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Agrobiznes i agrologistyka – pojęcie i specyfika

Author(s): Bogdan Klepacki / Language(s): Polish Issue: 4/2018

Agribusiness has been presented as a specific branch of the national economy. The concept of agrologistics, that is logistic activity adapted to the specificity of the food economy, has been defined. The results of research on the state of logistics in agri-food industry enterprises are presented. The situation in the area of inventory management and warehouse management, transport, information management and packaging management was recognized. It was found that the agro-food industry faces problems caused by dispersal of suppliers, uses diverse solutions in the field of procurement, inventory management, storage, transport, customer and consumer relations, or the use of decision support systems and IT networks. Modern technologies based on radio waves are relatively poorly used, bar codes are more eagerly used. In relations with customers / partners, telephone contact prevails. Companies with information systems dominate related to finances, accounting and office work.

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What affects guest loyalty in southwestern Bulgaria: some insights for hospitality management

Author(s): Ivan Yonov / Language(s): English Issue: 1/2024

Research background: The implementation of a customer relationship management approach within the hotel industry yields interdependent benefits including enhanced guest satisfaction, reinforced guest loyalty, and a deeper comprehension of guests and their needs and expectations. Essential for the success of a hotel complex is the identification of factors influencing guest satisfaction and loyalty. Purpose of the article: The primary objective of this study is to ascertain these factors to augment hotel guests’ satisfaction, thereby fostering their loyalty. In investigating hotel guest loyalty, two methods were employed, each instrumental in yielding distinct outcomes. The theoretical method entailed an examination of scientific literature elucidating the evolution and significance of the subject matter. Conversely, the empirical method facilitated the acquisition of requisite data for the analysis, assessment, and enhancement of hotel guest loyalty. Methods: To achieve the objectives of this research, a survey methodology was employed involving a sample of 187 hotel guests in the region of Blagoevgrad, southwestern Bulgaria, comprising both Bulgarian and foreign tourists who voluntarily participated in the study conducted in the period December 2023 - February 2024. The regional level of research ensured an ample number of hotels and hotel guests that were required for the study. Findings & Value added: The long-term success of a hotel establishment in the marketplace is primarily contingent upon its ability to expand and maintain a substantial number of loyal guests. Therefore, hotels must continually endeavour to cultivate and sustain the loyalty of its guests. The study delineated a set of indicators crucial for guest satisfaction and, consequently, loyalty, including hotel location, food quality, room comfort, hotel hygiene, staff competence, and value for money.

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Economic implications of deep machine learning for tourism time

Author(s): Ivanka Vasenska / Language(s): English Issue: 1/2024

Research background: Predicting the flow of inbound tourism accurately has always posed a significant challenge for all parties involved in the industry. The complex nature of the tourism product, which is directly and indirectly affected by various risks, disasters, and crises, further highlights its susceptibility to disruptions and fluctuations. As a result, there has been a growing interest in forecasting inbound tourism flows using contemporary data science methods and artificial neural network (ANN) methods. This paper, therefore, seeks to explore the AI forecasting techniques by employing a deep machine learning (DML) approach and comparing various Python libraries for time series forecasting within a Jupyter Notebook computing environment. The data from domestic and international tourism stays registered in Bulgaria for the period 2002 to 2023 has been utilized to construct an advanced deep neural network using multiple Python libraries. Purpose of the article: The purpose of the current paper is to establish which time series forecasting model - Exponential Smoothing, TBATS, Auto ARIMA, Theta or LSTM has better accuracy estimation and may be applied for similar tasks in the future by for research and practical economic purposes. Methods: The applied methodology was based on the classical scientific method. As to the main findings they could help in daily operation planning, managing and relocating resources in tourism on micro and macro level as well as with insights on the drawbacks and limitations on this research area related to analysis and novelty implications. Findings & Value added: What is more, the results obtained reaffirmed that ANN can be applied for an accurate forecasting, especially in the case of Bulgaria, where such models have not been applied yet neither by the tourism related academics nor by the business and the policymakers.

