We kindly inform you that, as long as the subject affiliation of our 300.000+ articles is in progress, you might get unsufficient or no results on your third level or second level search. In this case, please broaden your search criteria.
The article analyses external economic relations between Ukraine and Poland in the sphere of trading in goods. New opportunities created by the EU-Ukraine Association Agreement are expected to promote trading in services. However, the results show that after the Agreement was signed, trading in services between Ukraine and the European Union as well as Poland have dropped. The authors suggest that the main reason for this is a complicated political situation in Ukraine. The research outlines the main kinds of services export and import from Ukraine to Poland and determines their importance within overall trading in services between Ukraine and the EU. The Association Agreement has created new opportunities for markets of both Ukrainian and Polish exporters.
More...
This paper traces the historical development of globalization as a process and analyzes the economic and political impact of globalization on poor countries in Asia, Africa and Latin America. The paper discusses the role of the United States of America in driving and leading the globalization process and directing it in a way that enhances American’s own interests at the expense of the great majority of world population. The paper attempts to show that globalization is an imposed process on other countries by different means, including economic, political and in certain instances military intervention. In short, the paper attempts to prove that globalization is, in fact, an imperialist process that works against the long-term interests of 80% of world population. In this respect, it is based on unequal development that resulted in a new world order, whereby one-fifth of world population controls 80% of world natural and industrial resources.
More...
Modern business conditions require management demand of new approaches and methods for organizational management. Concept of intrapreneurship is relatively new and has evolved over the past thirty years. The purpose of this article is to reveal the conditions determining the development of entrepreneurship internally in the organization. They would be useful in building a strategy for the development of intrapreneurship. Entrepreneurial activity of the organization is essential to its success in a new business environment.
More...
Agricultural structure development is very important index for agriculture sector in EU. Agricultural census provides exact picture of agricultural structure. In this article analyze of agricultural structure is made on the base of UAA and number of holdings.
More...
In order to operate in a highly competitive and aggressive environment, strategic managers must be equipped with reliable and efficient management tools. One of them could be outsourcing.
More...
Ethical behavior in business enables a seamless and efficient functioning of the economy. The nature of the accounting profession requires a high level of trust and ethical conduct. The financial scandals, which burst out, have undermined this trust. Nowadays its grounds are being rebuilt through government regulation and university education of future accountants in ethical conduct.
More...
Corporative social responsibility is concept, which stands for the relationship between organization and society, reflects the combination of the organization’s decisions, adjustments and actions and also it is part of the business’s contribution orientated to sustained development and prosperity. It is being accepted as a form of corporative strategic management, regulating the relationships between the firm and its surrounding. When we define the corporative social responsibility’s nature, there are different formulations and definitions and the thing in common among them is the responsible obligation of the business to contribute for sustained economic growth, labor relationships with workers and their families, local community and the society in general for improving the quality of life. In this article is being posed substantial accent over the genesis of the conception for CSR and its transformation into successful business strategy for sustaining development, its manifestation and particular practices for socially engaged behavior.
More...
For a long time the population of Bulgaria decreased because of the decline in birth rates, increasing mortality, economic migration and others. This can lead serious problems for the country economic security.
More...
Franchising is one of the fastest developing forms of business which offers opportunities for quick growth and granted earnings. This article presents the classical franchise theories that address the issues related to franchising and the establishment of a franchise system. The main reasons and the possible effects for the increased application of franchise businesses by entrepreneurs are explained in this study.
More...
Following modern global trends in the commercialization of education and adopting the lifelong learning concept, as well as rapid development of adult education in Bosnia and Herzegovina, this research connects the adult education field with one of the vital management models in each organization/company's practice – marketing management. The number of adult education providers is increasing, but practical tools and research of their scope of work are in deficit. With the intention to contribute to the improvement of the theory and practice of adult education and marketing management and to help adult education providers adjust their promotional messages to their target groups, for the purpose of this research, the population of adults is divided into four generations: Baby Boom, X, Y and Z. This research aims to understand opinions and attitudes of the four generation's representatives on the elements of the promotional mix of educational institutions and determine whether changes between them exist or not. A qualitative research approach has been used in collecting primary data with focus groups as the main research method. The final result of this research is a projection of twenty recommendations to adult education providers (public and private schools, organizations and adult education centers), which are not only applicable in these education institutions. Other companies and organizations creating offers for age-segmented markets could also benefit greatly from these recommendations.
More...
In this article we analyze from the perspective of vocabulary and visual language elements the way in which the photographic media provides advertising with one of the most consistent expressive resources. The realism of the image, the endless possibilities in managing the visual composition, the premises of reproductibility and, last but not least, the appetite of an audience eager for technological image, ensured the success of this medium acquisition in the field of advertising expression. The way in which photography is used in advertising mechanisms is, instead, the prerogative of the artistic sphere and it is fully subject to professional standards of design, concept, and realization of the image. In particular, we examine how contemporary advertising becomes the territory where various means of expression contribute in a complementary way to the constitution of the meaning of a work, emphasizing the specific sensitivity of those expressive mediums – namely photography and painting. The case study will approach the activity of Oliviero Toscani and his collaboration with Benetton, materialized in memorable advertising campaigns that have practically rewritten the visual history of contemporary advertising. Using “AIDS – David Kirby” ad from Benetton’s “Shock of Reality” advertising campaign from 1992, we will specifically analyze the creative premises and mechanisms that characterize Toscani’s creation, the reading conditions of his advertising works, as well as the way in which his creative strategies combine the expressiveness of the referential painting memory with the technological precision of press photography, and the appropriation artistic strategies specific to postmodernity.
