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BP’S CONSTRUCTION OF AN ORGANIZATIONAL IDENTITY ON ITS WEBSITE: A CASE STUDY OF DISCURSIVE LEGITIMIZATION

Author(s): Dita Trčková / Language(s): English Issue: 2/2014

The paper presents a critical discourse analysis of the website of one of the world’s major oil companies, Beyond Petroleum (BP), formerly British Petroleum, with the focus on investigating the construction of BP’s corporate identity. The analysis reveals that BP enacts multiple positive discursive roles, including the identities of an indispensable organization, a philanthropist, an environmentally conscious company, an explorer, a researcher, an educator and an American dream achiever. These roles serve as a potent legitimizing strategy since they enable BP to be associated with higher social and moral values. The analysis shows that BP’s environmentally protective ethos adopts the ideology of the domination of human beings over nature through technology, an ideology which is suited to the company’s profit-making purpose.

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NEW MEDIA TECHNOLOGIES, DIGITAL SHARING, AND THE NEOLIBERAL ECONOMY

Author(s): Elvira Nica,Loren Taylor / Language(s): English Issue: 2/2017

We rely on Sundararajan (2016) to prove that the sharing economy is the presentstage of a constant progress of the economy and society that is influenced to some extent bydigital technologies. The latter take individuals back to recognizable sharing conducts, selfemployment, and types of community-based network that survived before now: an enhancedtype of something recognizable should gain boundless acceptance swiftly and have superioreconomic consequence than the creation of completely novel consumption practices or patternsof hiring. We develop primary empirical research for the principal case study that determinesthat the proficiencies of crowd-based capitalism make possible an economy that dependsgradually on peer-to-peer platforms to regulate economic operations. We use meta-analysis toinspect evidence proving that rising blockchain technologies might reshape crowd-basedcapitalism, repositioning the crowd from being the origin of delivery to being the go-betweenthat organizes and jointly dominates the market, but they may drive a novel phase of peer-topeer markets and digital disorder. We attempt to address these increasing aspects by elaboratingon the aspect that the variety of conducts and organizations that constitutes the sharing economyis a preceding illustration of a time to come in which peer-to-peer network becomesprogressively predominant, and the crowd substitutes the company at the heart of capitalism.

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Determinants of Social Media Marketing Adoption in Small, Medium and Micro Enterprises during the Covid-19 pandemic

Author(s): Mmatsela Ramphele,Steven Kayambazinthu Msosa / Language(s): English Issue: 2/2022

Purpose: This study aims at assessing the determinants of Social Media Marketing adoption in small, medium and micro enterprises (SMMEs) during the Covid 19 pandemic. Design/Method/Approach: The study seeks to understand the viewpoints and motives for employing social media campaigns. Thus, a structured quantitative questionnaire was provided to 150 respondents to assess social media marketing in their firms, using convenience sampling. A descriptive analysis of data was undertaken using the SPSS. Findings: The study's findings showed that most respondents agreed with items related to Social Media Marketing’s facilitating conditions, perceived ease of use, perceived usefulness and cost implications. Theoretical Implications: The study contributes to the extant literature on Social Media Marketing during the Covid-19 pandemic in the developing world, wherein poor infrastructure, bureaucracy, and culture play an important role in business performance. Practical Implications: SMME owners and managers should encourage their employees and customers to use social media regularly in order to drive traffic towards the business. Originality/Value: The study is unique as it analyses Social Media Marketing during a turbulent time in which the Covid-19 pandemic is wreaking havoc on economies globally. Research Limitations/Future Research: Researchers should consider analyzing the effect of Covid-19's lockdown restrictions on specific sectors to facilitate tailor-made solutions to the problem.

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Dobrowolna prostota w optyce rezonansu Hartmuta Rosy

Author(s): Renata Dopierała / Language(s): Polish Issue: 1/2022

The aim of this article is to describe and analyse the idea of the good life as understood by the proponents of voluntary simplicity, using Hartmut Rosa’s concept of resonance and deceleration as an analytical tool. In the first part of the article, I provide the theoretical background necessary for further considerations; this includes an introduction to Rosa’s concepts of the good life, resonance and deceleration, and a synthetic description of the main assumptions of voluntary simplicity. In the next section, I analyse the practices of simplifying life in terms of resonance relations (key to the establishment of the good life) and deceleration, de-growth and cooperation.