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On the Importance of Communications in the Field of Pilgrimage and Religious Tourism as a Social and Communication Institution

Author(s): Svitlana Panchenko,Volodymyr Volodymyrovych Rizun / Language(s): English Issue: 35/2024

Pilgrimage is a social communication institution that plays a vital role in forming and strengthening social ties and communication among people. This form of travel has deep roots in religious traditions and reflects the human need for spirituality and the search for meaning in life. Pilgrimage involves traveling with the specific purpose of visiting a holy place or shrine to seek spiritual refreshment, appeal to higher powers, and perform religious rites or penance. This creates favorable conditions for interaction among people who share common beliefs and values. As a social communication institution, pilgrimage contributes to the formation of group identity and community, as people engaged in pilgrimage feel part of a larger community that unites their faith and goals. They communicate, share experiences, meet new people, and interact with residents and other pilgrims, which promotes the exchange of ideas, views, and mutual understanding. Additionally, pilgrimage creates opportunities for the development of social and communication skills. By interacting with different people, pilgrims learn to show tolerance, mutual respect, empathy, and understanding of other cultures and traditions. They acquire the skills of effective communication, the ability to listen and understand others, as well as identify themselves as part of the community. Therefore, pilgrimage, as a social and communication institution, promotes interaction between people, the formation of communities, and the development of social and communication skills. It creates a unique opportunity for communication, exchange of experience and knowledge, as well as deepening of spiritual development and enrichment of the life experience of each pilgrim.

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Sustainable Marine and Coastal Tourism: A Catalyst for Blue Economic Expansion in Sri Lanka

Author(s): B. S. Galdolage,E. A. Ekanayake,Khaleel Ibrahim Al-Daoud,A. Vasudevan,Chen Wenchang,Mohammad Faleh Ahmmad Hunitie,Suleiman Ibrahim Shelash Mohammad / Language(s): English Issue: 6/2024

Sri Lanka is concentrating on growing its blue economy, which entails the sustainable use of marine resources to enhance economic advancement, livelihoods, and job opportunities while safeguarding the ocean ecosystem. The major data gathering approach for the qualitative research was key-person interviews, which were then processed using theme analysis. According to the report, the country's geographical location, marine and coastal tourist product diversification, and human resource availability are all potential growth opportunities. Limited infrastructure, lack of sectorial collaboration, and inadequate private sector involvement are some of the obstacles identified in expanding the marine and coastal tourism sector. Public-private partnerships, industry infrastructure development, sectorial collaboration and port development are possible solutions to these challenges. Sri Lanka has a lot of potential for underwater and coastal tourism. The blue economy can significantly contribute to the country's economic growth if it implements the right strategies. Future investments in marine and coastal tourism can be influenced by the findings of this study.

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Leveraging Aquaculture and Mariculture for Sustainable Economic Growth in Sri Lanka: Challenges and Opportunities

Sri Lanka's strategic location in the Indian Ocean, combined with its rich cultural legacy, has made it a hub for international trade. Recognizing the value of its marine resources, the country has begun to focus on building a blue economy to promote economic advancement, livelihood enhancement, and job creation while safeguarding the ocean ecosystem. The aquaculture and mariculture industries are critical to this endeavor, and understanding their prospects and difficulties is critical to ensuring long-term and equitable development. The qualitative research approach was used, with 20 key-person interviews performed to provide insight into stakeholders' viewpoints, and the data processed using thematic analysis. Findings highlighted a number of prospects, including the worldwide trend toward aquaculture and mariculture, favorable geographical areas in Sri Lanka for aquaculture and mariculture, a diverse range of species to breed, and shrimp culture. It also identified challenges such as capital, technical, disease, and transportation issues, as well as solutions to those challenges, such as increasing investment in aquaculture and mariculture, improving technology and management practices, encouraging foreign collaboration, developing a regulatory framework, and adding value to production. The sustainable and healthy development of Sri Lanka's aquaculture and mariculture sectors is critical to economic growth, resource protection, and biodiversity conservation. With the appropriate approach, the blue economy may greatly contribute to the country's economic prosperity while also protecting its natural resources and cultural heritage.

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Cultural Heritage and Regional Tourism Development in Yunnan, China

Author(s): Jie Bai,Suhana Binti Johar,Noraziah Binti Mohammad / Language(s): English Issue: 6/2024

This study explores the relationship between cultural heritage and regional tourism development in Yunnan. The provincial government has initiated efforts to save and conserve the cultural heritage of its many ethnic communities. With the preservation, the government is also building the tourism industry. In order to achieve a harmonious equilibrium between economic advantages and the safeguarding of cultural treasures, it is imperative for all stakeholders to engage in meticulous and deliberate deliberations. This research therefore seeks to comprehensively explores Yunnan's experience with the goal of elucidating the mechanisms via which cultural heritage influences tourism and, reciprocally, how tourism influences the perception and preservation of cultural heritage. The research indicates that there is a distinction between national and regional officials efforts in spearheading the direction of tourism development.The long-term impact of the subject under consideration will be contingent upon its ability to effectively integrate preservation initiatives with sustainable development

