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За докторантската поредица „Медии и комуникации“

Author(s): Vesselina Valkanova / Language(s): Bulgarian Publication Year: 0

This selection of articles and studies by colleagues from the Ph.D. students of the Media and Communication program in the professional field of Public Communication and Information Sciences present the achievements of the young scholars from the Faculty of Journalism and Mass Communication of Sofia University "St. Kliment Ohridski. Publication in scientific journals, yearbooks, and collections, along with regular participation in seminars for doctoral students, in international and national scientific conferences, provide an opportunity for the immediate appearance of full-time and part-time doctoral students and for the assessment of the quality of their work given their training and preparation.

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Разширяване на понятието за медийна грамотност

Author(s): Vanya Bozhilova-Stoyanova / Language(s): Bulgarian Publication Year: 0

The text highlights some research on updating perceptions of media, as well as a main institutional recommendation by the Council of Europe on the need for a new notion of media. In this context, the new role of journalists in today's digital environment is examined, as well as new concepts for media audiences, which turn into active and often even dominant in the process of information exchange. The aim of the paper is to oversee the extent to which changing media and redefining the roles of all actors in the media ecosystem requires broadening the concept of media literacy. The discussion remains about whether nowadays anyone with a smartphone and a social networking profile could claim he is a journalist, but it is concluded that as an author of media content he should take into account the responsibilities of his public actions.

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Идеята за обединена Eвропа и перспективата на Западните Балкани

Author(s): Desislava Sotirova / Language(s): Bulgarian Publication Year: 0

The article aims to outline the message of the concepts of European and Euro-Atlantic integration. The text draws attention to the new conditions and criteria for membership of the European Union for the countries of the Western Balkan which they must fulfill to join the EU. Their recovery and coping with the legacy of the severe wars from the 1990s have not yet come to an end. They first need to pass the stabilization and democratization processes and only after that can be associated. The paper focuses on the European Union’s policy towards the Western Balkans from launching the Stabilization and Association Process in 1999 until the Bulgarian Presidency of the Council of the EU in 2018. Despite all the progress during the last two decades in the Western Balkans countries, they still don’t have enough achievements in some of the most important areas – democracy, rule of law, human rights and minority rights, and competitive market. The willingness of the Western Balkans’ governments to join the Union is prominent. Still, the European leaders are not made any commitment to certain promises regarding the European integration of the region.

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„Черно на бяло“ в печата: медийният рок език в публикациите за български групи от прехода 1987/1992

Author(s): Emil Bratanov / Language(s): Bulgarian Publication Year: 0

Researching the marks left by the rock bands forming the Transition towards Democracy’s Second generation, the logical choice falls on the print media. Experts have concluded that from a socio-linguistic point of view, Bulgarian language does not exist as a general concept but instead is defined by every speaker. The same view could be applied to newspapers’ language as the types of languages differ through various media. Furthermore, it should be mentioned that several factors determine this specificity: the audience, the purpose of the media, and the authors’ language particularities. Back then, digital media still hadn’t surpassed the printed word, which was the real “library of memories”. Time shows that, more or less, this textual reality is the only trustworthy archive of the new Bulgarian rock musicians generation from the end of the 80s. Several questions arise from this and which are worth the research. What happened after the end of ideological language and censure? Do rock musicians manage to force on the print media their professional and highly specialized jargon and what was the role of rock journalists who were working in the period between 1987 and 1992/93

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Василий Врач и Алексий I Комнин. Характерни особености на една комуникационна ситуация, случила се в Константинопол през XII век

Author(s): Emilia Kikarina / Language(s): Bulgarian Publication Year: 0

At the beginning of the XII century in the Byzantine Empire, there was a unique verbal collision between Vasiliy Vrach, leader of the local Bogomilism, and the emperor of Byzantium Alexey I Komnen. This communication situation is an appropriate example of the position in which the Bogomil movement is generally placed not only in its homeland - Bulgaria but also in other countries. The main method that will be used throughout this short text is the holistic principle "The part is contained in the whole and the whole is contained in the part". In other words, it opens up a different perspective in which specific communication situations can provide basic information relevant to the larger communication field. In that case, the main communication of the Bogomil movement is a complex system made up of separate communication situations and many interconnected components (the Bogomils themselves, representatives of individual public institutions, and ordinary people). This short text contains only a few of the main aspects, part of that particular communication situation

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Комбинираните знаци и тяхното приложение в рекламната комуникация (семиотичен подход)

