technique is employed in the study. Tripadvisor user entries, commonly used in scientific research, are used as a data source. Data analyses are performed following a three-step analysis procedure with the qualitative analysis software MAXQDA. The analysis covers a total of 450 entries. The results of the present study introduce a series of key projections for the scientific literature, practitioners, and administrators.

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Navigating the Frontier: Addressing Artificial Intelligence Challenges in Tourism and Hospitality Education

Author(s): Bulent Aydın,Ibrahim Sirkeci / Language(s): English Issue: 1/2024

In this article, we explore artificial intelligence (AI) integration in tourism and hospitality education, analyze its implications, and propose strategies to address challenges. While AI has revolutionized operational processes and customer experiences, its adoption in higher education presents various opportunities and hurdles. The rapid evolution of AI necessitates frequent curriculum updates and faculty development. Moreover, addressing the digital divide and ethical considerations is also crucial. The article categorizes the implications into technological advancements, educational impacts, and future trends. Strategies for addressing AI challenges include curriculum integration, experiential learning, faculty development, interdisciplinary collaboration, and ethical education. By embracing AI responsibly, educational institutions can prepare students for success in the Fourth Industrial Revolution, ensuring positive social and economic impacts.

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