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Small Business, Big Impact: The Role of SMEs in Galápagos Conservation

Author(s): Paola Valencia,Attila Pohlmann,Eduard Cristóbal-Fransi / Language(s): English Issue: 6/2024

The Galápagos Islands, a UNESCO World Heritage Site since 1978, face increasing ecological pressure from tourism development and the consequences of its growth. This study explores SMEs' perspectives on ecohumanism, sustainability, and environmental responsibility through thematic analysis of in-depth interviews with several owners and managers. Key findings include: a growing awareness of the environmental degradation caused by tourism; efforts by SMEs to implement sustainable practices in their businesses, such as reducing waste, using local products, and engaging tourists in conservation activities; recognition of the need for stronger government regulations and community involvement in sustainable tourism; and a tension between economic growth and environmental protection. SMEs can play a crucial role in fostering better environmental stewardship through providing residents with tourist-like experiences. Collaborative efforts among businesses, governments, and communities are essential for balancing economic benefits with long-term conservation.

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Tourism Development Strategy Sustainable Environmental Insight in Kampar District, Riau Province

Author(s): Doni Syafria,- Zulkarnain,Dessy Yoswaty,Belli Nasution / Language(s): English Issue: 7/2024

The exploitation of various tourism potentials in Kampar Regency is still not maximized; incredibly natural attractions such as lakes and playgrounds, history and education, as well as folk crafts. In general, the problem that causes the low number of tourist visits to tourist places is tourism management that has not been optimally packaged so that tourists are less interested in visiting; this is evident from the unavailability of the typical souvenir market for Kampar Regency, the unavailability of adequate transportation facilities, and the lack of promotion. Go out. Based on these potentials and problems, researchers need to conduct further research related to tourism development strategies, focusing on studying tourism resource management and internal and external factors that influence its development. Through the results of the data collection obtained, the researcher can carry out an analysis in the form of a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis so that alternative strategies and patterns of developing tourist destinations will be arranged that prioritize ecological, cultural sustainability and increase the income of local communities. This study used saturated sampling techniques with data collection through interviews, observations, and questionnaires. The role of the Government, private sector, and the community contributes to the development of tourist destinations in Kampar Regency. During its existence, POKDARWIS has made various efforts to sustainably change and improve the quality of management of tourist destinations. Most of those not involved with internal issues have made various developments and changes related to the tourism products offered to enhance the quality of service.

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Development of Community Economic Empowerment Model Through Pioneering Tourism Village Training in Indonesia

Author(s): Catarina Wahyu Dyah Purbaningrum,Sukirno Sukirno,- Saliman,Semiono Raharjo / Language(s): English Issue: 7/2024

This study aims to produce a model of community economic empowerment through training in pioneering tourist villages that is feasible, practical, and effective. The research method uses Research and Development (R&D) adaptation of the Borg and Gall model, involving the subjects of managers and the community in Gunungkidul Regency, Indonesia. The research data were obtained using (1) qualitative methods, with data triangulation, observation, interviews, and documentation; (2) quantitative, with validation of models and instruments, practicality and effectiveness of the model. The results of the study: (1) The product of the community economic empowerment model through training in pioneering tourist villages meets the criteria for feasibility as indicated by the results of expert assessments; (2) The community economic empowerment model through training was implemented well and met the criteria for practicality based on observer assessments; and (3) There was an increase in the understanding of training participants effectively. The results of this study indicate that the community economic empowerment model through training in pioneering tourist villages has proven to be feasible, practical, and effective for community economic empowerment and can be used as a recommendation for local and central governments in developing tourist villages.

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Impact of Tourism Experience and Tourism Memory on the Revisit Intention: A Case Study of Tongling Grand Canyon Scenic Area, Jingxi City, China

Author(s): Shijun Xu,Winitra Leelapattana,Chin-Fa Tsai,Suthira Sitthikun / Language(s): English Issue: 7/2024

This study revolves around the Tongling Grand Canyon Scenic Area of Jingxi City, China, regarding the effect of tourism experience and travel memory on revisit intention. Due to its lesser popularity, China’s domestic tourism is not flourishing. Tongling Grand Canyon’s study tries to find the answer to the problem. With the help of the Stimulus-Organism-Response (SOR) model, this research examines how various dimensions of tourism experiences, particularly enjoyment, socialisation, participation, learning, relaxation, escape and challenge, will influence tourists' desire to revisit. The moderating effect of travel memory on revisit intention is also explored. A cross-sectional survey was conducted among 411 subjects in Guangxi province. Results of multiple linear regression analysis indicate that as travel memory positively affects revisit intention, its most significant contributor is enjoyment and sociability. The results provide insights into how tourism managers should promote domestic tourist destinations by prioritising their enjoyment and sociability dynamics.