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Misterul unui spectacol de mister

Author(s): Anca Berlogea / Language(s): Romanian Issue: 1/2019

August Strindberg’s last drama The great highway (1909), as well as Hugo von Hoffmansthal’s Jedermann (1911), were written almost at the same time, and were both inspired by the tradition of medieval mystery and morality plays. While Hoffmansthal work, first performed in 1911 under the direction of Max Reinhardt, knew an unprecedented success, opening each year, since 1920, the Salzburg Theatre Festival, Strindbergs play remains unknown. It’s rare stagings have been received by criticism and seemed doomed to failure. The paper proposes to point out the way both drama writers have creatively used the structure of the medieval play as their source and to identify what might have been the reason for their success or failure, looking at how both plays were staged, promoted and perceived.

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PRESERVATION, STANDARDIZATION AND INFORMATION TECHNOLOGY 4.0 OF TRADITIONAL GEDOG TUBAN BATIK TO BE COMPETITIVE IN MARKETING DURING COVID - 19

Author(s): Karsam Karsam,Muslichah Erma Widiana,Anak Agung Sagung Alit Widyastuty,Kusni Hidayati / Language(s): English Issue: 25/2022

One of traditional batiks of Indonesia is Gedog Batik in Kerek District, Tuban. Gedog batik is made from handmade cloths. It makes the surface of the cloth is rough. The lines of the fabric are coarse clearly visible. Thus, the batik motifs tend to be geometrically patterned following the flow of the fabric. With these conditions, the researchers are worried that Gedog Tuban batik will not be able to compete in market. On this basis, this research was conducted to examine efforts to preserve, standardize, and IT 4.0 traditional batik/Gedog batik Tuban in order to be able to compete in today's marketing (COVID -19 pandemic era). The objective was to find ways to preserve, standardize and TI 4.0 traditional batik/Gedog Tuban batik to be able to compete in current marketing (during the COVID-19 pandemic). To answer problems above, the method used was descriptive qualitative. The results of the research showed that, first, several attempts to preserve Gedog Tuban batik in was loving gedog batik, improving the quality of the fabric, developing other functions by combining the batik with other materials, using technology for melting and drying colors to speed up production. Second, in order to be able to compete, it needed to be standardized. Batik standardization includes 7 aspects. Third, it needed to conduct online promotion and marketing with the right segmentation. This research is expected to be able be useful for readers, researchers, and Gedog batik craftsman.

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Impact of COVID-19 on small community-based tourism businesses: diversification of opportunities and threats in modern Africa

Author(s): Oliver Mtapuri,Andrea Giampiccoli,Sean Jugmohan / Language(s): English Issue: 07+08 (2)/2021

The article unpacks the pathways through which community-based tourism ventures can diversify. We argue that diversification can involve products, services and markets and it can take place at a geographic level (macro), community level (meso) and enterprise (micro) levels. This hierarchisation provides possibilities for diversification. The outbreak of COVID-19 has encumbered the growth and viability of tourism enterprises but may open new pathways through which firms can respond to its negative effects. Using secondary information available in extant literature, the article unpacks the impact of COVID-19 on four African countries to analyse the impacts and the mitigatory interventions that were implemented.The conducted study found out that Small Micro and Medium Enterprises were hard hit by the Corona virus such that jobs and incomes were lost with the possibility that some may firms may never open again given the inability to trade during lockdowns imposed by governments in response to the pandemic and inability to pay rent and debt. In response, governments established relief funds to assist firms to cope with the pandemic.We consider that enterprises can diversify and innovate as a copying mechanism with diversification taking the form of differentiation of the product offerings – by combining say carpet weaving and silkworm harvesting with marketing being done at community level. In sum, diversification is important for risk aversion and wading off competition.

