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The relationship between political attitude, information, and mobilization deserves research attention. In the present attempt at typology whereas the joint presence of low media diversity and strong personal criteria of interpreting news correlates to a high degree of mobilization, the joint presence of a highly diverse media environment and the poor personal criteria of interpreting news correlate to a low degree of mobilization.
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The nature of visual communication and how the media addresses their audiences is changed from the functioning of the media in a digital environment. In the new user situation, the design is called to serve the reader’s control, independence, and freedom of use, therefore it is necessary to offer the contents in the most flexible form possible. It is pointed out in the article that communication design is a strategy forgiving certain forms of representation to all the functional changes that traditional journalism has undergone in recent years. In the end, it is concluded that designers because of and with technology will gain new, powerful, and expressive ways to build, share, and influence visions.
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The article studies some of the leading disinformation narratives on COVID-19 and the war in Ukraine (2021-2022) and their dissemination channels. The study proves that the same disinformation narratives have been used to oppose the COVID-19 restrictions and vaccines and justify Russian aggression in Ukraine. The research focuses on three leading narratives: genocide/crimes against humanity committed, the policy of nazism/fascism conducted by the authorities, and biological weapons used/experiments performed on people. The study finds that the same actors spread disinformation on both issues using mainly, but not only, social media. The main focus of the dissemination study is on Bulgaria and Central and Eastern Europe, but it also includes examples from other EU countries. Although the official Russian state propaganda pushes these narratives, we find local adjustments and specifics due to specific motivations behind using these narratives. The findings are based on the research provided by six organizations: EUvsDisinfo, EUDisinfo Lab, European Digital Media Observatory (EDMO), #CoronaVirusFacts Alliance, SCIENCE + and Factcheck.bg.
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Media freedom in Western Balkan countries has been restricted for years, and the authority of the journalistic profession has been systematically undermined. Apart from pressure from governments, and political and economic circles, the media in the region is also susceptible to foreign influences. The article analyzes the vulnerability of media in Western Balkan countries to third-party influence driven by cash flows. Prerequisites are presented that increase the possibility of direct intervention in editorial policy. Interference results in biased coverage, the spread of misinformation, or the formation of certain attitudes among the audience. Answers are sought to the questions: what are the motives of foreign governments to sponsor media and “causes” in the countries of the Western Balkans, what is the nature of the funding – secret or public?
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The present article analyzes a new media phenomenon: a story coming from social media makes the headlines in traditional media. These are news, which became so popular in social media that journalists simply could not ignore them. This media phenomenon is illustrated through the defamation trial between the actors Johnny Depp and Amber Heard in the spring of 2022. On its own, this case goes beyond the typical celebrity legal battle and raises questions about the dissemination of disinformation in social media and about the repercussions of the legal decision as a possible precedent in domestic abuse cases. The article also reviews the role of the bot and fake accounts in sharing information about the two concerned parties in the legal process.
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The geocommunication model is an innovative theoretical model in social science and relies on the perception and internalization of images in the flexible relationship between the World outside us and the World inside us in active persuasive communication in a dynamic, rapidly changing communication context. In this sense, geocommunication is a constant socialization-emancipating globally transformative process. The national media systems of the JIA countries are positioned in a wider and more complex systemic context as a structural element of the relevant communication strategy for the participation of the state as a subject of international communication and, therefore, an integral part of the national doctrine of development in the cosmopolitan world of the 21st century. The proposed text is part of a complex multifaceted study of the media images of countries from East, South, and Southeast Asia, unique to Bulgarian media studies, according to their national communication strategies, and was developed through an integral multidisciplinary methodology.
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Modern families are characterized by heterogeneous media preferences, which are determined by age, gender, social status, cultural identity, etc. Hybridity is often observed in media usage depending on the content to achieve a more reliable information awareness. The study was undertaken within the framework of the MEDIADELCOM research project of the Horizon 2020 program, in which 14 EU member states are participating. The aim is to analyze the daily use of media among different members of the studied families. The methodology is based on semi-structured questionnaires in media diaries of 50 (N=50) students. The empirical material concerns basic aspects of media literacy, including the age and educational specifics of the respondents; for what purpose and what type of media users use; temporal aspects of media use; which media respondents trust, including during an election campaign, etc. The information obtained is analyzed and summarized to be analytically compared with the results of other participating countries in MEDIADELCOM.