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COMPARATIVE ANALYSIS OF FOOD QUALITY AND SERVICE QUALITY IMPACT ON THE OVERALL SATISFACTION OF GUESTS RATING RESTAURANTS AT TRIPADVISOR

Author(s): Miroslav Knežević,Bojan Živadinović / Language(s): English Issue: 1/2024

This paper aims to present a comparative analysis of the impact of food quality and service quality on the overall satisfaction of guests who rate restaurants on the TripAdvisor website. Through the conducted research, we collected and analysed written comments and ratings of the guests of 3,163 restaurants in Belgrade, Zagreb, Ljubljana, Sarajevo, Skopje and Podgorica, made during a period of five years preceding the pandemic. After the analysis of 118,884 reviews, we presented the results of the impact of the ratings of various attributes of the restaurant service (atmosphere, food quality, service quality, price-quality ratio) on overall guest satisfaction, and a comparative analysis of the impact of food quality and service quality on the overall satisfaction of the guests who evaluated the observed restaurants. The results of the research showed that not all attributes have the same impact on overall guest satisfaction and that food quality, without exception, had a greater impact than service quality on the overall satisfaction of restaurant users on the TripAdvisor website during the observed period, in relation to the analysed restaurants.

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Development Model of Sustainable Agrotourism-Based Village Tourism for Improving Community Welfare in Tapanuli Utara Regency, Indonesia

Author(s): Iwan Riady,Sirojuzilam Sirojuzilam,Agus Abhi Purwoko,Satia Negara Lubis,- Charloq / Language(s): English Issue: 7/2024

This study examines the impact of village tourism development on sustainable agrotourism and community welfare in Tapanuli Utara Regency, Indonesia. Utilizing a mixed-methods approach that combines household surveys and structural equation modeling (SEM), data were collected from 203 respondents across 22 villages to evaluate the relationships among infrastructure development, local economic benefits, community participation, rural tourism products, sustainable agrotourism, and community welfare. The results indicate that village tourism development significantly and directly enhances both sustainable agrotourism and community welfare, with infrastructure and local economic benefits being the most influential factors. In contrast, community participation and rural tourism products did not show significant individual effects, suggesting that without proper support, training, and resource allocation, these elements may not effectively contribute to sustainable agrotourism. Moreover, sustainable agrotourism was found to significantly mediate the relationship between tourism development and community welfare, highlighting its role as a catalyst for long-term socio-economic improvement. The study underscores the necessity for integrated development strategies that prioritize infrastructure enhancement and local economic engagement while fostering sustainable agricultural practices within tourism. Limitations of the study include its regional focus, which may affect the generalizability of the findings, and the need for further research to explore effective mechanisms for boosting community participation and developing rural tourism products. These insights offer valuable guidance for policymakers and stakeholders aiming to promote sustainable rural tourism and enhance community welfare in similar contexts.

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Disability-Friendly Tourism Development Planning Model through Government Policy on Tourist Attractions and Hospitality Industry in Karo District

Author(s): Muhammad Hamdani,. Erlina,Agus Abhi Purwoko,. Rujiman / Language(s): English Issue: 7/2024

The purpose of this study is basically to determine the direct and indirect effects of tourism development planning using accessibility and inclusiveness towards disability-friendly tourism through government policies in the field of Tourism Objects and the Hospitality Industry in Karo Regency. The method for analyzing the data in this study used descriptive statistical analysis with SPSS 21 software for Windows, and structural equation modeling – partial least squares (SEM-PLS) analysis with smartPLS 3 software. The study's findings provide insight into the following: government policies have a positive and significant impact on disability-friendly tourism; tourism accessibility has a positive and significant effect on disability-friendly tourism through government policies; inclusive tourism has a positive and significant effect on disability-friendly tourism; tourism accessibility has a positive and significant effect on disabilityfriendly tourism through government policies; tourism objects and the hospitality industry in Karo Regency have a positive and significant impact on disability-friendly tourism through government policies. Meanwhile, the findings of a disability-friendly tourism development planning model on Tourism Object and Hospitality Industry in Karo Regency, where the factors that need attention, namely: first, tourism accessibility including social issues, weather, development, management, actions, decisions, stimulus, psychological, cognitive, interpersonal, and treatment; second, inclusive tourism including representation, participation in decision making, promotion, respect and understanding, removing social barriers, coordination, supervision, responsibility, collaboration, integration, and digital literacy; third, government policies including regulations, incentives, social responsibility, clarity, convenience, policy formulation, decision making, policy implementation, and policy evaluation; fourth, disability-friendly tourism including information, management of tourist destinations, preferences for accommodation information, accommodation, easily accessible facilities, availability of disability support services, legal certainty, destination environment, and demographic profiles.

