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Социокултурни ефекти от свиването на тиражите на печатните медии

Author(s): Panayot Stefanov / Language(s): Bulgarian Publication Year: 0

The article ”Socio-cultural effects of shrinking circulations of print media” with author Panayot Stefanov researches the socio-cultural effects of the transition of the public from traditional to new media in the conditions of the digital turn. The main hypothesis of the text is that the outflow from the press and the growing consumption of the internet are two interrelated but not necessarily reciprocal processes. Through a comparative analysis between two mirror national media landscapes – Finland and Bulgaria – and a comparison with the culture and reading habits, the report substantiates the dependence between the quality of the media and political indicators in the two countries and in modern information society in general.

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ТВ ПАНЕВРОПА+ или липсващото лице на Европейския съюз

Author(s): Ivo Draganov / Language(s): Bulgarian Publication Year: 0

The development of the information society, the convergence between media, telecommunications, and high technologies, and the digitization of radio and television provide new opportunities for communication, mutual acquaintance, and the creation of a new television territory that will unite people in Europe, present their cultural diversity, break down barriers of prejudices built up over centuries.

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Отразяване на руската инвазия в Украйна от световните медии (24 февруари – 2 март 2022 г.)

Author(s): Svetlana Stankova / Language(s): Bulgarian Publication Year: 0

As Lippmann says in his famous book ”Public Opinion” one hundred years ago, the media construct the pictures inside our heads for everything that is ”out of reach, out of sight, out of mind.” The choice of words and phrases made by the media forms images, messages, and attitudes that not only influence public opinion but also construct a reality, a mediated reality. And for international events, this reality often remains the only one to all who cannot be direct witnesses, much less participants in them. The subject of this study is the coverage of the full-scale attack on Ukraine in 2022 by the mainstream Western world media. The scope of the study includes the first seven days of the war – from February 24, 2022, to March 2, 2022. The object of the study is interpretive publications (communication units) related to the Russian invasion of Ukraine by two media, published on their websites during the first week of it. The media – The New York Times and Daily Mail, are selected according to the traffic to them, measured by Serpstat – Rank in global internet traffic, as of March 1, 2022. The empirical base includes all three hundred and eighty-six interpretive communication units published by the two media outlets in the specified period. The methods for data processing and interpretation of the empirical base are documentation, monitoring, discourse analysis, interpretive, and rhetorical analysis.

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Медийно отразяване на политически и икономически кризи в България

Author(s): Vyara Ivanova / Language(s): Bulgarian Publication Year: 0

The report presents an analysis of media reflection on the deepening political and economic crises in Bulgaria. The media are an important factor in crises. They have responsibilities stemming from the fact that the way they reflect reality and form the public‘s opinion about the ongoing political and economic processes has a significant impact on them. The analysis answers the question of to what extent the media are aware of these responsibilities and whether they contribute to the deepening of negative processes. Publications in four media were studied over six months (January 2022-June 2022). A content analysis of 3754 publications related to the topics of crises in politics and economics was conducted.

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Предизвикателства пред медийната комуникация на социални каузи

Author(s): Zarina Vasileva / Language(s): Bulgarian Publication Year: 0

The media have considerable resources to induce prosocial behavior. It is in their power to provide information, arouse interest, and provoke necessary action. Are media making effective use of these resources for social cause success? What are the effects of social cause communication and what challenges does the media face?

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The Political Metaphors for the War in Ukraine in the Morning Block of NOVA TV “Hello, Bulgaria” through the Prism of Ideological Discourse

Author(s): Nadelina Aneva / Language(s): Bulgarian Publication Year: 0

Metaphors play a bigger role in our lives than we realize. Our system of thinking and acting is metaphorical, as argued by George Lakoff and Mark Johnsen. In this article, the war in Ukraine, reflected in the Bulgarian media, in particular on Nova TV, is considered as a system of conceptual metaphors that give value and ideological orientation. Because of the singular perspective on the war on television, instead of a clash of metaphors, I find a phenomenon that I have called “the dance of metaphors.” The manipulative potential of political metaphors is drawn from interpretive genres. It is directly related to the ideological discourse, as according to Chilton, (1987) the place of metaphorization is on the positive pole of ideological discourse, and of euphemization – on the negative one.

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На границата с войната: противодействие на дезинформацията в Република Молдова

Author(s): Olga Kolar / Language(s): Bulgarian Publication Year: 0

The report deals with the problem of countering and fighting disinformation, the scale of which has significantly increased in recent years. The author focuses on the changes that have taken place in this area in the Republic of Moldova since the start of the so-called special military operation of Russia on the territory of Ukraine in February 2022. The material analyzes the disseminated disinformation narratives in the context of the war and migration crisis that arose against this background, examines the specifics of the communication policy of the Moldovan authorities, as well as the reaction to disinformation by official state institutions and professional mass media organizations and journalism community. Particular attention is paid to legislative changes and important processes are underway in the field of information verification and improving journalists’ professional competencies and responsibility. The country’s only fact-checking platform, StopFals, certified by the independent International Fact-Checking Network Poynter, has entered into a partnership with META to combat disinformation and misinformation on Facebook and Instagram.

