Анализа предмета проучавања маркетинга и економије
THE ANALYZE OF MARKETING AND ECONOMY OBJECTS OF RESEARCH
Author(s): Perica MacuraSubject(s): Supranational / Global Economy, Business Economy / Management, Economic development, Financial Markets, Marketing / Advertising, Socio-Economic Research
Published by: Економски факултет Универзитета у Бањој Луци
Keywords: Reality; knowledge; science; discipline of science; economy; marketing; object of research;
Summary/Abstract: By explaining and relating of facts of reality, knowledge and science one gets an insight into problem of relations between economy as a science and marketing as a process which aims to develop into independent science or a discipline of science within the economical frames. We define development of marketing direction in relation to economy, through listing of characteristics of economical and marketing knowledge and defining of research objects of economy and marketing.
Journal: Acta Economica
- Issue Year: 4/2006
- Issue No: 5
- Page Range: 115-129
- Page Count: 15
- Language: Bosnian, Croatian, Serbian