More...
At the beginning of the 21th century changes caused by globalisation have became real and present in all areas of society. The most significant changes are changes on the market and changes in business activities. Changes in the area of the economy have raised the dilemma which international marketing strategy should be used by the companies dealing in international business transactions. Companies can choose between standardization strategy and adjustment strategy. No matter which strategy is chosen, companies must make a decision which elements of mix marketing will be standardized or adjusted and to which degree this should be done. In standardization startegy a special emphasis is put on economic effects that are caused by increased standardization of international marketing activities. On the other side, in adjustment strategy the emphasis is placed on diversity of different national markets.
More...
Presentation of reasons for appearance and development of economy, characteristic economical problems and development of business concepts, one gets an insight into basic knowledge which is a base for development of marketing concept and further than marketing. This primarily indicates influence of economical, psychological and sociological knowledge. Since influence of the above mentioned knowledge on development of marketing in scientific and pragmatic angle is not doubtful, a need for studding of certain development consequences of usage of this knowledge in marketing occurs. Identification of eventual negative influences and their elimination enables forming of theoretical base for marketing knowledge that will effect development potential of marketing and point it to the way of logos and/or nomos.
More...
By explaining and relating of facts of reality, knowledge and science one gets an insight into problem of relations between economy as a science and marketing as a process which aims to develop into independent science or a discipline of science within the economical frames. We define development of marketing direction in relation to economy, through listing of characteristics of economical and marketing knowledge and defining of research objects of economy and marketing.
More...
This study aimed to focus on strengthening the construction of natural tourism empowerment through a brand strategy-based online marketplace. The analytical tool in this study was A’WOT analysis, which is a combination of AHP analysis and SWOT analysis. Data collection methods were through observation, documentation, and interviews with stakeholders, including representatives of the Bangkalan Regency Tourism and Culture Office, Situbondo Regency Tourism and Culture Office, and two tourism industry observers. The results showed that if all programs are implemented and executed by referring to the legal basis set by the government, then the strengthening of natural tourism empowerment construction through a brand strategy-based online marketplace can be achieved and can improve the economic development in a community, especially in Bangkalan Regency. The strengthening of its construction is by managing the website through the online promotion of tourism products, improving facilities and infrastructure to support tourism activities, optimizing additional service facilities at tourist destinations, and optimizing the management of tourism objects.
More...
Marketing is interdisciplinary science which uses other science’s and discipline’s knowledge when solving a problem, where is a possibility for logical mistake in analogy. We question application of analogy conclusion, that is correction of analogy in marketing. An object of analogy are the theory „Stimulus – Response” and the model of the „Black Box”. In logical analyze of correction of the „Stimulus – Response” theory application, a customer is seen as a system with its three components: input, process and output. Marketing has transferred its focus from stimulants (input) to „process”, s its roll is now directed towards activating of this component of the system, which was neglected due to application of the „Black Box” model.
More...
In professional sports physicality is closely connected to an omnipresent capitalist logic. Therefore, professional sports constitute an arena in which bodies are produced, serve as revenue increasing entities, and are ultimately consumed. By taking a closer look at the National Basketball Association’s (NBA) as well as affiliated companies’ narratological marketing efforts, this paper tries to identify dominant narratives. The NBA constitutes a particularly interesting case, as a racial component highlights the (un)conscious decisions made by corporate leaders. This racial division in fans and athletes could not be bridged for a long time and made the league financially unsuccessful. This changed with David Stern’s tenure as commissioner. Theoretically, this paper draws on Stanley Deetz’s (1992) concept of “corporate colonization” which implies that, in the act of making sense of the world, interpretations which primarily consider efficiency and/or revenue aspects are selected over other possibilities. This paper highlights the selected modes of (re-)presentation by looking at one of the sport’s most recognizable icons, Michael Jordan.
More...
Brand, branding and rebranding are phenomena of today. Brand and brand management are talked about in many contexts today, one of which is the strength and power of the brand. We are currently dealing with a number of branding and especially rebranding campaigns across the entire spectrum of products and services. What does brand, branding and rebranding bring and what does a long-term strategy in the field of rebranding look like? These are the basic questions we want to answer in our study. We chose the Czech brand Mattoni from Mattoni 1873. The goal is to show what a strategic approach to rebranding should look like and what brand and identity elements are part of it. At the same time, we want to point out that rebranding is not just a change to or updating of the logo, but that it is a conceptual and sophisticated system of logical steps that are not static, but reflect development trends. We draw information from generally available secondary data, as well as information provided by the company Mattoni 1873. The complexity, strategicness, long-term and precision of the rebranding of the Mattoni brand is an example and at the same time an inspiration for the correct grasp of the rebranding as a whole.
More...