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Методи за справяне на бизнеса с кризата от COVID-19

Author(s): Bogomila Koleva / Language(s): Bulgarian Publication Year: 0

The COVID-19 pandemic has put business organizations in front of a severe test to overcome the many negative consequences of the crisis, related to disruption of supply chains and suspension of activity in various sectors, which could lead to their destruction. Companies face severe challenges in ensuring the continuity of the production process and the provision of services. These new challenges require a quick and efficient response from management, which is undoubtedly based on the construction and implementation of an effective anti-crisis strategy. The purpose of this report is to build a link between theoretical and empirical knowledge about this process and to contribute to the improvement of the overall management activity in crisis conditions. The report‘s central thesis is that every business needs to be prepared to overcome crises long before they occur, as practice, unfortunately, shows that at some stage, their occurrence is inevitable. For this purpose, a methodology is presented that can significantly facilitate managers in their crisis management process.

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Корпоративен и медиен имидж. Социалната ангажираност като предизвикателството за изграждането им

Author(s): Ina Kandeva / Language(s): Bulgarian Publication Year: 0

The image of a company is a complex factor that depends on many socio-psychological and, to a large extent, economic and managerial prerequisites. The basis of all this is good corporate communication and building a positive media image. For the corporate image to be built, complete, and functioning, several factors must be taken into account, one of which is the company‘s social responsibility. This article aims to strengthen the hypothesis that social commitment and corporate responsibility of a company are essential for building a good corporate image. An author‘s empirical research using the closed-type survey method is presented, in which the respondents‘ attitudes towards various factors that influence the construction of a positive corporate and media image are examined.

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Типове копирайтинг текстове в потребителския интерфейс (UI)

Author(s): Yordan Karapenchev / Language(s): Bulgarian Publication Year: 0

The study of UI copywriting texts requires their categorization by type, depending on the various functions that they perform in the user interface. A scientific contribution of this study is the attempted typology of UI copywriting texts based on their dominant function. The functions of the texts are defined, following the work of R. Jakobson, while the components of the user interface largely follow those, described by A. Vinogradova. Based on this, a total of 8 different categories of texts are differentiated – texts with a denotative function, texts with an expressive function, and texts with an appellative function.

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Кризисните комуникации на българското правителство в периода декември 2021 г. – юни 2022 г.

Author(s): Lyubomir Palev / Language(s): Bulgarian Publication Year: 0

Crisis communication occupies a huge part of the public relations of state institutions in Bulgaria. Bulgarian governments have enjoyed traditionally low levels of trust since the beginning of the democratic path of development of the country. The digital era has further contributed to the creation and development of crises, and to a particular extent, this fact concerns the political field. The effectiveness of crisis communications is of paramount importance for the governance of the country. The implementation of agreed and effective strategic government communications in times of crisis represents a real challenge in modern conditions of the information and communication environment.

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La lenteur du regard et sa perte à présent

Author(s): Antonia MURARU / Language(s): French Publication Year: 0

We live in a time where waiting, daydreaming and thoroughness have been replaced by haste, celerity, and desire for the absolute speed. Having considered these aspects, this article proposes an analysis regarding the way in which the slowness of the gaze could be abandoned at present. The study follows two distinct steps: firstly, we will observe the slowness of the gaze as it can be identified at Charles Baudelaire, Marcel Proust, and Roland Barthes. Subsequently, by relying on the ideas of these authors, we will investigate if the attentive gaze has been replaced by fugacity. Given the present age where everything is subject to the imperative of speed and where social media has gained a significant role in our existence, in the second part of this paper we will propose several interrogations regarding the loss of the slowness of the gaze at present, referring to the photography published online.

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Dérivés suffixaux en -er, -iser et -isation: quel rythme, quelle vitalité ?

Author(s): Mihaela Lupu / Language(s): French Publication Year: 0

In this paper we will show with examples that the French language has many lexical resources that allow it to adapt flexibly to the appearance of scientific, technical, conceptual, etc. novelties. Not only is French not “frozen”, as some voices are claiming, but it possesses the means to create new words, especially nouns and verbs, that complete the rich existing paradigms. The verbal suffixes -iser, rarely -er, as well as the noun suffix -isation, are very productive nowadays. The corpus that we will analyze in this paper consists mainly of titles of articles found in the present-day online press from France and French-speaking Switzerland. Beside the linguistic presentation of the new words, we will also mention if several French dictionaries available online have already integrated these words given their frequency on the Internet. The comparison between the use of the new words in the online press and their reception in different online dictionaries shows that in many cases the evolution of the language is faster than lexicographic policies.

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Komunikologijske teorije i historiografija

Author(s): Tihomir Cipek / Language(s): Croatian Publication Year: 0

Author discusses relations among democracy, media and historiography. The main thesis is that historiography has an important role in legitimacy of a political system. On example of the basic communication theories author reveals importance of political communication and the media for a normal functioning of democracy. On the basis of the media selection code author describes the ways historiographical topics are used by modern media. The analysis includes cases from Western Europe and Croatian radio-television. In the conclusion author emphasizes the importance of interpretation of historiographical knowledge in the media for the development of democracy.