Author(s): Erina Krasteva / Language(s): Bulgarian Publication Year: 0

The article is focused on advertising as a form of communication in a semiotic aspect. In the beginning, the main types of signs are according to the qualifications of famous semiotician Charles Sanders Peirce. Additionally; there are given detailed definitions and examples for terms like icons; indices and symbols. At the same time is discussed the way of usage and their significance for advertising as well as the right way of delivering the desired meaning of the message. The next part of the article describes mixed sign systems; and their significance when it comes to theoretical points of view. It gives clear instructions for practical lines and usage of such a system. It gives an answer to the question: “How to combine a few different types of signs in a way for the advertising communication to be creative as well as effective?”The third part is focused on some analytical and practical details of semiotics and advertising. The main point is demonstrated by visual examples; in other words three posters: Journalism; PR and Advertising. This is the base that shows the fundamental principles of art and they are discussed because nowadays they are used in graphic design and advertising as well. The conclusions for the signs used in the posters are done by a system made from the same markers: poster’s description; significance; colors; contrast; composition; typography; semiotics of the picture etc. To sum up; the combination of used signs in one poster gives it a broader base which is helpful when it comes to better understanding. Of course; we should know that the combination is a result of knowing how to do that in the best way.

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Краткият разказ – полета на реализация чрез сборника „Най-страшното“ и рубриката „Къси разкази“ по Нова телевизия

Author(s): Irina Todorova / Language(s): Bulgarian Publication Year: 0

The article examines the issue of the short story; ways of dissemination. It is topical and significant with a view to the present day; the introduction of short forms of communication; reading and writing. An attempt has been made to draw a parallel between the realization of the short story genre in literature and an element of television shows in TV journalism. Certain conventionality is assumed due to the specificity and the forms of expression in the two spheres – literature and television. The common features between the realization of the media; television and literature content in digital form are: conciseness of speech; striving and rapidity to acquire information; as well as clarity in terms of what is said. This is achieved through the imposition of modern ways of communication and social media; time and space compression; wide distribution of information technologies; the internet and new means of communication.

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Информационните графики като актуален инструмент на връзките с обществеността

Author(s): Liliana Zagorcheva / Language(s): Bulgarian Publication Year: 0

Today’s communication environment imposes challenges to all participants in the communication process – media; company target audiences and communicators. The information overload has become a normal state of mind and the public relations messages (both internal and external for the organizations) have to be more creative in the ways they engage their audiences. Contemporary people are getting increasingly visual in their cognitive behavior and pay more attention to visual stimuli than plain text. The media responded to these needs a decade ago by adopting a more visual approach to data; processes and complex processes. Thus; infographics and animated infographics (motion graphics) have become an effective way to communicate visual messages; processes; points of view; legislation changes and many other different topics. How these tendencies require new techniques to be used by the public relations specialists and how infographics are adding efficiency to the traditional communicator’s set of instruments is the subject of this work. It specifies the particular benefits of visual materials used in each of the specific public relations tools.

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Иновации в дигиталния маркетинг - ползи и предизвикателства

Author(s): Mary Ahegoukian,Mariana Kirilova / Language(s): Bulgarian Publication Year: 0

Technologies evolve rapidly and continuously and affect every aspect of our lives. The marketing concept is also affected by this development; new marketing channels and tools are constantly emerging. What are the innovative digital instruments of 2019 used to design marketing strategies that enhance the brand-consumer relationship? How important is each of them for the business's success? Taking into account the diversity of the digital platforms which includes online; mobile and marketing in social media; word; banner and video ads; etc.; this article focuses on the innovative tools of content marketing; supported by virtual and augmented reality; automation of marketing; AI and machine learning; and Big Data as the right choice for future success of the businesses in the highly competitive digital era when technologies merge in the professional and private life of people. Side effects of the modern marketing practices based on digital technologies and raising concerns about fair competition; cybersecurity; privacy and data protection aspects are also highlighted in the course of the research.

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Публично-частните партньорства при изграждането на спортна инфраструктура в контекста на КСО

Author(s): Plamen Bobokov / Language(s): Bulgarian Publication Year: 0

The construction and maintenance of big sports facilities are activities; characterized by significant public financing withdrawal and unwillingness of the state and municipal governments to manage such projects in the last two decades. Facing these key challenges; the framework of public-private partnership (PPP) provides very good opportunities for the inclusion of business organizations and Maecenas as stakeholders in the processes of planning; construction; and management of sports infrastructure. Furthermore; the strategic semantic context of corporate social responsibility (CSR) guarantees the mutual benefits of business; on one hand; and the public; on the other. The article reviews the case of the multifunctional sports hall “Arena Monbat” in Ruse as good practice.