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Search engines, in which Google is the dominant player, are increasingly influencing professional journalism. Search engines are a platform for distributing content, a source of information, and a means of reaching an audience. Google‘s tools and initiatives, as well as the skills to work with them, are a key factor in the work of the modern journalist, who must be technologically adequate in his professional daily life. The purpose of this paper is to present the directions of influence of search engines on modern journalism and the possible interactions between them.
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Visual communication occupies an increasingly central place in journalism and media communication. This leads to the need to look at the visual elements and images, beyond the problems of the art. Within the report are presented the specifics of the images and audio-visual content as part of the overall visual composition of online media the characteristics thanks to which they contribute to the communication process and the successful transmission of the message to the recipients. The theoretical part of the study summarizes the scientific data about visual communication and visual perception. In the practical part of the research, the author presents data from content analysis of publications in 3 Bulgarian online media websites, which aims to investigate what type of visual content is used and what its role in the perception is. The observation is intended to confirm the hypothesis that images and audio-visual content dominate online media publications.
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The concept of a “New Deal” in journalism” takes its cue from President Roosevelt‘s “New Deal” for America‘s economic recovery and offers a new vision for how journalism can meet the challenges of the 21st century. The basic idea is to forge a new relationship between the state and society – on the one hand and independent quality journalism on the other – so that the Fourth Estate can live up to its mission and functions. Mobile journalism is one of the most dynamic sectors of journalism, at the intersection of audiovisual and digital media. This report examines the place of this type of journalism in the emerging new global framework for media development that is the vision of a “New Deal” for journalism”.
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The following research studies current Automatic speech recognition (ASR) software in the Bulgarian language and its practical use in media production for decrypting live broadcasts. Several live broadcasts from Bulgarian National Radio are transcribed by AI and humans alike. After that, professional editors compared both texts according to several criteria – time to decrypt; accuracy in grammar, and word recognition. A comparison was made about what time it takes a professional web editor to adapt human and AI-generated text. Yet another comparison is made to determine if using AI decryptions and not human labor does indeed save time when these live reports are to be published on a media website.
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The publication examines identity politics in Ukraine and in Russia based on their presentation in the Ukrainian news agencies Ukrinform and UNIAN and the Russian news agencies RIA-Novosti and TASS.
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The paper examines the trends in the book publishing industry that have been set or accelerated by the COVID-19 pandemic within the two years of 2020-2021. The territorial span covers the United States and the key European book markets in Germany, The United Kingdom, France, Italy, and Sweden. The main objective of the research is to examine the long-term impact of the pandemic on book publishing. The methodology consists mainly of the empirical investigation of market data. The paper verifies the hypothesis that the pandemic has not only accelerated the digitalization of the book industry but has also reaffirmed the sustainability of the print book format.
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Advertising is a term that most people have heard and are aware of what it means. However, theory and practice have constantly been making attempts at defining it throughout the years of its theoretical existence. Like society, advertising has also evolved. So has its definition. It is mainly due to its constant efforts to adapt to the ever-changing human needs and desires. Of course, the term is just a word and it would not have been able to progress had it not been for the constant efforts of practitioners and theorists. The methodology uses content analysis to outline some of the most distinguished definitions of the term. In particular, it examines two studies by Jef Richards, which use the Delphi method to reach a plausible definition. In the end, the author comprises a working definition that generalizes the key elements of advertising while proposing a new understanding of some.
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The article aims to present two key concepts in public communications within the context of developing social relations and information technology – propaganda and disinformation. The hypothesis is that propaganda and the making of public opinion are directly related, which in turn enables the delegation of civil rights to leaders of opinion. The article also considers the socially destructive consequences of systemic and prolonged exposure to disinformation. The article also introduces the concept of information chaos, which is the result of the process of disinformation of citizens and consists of considerable behavioral changes.