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University website as an Internet marketing tool: a case study of Kazakhstan

Author(s): Ainel Abuova,Mukhit Assanbayev,Alua Assanbayeva,Talgat Kilybayev,Talgat Basmurzin / Language(s): English Issue: 09+10/2021

Today, more than ever, a university’s website is critical for the promotion of its mission, academic programs and services. Its communications with its target markets must be organized, professional and creative. A successfully created website design attracts visitors and, of course, should increase enrollment. A well-designed and clearly written university website will allow readers to receive all the needed and required information for them to make the proper decisions. Accordingly, research aimed at analyzing various issues of creating an effective university website is gaining significant relevance. The article discusses both the theoretical and practical issues of website activities. A selection of university websites has been analyzed and the issues and challenges discussed.

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Strateško komuniciranje u Hrvatskoj: razvoj područja, akteri i teme

Author(s): Marijana Grbeša,Božo Skoko,Domagoj Bebić / Language(s): Croatian Issue: 03/2022

The paper provides an overview of the contribution of Croatian researchers, primarily scientists and associates from the Faculty of Political Sciences, University of Zagreb, to research and teaching of political communication, political marketing and public relations in Croatia. All three disciplines belong to the field of strategic communication, which refers to a purposeful use of communication by individuals, organizations, institutions or states aimed at achieving their strategic goals. The paper shows how Croatia, despite its belated enrolment in the market communication, quickly caught up with international research and academic trends in the field. The role of the Faculty in this process was the one of a pioneer and a leader. Researchers from the Faculty, as well as other Croatian scientists, have been contributing to the conceptualization and comparative analyses of contemporary election campaigns, as well as to the research of the phenomena of Americanization, personalization, packaging of politics, populism, celebrity populism, disinformation, e-democracy, cyber politics and others. In the field of public relations, particularly noteworthy are contributions related to image, identity and nation branding, crisis communication, strategic communication in tourism and evaluation in public relations.

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За стопанската дейност на Евстати Селвели през 1842 година

Author(s): Veselin Goranchev / Language(s): Bulgarian Issue: 1/2022

The publication aims to present information about the economic activity of the prominent Tarnovo entrepreneur and public figure of the 19th century Evstati Selveli. The research uses previously unpublished Greek-language documents: a personal notebook of Evstati Selveli kept in the Regional Historical Museum in Veliko Tarnovo, an account-book that belonged to a partnership established between him and Atatnas Hadzhi Nikolaou, as well as two of their commercial contracts kept in the State Archives in Veliko Tarnovo. The mentioned primary sources shed light on the business activities which took place in 1842. The partnership of Evstati Selveli and Atanas Hadzhi Nikolaou, functioning in 1842, was established in 1841. We have reason to assume that its name was "Evstati Hadzhi N. Selveli and Company". The partners maintained a wide range of contacts - both in the Bulgarian lands and in Constantinople. The publication sheds light on several important issues: the names of the business partners; the goods they traded with; the volume and prices of the traded comodities; the trade routes along which they were transported; the payment methods and terms; the used currency, etc. The commodities that E. Selveli and A. Hadzhi Nikolaou imported to the Bulgarian lands were different types of yarns, unbleached calico, basma and other kinds of cotton cloth and materials, etc. They exported rose oil and silk from the Bulgarian lands to the capital city of the Ottoman Empire. The main flow of imported goods came from Constantinople, through intermediaries. From the Ottoman capital the goods were transported by ships to Varna from where they were dispatched to the interior of the Bulgarian lands. Evstati Selveli and Atatnas Hadzhi Nikolaou also maintained close commercial ties with Vienna and, more specifically, with another entrepreneur who originated in Tarnovo – Luka Hadzhi Paraskeva. Unfortunately, we do not have detailed information about the nature of their contacts in 1842. The main conclusion is that during 1842 the traded goods and raw materials sent and/or received to/from E. Selveli and A. Hadzhi Nikolaou passed over Constantinople which means that the capital of the Ottoman Empire served as an important trading hub for the Tarnovo entrepreneurs.