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Risk of Mobile Phone Addiction in Secondary School Pupils

Author(s): Petr Kachlík / Language(s): English Publication Year: 0

Background: the urge to use mobile devices constantly and anxiety that might come in case of impossibility to use them, represent one of the forms of behavioral addictions, the so-called nomophobia. Nomophobia negatively affects all attributes of human health, seriously affects its mental, physical and social components. Objectives: the main objective of the research was to determine the degree of nomophobia in a sample of secondary school students, the partial objective was to map potentially risky areas with the use of modern information and communication technologies. Methods: a quantitative method was chosen to carry out the survey, and an anonymous questionnaire containing a standardized core was used as a research tool. It consisted of 20 items focused on respondents' reactions in situations where communication links are not available or cannot be used. The survey was conducted in the eighth and ninth grades of 11 randomly selected primary schools in the Hradec Králové region. Data were obtained from 373 respondents with a balanced representation of boys and girls. 3 working hypotheses were established to compare the opinions, behavior and degree of nomophobia between boys and girls. The answers were evaluated by methods of descriptive statistics, Student's t-test was used to analyze the hypotheses. Results: 0.5% of respondents did not show symptoms of nomophobia, a very mild and moderate form was recorded in 70% of respondents, mild form in 18% of the group, moderate in 8% and severe in 2% of respondents. Almost three-fourths of the students were not directly at risk of dependence on a mobile, but a tenth of the sample showed serious problems of a behavioral addiction nature. Respondents used an average of 4 applications, mainly communication programs, social networks and music players. Conclusions: girls in the sample showed a higher rate of nomophobia than boys. The biggest differences in responses were mainly for fears of not being able to communicate immediately with family or friends.

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Българската художествена проза в „Библиотеката“ през 2017 година – специфики на медийна рефлексия

Author(s): Jana S. Popova / Language(s): Bulgarian Publication Year: 0

An object of examination in this article is the specifics in the media presentation of the contemporary Bulgarian prose in the TV show – “The Library” in 2017. The main purpose of the research is to examine the trends in the media representation of modern Bulgarian novels and narratives. This article includes an analysis of the structure; thematic features and program of “The Library”. The main task of the survey is to examine if the quality media presentation in “The Library” provokes greater interest among readers. This helps us to understand the specifics of the media presentation in the TV show and to investigate the trends in the modern Bulgarian prose in 2017.

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Слактивизъм и ефективност на социалните каузи онлайн (онлайн активизмът във фокуса на екологичната криза в Амазония)

Author(s): Zarina Vasileva / Language(s): Bulgarian Publication Year: 0

The role of digital technologies in the effectiveness of social causes is extremely important. However; along with the unlimited opportunities for publicity; the online environment creates an illusory sensation of civil activity. The debate about digital activity as “slacktivism” is particularly relevant nowadays. The article studies to what extent it can contribute to actual results from the perspective of a particular cause – the crisis of Amazonia

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Сторителинг похват за българската онлайн журналистика

Author(s): Iva Nedelcheva / Language(s): Bulgarian Publication Year: 0

In the competitive struggle for online presence and dominance through the last decade; the universal truth about quality content that attracts an audience; regardless of the platform variety that translates it; is more rational than ever. While newspapers and their circulation are downsizing; content distribution options are increasing; proportional to consumer demand. Quality journalism must be accessible; convenient; objective and exciting; and the final product should be innovative; interactive and diversified in terms of both content and distribution means. The active role of new technology in this process is indisputable, but it brings along dual negative and positive connotations.

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Институционални и медийни конфликти в демографското развитие на България

Author(s): Ivelina Georgieva / Language(s): Bulgarian Publication Year: 0

The article aims to explore the conflicts in the field of Bulgarian demographic development. For this purpose the study analyzes the work of state institutions; expert opinion and media coverage of this problem. The specificity and wide scope of demographic problems; as well as their impact on all spheres of society; make journalism a serious challenge; both in understanding and reflecting on the problem. The purpose of the paper is to research how the topic is present in the public space and to highlight the conflicting fields at the media; institutional and expert levels. The methodology used includes analysis of scientific literature; regulations and content analysis of 130 publications for the period October - December 2018 in the printed edition of the newspaper “24 chasa”.

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Развитие на печатните медии в Република Молдова – кратко представяне

Author(s): Irina Bogoeva / Language(s): Bulgarian Publication Year: 0

Tolerance or conflicting coverage of ethnicity in the media is a problem that is relevant to both science and practice. Peace; tolerance and mutual understanding of people of different ethnic backgrounds living in multinational Moldova depend on correct media activity in this area. Ethnically colored information transmitted to the mass consciousness through the contemporary Moldovan media; according to the will of the ideologues and politicians or other sponsors behind them; may be tolerant or contradictory. Thus; it can contribute to stability and peace in society by integrating the multi-ethnic population, but it can also divide it into opposing groups. The purpose of this study is to present the processes that take place in the media; based on the historical; economic and geopolitical background of the country. We will take a brief look at the development of print media in Moldova.

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