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Преводът на термините в научното поле на пъблик рилейшънс

Author(s): Radoslava Mikova / Language(s): Bulgarian Publication Year: 0

One of the main problems of relatively young sciences such as "Public Relations" (PR) is the translation of terms and their correct understanding. The development of this discipline began in the late 19th and early 20th centuries in the United States of America; people such as Ivy Lee and Edward Bernays made contributions to that. In the modern world, PR is a very important part of the communication strategy of any corporation that wants to be competitive. The historical development of this science led to the creation of terminology which is in English. The terms are continuously updated; which imposes their accurate and adequate translation. PR has a lot in common with other disciplines such as Advertising; Marketing; Management; respectively; terms from these disciplines are borrowed and adapted. That complicates even more their understanding and translation into Bulgarian. This study explores several selected terms that create contradictions: public relations; brand; branding; crowdsourcing; influencers; and their meaning and use in the public communication.

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Еволюционни стилове в графичния дизайн и визуалното им представяне в лайфстайл изданията

Author(s): Stanimira Yanakieva / Language(s): Bulgarian Publication Year: 0

New technology is changing rapidly entire industries around the world. Few elements remain unaffected in the digital environment. Graphic design is one of them – while the written word struggles for attention; typography is evolving and enhancing context. The visual representations of text reflect the zeitgeist; preserving the values of whole generations and telling stories from the past to the future. Graphic design will remain one of the pillars of time; regardless of the era's eccentricity.

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Източници на информация в разследващата журналистика

Author(s): Teodora Georgieva / Language(s): Bulgarian Publication Year: 0

The research addresses the issue of systematization of challenges; faced by the journalist in dealing with various sources of information and access levels during the process of data collection. The analysis reveals that in comparison to the beginning of the Program “Access to Information” has started; journalists are less likely to use this tool to gather official information; institutions are either shadowed or overwhelmed by a lot of chaotic data; because they have no interest to overspread it. The reason is mainly the specific professional disillusionment among journalists due to the unjustified refusals of institutions to provide information. This makes the media fall into “forced” informational lethargy or use information from unreliable sources; that could not be verified.

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Корпоративният гражданин и вписването му в мрежата: блогът като инструмент за маркетингово общуване

Author(s): Teodora Petkova / Language(s): Bulgarian Publication Year: 0

The interconnected world we live and work in; the new ways we consume content on the Web and the endless possibilities for interaction online challenge corporate online presence and communication. The ever-increasing transparency Web calls for an ever-increasing authenticity and integrity in any communication; that of the corporate blogging included. The article looks at the essence of corporate blogs and their relationship to the concept of corporate citizenship. It is argued that business blogging can serve as an effective digital marketing tool only if used as a two-way; authentic; audience-wise communication practice.

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Влияние на движението „Мe Тoo“ върху работната среда в САЩ

Author(s): Tsvetelina Dzhambazova / Language(s): Bulgarian Publication Year: 0

This article aims to follow the impact of the online movement “Me Too” on the workplace environment in the United States. Analyzing secondary data from American organizations; the article researches the attempts on the elimination of sexual harassment among co-workers after the beginning of #MeToo.

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KORPORATIVNA STRATEGIJA U METAVERZUMU: MOGUĆNOSTI I IZAZOVI DIGITALNE TRANSFORMACIJE

Author(s): Polona Domadenik Muren,Matjaž Koman,Tjaša Redek / Language(s): Bosnian Publication Year: 0

Digital transformation as a challenge is one of the main topics of management structures, primarily due to the rapid pace of development of new technologies and frequent changes in the business models of companies. This paper addresses the key concepts of digital transformation, technological, organizational and environmental factors that influence business processes, and, finally, identifies the main drivers and barriers. In order to provide management guidelines for digital transformation, it is necessary to improve the understanding of how companies can gain a sustainable competitive advantage based on specific resources, adopt appropriate strategies and redefine the organizational structure. The business approach must be built on the basis of the analysis of the influence of technology, business and society on the development of economic branches. Emerging technologies currently pose and will continue to pose a major threat to existing routine processes and competencies. Organizations must review recruitment strategies in order to attract the younger generation, which implies retraining and upgrading existing personnel and continuously checking compliance with business goals. It should be kept in mind that digital transformation is a much broader concept than digitization itself and is more than the simple application of new technologies in business processes. The key purpose of digital transformation is to achieve progress in the green transition using digital solutions that also improve process efficiency. Embracing digital transformation requires building a new culture characterized by risk acceptance.