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MACROECONOMIC DYNAMICS AND THE ROLE OF MARKET POWER. THE CASE OF ITALY

Author(s): Jasmine Mondolo / Language(s): English Issue: 26/2022

In recent years, the US and other advanced countries have experienced macroeconomic dynamics which raise some concerns and which, according to the literature, are at least partly attributable to a rise in product market power. This study mainly aims to understand how Italy performs in terms of five relevant economic variables (i.e., domestic investment rate, labour share, labour force participation, wage inequality and economic dynamism), and whether firms’ markups are on the rise. The picture that emerges is mixed, and the negative performance in terms of business dynamism and wage dispersion may be ascribable to an increase in product market power. The firm-level analysis of the Italian manufacturing sector for the years 2011-2018, which complements previous empirical analysis on product market power in this country and accounts for labour market power as well, reveals an increment in the average markup which, however, is not particularly pronounced and unsettling, and which is preceded by a period of steady decline. Moreover, this trend is accompanied by a more remarkable increase in the workers’ labour market power, which helps explain the modest growth in the revenue-based labour share observed during the same period.

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Covid 19 korkusunun iş performansına etkisi: Akademisyenler üzerine ampirik bir araştırma

Author(s): Zümral Gültekin / Language(s): Turkish Issue: 4/2022

This study investigates the effect of academics' fear of Covid 19 on job performance. In addition, it is among the sub-objectives of the research to investigate whether the fear of Covid 19 and job performance differ according to some demographic variables. For this purpose, the data were obtained from 304 academicians working at a state university. Regression analysis was performed to investigate the effect between variables. In order to determine the differences according to demographic characteristics, a one-way analysis of variance was performed with the independent sample t-test. As a result of the research, it was determined that the fear of Covid 19 in academicians did not significantly affect work performance. Other research results are that the fear of Covid 19 is more in female academicians and that job performance increases as the age increases. Although there are studies investigating the relationship between fear of Covid 19 and work performance in the domestic literature, the absence of a study on academics increases the importance of the research.

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Social Media and Tourists’ Decision in Bangladesh: An Empirical Study on Travelling Cox’s Bazar

Author(s): Md. Faisal E-Alam,Abdelrhman Meero,Abdul Aziz Abdul Rahman,Nurul Mohammad Zayed,K. M. Anwarul Islam,Md. Ali Imran / Language(s): English Issue: 4(60)/2022

Uses of social media are growing throughout the world. In the previous time, various studies have been directed to discover the necessity of motivational factors behind making decision of tourists. From social media attributes, if tourists have positive insight then they will be inspired to revisit the Cox’s Bazar in future. Also, the tourist industries have given significance to improve their service as part of marketing management to remain competitive. This study identifies the social media attributes and examines the impact of decision making towards travelling Cox’s Bazar. In this study, tourists’ perception of Cox’s Bazar is also found. Foreign tourists (from Asian, European, American, Australian, and African) are considered as sample for this study. Convenience Sampling and questionnaire survey that are taken from various literatures of tourism. Reliability Test and Descriptive Statistics are conducted to see the availability and normality of collected data. Then Demographic Analysis, Spearman’s Rho Correlation Test and finally the Kruskal-Wallis Test have been utilized to find out the relationship among variables. This study discovered that noteworthy impact of social media attributes towards tourists’ choice to travel Cox’s Bazar. These findings will also contribute to the government as the civil aviation and tourism ministry needs to formulate suitable policies and practices considering social media in the existing market for attracting both inbound and outbound tourists.

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Analiza političke komunikacije na društvenim mrežama tijekom predizborne kampanje za parlamentarne izbore 2020.

Author(s): Mislav Petošić,Marija Slijepčević / Language(s): Croatian Issue: 13/2022

Political communication uses all available channels, and social networks are one of the most used sources of communication in pre-election periods. Research often shows that in political communication social networks often remain an underutilized potential, especially in the area of two-way communication and interactivity with citizens. The level of political parties in the parliamentary elections is determined through this content analysis of posts on social networks Facebook and Instagram for the five best ranked Croatian political parties in the 2020 parliamentary elections: HDZ, SDP, Domovinski pokret, Most and Možemo!. The main goal of the paper was to determine how political parties set up communication on social networks Facebook and Instagram, measured user engagement, what format of posts parties used, what were the topics of posts, whether symbols were used, official hashtags, whether parties called on engagement, designated persons / institutions and collaborated with known persons.

