Маркетинг и цени: там, където вашите ценови решения се превръщат в реалност
Marketing and prices: where your price decisions become a reality

Summary/Abstract: In this article, we looked at the implications of pricing decisions. The answer comes from consumers and from marketing and sales. How they reflect on the company and as with other business decisions, the consequences must be expected, measured and then have something to oppose them. When expecting price changes, you need to link utility to the price structure, train employees on how to deal with the „shock of expectations“, assess the possibility of customers leaving you, and view price discrimination as a strategy for profit. We looked at price discrimination and the business opportunities it opens up. We looked at the ideas behind linking the price to the company and consumer portfolio and thus segmenting the consumption of who buys and at what price. Packaging and selling separately are sales concepts that provide a wide field of action and pricing solutions by combining high-selling products with those that are less sought after. In auctions, or in any business, it is important to realize that a price that is too low means that all bids can go to you – the curse of the winner. That's why we need to learn to lose a percentage of potential sales. We will study the trading mechanism – from the best to the last to sell – the best, the best and the best. As employee motivation is always important, cost can be used as a stimulant [1: 86 – 111].

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