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Exploring Coffee Tourism: Its Impact on Coffee Bean Sales in West Java, Indonesia

Author(s): Dadang Suratman,Cristian Helmy Rumayar,Cecep Tatang Wijaya,- Wahyudin,Ayu Krishna Yuliawati,Mohammad Sapari Dwi HADIAN / Language(s): English Issue: 7/2024

This study explores the impact of coffee tourism on coffee bean sales in West Java, Indonesia, focusing on how tourism supports the marketing of local products. Data was collected through surveys involving coffee tourists, café owners, and farmers in the Bandung, Pangalengan, and Ciwidey regions. Results indicate that coffee tourism significantly increases coffee bean sales, with 68% of respondents purchasing coffee during tourism activities. Furthermore, 93% believe local coffee is of high quality, and 68% make repeat purchases. Coffee tourism also enhances public awareness of local brands, with 100% of respondents becoming more familiar with local products after visits. However, local coffee farmers face challenges such as limited production capacity to meet growing demand and market price fluctuations. The study suggests integrating tourism with marketing strategies to boost coffee farmers' economic prospects by improving market access and promoting products more effectively. Additionally, it emphasizes the need for government and private sector support to develop infrastructure and marketing efforts that align with growing coffee tourism trends. Local farmers and producers can tap into a broader consumer base by leveraging coffee tourism, promoting sustainable economic growth in the coffee sector.

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Examining the AISAS Model and Tourist Citizenship Behaviour in context of Mining Heritage Tourism

Author(s): Usep Suhud,Mamoon Allan,Wong Che Hoo,Manoch Prompanyo / Language(s): English Issue: 7/2024

Therefore, the objective of the research is to test the effectiveness of the Attention-Interest-Search-Action-Share model in mining heritage tourism but replacing the Action component with tourist citizenship behaviour. This will therefore yield new and key insights because there are few studies conducted in this area. The current study selected 220 tourists through a convenience sampling technique. The gathered data was treated with exploratory factor analysis and structural equation modelling techniques. Confirmatory results found on the acceptance of the first hypothesis, which is Attention Influences Interest, attention becomes very important in ensuring riveting tactics are put in place when promoting mining heritage tourism. The second hypothesis, Curiosity influences Search, is also supported and confirms that only in the condition of a deep level of curiosity, tourists search for information. The third hypothesis is stating that interest influences TCB. The fourth hypothesis postulates that interest influences Share. It supported the sixth hypothesis stating that Search influences TCB. The rejection was of the sixth hypothesis that stated Search influences Share. The seventh theory stated that TCB influences Share, thereby is accepted. These findings bear some significant implications for attaining the sustainable development goals. Precisely, it means that the promotion of mining heritage tourism advances SDG 11—Sustainable Cities and Communities—since this ensures cultural heritage is preserved and contributes to inclusive and sustainable urban development. Likewise, with increased engagement of tourists during citizenship behaviours, this particular act contributes to SDG 12 through the aspect of sustainable tourism and raising awareness. Similarly, the positive experiences that are increasingly wide follow up essentially give rise to SDG 8 through the promotion of tourism as one of the prime movers for improving the economy.

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Tourists' Intention to Visit Royal Cemetery as a Dark Tourism Destination: The Role of Destination Image, Self-Congruence, and Destination Personality

Author(s): Usep Suhud,Mamoon Allan,Wong Chee Hoo,Muaz Azinuddin,Christian Wiradendi Wolor / Language(s): English Issue: 7/2024

This study seeks to investigate the effect of destination image, self-congruence, and destination personality on the visitors' intentions to visit the Imogiri Royal Cemetery, Yogyakarta Special Region, Indonesia. The cemetery is considered a historical and cultural place wherein a few kings and sultans who once ruled Java lie buried. Thousands of tourists visit this place throughout the year, especially on dates that have great significance in the Islamic and Javanese calendars. Data were collected from a convenience sample comprising of 220 tourists in Yogyakarta. Results show that destination image is an antecedent to destination personality, while self-congruence and destination personality each positively relate to the visit intentions of tourists. Conversely, one’s destination image does not predict selfcongruence. In contributing to the literature at the intersection of royal and dark tourism, this underpins sustainability in tourist tourism, destination marketing, and consumer behaviour. The implications of such a study are found to fall in line with the United Nations SDGs, specifically Goal 8: Decent Work and Economic Growth, regarding the promotion of sustainable tourism, which brings in income and provides employment; and Goal 11: Sustainable Cities and Communities, due to the fostering of conservation and promotion at the cultural heritage sites.