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MEDIA LITERACY, PEOPLE OF THE THIRD AGE AND THEIR HABITS OF USING DIGITAL TECHNOLOGIES

Author(s): Danijel Labaš,Ivan Uldrijan,Matea Vidulić / Language(s): English Publication Year: 0

According to the latest research, the number of users of digital technologies, the Internet, and social networks grows yearly. Among them are many older people. In January 2023, there were 5.16 billion Internet users worldwide, 64.4% of the global population. Of this total, 4.76 billion, or 59.4% of the world’s population, were social media users (Statista, 2023). The number of Internet users aged 50 to 64 in Croatia from 2014 to 2022 has grown from 31% to 59%. Statista (2012) states that “the European questionnaire on Information and Communication Technologies Data reveals a disparity between the Internet usage of people from different age groups. Although present in most countries, this disparity differs widely in its severity. In 2020, 99% of users in Croatia between 16 and 24 years used the Internet daily. Furthermore, 98% of people between the age of 25 and 34 used the Internet daily, according to the survey. Ninety-two percent of people between 35 and 44 also use the Internet daily. The share of people between 45 and 54 and between 55 and 64 were lower than among the other age groups, with 80% of the first and 59% of the oldest age group using the Internet daily.” With the significant and rapid increase in Internet users, there is also the question of their knowledge of the functioning of media and digital technologies, which is related to issues of digital and media literacy, which is becoming one of the essential topics in the 21st century. Therefore, the present article deals with the habits of people of the third age using digital technologies. It is based on research in which people aged 60 to 85 were examined by an online survey from March 15 to April 23, 2023. The research was carried out with the help of Matica umirovljenika Hrvatske and other institutions and associations for older people. One hundred forty-seven respondents participated in the research, who answered questions related to the level of their technical (digital) competencies related to the use of digital media technologies, and to questions related to the level of media and information literacy among citizens of the third-age of life in the Republic of Croatia.

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THE INFLUENCE OF MODERN MEDIA TRENDS ON THE RISE OF GERONTOPHOBIA AND GERASCOPHOBIA

Author(s): Nefreteta Zekić Eberhard / Language(s): English Publication Year: 0

The new media age and contemporary media platforms have raised the valorization of youth and the term “anti-age” to a new level. It is suspected that external factors such as the images shown in the media, the possibility of photo editing, and the unrealistic presentation of one’s appearance on social platforms are responsible for the increasing presence of anxiety disorders related to the fear of aging. This type of anxiety disorder is often referred to in academic literature as gerontophobia, gerascophobia, and midorexia. This research examines the contribution of the media and social networks to aging anxiety in women aged 30 to 50 years. The paper also explores the influence of the media and social networks on hostility toward the elderly, or gerontophobia. Fear of aging, gerascophobia, and midorexia as pressures to maintain a constant appearance of physical youth, regardless of age, were also examined. For this work, a pilot study was conducted with two focus groups. This pilot study is the basis for a survey to be conducted as part of future research that would explain the relationship between cultural and aesthetic standards set by modern media and the increase in anti-aging pressures on women.

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Społeczeństwo spektaklu i ulotna moderna (poetyka recenzji)

Author(s): Michael Fleischer / Language(s): Polish Publication Year: 0

In 1967, a book by Guy Debord called "La Société du spectacle" came out in France, which after almost a year became the manifesto and bible of Generation 68, the 1968 student revolt, whose diagnosis of the then version of capitalism the youth considered the negative basis of the revolt. More than 50 years later, another book on the same subject appeared, growing out of an analysis of the current state ofcapitalism and its social systems, providing a diagnosis of this state. This book, a transcript of a dialogue between Zygmunt Bauman and David Lyon under the title "Liquid Surveillance," starts from the concept of the surveillance we are subjected to by large capital and market organizations of the GAFAM type.

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Belatedly, but still - will the 2022 amendment to the Czech Copyright Act improve copyright protection against illegal online sharing of content to the public from repositories?

Author(s): Martin Boháček / Language(s): English Publication Year: 0

At the end of 2022, the Czech Parliament adopted an amendment to the Copyright Act, implementing, inter alia, the EU Directive on copyright and related rights in the digital single market - the SDM Directive. The aim of this paper is to assess the possible improvement of copyright enforcement under this amendment in private law disputes between copyright holders and repositories that allow their users to communicate illegal content to the public. The paper compares the results of a micro-research of selected court decisions before and after the amendment. The question of establishing a special "blocking" authority that could effectively and quickly make illegal content in online platforms inaccessible, as it works in some EU countries, will also be considered. Other aspects of the amendment will not be discussed in the paper due to the necessary limitation of its scope. The author will rely on the method of qualitative analysis of the new legislation, case law and legal scholarship. The method of legal micro-comparison will be used for comparison with the existing practice.

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