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Маркетинг и цени: там, където вашите ценови решения се превръщат в реалност

Author(s): Ivanka Kostova / Language(s): Bulgarian Issue: 1/2021

In this article, we looked at the implications of pricing decisions. The answer comes from consumers and from marketing and sales. How they reflect on the company and as with other business decisions, the consequences must be expected, measured and then have something to oppose them. When expecting price changes, you need to link utility to the price structure, train employees on how to deal with the „shock of expectations“, assess the possibility of customers leaving you, and view price discrimination as a strategy for profit. We looked at price discrimination and the business opportunities it opens up. We looked at the ideas behind linking the price to the company and consumer portfolio and thus segmenting the consumption of who buys and at what price. Packaging and selling separately are sales concepts that provide a wide field of action and pricing solutions by combining high-selling products with those that are less sought after. In auctions, or in any business, it is important to realize that a price that is too low means that all bids can go to you – the curse of the winner. That's why we need to learn to lose a percentage of potential sales. We will study the trading mechanism – from the best to the last to sell – the best, the best and the best. As employee motivation is always important, cost can be used as a stimulant [1: 86 – 111].

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Sociální zabezpečení je klíčem k české daňové reformě

Author(s): Jaroslav Vostatek / Language(s): Czech Issue: 3/2020

Social security contributions are the main Czech tax channel, without good reason. The Czech government made a resolution to reform these contributions and the income taxes. Two reform attempts of the Ministry of Finance met with resistance of the departmental and private interests. The biggest opponent of an efficient Czech tax reform is the political marketing, separated from tax economics. We have to explain to the marketeers that a radical reform of the social security contributions and income taxes brings not only the elimination of more tax distortions but also a considerable simplification of these public revenues and extensive savings of tax collection costs and corporate administrative burden of complying with taxes. The rationality of the social security contributions is contingent on the welfare regime used in the respective social protection branch. There are major controversies over the public health care financing where departmental and group interests have prevailed due to existence of seven health insurance funds. The suppression of these interests is a precondition for a major rationalization of the health insurance premiums and its integration into common social security contributions and single tax collection point. The reform of the supplementary social accident insurance administered "temporarily" by two private insurance companies (at the expense of the state) seems to be simpler. From the nature of the Czech social protection follows the need for the integration of employee contributions into the personal income tax and the elimination of double taxation of dividends within the corporate income tax reform.

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The Attitude of Children and Parents Towards Children Influencers

Author(s): Agnieszka Kacprzak ,Izabela Kołaszewska / Language(s): English Issue: 2/2022

The phenomenon of internet infl uencers is among the most discussed issues in marketing to children. The amount of time children spend on the internet increases every year, which increases the risk of becoming the target of infl uencer marketing. Studying the impact of infl uencers on children is of great importance not only for marketers, but also for parents responsible for upbringing their off spring. This article presents the results of a qualitative study aimed at describing three components of the attitude (cognitive, emotional and behavioural) of children and parents towards children infl uencers. The methods employed in this study are focus group interviews and individual in-depth interviews with 18 participants: children aged 8–11 and their parents. During the interviews, one sample YouTube video and two TikTok children infl uencer videos were presented. The analysis of cognitive aspects of attitude showed that children have a higher level of awareness of product placement in infl uencer video than their parents suspect. Many parents declare that they are against such content on social media, while children see nothing wrong with promotional content and believe that it is natural. As far as the emotional aspect of attitude is concerned, parents present a wider range of emotions than children, possibly because they are less familiar with such content. Being exposed to product placement in infl uencer videos also impacts the behavioural aspect of attitude. Children are eager to have the promoted products, but parents are sceptical about such products and declare that they buy them only for special occasions.

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Model of Consumer Behaviour - Feminine Hygiene

Author(s): Tanja Rihtaršič,Matjaž Rihtaršič / Language(s): English Issue: 1/2017

This article starts with a review of different recent theoretical views and positions on culture, menstruation taboos, and ethical consumer behaviour. We performed a quantitative research in England, Germany, Slovenia and Sweden on 1,081 responding female students about the effect of cultural and sociological factors on female consumer behaviour when buying feminine hygiene products. Countries were selected depending on different cultures, religions and consumer behaviour. Based on the acquired results, we established a structural model of female consumer behaviour in the selected countries. This model showed a spiral transfer of cultural limitations and prejudices to the respondent students through the environment.

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