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Social Media Post Content Typology and Its Implication for Digital Marketing Strategy: Evidence from Indonesian Hotels Internet of Toys, Internet of Things, Early Childhood, Mixed Methods, Exploratory Study

Author(s): Arif Hartono,Ratna Roostika,Istyakara Muslichah / Language(s): English Issue: 7/2024

This study aims to classify content typology posted on Instagram by the Indonesian hotel industry and examine which typology increases hotel consumers' brand engagement, which is currently unexplored. The method used was multiple regression analysis with an ordinary least squares estimator for 1,036 posts from ten different Indonesian hotels posted on Instagram over six months. Regression analysis was used to identify the relationship between the dependent variables (likes and comments) and the independent variables (post typology, week period, month, and characters). Categories’ posts of advertising, events, and promotions have a statistically significant effect on the number of likes. The promotion received the most substantial number of likes of the three categories of posts. In contrast, in the comments model, only category posts of promotion significantly affect the number of comments. An important practical implication is that academics and social media managers can enhance return indicators for interactions in posts and expand the conversation on the sorts of posts and interactions in social media with the help of the study's findings. Regarding theoretical contribution, this study enriches existing content typology frameworks by applying them to the hospitality industry, particularly in emerging markets like Indonesia.

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The Role of Buddhist Cultural Spaces in Promoting Sustainable Tourism: A Case Study in Vietnam

Author(s): Duong Thi Thu Ha / Language(s): English Issue: 7/2024

The aim of this study is to explore the role of Buddhist space in sustainable tourism development. This research study was conducted on Buddhist cultural hubs of sustainable tourism into the Buddhist relic sites in Hanoi and those of the northern provinces of Vietnam. The hypotheses were tested using regression analysis to prove that cultural preservation, environmental awareness, support and consideration of the community, ethical tourism practices, and sustainable engagement of the visitors strongly hinted toward a direct impact on sustainable tourism. The findings reveal that Buddhist cultural sites are instrumental in integrating cultural preservation, environmental upkeep, and ethical tourism practices with prolonged visitor engagement. Further implications would guide the policymakers and tourism stakeholders on how to carve out an ideal development plan to conserve the cultural and environmental reserves while taking sustainable tourism development forward. This study provides a framework for balancing growth in tourism with the conservation of Vietnam's cultural heritage and natural resources.

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Interculturality in the Practice of Experiential Rural Tourism in A Community in the Peruvian Andes

Author(s): Adderly Mamani-Flores,Alfredo Pelayo Calatayud-Mendoza,Edith Fernanda Paredes-Calatayud,Florentino Vizcarra-Pinto,Sheylla Lía Cotrado-Lupo,Yuselino Maquera-Maquera,Duverly Joao Incacutipa-Limachi / Language(s): English Issue: 7/2024

The practice of experiential rural tourism involves the active participation of the local population, promoting cultural exchange between visitors and residents, generating intercultural relations that occur in the town of Ccotos located in the district of Capachica, in the region of Puno. The objective of the research was to analyze the intercultural relationships that are established between local inhabitants and tourists within the framework of the development and experiences of the practice of experiential rural tourism. The elements studied include communication, mutual respect, socio-economic growth, cultural authenticity, shared cultural customs, reciprocity, appreciation of cultural identity and environment; in addition to the perceptions and experiences of visitors and local inhabitants, as well as the challenges and possibilities that emerge from these interactions. The methodology used the qualitative approach and the techniques applied were in-depth interviews with the local population and tourists, direct observation of the practice of this activity and content analysis. The results revealed the complexity of intercultural relations in experiential rural tourism, highlighting the importance of a participatory and collaborative approach to guarantee equity, mutual respect and long-term sustainability that are generated in the meaningful interactions that occur between tourists and residents, facilitating the exchange of knowledge and mutual understanding becoming consolidated as intercultural relations.

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