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The changes that are taking place in the essence of journalism as a social and professional activity are caused by the mixing of the practice of professional and citizen journalists, the ability of media products to be distributed through a variety of media and digital channels, by the audience’s commitment not only to consume them through the multiple technological devices but also personally to participate in their creation. The traditional norms of what journalism is and what its functions, meaning, and influence are the subject of continuous metamorphosis. The new types of journalism increase in the social, professional, and empirical fields of media production. The journalism theory is enriched, and the analysis of specific models and professional standards is stimulated. The familiar notion of journalism as centralized around news production is expanded and it allows the description of new practices, which have been assessed as peripheral, hybrid, and alternative. The journalism research evaluates new media practices produced by alternative media or those in the field of specialist journalism. The journalists in such start-up media have a sense of the mission of their activity, of being at the forefront of technological, social, and cultural transformations in society, of forming a community culture of exchange between them as content creators and their audience as consumers, but also as participants in the content creation, verification, and distribution. Such media can be evaluated as the “agents of media innovation” in relation not only to the professional and social standards in journalism but also to the influence that technology and social environment have on the contemporary virtual man.
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The study aims to trace the dynamics in the modern media ecosystem based on collected and classified databases and research for the period 2000 – 2020 regarding media consumption in Bulgaria, media and digital literacy, and public trust in the media. The task is to highlight the trends in the development of the Bulgarian media environment. The findings are included in the comparative analysis of the MEDIADELCOM research project of the Horizon 2020 Program, in which 15 EU member states participate. The tendency of the audience to look for short, easily digestible audiovisual information is highlighted. More and more people are relying on social networks to stay informed, and the smartphone is becoming the primary device for accessing and sharing news. The difference in terms of media consumption depending on age is clear – stagnant people prefer traditional media, while young people look for alternative sources of information. These and other processes are driving the evolution of media into “multimedia” and contribute to contribute to the promotion of the media convergence.
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The communications industry faces the challenge of operating in an environment of global uncertainty. Crisis PR as theory and practice no longer provides answers to many of the questions facing communication professionals worldwide. We can evaluate this as a negative phenomenon, but also as a positive one, insofar as it will lead to new models of communication that are “more than crisis PR”. In the current situation, many of the crisis PR principles and practices seem not to take into account the complexity of parallel crisis phenomena, which mutually reinforce their effect, very often namely in the process of communication. The paper’s research focus is the dilemma facing the PR industry, which is related to its future – will it find new principles and models of working in an environment of uncertainty, going beyond the theory and practice of “just crisis PR” or the international organizations, governments and corporate organizations will reduce the levels, intensity, and scope of their communication?
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The accelerated introduction of digitalization in business has directed the attention of specialists to strengthening the online presence of organizations and intensifying activities in the electronic space. These efforts are key to building dialogue and interaction with audiences quickly and effectively. At the same time, the use of digital tools allows for more accurate and detailed tracking of opinions and comments on social networks, which in turn allows for a more accurate analysis of consumer attitudes and preferences, as well as for better getting to know the audiences. All this helps to build trust and shape long-term relationships with audiences in a highly competitive environment. The purpose of the publication is to outline the principles by which companies and their users share information and communicate with each other in the network. At the same time, the aim is to emphasize the importance of effective management of business PR activities, as well as to highlight the advantages and features of communication in the digital environment.
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The complexity of the communication scenario on the World Wide Web calls for considering interdisciplinary conceptualizations of web content and analyzing its multifaceted nature as a phenomenon of the networked society. Towards that end and for a theoretical rethinking of web and digital marketing communication artifacts, this paper presents and analyzes the concept of semantic capital. The paper argues that the conceptualization of digital marketing communications as a creation of semantic capital can serve effective marketing communication grounded in a continuum of meaningful interactions between the brand and its stakeholders.
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